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1.
《Sport Management Review》2015,18(2):182-192
Social networking sites (SNS) are often shown to be influential in developing activity engagement as well as psychological well-being, but empirical evidence is scarce as to their effectiveness in a sport context. The current study examined the potential for SNS use to mediate the effects of physical activity involvement on (1) the level of regular exercise behavior, and (2) social life satisfaction. Results of an online survey (n = 3476) indicated that the influence of running involvement on both running behavior and social life satisfaction are partially mediated by use of running-related SNS. This general finding is reflective of the effects of social media in a specific sport context. Thus, this study demonstrates the theoretical potential for running-related social media to serve as an engagement platform that can augment the influence of involvement on the physical and mental benefits of participation in running.  相似文献   

2.
Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N = 763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models.  相似文献   

3.
ABSTRACT

The purpose of this study was to examine the relationship between the destination image and behaviours of marathon participants with different levels of behavioural running involvement. This study focused on the Kyoto Marathon in Japan. The survey was conducted on marathon participants. The data of marathon participants was obtained through the Kyoto Marathon 2017 runner survey website. The participants were classified into two groups by cluster analysis – those with high running involvement and those with low running involvement using their experience of marathon events and running history variables. A comprehensive destination image scale was used to assess the practical implications of a sport event. MANOVA and ANOVA were used to test the influence of running involvement on a marathon participant’s destination image perceptions, place attachment, satisfaction and behavioural intentions. These results do not support the role of sport involvement in terms of the key-dependent variables of the study, namely place identity and dependence, intentions to participate in the event again and destination image perceptions. However, the influence of destination image factors and event satisfaction were still evident in their ability to predict sport event tourist intentions to revisit a sport event that is held in the same destination every year.  相似文献   

4.
In this mixed methods research, the authors examine a unique type of small-scale event – a charity-affiliated sport event – and define and measure its social and charitable impacts as perceived by residents. Findings from interviews (N = 37) and surveys (N = 459) with residents indicated that the event’s social impacts can be defined by its capacity to develop social capital, enhance collective identity and pride, and promote sport, health, and well-being. Three types of charitable impacts also emerged, including empathy for cause, informational support, and tangible support. Of them, empathy for cause, which addresses a central social issue in the host community, had the strongest association with residents’ perceptions of social impacts. These results provide evidence of a variety of positive impacts that a charity-affiliated sport event has on a community, which can be used to bolster appeals for corporate sponsorship and government support to assist in event delivery.  相似文献   

5.
Abstract

Based on self-determination theory, the present study aimed to test the hypothesis that importance ratings of life aspirations would mediate the effects of participation in recreational and competitive sport on psychological well-being. In addition, the effects of sport participation on psychological well-being were hypothesized to indicate that, compared with competitive athletes, recreational athletes would report higher psychological well-being. The participants were 118 university students (83 males, 35 females) with a mean age of 20.8 years (s = 7.6). In accordance with the initial hypotheses, a path analysis supported the mediating effect of importance ratings of life aspirations, but not of attainment ratings of life aspirations, on the relationship between participation in recreational and competitive sport and psychological well-being. The indirect effects observed for importance ratings supported the conclusion that recreational athletes showed a preference for intrinsic life aspirations compared with competitive athletes and reported higher psychological well-being. Overall, the findings of the present study suggest that the moral worth of sport does not reside so much in the frequency with which individuals engage in sport but in the goals and values people express through sport participation.  相似文献   

6.
Based on self-determination theory, the present study aimed to test the hypothesis that importance ratings of life aspirations would mediate the effects of participation in recreational and competitive sport on psychological well-being. In addition, the effects of sport participation on psychological well-being were hypothesized to indicate that, compared with competitive athletes, recreational athletes would report higher psychological well-being. The participants were 118 university students (83 males, 35 females) with a mean age of 20.8 years (s = 7.6). In accordance with the initial hypotheses, a path analysis supported the mediating effect of importance ratings of life aspirations, but not of attainment ratings of life aspirations, on the relationship between participation in recreational and competitive sport and psychological well-being. The indirect effects observed for importance ratings supported the conclusion that recreational athletes showed a preference for intrinsic life aspirations compared with competitive athletes and reported higher psychological well-being. Overall, the findings of the present study suggest that the moral worth of sport does not reside so much in the frequency with which individuals engage in sport but in the goals and values people express through sport participation.  相似文献   

