共查询到20条相似文献，搜索用时 31 毫秒
1.
Rachel Noorda 《Publishing Research Quarterly》2012,28(4):359-368
As the world becomes increasingly international and new markets open up for business, questions arise for small, niche publishers: what makes a book sell well internationally? Can niche titles sell well abroad? And, more importantly: How can I find and publish a book that will be a global success? To answer these questions in this article, Scottish publishing companies will be used as examples to illustrate the ways in which even region-specific niche publishers can successfully sell and market abroad. 相似文献
2.
Ted Treanor 《Publishing Research Quarterly》2010,26(2):119-128
What is Amazon up to and why? Amazon reported $24 billion in annual revenue, from their 2009 year-end financial results. The Media/book category delivered $5.96 billion, or 1/4 of their total revenue. That’s considerably more than any of the largest companies in the traditional print or digital book business. Barnes and Noble/B Dalton collected $4.52 billion (2008), while Borders/Waldenbooks combined revenue was $3.11 billion (2008). Amazon’s book revenue steadily increases, while Borders and Barnes and Nobel continue to decrease. What strategies and values are fueling this growth? What is their vision and where have they put their money? Amazon has a demonstrated history of consistent behavior since their start-up in 1995, with big visions, long-term strategies, dedicated to streamlining, surgically eliminating costs, prolific innovations, strategic investments, and an obsession over the customer. We’ll track Amazon’s M&A investments in book publishing and digital to see exactly what they are doing to learn where they may be going. It is wise to stay current on one of the most influential companies in the world. 相似文献
3.
How can a new publisher and new publication survive in today's climate, where ‘Big Deal’ bundling arrangements and cuts in library budgets are squeezing out smaller publishers and publications? That is a key question for TheScientificWorldJOURNAL. The Journal's innovative editorial approaches together with a new business model combine to present part of the answer, and enable a new journal to make a significant difference. 相似文献
4.
Michael Upshall 《Learned Publishing》2003,16(2):129-133
Despite the dot‐com downturn, content management software continues to grow in popularity. What began as a niche product for publishers, or as a means of managing large websites, has become touted as a universal panacea for every kind of organization that creates, holds or disseminates content – and since a website is a form of publication, this means pretty much any organization. How relevant is content management to journal publishers? With over 150 competing content management products available in the UK, content and document management systems are not difficult to find (although perhaps difficult to choose). But do they meet a need? Do they provide a clear return on investment? Or are they simply the latest in a long line of management and business fads, the next big thing? To answer these questions, the author created a questionnaire for journal publishers, and then carried out follow‐up interviews with key people in the relevant organization. His aim was to discover if content management software was felt relevant to journal publishers, and exactly what their interest was. 相似文献
5.
Cristina Mussinelli 《Publishing Research Quarterly》2011,27(3):288-295
The Editech 2011 conference identified that publishers need to follow new paths and experiment more rapidly in all the areas
of business related to a growing number of new digital publishing activities. Most important they need to rethink all the
relationships actually in place with all the other factors in the publishing value chain and then radically reinvent their
role in the quickly changing digital and ebook businesses. It is clear that now most of the changes are driven by the big
three Google, Amazon, Apple and the publishers are following. However, especially in Europe the publishers have different
approaches based on a brief review of selected key papers presented from different countries and sectors of the digital publishing
industry. 相似文献
6.
Olivia Tapper 《Publishing Research Quarterly》2014,30(2):249-259
The twenty-first century has been decidedly unkind to most sectors of the book publishing industry, yet romantic fiction is somehow more popular and profitable than ever before. What could account for this critically marginalised category’s consummate commercial success in the digital era? This paper makes the argument that contrary to the stereotype of romantic fiction as conventional and change resistant, contemporary romance publishers have proven themselves to be consistently forward thinking and progressive, utilising industry innovations in content, technology, branding and business practice to cement their genre’s status as an exemplary model for twenty-first century book publishing. 相似文献
7.
Anna-Maria Rimm 《Publishing Research Quarterly》2014,30(1):77-92
This paper compares publishing in two European countries with fixed respective free book prices: Germany and Sweden, when it comes to the phenomenon vertical integration. Concentration of media ownership is a central issue in today’s global publishing industry and large international media groups are consolidating at a fast pace, taking over more and more links in the value chain of books. One of the foremost examples is Amazon—established in Germany and fast expanding in Europe, but not yet present in Sweden. This paper presents a broad overview of the two markets and interviews with several actors in the German and Swedish book trades are analyzed and compared. Amazon’s impact on the respective book markets as well as strategies for independent publishers are discussed. The question whether concentration of media ownership in the book trade affects publishing and distribution of “quality literature” is also raised. 相似文献
8.
The 2011 Acquisitions Institute at Timberline Lodge delivered a packed schedule of timely and interesting presentations on compelling topics for acquisitions and collection development librarians, publishers, and library vendors. The cozy lodge provided a perfect environment for relaxed conversation on topics such as patron-driven acquisitions, e-books, and library collaborations, while late snow flurries and a cloud cap hid Mount Hood from attendees’ eyes. 相似文献
9.
