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湖南卫视新闻大片《绝对忠诚》聚焦科学家和军人的先进事迹,以现象级电视新闻新模式的典型个案,一度引人关注。它大胆采用“戏剧化”的电视叙事,通过戏剧情景的设计、戏剧悬念的营造、戏剧冲突的实现,从而增强信息表达的趣味性和传播力,成为地方电视新闻舆论引导的成功范例。 相似文献
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建立了以满意度、忠诚度为核心的图书馆服务质量模型。该模型不仅建立起影响图书馆服务质量的各个因素(变量)之间的因果关系,而且可以确定图书馆用户价值感、满意度和忠诚度三者之间相互关联、相互影响的程度,为改进服务质量提供依据。图4。表3。参考文献3。 相似文献
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The Internet has favored the growth of collaborative platforms where marketers and consumers interact to develop more engaging products and services. These platforms are usually centered in a specific brand/product and their members are linked by a shared admiration to that brand. This paper analyzes one of the most powerful online collaborative platforms, the free software (FS) case, which involves a lot of virtual communities developed around products such as Linux or Android, the new Google's mobile operating system. Our purpose is to determine some of the main antecedents and consequences of the consumer involvement in this type of communities. Results have shown that satisfaction with a virtual community may increase the level of consumer participation in that community. At the same time, a greater identification with the virtual community may increase indirectly the consumer participation thanks to the enhancement of his/her satisfaction with the community. We have also found positive and significant effects of consumer identification and participation on the level of community promotion. Finally, positive and significant effects of consumer participation and satisfaction with the community on loyalty to the FS were also found. These findings allow us to conclude some interesting managerial implications. 相似文献
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In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper will study accounting English from the perspective of translation theory—Function Plus Loyalty Theory. The research presents that the rules can be applied to accounting English. 相似文献
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Wendy S. Zabava Ford 《Journal of Applied Communication Research》2003,31(3):189-211
This study examined customers' perceptions of personalized service communication performance in relation to their expectations as predictors of their satisfaction and loyalty intentions in four professional service contexts. Survey data were obtained from 253 customers regarding their expectations and experiences with physicians, dentists, auto mechanics, or hairdressers. Multisample covariance structure analysis procedures were performed to assess the level of support for alternative theoretical models across all four professional contexts. Results provided support for one model, specifying that customers' perceptions of communication performance accounted for significant variation in customer satisfaction, which, in turn, predicted customers' loyal behavioral intentions. Customers' expectations did not play an influential role in predicting customer satisfaction and loyalty, as proposed in an alternative model 相似文献
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刘海燕 《陕西教育学院学报》2013,(3):55-60
赵氏孤儿的故事和关羽形象正因涵盖了忠义思想的精神内核,才成为传统文化中的经典。而电影《赵氏孤儿》和《关云长》对于忠义思想的解构,难免使观众产生一种阅读失落。用传统文化经典改造的商业大片能使观众一饱眼福,但如果在消费历史、消费文化的过程中得不到一点精神方面的感召,则只能让商业大片成为文化快餐而不是文化经典。 相似文献
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赵薇 《鞍山师范学院学报》2008,10(3):50-51
“忠实”的目标对于翻译本来是不待证明的、天然的要求,是千百年来翻译理论和实践一直围绕旋转的中心。然而,艺术一旦介入,就带来了新的更为复杂的矛盾——艺术的本质与科学的束缚之间的矛盾。对此本文无意正面做出回答,但却希望稍作探讨,从而达到认识翻译内部所蕴含深刻矛盾的第一步。 相似文献
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Jerónimo García-Fernández Pablo Gálvez-Ruíz Jesús Fernández-Gavira Luisa Vélez-Colón Brenda Pitts Ainara Bernal-García 《Sport Management Review》2018,21(3):250-262
Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N = 763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models. 相似文献