7.
Social policies facilitate equity of access for participation in physical activity by all groups of people in society. While the sport participation of able-bodied people has been widely examined, much less attention has been given to the participation of people with disabilities. The purpose of this study is to investigate the patterns of participation in physical activity of people with disabilities. Based on the leisure constraint theory, a theoretical framework is developed that describes participation as a function of intrapersonal, interpersonal, and structural constraints. The framework is tested using a comprehensive sample of people in Australia from 2009 and 2010. From the dataset a sub-sample of people with disabilities was identified (n = 4342). As 78.1% of participants were aged 45 years and older, the sample represents an ageing population and a selected segment of the population of people with disabilities. Therefore, generalisations to disability sport need to be made with caution. The results show that 57% of the respondents participate in physical activity for an average of 4 h per week. The regression results indicate that the type of disability, the extent to which the person is restricted by the disability, age, gender, and education have a significant effect on participation. People with high workloads who are in a relationship participate less frequently. The cluster analysis resulted in two non-participant clusters and three participant clusters. The results inform policy makers and sport managers on ways to better support the participation of people with disabilities and specifically target their needs.  相似文献   

8.
This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of €1610 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (€338) to equestrian (€7902). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. Compared to other studies, these results show that the financial status of members of non-profit sports clubs is very strong.  相似文献   

9.
In this study, the authors use participant interviews to examine how participating in an international event enabled the accumulation of subcultural capital. The authors conducted interviews with players (N = 9) in the Australian Football League (AFL) International Cup from Canada, USA, New Zealand, and Ireland. The AFL International Cup created a liminal state offering individuals with opportunities for: (a) national representation; (b) international competition and comparison; (c) cross-cultural learning and interaction; (d) sport subcultural engagement; and, (d) authentic game experiences. The resulting experience enabled participants a deeper connection with the sport subculture, which created the potential for sport advocacy in their home countries. Results will assist international sport event hosts in creating meaningful participant experiences that facilitate deeper personal attachments to the sporting subculture.  相似文献   

10.
The present study aimed to examine the relationships among service quality, satisfaction and spectators’ behavioural intentions, in the context of professional football. Using Gronroos’ (1984) theoretical framework, service quality was conceptualized in terms of technical (outcome) and functional (process-related) quality. Outcome quality was measured with two dimensions: game quality and team performance, while five dimensions were used to measure functional quality (tangibles, responsiveness, reliability, access and security). Three hundred and fifty (N = 350) spectators of a professional football game in Greece participated in the study. The results provided support of the two total service quality model used. Furthermore, outcome quality was shown to have a stronger influence on spectators’ satisfaction levels than functional quality; finally, satisfaction was shown to partially mediate the relationship between service quality and spectators’ behavioural intentions. These results contribute to our theoretical understanding of the factors that predict spectators’ loyalty in professional football. Sport marketing implications are also discussed.  相似文献   

11.
Sport policies aiming at increasing mass participation and club participation have stressed the importance of sport infrastructure. Previous research has mainly analyzed the influence of individual factors (age, income, etc.) on sport participation. Although a few studies have dealt with the impact of sport facilities on sport participation, some methodological shortcomings can be observed regarding the integration of sport infrastructure into the research design. Oftentimes, subjective measures of infrastructure are employed, leading to biased results, for example inactive people have a worse perception of the actual supply of facilities. In fact it is important to measure the available sport infrastructure objectively using a quantitative approach and integrate it into statistical models. Therefore, the purpose of this study is to analyze the impact of individual and infrastructure variables on sport participation in general and in sport clubs using geo-coded data following a multi-level design. For this purpose, both primary data (individual level) and secondary data (infrastructure level) were collected in the city of Munich, Germany. A telephone survey of the resident population was carried out (n = 11,175) and secondary data on the available sport infrastructure in Munich were collected. Both datasets were geo-coded using Gauss–Krueger coordinates and integrated into multi-level analyses. The multi-level models show that swimming pools are of particular importance for sport participation in general and sport fields for participation in sport clubs. Challenges and implications for a more holistic modeling of sport participation including infrastructure variables are discussed.  相似文献   

