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1.
《Communication monographs》2012,79(2):112-156
Psychological reactance theory suggests that a persuasive message which is perceived as a threat to a receiver's attitudinal freedom will produce attitude change away from the recommended position. Prior research has demonstrated that the boomerang effect is prominent particularly among receivers in extreme disagreement with a persuasive message. This experiment focused on the extreme opponent and explored a method of attenuating the boomerang effect. Some subjects were given the opportunity to argue in support of their initial opinions prior to exposure to a threatening message, while others were not afforded this opportunity. It was assumed that prior bolstering would amount to an exercise of the opinion freedom to be threatened by the forthcoming message, and thereby eliminate the otherwise expected negative effects. Results strongly supported this assumption. The threat variable reduced persuasivness only among subjects who did not bolster their initial opinions. In contrast, no boomerang effect was observed among subjects given the chance to exercise their attitudinal freedom prior to exposure to a threatening message. 相似文献
2.
THE EFFECT OF SOCIAL DESIRABILITY ON PERCEIVED MEDIA IMPACT: IMPLICATIONS FOR THIRD-PERSON PERCEPTIONS 总被引：1，自引：0，他引：1
Eveland William P. Jr.; McLeod Douglas M. 《Int. Journal of Public Opinion Research》1999,11(4):315-333
This study examines variations in perceptions of media influencebased on the locus of impact (self vs. other) and the valenceof the message (pro-social vs. anti-social). After reading oneof four versions of rap lyrics either advocating or condemningviolence or misogyny, 406 undergraduates filled out a surveymeasuring the perceived impact of songs with that type of lyricson themselves and on other students. Results replicated previousfindings of a third-person perception for the anti-social messages.Based on an ego-enhancement motivational explanation, it waspredicted that there would be a reverse third-person perceptionfor the pro-social messages. The findings did not support thishypothesis, and for the pro-social message regarding the treatmentof women, a Lraditional third-person perception was found. However,consistent with the ego-defensive motivational explanation,the size of the third-person perception differential was significantlygreater for anti-social than for pro-social messages. Implicationsof these findings for explanations of the third-person perceptionwere discussed. 相似文献
3.
《Communication monographs》2012,79(4):448-470
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation. 相似文献
4.
《Communication monographs》2012,79(3):213-215
This study tested two hypotheses growing out of the aversive consequences interpretation of counterattitudinal advocacy effects: first, that persons encoding counterattitudinal messages for a known audience will report greater attitude change toward the position advocated than persons encoding counterattitudinal messages for an unknown audience; and, second, that persons encoding counterattitudinal messages for an uncommitted audience will demonstrate greater attitude change toward the position advocated than persons encoding counterattitudinal messages for a committed audience. After completing an attitude pretest, subjects encoded counterattitudinal essays favoring two years of mandatory military service for all male high school graduates. Analyses of the attitude change scores produced confirmation of both hypotheses. 相似文献
5.
Jay D. Hmielowski Michael A. Beam Myiah J. Hutchens 《Mass Communication and Society》2017,20(3):336-357
Research has shown that holding conflicted attitudes (ambivalence) about political decisions may lead people to act as ideal citizens. One example of this normatively ideal behavior is seen in research linking ambivalence to information seeking. To expand on this line of inquiry, this study examines the over-time relationship between ambivalence and information seeking. We use three-wave panel data collected during the 2012 election to determine whether over-time relationships exist between these variables and test the causal direction of these relationships. We find that use of counterattitudinal information increases ambivalence, which leads people to seek out more counterattitudinal information. We also find that use of pro-attitudinal media decreases levels of ambivalence. 相似文献
6.
《Communication monographs》2012,79(1):47-72
This investigation introduced the attitude base (cognitive or affective) as a moderator in the resistance domain and effectively partitioned the role of affect from cognition by properly delineating its function. A three-phase experiment was conducted involving 290 participants. The results confirmed the role of the original elements in the process of resistance introduced by McGuire: threat and counterarguing output. Furthermore, the results indicated that inoculation messages were most effective when their content matched the attitude base. Cognitive inoculation messages generated greater resistance to counterattitudinal attacks when presented to individuals whose attitude base was primarily cognitive, rather than affective, in nature. The reverse was also found to be true as affective inoculation messages generated greater resistance to counterattitudinal attacks when presented to individuals whose attitude base was primarily affective, rather than cognitive, in nature. 相似文献
7.
