共查询到18条相似文献，搜索用时 109 毫秒
1.
卢文云 《体育科技文献通报》2005,13(4)
职业体育俱乐部作为职业体育的组成部分,其发展的好坏直接影响到我国竞技体育的发展水平和规模。本文分析了我国职业体育俱乐部的融资现状和制约因素,在此基础上根据现代企业经营理论,提出了当前我国职业体育俱乐部的融资策略。1.我国职业体育俱乐部的融资现状:我国俱乐部所运营的资源只有门票收入和部分赞助、广告收入。其中各协会拿去 相似文献
2.
论体育赛事的法律调节 总被引：1，自引：0，他引：1
刘建兵 《体育科技文献通报》2005,13(11)
1.体育赛事的概念体育赛事可泛指各种体育比赛,包括与体育比赛相关的各种活动,赛前的组织、赛后的善后工作与参与比赛的各方的相关活动。按照不同的标准,对体育赛事可以有不同的分类,大致可以分为竞技体育赛事,商业表演体育赛事,还有业余体育赛事;按照参与比赛的主体,体育赛事可以分为国际赛事、国内赛事、地区性赛事;按照比赛的项目不同,又可以分为综合性赛事和专项赛事。2.我国体育法制状况在我国竞技体育职业化改革中存在的问题、收入问题、比赛中人身伤害的解决问题、与职业俱乐部(雇主)的关系问题、体育协会的地位和作用等等,以及一直… 相似文献
3.
宋保安 《山东体育学院学报》2010,26(12)
门票收入是大型体育赛经营收入的主要来源之一.大型体育赛事由于赛事多,门票数量多,在门票销售后期通常会出现一些冷门赛事门票较多或大量剩余的现象,给赛事主办方带来巨大的经济损失.本研究通过对现行剩余门票促销手段的分析,找出现行促销方式中存在的不足之处,并提出对策和建议,希望对今后大型体育赛事门票营销策略的制定提供参考. 相似文献
4.
职业体育赛事已经成为我国体育产业重要的组成部分,影响其观赏的因素众多,包括赛事水平、门票价格、配套服务、宣传力度在内的本身因素以及观赛者因素。提升赛事水平,合理制定门票价格,加强配套服务营造良好的赛场氛围,提高赛事宣传力度以及改善赛场硬件设施是提升现场上座率和保持职业体育赛事良好运行的有效措施。 相似文献
5.
体育赛事转播已经成为职业体育联盟最为重要的收入来源。美国1961年颁布的《体育转播法》是对美国职业体育赛事转播业影响最大的一项立法。该法主要涉及职业体育联盟赛事转播权出售的反托拉斯豁免问题。主要采用案例分析、比较分析和逻辑分析等方法,探讨美国职业体育联盟赛事转播权出售的反托拉斯问题和《体育转播法》的立法史,对《体育转播法》的内容以及适用进行系统地阐述,分析《体育转播法》与《谢尔曼法》第1条、第2条的关系,并对《体育转播法》的具体适用进行评价,旨在根据美国的经验,为我国《反垄断法》对我国体育赛事转播市场的调整提供参考,并对规范我国赛事转播市场提供相关立法建议,以尽早实现我国体育赛事转播市场的繁荣。 相似文献
6.
我国职业体育俱乐部经营中的若干法律问题--职业体育俱乐部法律问题研究之二 总被引：11，自引：0，他引：11
周进强 《天津体育学院学报》2001,16(1):29-33
职业体育俱乐部经营过程中，其主要收入除了门票之外，一般集中于俱乐部无形资产的开发收入、运动员的转会收入和出售电视转播权的收入。该文结合外国和国际体育组织的有关规定以及我国职业体育俱乐部的现实，就如何明晰俱乐部产权、规范运动员转会和电视转播权的归属进行了探讨。 相似文献
7.
周进强 《天津体育学院学报》2001,16(1):29-33
职业体育俱乐部经营过程中，其主要收入除了门票之外，一般集中于俱乐部无形资产的开发收入、运动员的转会收入和出售电视转播权的收入。该文结合外国和国际体育组织的有关规定以及我国职业体育俱乐部的现实，就如何明晰俱乐部产权、规范运动员转会和电视转播权的归属进行了探讨。 相似文献
8.
论价格歧视理论在我国职业足球联赛门票定价中的应用 总被引：1，自引：0，他引：1
门票作为俱乐部主要的收入来源,其定价方法应该以更灵活多变的形式出现,以此来吸引更多不同人群、不同消费层次的观众.二、三级价格歧视在我国职业足球联赛门票定价中分别具有不同的作用,我国的职业足球俱乐部应该借鉴国内外体育比赛的门票定价策略和销售经验,认真研究我国体育消费者的消费特征和消费市场,应该研究运用怎样的价格歧视对俱乐部和消费者最有利,从而使球队比赛门票的需求与供给达到均衡、俱乐部获得最大利润、消费者得到最大满足,从而使整个职业足球市场化达到最优状态. 相似文献
9.
10.
职业竞赛门票定价的理论研究 总被引：12，自引：3，他引：9
史兵 《天津体育学院学报》2001,16(4):23-25
职业竞赛门票收入是俱乐部的主要收入来源,各个职业俱乐部都在门票定价上作了大量工作.文章采用文献资料和逻辑分析的方法,对职业竞赛的门票定价原则、价格歧视的运用等问题进行了分析,结论:职业俱乐部处于垄断市场结构下,可以采用价格歧视政策获取最大收益,并提出了门票定价中应注意的问题. 相似文献
11.