12.
《Sport Management Review》2016,19(2):183-197
Brand communities have become an important aspect for brand management in social media. However, many brands have failed to establish a successful online brand community. In this study, we introduce branded communities as an alternative concept to brand communities. In contrast to brand communities, a branded community does not revolve around a specific (sport) brand, but around any interest or need. However, a specific brand makes use of the community for marketing purposes by sponsoring or operating the community. We emphasize the suitability of sport as an interest around which branded communities can be built as well as links of branded communities to sport sponsorship. We empirically studied the factors which influence the success of this phenomenon and the effects of operating or sponsoring such a community for a brand by using an online survey (N = 501) of members of a branded online community relating to football. The results demonstrate the relevance of topic interest (i.e., identification and involvement with football) and the quality of the community as determinants of interest in and loyalty towards a branded community. The brand owner benefits from an increase in brand loyalty for those community members who are aware of the brand as the operator of the community, whereby awareness of this sponsorship does not decrease loyalty towards the community. Our research contributes to previous knowledge by proving that branded communities are both an effective means for companies to deploy sponsorship and branding strategies in social media and provide a promising opportunity for sport managers to generate value.  相似文献   

13.
In drawing from social role theory and the match-up hypothesis, the purpose of this study was to determine influential variables regarding the effectiveness of female athlete endorsers. A 2 (gender appropriate/gender inappropriate) × 2 (sport related product/non-sport related product) experiment was conducted with 296 participants from four different universities throughout the United States. Results indicated that type of sport had little effect on credibility measures. Further, the athlete's sport had no effect on athlete-product fit. The most important aspect relative to purchase intentions was the product being endorsed, not the sport in which the athlete competed. Results are discussed in terms of practical implications and theoretical considerations.  相似文献   

14.
Participatory sport events have the potential to generate substantial social value in the local community. One important social benefit of such sport events is the development of social capital. However, little is known about the development and outcomes of social capital in the context of participatory sport events, such as running events. Taking a qualitative approach, the authors explored the social capital building among active participants in running events. The findings revealed that bonding capital is developed by all participants in the study while the bridging and linking capital varies by event type and involvement level. Moreover, four positive outcomes of social capital were identified: supportive attitude and behaviors, positive influence on others, prosocial behaviors, and increased everyday socializations. By generating these positive outcomes among the participants of this study, social capital has the potential to contribute to the community development and well-being. This study provides insights as to how social capital that stems from sport event participation can lead to the development of community in the long term. Suggestions are made for future research to test the relationships between social capital, its outcomes, and community development and well-being.  相似文献   

15.
Previous research examining people with disabilities has mainly looked at participation barriers and has formulated implications for sport providers; however, the supply side has been largely neglected. The purpose of this study was to explore the organizational capacity and organizational problems of clubs that provide sport for people with disabilities (referred to as ‘disability sport clubs’). The conceptual model of organizational capacity was used as a theoretical framework. Within a German sport club sample (n = 19,345), a sub-sample of disability sport clubs (n = 521) was identified. The idea was to compare disability sport clubs with other sport clubs; however, comparing a small sub-sample with a large rest-sample may inevitably lead to statistical significance. Therefore, a matched pairs analysis was applied. Since disability sport clubs were significantly larger in terms of members and sports and were located in bigger communities, statistical twins were identified in the dataset that were similar in size and location. The results showed that clubs providing sport for people with disabilities are not specific disability sport clubs. Evidently, these are large multi-sports clubs that have greater capacity for catering for older adults and low-income people, for strategic planning, and for establishing relationships with other institutions in the community than their statistical twins. The regression results indicated that strategic planning significantly contributed to the reduction of several organizational problems of disability sport clubs. The findings have implications for policy makers, club management, and sport management scholars.  相似文献   

16.
The current study focused on addressing a gap in understanding the design, structure, and management of sport-for-development (SFD) initiatives, in this case an initiative rooted in sport-based service learning. Sport, and specifically SFD, has been shown to facilitate positive outcomes such as social capital development through expanding networks and community building. Some studies have focused on impacts on volunteers in sport and SFD programs. These volunteers have developed networks most often through informal relationship building activities. Building on this knowledge, the current mixed methods study investigated the social capital development of alumni of a college service learning through sport course. Survey data (n = 93) and individual interviews (n = 22) with participants who had completed at least one semester in the course indicated that social capital development was facilitated. In particular, the intentional design, structure, and management aspects of the course and program provided opportunities for social capital development.  相似文献   