Contributing to the literature on affective processing and attitude formation, this study investigates the effects of a discrete emotion (disgust) and an emotional disposition (need for affect [NFA]) on support for regulation in the context of microbiome research. Data from a web-based experiment (N = 1,005) showed that experienced disgust mediated the effect of disgust-eliciting information on support for regulation. This mediated relationship was moderated by NFA. More specifically, NFA moderated the path between experienced disgust and regulatory attitudes but not that between message exposure and experienced disgust. The two dimensions of NFA played different moderating roles: Emotional approach amplified the relationship between disgust and the attitudinal outcome, whereas emotional avoidance attenuated it. The study furthers understanding about how NFA influences emotional processing and contributes to research on disgust as a relatively understudied discrete emotion. 相似文献
8.
Although much scholarly attention has been devoted to conceptualizing communication, few attempts have been made to examine the practical consequences of individuals’ beliefs about communication. This paper reports the results of an initial investigation into the relationships among personal theories of communication (or message design logics), privately held philosophies of human nature, and personal assumptions about the world. Results demonstrated significant differences in participants’ philosophies of human nature and assumptions about the world as a function of message design logic. Implications and directions for future research are addressed. 相似文献
9.
Hyunjin Song 《Mass Communication and Society》2017,20(1):47-67
Recent advances in partisan selective exposure research have provided compelling evidence for the distinction between selective approach and selective avoidance. Yet the questions of whether, how, and to what extent discrete emotions systematically shape either of these patterns has not been sufficiently addressed. This study explores the differential roles of fear, anger, and enthusiasm in selective approach to and selective avoidance of partisan news programs, focusing on partisan differences in regard to a person’s general approach versus avoidance tendencies to external stimuli as a possible moderating mechanism. A secondary analysis of the 2012 American National Election Studies data suggested that fear and anger both significantly increased proattitudinal news exposure, whereas only anger decreased counterattitudinal news exposure. In addition, Republicans exhibit these patterns to a greater extent than Democrats. Furthermore, enthusiasm significantly predicted exposure to proattitudinal news for both Republicans and Democrats, whereas Democrats were significantly more likely than Republicans to increase their counterattitudinal news exposure as a function of enthusiasm. Theoretical and methodological implications are discussed. 相似文献
10.
《Communication monographs》2012,79(4):257-263
Effects on selection of message strategies of variables relevant to two communicative objectives, task and interpersonal, were studied. Subjects composed a message in response to one of four situations: high or low self interest in compliance, or high or low desire for liking by the message recipient. Self interest influenced the degree of pressure exerted on the message recipient. Desire for liking altered usage of strategies which conveyed attitudes about the message recipient or attempted to alter reactions to the communicator. In a second study, subjects selected strategies from a list provided by the experimenter rather than actually composing messages. Under this procedure, the effects of the independent variables disappeared. An argument is advanced that message construction may be the more useful approach in determining effects of situational variables on the selection of message strategies, as well as more valuable in elaborating the strategies themselves. 相似文献
11.
–The illusion of life rhetorical perspective increases our understanding about how discursive linguistic symbols and non-discursive aesthetic symbols function together to communicate and persuade in didactic music. We argue that lyrics and music work together to offer messages comprised of both conceptual and emotional content through the constructs of virtual experience (lyrics) and virtual time (music). Both virtual experience and virtual time must exist for music to function rhetorically. For songs without lyrics, virtual experience must be derived from some other source. Emotional content is progressively articulated in music and is understood by considering intensity and release patterns both individually and contextually. Music's rhetorical significance lies in the degree of congruity or incongruity that exists between virtual experience and virtual time. Congruent messages make the meaning more poignant, but could come at the expense of listener appeal. Incongruent messages transform the message in some way, making the holistic message more than, and perhaps different from, the message depicted in the lyrics alone. Incongruity could result in misinterpretation, an emotional message devoid of conceptual content, or subtle and systematic persuasion. 相似文献
12.
Since the Monterey Bay Aquarium opened in 1984, its exhibit teams have been guided by an exhibit philosophy that is mission‐driven, message‐driven, and visitor‐driven. Balancing mission, message, and visitors over the years has meant that the exhibit philosophy has evolved as the aquarium learned about their visitors, changed their mission, and kept the focus on the Monterey Bay. Like many aquaria and zoos, MBA's mission has shifted from raising awareness about nature to advocating and inspiring conservation of nature. This article reviews the history of these changes from a developer's point of view and reports on how the aquarium is continuing to examine how mission, message, and visitors interrelate. The current challenge of inspiring visitors to care about the ocean and to take action on its behalf is proving to be the most difficult challenge yet. 相似文献
13.
