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Alexander Lyon 《Journal of Applied Communication Research》2013,41(4):376-398
An estimated 27,000–60,000 patients died while taking Merck's drug Vioxx between 2000 and 2004. This essay uses Deetz's treatment of systematically distorted communication and Nilsen's significant choice to analyze Merck's communication about the drug. The company claimed publicly to be forthright about Vioxx's safety. The article shows, however, that Merck systematically distorted communication through neutralization, topical avoidance, and disqualification in ways that thwarted physicians’ and patients’ abilities to make an informed choice about Vioxx. The analysis shows that Merck employees’ consent to economic priorities framed these communication practices as legitimate and rational within the organization. The same practices, however, appeared socially irresponsible to members of the scientific community outside the company. In contrast to Merck's practices, the essay offers more participatory communication applications that uphold companies’ moral obligation to their stakeholders. 相似文献
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One aspect of lesbian/gay-parented families that merits attention is the coming out of the parents to their children. In the present study, we extended the current literature by exploring both the emotional and verbal responses of children who find out their parents are lesbian/gay. Findings showed that, while participants experienced a combination of negative, neutral, and positive reactions to learning about their parents’ sexual orientation, verbal reactions were limited to supportive messages and information seeking. Practical implications for lesbian/gay parented families and practitioners are included. 相似文献
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Saiyidi Mat Roni 《Public Library Quarterly》2017,36(4):334-348
We explore the role that devices currently play in children’s book reading, finding that while children have relatively high access to devices with eReading capability, these devices are underutilised for reading purposes. While ownership of devices was negatively associated with reading frequency for both genders, its negative impact was more significant for girls than boys. We also found that when boys and girls identified themselves as daily readers, and where they had access to devices, they did not use them frequently for book reading, suggesting that paper book reading is still preferable for frequent book readers of both genders. 相似文献
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Ron Tamborini Lindsay Hahn Brian Klebig Clare Grall 《Communication Research Reports》2017,34(1):58-67
A content analysis of children’s television examined the frequency with which behaviors were (a) driven by altruistic versus egoistic motivations, (b) performed by affable/surly characters, (c) rewarded/punished, and (d) present in content popular among different age groups (2–5, 6–11, and 12–17 years old). We found that portrayal patterns stressed the importance of egoistic motivations (particularly competence, autonomy, and relatedness) for older children. The findings are interpreted in line with logic underlying the model of intuitive morality and exemplars (MIME; Tamborini, 2013), suggesting that media representations can influence the motivations of their viewers. 相似文献
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一、e Marketing环境下市场的改变
客观现实和技术基础是现有市场营销理论赖以形成和发展的根基.网络强大的通信能力和电子商贸系统便利的商品交易环境,改变了原有市场营销理论的根基.在网络环境和电子商贸下,时间和空间的概念、市场的性质、消费者的概念和行为等都将发生深刻的变化.互联网营销建立的新的游戏规则具有以下主要的特点: 相似文献
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I. I. Ganitskaya 《International Information and Library Review》2013,45(1):47-58
AbstractChanges in the state structure since 1989 and their effect on the development of culture are discussed, as is the liquidation of censorship. The transition of publishing from a monopoly state enterprise to a part of the market economy is described, along with the development of the new mass electronic media. A final section deals with the situation in public libraries after 1989 and the difficulties experienced by librarians in dealing with the threatened disappearance of traditional culture under the tidal wave of mass media for entertainment. 相似文献
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Rebecca Martin 《广播与电子媒介杂志》2017,61(3):499-517
The purpose of the present study was to assess the prevalence of emotion stereotypes in children’s television programming, in both educational and non-educational programming. It was hypothesized that gender stereotypes of emotion would still be prevalent in both entertainment and educational programming, with females showing more fear and sadness and males showing more anger, and that all shows would have more male than female characters. A total of 8 children’s programs were included for analysis: 4 entertainment programs and 4 educational programs. Programs were coded for the total number of males and females and for the emotions displayed by each character: happiness, sadness, anger, and fear. Overall, the analyses revealed that the majority of shows still have more male than female characters. Males were found to portray more of all emotions than females. Educational programming did not differ much in the amount of stereotypical versus counter-stereotypical emotion portrayed. Entertainment programming showed a trend toward more counter-stereotyped emotions. Future research should explore the influence of viewing specific shows on young children’s current gender stereotypes to assess the immediate impact of such viewing. 相似文献
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Namik Top 《广播与电子媒介杂志》2016,60(2):195-212
According to a social cognitive theory, children may learn to function through processes of modeling and observational learning, with parents and the media being the significant sources of socialization and learning in the home environment. Adolescence is a period when children progressively look for autonomy and independence. One of the important research questions is whether adolescents utilize screen-based media with or without parental monitoring and limit-setting. This exploratory study examines socio-demographic factors associated with parenting (i.e., co-using, limit setting on the amount, limit setting on contents, and active mediation) in regards to television and video game usage during adolescence. Participants were 799 adolescents (5th to 12th graders) and their parents. Results indicate no gender differences in parental monitoring, but age/grade differences were found with less parental monitoring (more autonomy or independence) of older children. Parental monitoring also differed by ethnicity and by household income. Asian parents were the most restrictive while Hispanic parents were the least restrictive. Parents also reported more active mediation or engagement in families with higher household income. Findings initiate consideration of parenting styles in adolescent media usage, which have implications for adolescent adjustment and developmental outcomes. 相似文献