NBA球队门票收入与技术统计关系研究 总被引：3，自引：1，他引：2
通过分析NBA球队门票收入与技术统计间的相关关系,获得与门票收入密切相关的技术统计指标,认为增强球队进攻能力将提高球队门票收入。在此基础上,将主成分分析法与神经网络相结合,建立起基于主成分神经网络的门票收入与技术统计的关系模型,在不需要事先确定关系模型的数学表达形式的前提下,客观、准确地映射出门票收入和技术统计之间的函数关系,从而为篮球俱乐部的成功运营提供指导。 相似文献
12.
为了解浙江省大学生体育俱乐部的现状及存在的问题,为促进大学生体育俱乐部建设提供科学依据,运用调查分析等方法,对浙江省近200个大学生体育俱乐部构成形式、组织管理、参与动机、运作特征等一系列问题进行调查分析,明确了浙江省大学生体育俱乐部存在与需要解决的问题,并提出发展对策。 相似文献
13.
《Sport Management Review》2020,23(2):330-347
Akin to other sports, professional tennis is urged to adopt a consumer-centred strategy and understand the influence of the star status of elite players on demand for its core product. Measuring the impact that tennis players have on demand for match attendance remains a key element towards achieving that goal. Using data from the Australian Open ticket sales, the authors demonstrate how individual players have influenced stadium attendance at the Grand Slam. Findings indicate that some players are associated with a strong positive impact on demand for tickets, above and beyond their performance ratings, reflecting their value to the Australian Open. The authors discuss how this star status can be used to inform business decisions related to tournament management, match scheduling, and determining player appearance fees, to ultimately drive better commercial outcomes and deliver a world-class sporting event. The findings have implications for tournament organisers, player managers and those that market player activities. 相似文献
14.
海南省做为国家进行电脑销售体育彩票的试点省已经有一年半的时间,本文通过文献资料法,就体育彩票的产生与发展进行了较为深入的研究。通过访谈和问卷调查,得到了大量的数据,并进行整理与统计,针对海南省彩民的构成、人们对体育彩票的认同程度、消费特点、影响体育彩票销售量的因素等情况进行分析。 相似文献
15.
《Sport Management Review》2015,18(3):436-447
Although the fact that sports lottery has become a prevalent phenomenon, it remains an under-researched area in sport management literature. Based on Conlisk's (1993) theory on the utility of gambling, an econometric model of demand for sports lottery gambling was constructed. The model assumes an experiential utility associated with sports lottery gambling, and proposes that rational consumers are mainly motivated by product attributes and marketing variables. The model is empirically examined by using a set of draw-to-draw sales data of a sports lottery in China. Time series analyses were conducted to analyze the determinants of sports lottery demand. This study revealed that ticket composition had considerable impact on the demand after partialling out information through the inclusion of an ex-post Prediction Difficulty Coefficient in the regression model. Eight percent of variance in the demand for sports lottery was found to be associated with ticket composition variables. The results provide additional evidence to the existing literature on sports gambling as consumption. The notion that nonmonetary activities associated with sports lottery gaming have a consumption value has considerable implications in terms of designing lottery products and delivering value to its consumers. 相似文献
16.
美国职业体育联盟中的劳资关系初探 总被引：3，自引：0，他引：3
通过对美国四大职业体育联盟的商业化运作机制研究，揭示了职业体育产业化经营的基本特征，剖析了职业体育劳资关系的本质。结论：职业体育俱乐部所有与球员之间存在着既合作又冲突的利益关系，相互间的利益博弈将始终贯穿于职业体育的发展过程中，良好的法制环境是职业体育得以发展的制度保障。 相似文献
17.
Abstract Sports clubs create conditions for people of all ages to pursue a healthy lifestyle through exercise in sports and attend to constructive pedagogical work which creates much value for society. This study investigates the relationship between adolescents' sports clubs participation and self-reported mental and physical conditions and future expectations. The participants were 10,987 pupils in the final three years of their compulsory education in Iceland (aged 14–16 years). The participants completed questionnaires administered to students in the classroom relating to health and behaviour. The results indicate that participation in sports clubs influences adolescents positively; adolescents who work hard at sport not only believe they are in better mental and physical condition, they also believe they can succeed in other areas such as their studies. Sports clubs promote positive influence on adolescents' mental and physical conditions and their future expectations toward work and happiness. It can be concluded that participation in organised sports clubs affects the participants in a positive way. 相似文献
18.
《Sport Management Review》2017,20(3):285-295
It is a common argument in Denmark that municipal involvement in professional team sports can be justified on the grounds of local impact. The use of public funds to directly or indirectly subsidise local professional team sports clubs (PTSCs) is often seen as warranted due to the PTSCs’ positive effects on local economic growth or (inbound) municipal migration. However, can PTSCs be associated with tangible effects at all? This question has never been answered properly in a European context. Based on data covering the 2008–2013 period, and using spatial panel regression models, this article examines this issue in relation to three dominant professional sports in Denmark: football (soccer), handball and ice hockey. The study finds effects for only one of the sports examined, with Danish handball clubs exercising a marginal effect on average income. Ice hockey’s effect is negative and football remains insignificant in all models deployed. Concerning migration, negative effects are found in relation to female handball clubs. These findings are consistent with previous research and have implications for local sport policies and managers. Municipal politicians, public authorities or sport managers should no longer rationalise the use of public funds for local PTSCs on the assumption of (tangible) economic effects or population growth, as it appears to be an inefficient use of public money. If policy makers want to increase municipal income or inbound migration, they should engage themselves in developing more appropriate strategies. 相似文献