共查询到20条相似文献，搜索用时 31 毫秒
1.
Hsiang Iris Chyi 《媒体管理杂志》2013,15(3):227-250
Propelled by the recent economic recession that caused substantial declines in advertising revenue, some major newspapers have renewed their efforts to find alternative revenue models. This renewed interest in paid content strategy triggered another round of debates on the viability of the “paywall.” To address the recurring industry debate, this study, based on a national survey of 767 U.S. online adults, systematically evaluated users' paying intent for different newspaper formats, the amount they are willing to pay, as well as users' responses to various payment models being considered by the industry. Results showed the print edition outperforms other formats (Web & “apps”) in terms of usage, preference, and paying intent; and is perceived as the most valuable platform. Paying intent for the online formats (Web & apps) was weak, and so was people's response to each of the 6 payment models under study. Therefore, how users are charged does not make much difference—whether they are charged does. The analysis also identified the predictors of paying intent for newspaper formats and different payment models. Although multiplatform news delivery has become a reality, paying intent for digital news content remains elusive. 相似文献
2.
ABSTRACTDeclining advertising revenue and print copy sales have propelled extensive paywall experiments in local newspapers to generate new revenue and fund local journalism. The success of these experiments is ultimately depending on whether or not they deliver the value that customers require. This article studies local newspapers’ potential to build successful paywalls by conducting a two-sided analysis of paywall value propositions and local news audiences’ responses to these value propositions. Drawing on mixed methods – in-depth interviews with 20 newspaper managers and a national survey (N = 1586) among local newspaper audiences – our study identifies a major gap between intended value of paywalls and customer value perception and behavior. These are misalignments between the intended attractiveness of paywalled content and audience attitude toward this content, and misalignments between access to paywalled content and use. Local newspapers’ offerings are particularly misaligned with younger, lower income and lower news interest customers. When these groups hit a paywall, they most likely bounce off. 相似文献
3.
《Journalism Practice》2013,7(2):208-226
This study uses qualitative research interviews and a survey to quantify and analyse business models at online newspapers in the UK. Senior editors and executives reported that news websites rely on advertising income to a greater extent than their print counterparts. Despite this, British news sites continue to charge users for some content, although to a varying degree. The fact that online editions still contribute barely a tenth of total revenues explains this experimental approach towards business strategy. Although paid-for content has mostly failed as a mechanism for the online news business in the past, changes in technology and net culture may mean that it is becoming an option again. The authors examine what content is being charged for and why, and investigate: how the 12 newspapers studied are balancing the need to develop additional revenue streams with the demand for traffic in a buoyant advertising market; the extent to which cannibalisation of the print parent is still a concern; the complementary benefits of developing digital products; strategies towards archived content; the value of columnist content to online users; the success of digital editions and email alerts; the potential of mobile services; and the rapidly developing number of online services and commercial partnerships hosted by newspapers on the Web. 相似文献
4.
J. Ian Tennant 《媒体管理杂志》2014,16(3-4):105-121
Free newspapers are a substantial segment of the U.S. newspaper industry, as well as an under-studied topic within media research. This study considers the economic health of free newspapers in the United States and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of their newspaper or newspapers. This survey was complemented by in-depth interviews with publishers of four different types of free newspapers in Texas. The study concludes by suggesting free newspapers are not only viable but in many markets they are thriving. Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. This study contributes a reality check and calls for further research on the economics of print media in the digital era. 相似文献
5.
《Journalism Practice》2013,7(3):347-360
The idea of geography is fundamental to local newspapers, both in the sense of community news and news from a community perspective. It has been suggested that “geography is dead.” This idea was tested through a self-administered mail survey of a sample of adults living in Maricopa County, Arizona, using geographic and online senses of community measures to determine the importance of geography in today's Internet-rich environment and determine if geography is really “dead.” The analysis focused on evaluating the mean sense of community measures among groups, and examining the use of newspaper weblogs in light of the print newspaper's coverage of a particular geographic area. Results rebuff suggestions that geography is “dead” and indicate that respondents are still attached to their geographic communities. In the struggle to find new models of journalism, newspapers must find a way to remain geographically relevant in print and on the Web. 相似文献
6.
Shixin Ivy Zhang 《媒体管理杂志》2013,15(3-4):205-230
This study takes Beijing Youth Daily (BYD), Beijing's largest newspaper in terms of advertising revenue and second largest in terms of circulation, as a case study to examine and analyze how globalization influences the ownership, corporate strategies, and business models of local newspaper organizations in China; and, thus, accelerates Chinese-style capitalism and media convergence. Declining advertising revenue and the loss of readers due to the digital revolution and the availability of multimedia news channels are global challenges that face newspapers around the world. BYD is no exception. In response, BYD has shifted from an exclusively state ownership model to a split or dual-track management model that has allowed foreign capital into the business operations while the party/state still retains ideological control over the news content. BYD has reoriented its corporate strategies and carried out structural reforms, building a media conglomerate via new titles, acquisitions, concentrations, and convergences; and developed its business models with advertising as a major revenue source. All these measures are market-oriented and intended to maximize newspaper profits by pursuing economies of scale and scope. 相似文献
7.
