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1.
Impact and legacy research of touristic issues has become more popular with the appearance of manifold approaches to examining tourism. In recent years, the region of Western Austria has successfully staged multi-sport youth events, with two being staged in Innsbruck, Tyrol (YOG 2012; ICG 2016) and one in the region of Montafon, Vorarlberg (EYOF, 2015). This leads to the assumption that the high frequency of youth sports events in these regions necessitates and therefore also follows a set hosting policy or at least a strategic approach to event bidding and staging. To examine these assumptions, a mix of desk research and qualitative interviews was chosen, encompassing bidding files, final reports, official tourism statistics, press releases from tourism boards, political working papers, internal documents and interviews with organising committee members, event experts and political representatives. Staging youth sports events is found to have left legacies in Western Austria such as generating immediate overnight stays in the low season and creating a positive image for the host regions, depending on the frequency with which events are staged and affirming the purpose of using events to boost tourism. The host areas lacked a written (youth sport) strategy and unexpectedly, the existing strategies do not include the youth sports events. However, it can be assumed in the case of Innsbruck that a hidden event strategy exists. In conclusion, the study reveals the importance of sharing events and their benefits among the various local stakeholders, thus branding the region as a host city. 相似文献
2.
澳大利亚是西方较早运用体育赛事进行城市营销、发展旅游业的国家之一。其利用大型体育赛事作为城市形象塑造和品牌推广有相对较长的历史,在体育赛事的开发利用方面有很多可以借鉴的经验和可以吸取的教训。文章通过对其开展的赛事主办地城市营销实践进行回顾和梳理,并归纳总结经验教训,为我国更好更科学的利用大型体育赛事这一手段进行城市品牌营销与形象塑造提供参考。 相似文献
3.
《Sport Management Review》2014,17(4):407-418
This qualitative case study provides a sport-oriented perspective of sport tourism. It examines a strategic alliance between an Australian national sport organisation (NSO), the Australian Rugby Union (ARU), and a sport tour operator (STO), FanFirm. The study contributes insights into how NSOs can facilitate and develop sport tourism for major events through alliances with STOs. Findings indicate that by collaborating with the STO, the ARU accrued a range of intangible and financial benefits, which in turn provided an impetus for ongoing maintenance of the strategic alliance. In addition, the alliance was perceived to deliver advantages beyond the NSO–STO nexus, with rugby fans and host governments of rugby events also benefiting. The study demonstrates that sport organisations can play a role in maximising the tourism outcomes of major events and also suggests that smaller-scale, ‘bottom-up’ cross-sector alliances can contribute to maximising tourism outcomes of major sport events. 相似文献
4.
通过模式比较，借鉴国际知名体育城市体育旅游互动融合经验，沿循“全球城市位序—省际效益规模组别—上海区位商和区县禀赋”的基准分析，剖析上海体育赛事与城市旅游互动融合的制度性瓶颈和现实困境。通过“市场牵引力—空间向心力—结构量子力”3个层面解析上海体育赛事与城市旅游互动融合机理。通过“两层三级四维”评估体系，即上海赛事旅游市场系统层和变量层两个层次，国际知名赛事、国家优势赛事、本地战略赛事3个级别，“需求结构—供给结构—产业结构—空间结构”4个维度，汇总需求特征。通过逐步多元回归，评估不同级别赛事规模变化率的影响因素，评价上海赛事旅游互动融合的经济效应。 相似文献
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6.
ABSTRACTWhile the global appeal of the Olympic Games has attracted a massive amount of attention, this increased focus has resulted in heightened risk occurring around the event. Prospective tourists’ growing anxiety related to terrorism and political instability regarding a travel destination could have serious implications on tourism. This article aims to examine the relationship between tourists’ risk perceptions and their intention to travel to an Olympic host country with apparent risks of terrorism and political instability during and around the event period using the case of the 2018 PyeongChang Olympic Games. Terrorism risk was found to have a negative impact on travel intention while political instability did not. The results suggest that potential terrorism risk is a vulnerable point for the host country, and host organisations’ collaborative risk management strategies for minimising potential threats and generating a safe destination image are necessary to attract a higher number of visitors around and during the Olympics. This study contributes to the sport and event tourism literatures by focusing on a specific case. As a result, the findings enable the authors to highlight the impact of terrorism and political instability on travel intentions of prospective tourists to a host country with apparent risks. More specifically, this research discusses the reason(s) for the impact of terrorism and political instability risks on the travel intentions, and calls upon the efforts of future Olympics and mega-sporting event host countries to mitigate the loss of international visitors and to boost global tourism during and after the event. 相似文献
7.