This study, analysing an entertainment-education drama's episodes and bulletin board messages about the episodes, explored the relationship between audience involvement and its antecedents. Episode topic and issue controversy were associated with parasocial interaction and reflection as well as behavioural responses (poll participation and message contribution). This study also found the possibility that entertainment-education interventions could be effectively executed by combining old media's entertainment and education function and cyber media's information and discussion forum providing function. 相似文献
14.
Jennifer Brundidge R. Kelly Garrett Hernando Rojas Homero Gil de Zúñiga 《Mass Communication and Society》2014,17(4):464-486
Observations of the contemporary news media environment often revolve around the topics of ideological polarization and blurred boundaries between mass and interpersonal communication. This study explores these topics through a focus on the association between ideologically oriented online news use, commenting on online news, and political participation. We hypothesize that both ideological online news use generally and proattitudinal online news use are positively related to political participation and that online news commenting creates “differential gains” by augmenting these relationships. Yet we also hypothesize that counterattitudinal online news use is negatively related to political participation and that online news commenting creates “differential losses” by exacerbating this relationship. Analyses of two independently collected and nationally representative surveys found that frequent ideological online news use, proattitudinal online news use, and commenting are all positively related to political participation. We found no evidence for differential gains as a result of online commenting but only for differential losses—counterattitudinal online news use interacts with commenting to create a negative relationship with political participation. 相似文献
15.
Deborah L. Wasserman Donnelley Hayde Joe E. Heimlich 《Curator: The Museum Journal》2015,58(4):382-400
Interactivity, message, and story are critical, interrelated components of most educational exhibition designs. In this article, we introduce an Interactivity Design Framework for guiding exhibition designers’ intentional inclusion of interactivity, story, and message in exhibition components. This framework emerges from selected findings from summative evaluation of the Human Plus exhibition, which took place at the New York Hall of Science in late 2013. The exhibition was designed to generate interest in engineering among pre‐adolescent girls. Recognizing the target group's interest in human relationships and narrative, the exhibition was designed to be engaging and interactive, driven by compelling narratives of how engineering had enhanced the lives of people with disabilities. Exhibits interwove interactivity and story to convey messages related to both engineering itself and how engineering can meet the needs of people with disabilities. Because of this dual focus, the exhibition evaluation revealed important findings about how, and under what conditions, story and interactivity function to convey message: they can work together or compete. 相似文献
16.
A waning sense of community has been well documented and widely accepted as among the most significant problems of our time. Both social capital (trust in others and civic participation) and interpersonal acts of assistance (or helping) are considered to be common indicators of community. The question of whether certain personally held beliefs about communication correspond to differences in individuals' community behavior is a timely and important one. This study investigated whether individuals' levels of social capital and prosocial behavior differed as a function of message design logic. Results indicated that individuals employing the rhetorical message design logic reported significantly greater levels of social capital and prosocial behavior than did those employing expressive or conventional message design logics. The implications of this difference for communication scholarship and community health are discussed. 相似文献
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18.
Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting. 相似文献
19.
作为大众传播媒介的手机短信的新闻传播效能,正被日益发展的手机多媒体功能所淹没。现阶段对其新闻传播效能的研究和利用不足,在一定程度上表现出了冒进的功利主义思想,所以充分发挥手机媒体已有功能的效能,亦是对新媒体深度开发的一种表现。因此应充分发挥手机短信传播新闻的优势,尤其在对通讯相对落后地区的新闻传播,及在重大事件新闻传播中,充分发挥其作用。 相似文献
20.
Keith Weimer 《The Reference Librarian》2013,54(2):108-123
The author discusses “Text a Librarian,” a short message service-to-email service provided via Upside Wireless, Inc., a Canadian telecommunications provider. Any user of the University of Virginia Library who has a cell phone and text messaging capability can send a text message to a local phone number provided by Upside Wireless. Upside's “virtual SMS channel,” which forwards the message to the Library's reference e-mail account. Librarians then respond to the query with an e-mail message that the user receives as a text message on his or her cell phone. This article describes the process by which a library developed the idea for the service and decided to contract with Upside, as well as staffing for the service and the challenges, successes, and possible new directions. A brief survey of the SMS reference landscape is included. 相似文献