This article describes a program session that focused on publishers’ experiences launching Open Access (OA) journals and lessons learned. The speakers discussed the current journal marketplace, current journal business models, and the possible shape of the OA landscape and marketplace in the future. 相似文献
10.
通过调研归纳亚马逊平台有声书业务发展现状,总结亚马逊推动有声书业务发展的成功经验,即充分利用企业自身核心竞争力、重组并购有声书行业巨头、采用"第三方"平台策略、提供全面的用户服务以及实施会员制促销等,指出我国有声书业要从培养读者有声书收听习惯、搭建有影响力的有声书销售平台、完善产业链和成立行业协会四方面着手,以求长远发展。 相似文献
11.
Having found a business opportunity in exploiting the open access publishing model, predatory journals and publishers have been spamming authors with emails, inviting them to submit articles for publication. Authors may be misled by the names of prestigious authors and editors that predatory journals and publishers use to advertise their publishing services, either by claims that those scientists serve on the editorial boards or by sending invitations in their names. Given the fact that detailed knowledge of a journal is required to make an informed decision of whether the inviting journal is predatory or not, junior scientists are not likely to possess the knowledge or skill to make such decisions. In addition, analysis of the details of new suspicious journals and publishers can be a lengthy process or even a waste of time. Therefore, in this paper, we provide an analysis of a likely scenario that many authors are facing nowadays when they take on the difficult task of studying the details of suspicious journals as possible venues for the publication of their research findings. The analysis takes the form of an analysis of the Kenkyu Publishing Group, which is listed on Jeffrey Beall’s list of “predatory” open access publishers. 相似文献
12.
Cristina Mussinelli 《Publishing Research Quarterly》2002,17(4):32-46
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market
in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also
made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or
postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far
exceeded original estimates or start-up budgets while sources of revenues remained elusive.
On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating
a digital content database. Traditional publishers are learning that their intellectual property and editorial content can
be used for many different products and delivered in many different media. Probably in the next months one of the big strategic
issues will be the integration between the traditional print on paper products as the viable revenue model with all the other
digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different
digital formats? 相似文献
13.
David Burleigh 《Publishing Research Quarterly》2017,33(4):380-391
The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales. 相似文献
14.
Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169
There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. 相似文献
15.
Richard Balkwill 《Publishing Research Quarterly》2013,29(1):47-51
The government of Armenia and the Next Page Foundation supported the Sixth International Forum of Translators and Publishers held in Yerevan from 5th to 8th November 2012. Antje Sorensen and Richard Balkwill from the International Publishers Association led a two-day workshop entitled ‘The Role of Copyright System in the Promotion of Publishing as a Cultural Industry’. Presentations on international perspectives on copyright and the mechanics of trading in translation and other rights were blended with discussion and debate. The international issues of digital open access and free information were of less concern to local publishers than the effective application of and compliance to recent copyright laws in the country. Piracy was still sapping publishers’ business and continuing to deter potential foreign collaboration and co-publishing deals. The forum was enriched with an extensive program of cultural events and social gatherings. 相似文献
16.
Lei Qian 《Publishing Research Quarterly》2016,32(1):70-72
This paper analyzes the current situation of China’s book market, especially online book selling. Dangdang, Jingdong Mall, Amazon China and Tmall are the four major suppliers of China’s online book selling. This paper analyzes the market share, business models and development path of these four operators. 相似文献
17.
In recent years academic journal publishers have explored a variety of new business models. The Berkeley Electronic Press (bepress), founded by professors in 1999, now publishes 39 electronic‐only journals. bepress's own model rests on three principles: improve, but do not break, the traditional journal; allow non‐subscribers to read articles as guests; and offer reasonable and sustainable prices to libraries. This model has resulted in steady growth. Even in the shifting landscape of open access, there remains a place for professional journal publishers who offer innovative improvements, traditionally qualified content, and reasonable prices. 相似文献
18.
介绍莱姆斯卡特从艰难创立到蓬勃发展再到迎接数字化挑战走过的半个世纪风雨路程,通过介绍该出版社对儿童出版事业的理解和对童书产品卓越品质的追求,为正处于蓬勃发展中的我国儿童图画书出版提供借鉴。 相似文献
19.
John W. Glen 《Learned Publishing》1996,9(1):3-5
There are many ethical responsibilities in preparing and publishing a scientific paper. The various responsibilities of authors, referees, editors and publishers are considered. While editors and publishers have a responsibility to seek to identify unethical or fraudulent papers, this is not always possible and primary responsibility for the accuracy of papers must lie with the authors. Editors however have a greater responsibility to try to ensure ethical behaviour in the refereeing process and to draw referees’ attention to the privileged nature of the paper under review. The requirements for the ethical handling of papers by the editors and publishers are also discussed, as are recent developments in public interest in the question of ethics in publishing papers. 相似文献
20.
Youngsuk Chi 《Publishing Research Quarterly》2014,30(4):344-351
Youngsuk (Y. S.) Chi, Chairman of Elsevier, offers four “e-approaches” for the publishing industry to evolve and thrive in today’s digital landscape: (1) Enhance publishers’ traditional roles, (2) Expand their role to embrace innovation and networks of information, (3) Experiment with more interactive content and new business models, and (4) Engage with the public to demonstrate the value of publishing. 相似文献