《Sport Management Review》2020,23(2):302-314
The purpose of this study was to explore relationships between intentions to try a sport after watching an elite sport event and post-event participation, and explore the role exposure to a post-event leveraging initiative plays in facilitating behavior. A field experiment design was employed to test the efficacy of the leveraging initiative among experimental and control condition groups. Data were collected through a questionnaire following an international track cycling competition from spectators (N = 338) who had no prior experience participating in the sport, and then were matched with participation data collected directly from the sport facility. Results demonstrate that post-event intentions were a significant positive predictor of participation. Results also demonstrate that exposure to a leveraging initiative can increase participation in a new sport. Notably, the voucher stimulated participation for spectators with both low intentions and high intentions to participate post-event. Results provide support for the use of leveraging tactics as a means of stimulating sport participation in the context of hosting novel sport events. 相似文献
8.
采用文献资料、归纳分析、专家访谈等方法对中国体育旅游产业集群进行了研究.当前我国体育旅游产业发展面临"拐点",体育旅游产业发展陷入"比较优势陷阱",体育旅游产业驱动要素的跃升,体育旅游需求的多样化,使我国体育旅游产业集群发展具有必要性.全面提升体育旅游产业集群的竞争力,应采取非均衡的发展战略,形成市场主导、政府调控的发展路径,促进集群中的企业壮大,积极走向国际化. 相似文献
9.
《Sport Management Review》2016,19(4):466-474
The Asian Football Confederation (AFC) Asian Cup is the largest soccer event on the Asian continent. Australia hosted the 2015 AFC Asian Cup which provided the nation with an opportunity to not only celebrate the sport of soccer, but also leverage the event to deliver enduring legacies. This case study examines the three key legacies of the 2015 AFC Asian Cup which were tourism, trade and investment, and multicultural engagement, and considers the leveraging strategies that were implemented to achieve the stated legacies. 相似文献
10.
Richard Shipway Katherine King Insun Sunny Lee Graham Brown 《Journal of Sport Tourism》2016,20(1):21-39
Sport tourism experiences are subjective and emotional, laden with symbolic meaning. This study explores the experiences of participants who adopted the multiple roles of both an active participant and event spectator, within the parameters of one chosen sporting event. A professional cycling race event, the Tour Down Under in South Australia was chosen for this investigation, and 20 face-to-face individual interviews were conducted with cycle tourists. The three main themes emerging from the data were the interaction of people and temporary spaces on a sport tourism ‘stage’; the co-creation of authentic personal experiences and meanings; and identity reinforcement and the development of a sense of belonging. Consequently, a model for understanding sport event tourism experiences is proposed. The findings suggest that providing tourists with authentic and memorable experiences lies at the heart of what constitutes sport tourism. Whilst the results demonstrate that cycling events provide the individual with a sense of belonging or membership to a wider social group, they also illustrate that there is a continued need for more focused and nuanced approaches towards understanding sport tourism experiences that reflect the ever-increasing diversity and complexity of the interaction between sport, events and tourism. 相似文献
11.
《Sport Management Review》2016,19(3):352-360
The successful hosting of test events in the lead-up to a major event is not only a useful logistical tool and systems evaluation, but also signals to the world that the host city is ready and competent to host the main event. With the intense scrutiny of the media on all aspects of the venue, the city, and the competition, test events offer the potential for a city to establish (or enhance) its reputation as an event host, or to create doubt in its ability to host major events. The case follows the media coverage of the 2014 Pan Pacific Swimming Championships held on the Gold Coast Queensland, Australia, which served as a test event for the newly renovated Gold Coast Aquatics Centre in the lead-up to the 2018 Commonwealth Games. The case considers the implications and impacts of negative media coverage of an international event on the destination image of the host city. The case highlights the need for image recovery strategies for stakeholders within the destination who are concerned with the city's ability to host international sport events. 相似文献
12.