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The relationship between children’s TV consumption and literacy outcomes is currently unclear, as past research has identified both linear and curvilinear trends. One explanation for the contradictory results is the varying content children consume; specifically, researchers have argued that research-based educational TV programming should be positively related to literacy outcomes whereas non research-based programming should be negatively related to literacy outcomes (what we refer to as the validated curriculum hypothesis). To test this hypothesis, students in grades 4 and 5 N = 120) completed a survey assessing educational TV consumption and leisure reading/writing behaviors. The results upheld the validated curriculum hypothesis and revealed several key moderators including composite TV consumption and parents’ reading behavior. 相似文献
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Kim Bissell Lindsey Conlin Maxwell Xueying Zhang Bijie Bie Dylan McLemore 《Mass Communication and Society》2017,20(4):550-572
This field experiment with more than 100 children at a school in the Southeast examined children’s use of an iPad app as a means of improving the measurement of their food consumption. External factors related to children’s food preferences and food consumption were also examined to determine how the iPad app could be further developed to help them become more aware of the foods they ate and how they could become more proactive in their health and well-being. Results indicated that the app enabled children to have more precision in recording the foods that they ate, and children expressed great appeal for the app. The foods that children reported eating via the app were compared to attitudes toward eating and nutritional knowledge; in both cases, more positive attitudes toward eating and stronger nutritional knowledge meant that a child was more likely to report eating healthy foods. Findings from this exploratory study contribute to knowledge in several areas because the findings represent the first of its kind in the discipline. 相似文献
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Parental monitoring of children’s television viewing is an important family practice that helps children understand the messages they find on advertisements and program content. Research points at different dimensions of monitoring, including parental co-viewing, rules about when and how much time children can watch television, and active parental mediation. The study describes different dimensions of parental monitoring in a sample of 303 caregivers of primary school children living in Lima. Main findings reveal that about a third of the sample engaged in parental monitoring never, rarely or sometimes, the education level of the caregiver was positively associated with limiting the time children can watch television, and that child’s age was negatively associated with the frequency of active mediation and limits on the content children may watch on TV. Further research is needed in order to understand the practice of parental monitoring across children’s age groups in the context of Peru. 相似文献
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Sally Maynard 《Publishing Research Quarterly》2010,26(4):236-248
This article reports on a pilot study which aimed to consider the e-book reading experiences of young children and their families,
with currently available portable e-reader devices: Amazon Kindle, Nintendo DS-lite and Apple iPod Touch. Three families,
each with two children in the 7–12 year age range, experienced an e-reader for a two-week period. They recorded their experiences
in a diary and were interviewed at the beginning and end of the study. Key findings include the fact that, of the six children
involved, four rate themselves as ‘enthusiastic’ readers, one ‘average’ and one ‘reluctant’; whilst all six of the parents
enjoy reading. At the end of the study, all of the participants chose the Kindle as their preferred device and found it the
easiest to use. In addition, there were indications that the one reluctant young reader (a boy aged eight years) was inspired
to read by the Kindle. His parents were pleased with this enthusiasm, noting that he was reading rather than watching television,
excited by downloading and choosing books and it was the only time they had known him to ask to read voluntarily. When asked
whether they prefer printed or electronic books, all of the adults chose printed books, whilst the children were more ambivalent,
with half preferring electronic books. 相似文献
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There is a scarcity of research on how young children form short- and long-term emotional connections with popular media characters. Preexisting research on young children’s parasocial relationships (PSR) with media personae has traditionally operationally defined PSR exclusively in terms of friendship and focused on television characters. However, a growing body of research suggests the need for a wider survey of children’s media platforms. Scholarship also actually points to two distinct constructs of PSR: positive PSR (friendly feelings or amicability) and negative PSR (unfriendly feelings or antipathy). This study engaged 88 children ages 5–7 in open- and closed-ended questions designed to measure both positive and negative PSR. Our research reveals a more nuanced understanding of young children’s PSR. 相似文献
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《Public Services Quarterly》2013,9(4):43-65
Abstract “Drop-in” workshops historically played important roles as components of instruction programs in college and university libraries. Unrelated to any specific course and initiated largely at the library's discretion, these sessions-along with tours, course-related library instruction sessions, and credit courses-served to introduce library users to the basics of information research as well as the organization of particular, local libraries. Perhaps because of increasing demands for library instruction and upon instruction librarians' time, as well as changes in values brought by the focus on information literacy, workshops have not factored significantly in recent library literature. Workshops still merit continued attention-as well as marketing to maximize their attendance and thus their effectiveness-because they uniquely allow students, faculty, and staff to behave as lifelong learners, not just to learn the information literacy skills characteristic of lifelong learners. Data from over a decade's worth of drop-in workshops at New Mexico State University underlie the discussion herein of ways to market workshops successfully by attention to their topics, their timing, and publicity. 相似文献
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iologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyChinese Journal of Biochemistry and Molecular BiologyBiotechnolog 相似文献