17.
《Sport Management Review》2016,19(4):441-453
The first purpose of this study was to elaborate upon existing critiques and return to the fundamental brand personality concept by reexamining personality trait theory (i.e., lexical approach) and the sport brand personality literature. Based on a conceptualisation of sport brand personality, the second purpose was to develop an instrument for measuring brand personality in sport based on the restricted definition that excludes non-human personality traits. We adopted the lexical approach in an effort to explore the application of the HEXACO model for obtaining a set of representative personality traits (N = 36) both applicable and relevant to sport brands. For the purpose of this study, a sport brand × subject structure was utilised to find major sport brand personality dimensions. As a representative brand in sport, the National Football League was selected. Two data sets were collected from college students. The 36 sport brand personality traits were submitted to a principal axis factor analysis on the first data set (N = 196). The analysis identified five factors (i.e., Agreeableness, Extraversion/Emotionality, Openness, Conscientiousness, and Honesty) that closely resemble the structure of human personality models. A Confirmatory Factor Analysis confirmed that the newly developed five-factor model has an acceptable fit to the second data set (N = 155). This study identified that the lexical approach can provide a conceptual and methodological foundation when developing brand personality instruments.  相似文献   

18.
Drawing on the literature on service quality, value, satisfaction, and loyalty, the present study assumes a hierarchical, multidimensional scheme for perceived quality focussing on four process dimensions of service quality. The aim of this study is to test a comprehensive model of perceived quality on loyalty in the context of public aquatic centres in Australia. Using partial least squares structural equation modelling (PLS-SEM) on a sample of 961 repeat customers of three outdoor public aquatic centres, results from this study reveal that four first-order process quality dimensions—facility presentation, core services, secondary services and staff—are significant in determining their higher-order perceived quality construct, with facility presentation and staff having the strongest influence. Moreover, the results of the present study indicate that overall satisfaction fully mediates the impact of perceived quality and perceived value on loyalty (behavioural intentions), with perceived quality having the strongest influence on overall satisfaction and loyalty. The present study provides an enhanced conceptualisation of the perceived quality construct in the context of public aquatic centres and contributes to the debate on the relationships among service quality, satisfaction, value, and loyalty in the sport and leisure context. In addition to strengthening theoretical understandings, the present study offers a service quality model that allows aquatic centre managers to identify specific attributes of the service that can be managed to influence loyalty more favourably.  相似文献   

19.
With governments in many western countries implementing sport policy programmes directed at increasing levels of participation, stress is being placed on the capacity of sport systems to provide sufficient numbers of appropriately accredited officials. However, with declining numbers of officials, particularly early career officials, sport organisations are also facing management problems in relation to the retention of existing officials. Using a quasi-experimental 2 × 2 field-based research design this study explored the efficacy of organisational support aimed at increasing retention of early career sports officials. The research addressed two questions: (1) Do stressors of officiating, commitment and organisational support predict the intention of early career officials to continue officiating? and (2) What is the efficacy of organisational support in increasing the intention of early career officials to continue officiating? The results support previous research that stressors and commitment explain intention to continue. Intention to continue was found to be a stable construct that was not influenced by an organisational support programme. Despite significant zero-order relationships between organisational support and intentions to continue, organisational support explained no additional or unique variance above that explained by commitment and stressors of officiating. The results provide the basis for further research as well as insights for developing organisational support and retention strategies for sports officials.  相似文献   

20.
《Sport Management Review》2014,17(3):324-336
The determinants of the demand for sport participation have been extensively analyzed. This study intends to complement these determinants by examining the question of whether the success of professional athletes can spill over on the demand for amateur sport participation. A theoretical framework of sporting role models was developed and subsequently tested with a stated preference approach and primary data of N = 1413 amateur soccer players from Germany. The results show that past success of both the female and the male German national soccer teams had increased the demand for amateur soccer only slightly. However, present (hypothetical) success of the national teams considerably increases the demand for the frequency of soccer participation of already active players. The estimation of ordered logit regression models validates the constructed framework. Availability and relevance of the role models as well as similarity to the role models are the main predictors of their motivational effect.  相似文献   

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