随着2021年中国全运会在陕西举办的步伐越来越近,许多城市将举办大型综合性体育赛事作为推动城市旅游业发展的催化剂,从而推动城市旅游空间的发展。商洛市是大秦岭生态圈的缩影,复杂多样的地形地貌为发展多种体育赛事提供了先决条件;本文运用资料法、访谈法等以商洛市各县区体育赛事、生态旅游为研究对象,对各个县区的体育赛事开展情况、带动生态旅游、融合发展等主要方面进行研究。 相似文献
13.
Thomas F. Carter 《国际体育史杂志》2016,33(1-2):186-202
AbstractThis paper examines the confluence of global, regional, and national politics in the lead up to the 1991 Pan-American Games hosted by Cuba. Cuba’s contentious selection as host was wholly underpinned by the international politics of the time. Once selected, the preparations for the Games in Havana were surrounded by an unprecedented domestic economic crisis fueled by shifts in global politics. This paper analyzes how international politics informed the hosting of the 1991 Pan-American Games, and shaped the political challenge the Cuban government faced in hosting such an event. The Revolution’s use of sport domestically and internationally came to the forefront in its efforts as host and the results of those efforts proved to be providential given the emerging political economic contexts during and in the ensuing years after the Games. 相似文献
14.
大型体育赛事提升城市品牌的路径研究 总被引：2，自引：0，他引：2
朱洪军 《山东体育学院学报》2010,26(10)
基于城市外部顾客的视角,分析了大型体育赛事提升城市品牌的路径.认为大型体育赛事申办阶段可以通过城市特色资源展示、申办口号选择和举办各类民众活动等方式提升城市品牌的知名度;在赛事推广阶段可以通过以赛事宣传为主,以城市宣传为辅,实现体育赛事与城市的完美结合,并通过各类赛事巡展活动扩大城市品牌认知度;在赛事举办阶段可以通过城市品牌软、硬环境体验和赛事观赏的间接体验等方式塑造城市品牌的美誉度;在赛事收尾阶段可以通过口碑效应提高城市品牌的忠诚度. 相似文献
15.
Against the background of economic transformation and globalization, the impact of sports industrialization on economic development has become a hot spot. The relationship between sports events and urban development, which lies at the core of sports industrialization, is receiving growing attention from researchers. Existing studies have looked primarily at the direct economic benefits. However, it is the brand elements, condensed in core value, that are actually the source of the general competitiveness in terms of urban sustainable development and long-term intangible assets. Sporting events have a very special meaning and impact in terms of moulding city brands and building urban awareness. They enable cities to acquire resources and build momentum for continued development. Some examples of this include acquiring better basic facilities and an enhanced urban environment; increased development of relevant industries; publicity and promotion of city brands; greater urban renown, tourism, and investment; and formation of an urban sports culture. However, maximizing the promotion benefits requires integrating the common elements that exist between the sports event and the host city, namely the coherence points in co-branded marketing. This paper explores the evolution of the relationship between sporting events and host cities, and discusses how to improve the integration of common elements and match the integrating elements in order to maximize the synergistic effect of co-branding. 相似文献
16.
Barbara Bell 《Sport in History》2019,39(4):445-461
ABSTRACTThe UEFA Women's Euro 2005 Championship hosted in England can be seen as a significant event in the development of football for women, being the largest female, international tournament held in the UK up to that date. However, despite record crowds and unprecedented media attention, an increase in participation by women after the event was neither significant, nor sustained in the hosting region or nationally. As identified in Parliamentary committee evidence, grass roots women's football has continued to struggle, despite strategies investing heavily development and the ‘Superleague' to drive increased engagement in the game after 2005. Success in international events in 2012, 2015, and 2017 by England national teams showed spikes in media interest, audiences and progression on the field of play. However, an examination of national participation statistics demonstrates the difficulties of evidencing sport participation event legacy. The event in 2005 clearly contributed to changing public perceptions, stimulating a new strategic focus on women by the Football Association and therefore began the new era for the game, particularly in England. This research may provide some insight for planning for Euro 2021 – when football ‘comes home’ once again. 相似文献
17.