8.
Brendan R. Watson 《Mass Communication and Society》2017,20(2):241-259
This study examines local web search data as a window into residents’ information needs surrounding the issue of urban crime. Media system dependency theory is used to explain the dynamic, interdependent relationships between changes in the local crime rate (i.e., the social system), news coverage of crime (i.e., the media system), and residents’ (i.e., the audience’s) online searches for crime-related information. It was hypothesized that crime rates and news coverage of crime would increase residents’ information needs, motivating residents to go online to search for crime-related information to cope with an increased sense of uncertainty. The responsiveness of local newspapers to residents’ dynamic information needs was also evaluated. In an initial study in Minneapolis, Minnesota, violent crime and newspaper coverage of crime did predict online searches for crime-related information. But news coverage did not predict searches for crime-related information in a follow-up study in St. Louis, Missouri. Coverage in neither city’s newspapers was responsive to changes in aggregate crime-related online searches. Reasons for differences between the two cities are discussed, as are theoretical implications for future efforts to assess what local residents’ information needs are and to evaluate whether they are being met. 相似文献
9.
10.
《Journalism Practice》2013,7(1):27-45
Our analysis of 2207 domestic news reports in a structured sample of UK “quality” (the Guardian, The Times, the Independent and the Telegraph) and mid-market (Daily Mail) newspapers, revealed journalists’ extensive use of copy provided by public relations sources and news agencies, especially the UK-based Press Association. A political economic explanation for this reliance on news stories produced “outside the newsroom”, draws inspiration from Gandy's notion of information subsidies and presents findings from a substantive content analysis of selected UK national newspapers, interviews with journalists working on national titles and news agencies, as well as detailed archival analysis of UK newspaper companies’ annual accounts across 20 years to deliver information about newspapers’ profitability, their expansive editorial pagination as well as the number of journalists they employ. The argument here is that this reliance on public relations and news agency copy has been prompted by the need for a relatively stable community of journalists to meet an expansive requirement for news in order to maintain newspapers’ profitability in the context of declining circulations and revenues. 相似文献
11.
《Journalism Practice》2013,7(4):373-389
This article analyses whether a specific news event is reported differently online compared to print newspapers. The question is hardly new but has increased in importance as more readers pass from print newspapers to online news. The conditions of news selection and production are discussed departing from the theories of market-driven journalism and media logic, and are related to aspects of audience needs and gratifications, as well as professional norms and standards. A content analysis of news reporting during the 2010 Swedish election campaign reveals no significant differences between how major newspapers reported the aspects, issues and actors online compared to in print. Individuals using online news received the same information about the election campaign as those reading the print paper, which indicates a displacing rather than complementary effect of online journalism on print journalism. 相似文献
12.
Avery E. Holton 《Journalism Practice》2016,10(7):917-927
As newspapers continue to wrestle with diminishing resources, they have, in part, turned to freelance journalists to help fill holes in content production. In light of this amplified reliance on freelancers, some media scholars have examined the ways in which they fit into the news process, arguing that they have the potential to override traditional journalistic norms in ways that can enhance news work and audience engagement while possibly breathing new life into news organization business models. Semi-structured interviews with 19 freelance journalists and nine newspaper editors in the United States help reveal that freelancers are harnessing social media to engage with and build audiences and individual brands. Freelancers frequently immerse themselves in social media experimentation that editors monitor and often incorporate into organizational strategies that may help inform newsroom practices and audience engagement. This hints at a shift for freelance journalists from the timeworn role of newsroom outsider to one of “intrapreneurial informant.” 相似文献
13.
Jane Chapman 《Media History》2015,21(3):238-251
Within the cut-throat world of newspaper advertising the newspapers of Britain's Women's Social and Political Union (WSPU) Votes for Women and the Suffragette managed to achieve a balance that has often proved to be an impossible challenge for social movement press—namely the maintenance of a highly political stance whilst simultaneously exploiting the market system with advertising and merchandising. When the militant papers advocated window smashing of West End stores in 1912–1913, the companies who were the target still took advertisements. Why? What was the relationship between news values, militant violence and advertising income? ‘Do-it-yourself’ journalism operated within a context of ethical consumerism and promotionally orientated militancy. This resulted in newspaper connections between politics, commerce and a distinct market profile, evident in the customisation of advertising, retailer dialogue with militants and longer-term loyalty—symptomatic of a wider trend towards newspaper commercialism during this period. 相似文献
14.
