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新冠肺炎疫情在俄罗斯大规模蔓延后,无论是俄罗斯联邦政府对疫情的防控宣传,还是俄罗斯民众对疫情的认知、态度和行为,都与媒体密切相关。在俄罗斯的疫情防控中,主流媒体与社交媒体中的各类舆论不同程度地影响着俄罗斯民众在个人防护、疫苗接种等方面的健康行为。在此次疫情防控期间,以“第一频道”为代表的主流媒体配合俄罗斯联邦政府,积极宣传各项疫情防控措施,引导社会舆论。而俄罗斯民众在网络环境中经历了信息盛宴的狂欢与虚假信息带来的焦虑,暴露出受众辨别虚假新闻能力不足的问题。 相似文献
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俄罗斯图书馆协会正式成立于1995年,20年中带领俄罗斯图书馆界成功地克服了俄罗斯新历史时期的诸多困难,将图书馆及相关领域的服务、活动等纳入了规范性标准、规划、法规及法律制度的调整、保障范围内,共召开的20次年会是一幅展示和反映俄罗斯图书馆事业与协会发展的宏观画卷.文章仅以对俄罗斯图书馆协会的创建、发展及20次年会进行介绍、梳理,“管窥”俄罗斯图书馆领域随时代变化而发生的不断变革,为全面地了解、认识和研究俄罗斯图书馆事业及其图书馆协会提供有益参考. 相似文献
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问题的提出及文献综述
公益广告是宣传主流价值观、传播正能量的有效手段.2016年3月1日起施行的《公益广告促进和管理暂行办法》(以下简称“《办法》”),对我国公益广告的管理规范发展具有重要意义.
运用比较分析法对我国与公益广告管理规范发展较为成熟的国家进行比较,可以发现我国现行规范存在的问题并获得有益启示.我国学界对国外公益广告管理规范的研究以美国、英国为主,日本、韩国次之,此外还包括俄罗斯、新加坡、澳大利亚等. 相似文献
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新媒体的兴起和发展,给我国的媒介生态和传播环境带来了深刻变革。新媒体既是信息传播的工具,更是一块异常激烈的思想舆论阵地,因此新媒体以其独特的信息传播方式,承担起了大众媒体的宣传职责,为宣传活动提供了新空间与新途径。因此,本文主要探讨新媒体对科技宣传的必要性。 相似文献
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《新闻传播》2014,(8)
当今社会,科学技术迅猛发展,新媒体力量层出不穷,逐渐步入了以网络媒体为代表的新媒体时代,给传统媒体带来了极大的挑战,尤其给以纸媒、电视、广播等传统媒体宣传方式为主流的消防宣传工作者提出了新的机遇和新的挑战。因此,本文首先分析了我国现阶段消防宣传的现状,然后从发挥政府的消防教育宣传活动的主导地位、将消防宣传入社区、进学校开展网格化宣传,走田间进地头农村消防宣传教育务实不务虚、借用多媒体拓宽消防宣传方式等几个方面对新媒体时代消防宣传工作的多形式化进行了一系列探讨,以期能够更好地发挥新媒体时代的宣传特点,利用新媒体时代的宣传优势为消防宣传教育工作的发展拓宽新渠道。 相似文献
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<正>一所谓正面宣传,就是媒体对社会生活中反映时代进步、代表社会主流、具有积极意义的人和事进行具有明确肯定态度的报道。当前党的新闻工作的根本性质和我国的基本国情对我国各级媒体正面宣传提出了新的要求和任务;必须做大做强正面宣传!因此,积极探索正面宣传的基本规律,创造性地开展正面宣传工作,使正面宣传对策上有新突破,实践上有新飞跃十分重要。 相似文献
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典型宣传历来受到重视,是党的宣传工作的重要形式之一。而随着科技的发展、全媒体时代的来临,各种新媒体对人们接触和选择信息的方式形成了猛烈冲击,对典型宣传的开展提出了诸多新挑战。因此,在全媒体时代,典型宣传需要与时俱进,在传播手段、方法等方面积极创新,建立新的操作原则,以与全媒体时代的发展相适应。开展全媒体传播,扩大典型宣传影响力 相似文献
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新媒体的产生和应用为传媒发展和企业宣传带来新的机遇和挑战。传统的传播模式结合新媒介的特征,衍生出诸多新的媒体宣传模式。在企业的网络宣传中,许多传播现象都与独特的符号有关,索绪尔等人的符号学理论对解析这些符号具有重要意义。本文以我国最大的化妆品特卖网络商城——聚美优品为例,从符号学的角度对企业网络宣传进行解读。 相似文献
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《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
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Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
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Barbara Lison 《图书馆管理杂志》2013,53(2):180-187
ABSTRACTGerman authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible. 相似文献
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《Journal of Web Librarianship》2013,7(1):41-59
Abstract Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services. 相似文献
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《Legal Reference Services Quarterly》2013,32(3-4):223-229