《Sport Management Review》2019,22(3):295-321
The study of sport event legacies has grown rapidly since 2000 across a number of disciplines related to planning and hosting large-scale sport events. However, to date, there have been limited attempts to systematically review and synthesise extant sport event legacy research, reflect on existing knowledge, and identify key gaps for future research. In this article, the authors reviewed the state of sport event legacy research through a systematic quantitative review of 305 original, peer-reviewed research articles published in English language journals between 2000 and 2016. Results demonstrate that a small group of academics concentrated in particular countries are driving the publication of studies on sport event legacy in predominately specialised sport and event journals. There is a clear research interest in legacy outcomes realised through hosting sport events in areas of public life, politics, and culture, as well as mass participation sport. The authors identify key areas for future research and make recommendations for empirical research designs to progress scholarship and better inform policy and practice pertaining to sport event legacy. 相似文献
18.
举办大型体育赛事对一个城市的建设和发展的推动作用显而易见。凭借其巨大的经济和社会效益,体育赛事已经成为城市营销的“名片”;举办体育赛事对推动本地区群众体育、竞技体育和体育产业等方面产生的促进作用是全方位的。福建省应该以举办2015年首届全国青年运动会为契机,把具有福建特色的品牌体育赛事做强做大,推动城市建设,增进社会和谐,带动相关产业,努力促进福建体育事业的可持续发展。 相似文献
19.
Satoshi Shimizu 《国际体育史杂志》2014,31(6):601-617
Since the first Modern Olympics in 1896 only a few cities have hosted or will host the Summer Olympic and Paralympic Games more than once: London, Paris, Los Angeles, Athens and Tokyo. There is no doubt that the improvements in infrastructures and structural changes that were carried out for Tokyo in preparation for the 1964 Tokyo Olympics demonstrated that ‘Japan was experiencing remarkable economic growth’. The ‘development’ of Tokyo, 97% of the Olympic budget being earmarked for improvements to infrastructures, resulted in excessively centralised politics and economics. Looking at the bidding process to host the 2016 and 2020 Olympics, it can be seen that various expectations of sports are political in nature: from the political problem of remembering legacies as mere representations to the current situation of a nation basing its presence on involvement in the Olympics. The Sports Promotion Act enacted in 1961 was revised 50 years later, and policies on sport came to be regarded as national strategies. The new act became the basis for establishing the Sports Agency and specified governmental support for hosting the international sporting events it promotes. The time has come to seriously consider the necessity of critically arguing about nationalism, as well as how to determine the relationship between a nation and sport in terms of sport governance. 相似文献
20.
Guy Podoler 《国际体育史杂志》2016,33(18):2207-2225
AbstractIn April 2014, for the first time since the event was established, over 200 foreign recreational runners participated in the Pyongyang Marathon, which is part of Day of the Sun commemorating the birthday of Kim Il-sung. The decision of the North Korean regime to open the event to foreign amateurs was unusual, thus the paper examines this new approach to the marathon, and to tourism in general, by contextualizing them within an historical perspective. It is argued that tourism policy under Kim Jong-un, the third leader of the ‘Kim dynasty’, was unprecedented in terms of its systematic approach to the development of a meaningful tourism industry while also particularly emphasizing Western tourism and sport tourism. With the inclusion of the marathon into its tourism industry, North Korea strengthened its place in the worldwide trend of sport event tourism, yet the Pyongyang Marathon has stood out by being more about branding a country than a city. In this regard, this sport tourism event has offered the visitors a look into a ‘different normality’, which was indicative to the rationale of the regime that benefited from the attention it drew through its image as ‘unexpected’ and ‘mysterious’. 相似文献