《Journalism Practice》2013,7(3):350-365
Almost all newsroom staff now create content specifically for the Web. Only a handful of studies address aspects of multimedia news production, and no studies have focused on the increasingly popular audio slideshow format. This paper reports the results of an exploratory, qualitative survey of 38 newspaper workers who produce audio slideshows to understand better how and why journalists use them. Although videos are published by a greater percentage of newspapers than audio slideshows, the survey respondents by-and-large prefer the latter as a storytelling medium. Many reported newsroom contention regarding how video verses audio slideshows should be used and feel pressure to focus on the quantity, rather than quality, of multimedia news stories. 相似文献
15.
《Journalism Practice》2013,7(2):127-142
This study of local British newspaper journalists focuses on three aspects of entrenched newsroom culture—news values and norms, work routines and outputs, and occupational roles—to explore the boundaries that journalists see as distinguishing them from outside contributors. Findings suggest they view user-generated content (UGC) from a traditional professional perspective and weigh its benefits in terms of its contribution to the journalism they produce. While most are open to its inclusion on newspaper websites, particularly as a traffic builder and supplemental source of hyperlocal information, they believe UGC can undermine journalistic norms and values unless carefully monitored—a gatekeeping task they fear cannot fit within newsroom routines threatened by resource constraints of increasing severity. 相似文献
16.
17.
《Journalism Practice》2013,7(2):217-232
In the light of newspapers’ struggle to maintain readers and viability in the digital era, this study aims to understand better how newspapers in Latin America are responding to this shift toward user-generated and multimedia content. Using a content analysis of 19 newspapers from throughout Latin America, this study found that newspaper websites are bringing citizens into the virtual newsroom on a limited basis, allowing them to interact with each other and with the newspaper but only to a modest degree. Thus, while all newspaper websites have some multimedia content and most have Facebook and Twitter accounts, few allow readers to report errors, submit their own content, or even contact reporters directly. Further, most online newspaper articles include photos, but video, audio and hyperlinks rarely are used. These results further our understanding of how online interactivity is changing the traditional role of journalists and how Latin America is responding to the challenge. 相似文献
18.
Media convergence is happening around the world. This study looks at the current operation of a cable news station that produces 2 media products in 1 newsroom. It also explores the theoretical foundations of value creation in online news by examining how online news is selected, packaged, processed, and distributed. Observational results showed that media convergence still has a long way to go. More important, this study found several divides between the Web people and the news people, between the managers and the reporters, and between the news department and the advertising department. This article suggests that convergence would go more smoothly if stations would integrate Web producers into the newsroom; if reporters were given incentive to do extra work or if their daily work load were adjusted to give them time to file for the Web; and if the sales people better understood the value of the online product. 相似文献
19.
Evaluating Strategic Approaches to Competitive Displacement: The Case of the U.S. Newspaper Industry
Bozena I. Mierzejewska Dobin Yim Philip M. Napoli Henry C. Lucas Jr. Abrar Al-Hasan 《Journal of Media Economics》2017,30(1):19-30
The concept of competitive displacement is central to theories of media evolution, and the threat that the Internet has posed to printed newspapers provides an ongoing case study on the topic. In particular, this situation offers an opportunity to examine the strategic efforts of print newspapers to prevent competitive displacement, as well as the effectiveness of these strategies. This article addresses these issues through an analysis of a unique data set, constructed from 20 years of newspaper circulation data, as well as data on local market characteristics, newspaper staffing and content variety, and state-level Internet penetration. Specifically, this article examines whether, and to what extent, these competitive strategies impacted local print newspaper circulation trends over this 20-year time period. This analysis focuses on the following strategic responses: (a) newspapers’ launching of online versions (a diversification strategy within the language of media evolution literature); and (b) newspapers’ efforts to cover a greater variety of subject areas, as measured by the number of editors and special editorial sections produced. (The authors characterize these as a “mimicking” strategy from media evolution literature, as this strategy essentially represents an effort to simulate the much greater content variety that readers can find online). This article examines the relationships between these circulation, strategic, and Internet penetration variables over a 20-year time period, while also taking into account relevant characteristics of local newspaper markets. 相似文献
20.
Joana Resende 《Journal of Media Economics》2013,26(3):158-190
This article analyzes price competition in a duopolistic newspaper industry, where politically differentiated newspapers compete in 2 distinct markets: circulation and advertising. Assuming that 1 of the newspapers represents the “voice of the majority,” the theory of the circulation spiral is investigated and whether the interdependence between newspapers' demands in the circulation and advertising markets favors the majority's newspaper to the detriment of the minority's newspaper is investigated. 相似文献