SUMMARY The Nevada Constitution provides voters with the ability to propose new statutes, amendments to existing statutes, and amendments to the State constitution through the initiative petition process. Voters can also approve or disapprove of existing statutes through the referendum petition process. Both require the circulation of a petition to collect a minimum number of signatures before the Secretary of State will place the measures on the ballot for the general election. As with other topics of law, Nevada has a profound shortage of research resources on initiatives and referenda, but State law and government Web sites provide enough information to allow for significant research. 相似文献
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SUMMARY This article is a case study of Ariel use at the University of Texas at Austin. The author divides the history of Ariel use into three distinct stages: resistance, full implementation, and enhanced. For each stage the advantages and disadvantages of using Ariel are discussed. The author concludes that using Ariel saves both money and staff time and permits faster delivery of documents than other methods. 相似文献
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《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4):113-119
SUMMARY CISTI, the Canada Institute for Scientific and Technical Information, is one of the world's largest document delivery suppliers, and was among the first to be fully automated. The revolutionary Intel-liDoc system, developed during the years 1993 to 1995, provided for end-to-end automation of the document delivery process, which has enabled CISTI to improve its service and accommodate growth. From the beginning Ariel was, and remains, an integral part of IntelliDoc. This article describes how Ariel has been integrated into IntelliDoc and into CIS-TI's services, showing the benefits to CISTI and to its clients. 相似文献
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利益相关者视角下的图书馆电子借阅服务研究 总被引：1，自引：0，他引：1
[目的/意义] 以图书馆提供电子借阅服务过程中所涉及的利益相关者为研究对象,厘清各利益相关者的利益关系,提出建立基于社会平衡机制的图书馆电子借阅服务系统的主要路径。[方法/过程] 介绍图书馆电子书和电子借阅的发展现状,引入利益相关者理论分析作者、提供商、图书馆与用户之间的利益关系。[结果/结论] 研究发现图书馆电子借阅服务涉及作者与提供商的商业利益、图书馆提供信息资源的权利和用户获取知识的权利,不同利益主体存在既冲突又合作的关系;图书馆电子借阅服务系统不够成熟,产生明显的资源供需失衡问题。提出以下建议:完善法律制度,维护公共利益;扶持电子书产业发展,规范市场行为;建立许可协议标准模板,保护各方利益;控制采购成本,促进电子书资源利用;发挥电子书优势,促进电子书阅读推广。 相似文献
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Julia Petrovna Melentieva PhD 《Slavic & East European Information Resources》2013,14(4):304-321
This article is a preliminary summary of the results of a huge study of reading among urban high school students (ages 14–17) in many regions of Russia. It considers such aspects of the topic as: the place of reading in the structure of high school students' life plans and leisure activities; their motives for reading, their preferences, and the amount they read; the level of their culture of reading and information seeking; and the influence of family, peers, libraries, and the Internet on their reading habits. 相似文献