The effects of service convenience and perceived quality on perceived value,satisfaction and loyalty in low-cost fitness centers |
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| Authors: | Jerónimo García-Fernández Pablo Gálvez-Ruíz Jesús Fernández-Gavira Luisa Vélez-Colón Brenda Pitts Ainara Bernal-García |
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| Institution: | 1. Department of Physical Education and Sports, Seville University, C/ Pirotecnia, s/n, 41013 Seville, Spain;2. International University of La Rioja, Av. Gran Vía Juan Carlos I, 41, 26002 Logroño, Spain;3. Department of Education, Interamerican University of Puerto Rico, Puerto Rico;4. Department of Kinesiology & Health, Georgia State University, Atlanta, GA, USA;5. San Isidoro University Centre, C/ Leonardo Da Vinci, 17, Seville, Spain |
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| Abstract: | Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N = 763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models. |
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| Keywords: | Perceived quality Service convenience Perceived value Satisfaction Loyalty Fitness industry |
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