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1.
A large volume of data flowing throughout location-based social networks (LBSN) gives support to the recommendation of points-of-interest (POI). One of the major challenges that significantly affects the precision of recommendation is to find dynamic spatio-temporal patterns of visiting behaviors, which can hardly be figured out because of the multiple side factors. To confront this difficulty, we jointly study the effects of users’ social relationships, textual reviews, and POIs’ geographical proximity in order to excavate complex spatio-temporal patterns of visiting behaviors when the data quality is unreliable for location recommendation in spatio-temporal social networks. We craft a novel framework that recommends any user the POIs with effectiveness. The framework contains two significant techniques: (i) a network embedding method is adopted to learn the vectors of users and POIs in an embedding space of low dimension; (ii) a dynamic factor graph model is proposed to model various factors such as the correlation of vectors in the previous phase. A collection of experiments was carried out on two real large-scale datasets, and the experimental outcomes demonstrate the supremacy of the proposed method over the most advanced baseline algorithms owing to its highly effective and efficient performance of POI recommendation.  相似文献   

2.
Recent advances in data mining and machine learning techniques are focused on exploiting location data. These advances, combined with the increased availability of location-acquisition technology, have encouraged social networking services to offer to their users different ways to share their location information. These social networks, called location-based social networks (LBSNs), have attracted millions of users and the attention of the research community. One fundamental task in the LBSN context is the friendship prediction due to its role in different applications such as recommendation systems. In the literature exists a variety of friendship prediction methods for LBSNs, but most of them give more importance to the location information of users and disregard the strength of relationships existing between these users. The contributions of this article are threefold, we: 1) carried out a comprehensive survey of methods for friendship prediction in LBSNs and proposed a taxonomy to organize the existing methods; 2) put forward a proposal of five new methods addressing gaps identified in our survey while striving to find a balance between optimizing computational resources and improving the predictive power; and 3) used a comprehensive evaluation to quantify the prediction abilities of ten current methods and our five proposals and selected the top-5 friendship prediction methods for LBSNs. We thus present a general panorama of friendship prediction task in the LBSN domain with balanced depth so as to facilitate research and real-world application design regarding this important issue.  相似文献   

3.
Recommender Systems (RSs) aim to model and predict the user preference while interacting with items, such as Points of Interest (POIs). These systems face several challenges, such as data sparsity, limiting their effectiveness. In this paper, we address this problem by incorporating social, geographical, and temporal information into the Matrix Factorization (MF) technique. To this end, we model social influence based on two factors: similarities between users in terms of common check-ins and the friendships between them. We introduce two levels of friendship based on explicit friendship networks and high check-in overlap between users. We base our friendship algorithm on users’ geographical activity centers. The results show that our proposed model outperforms the state-of-the-art on two real-world datasets. More specifically, our ablation study shows that the social model improves the performance of our proposed POI recommendation system by 31% and 14% on the Gowalla and Yelp datasets in terms of Precision@10, respectively.  相似文献   

4.
As a prevalent problem in online advertising, CTR prediction has attracted plentiful attention from both academia and industry. Recent studies have been reported to establish CTR prediction models in the graph neural networks (GNNs) framework. However, most of GNNs-based models handle feature interactions in a complete graph, while ignoring causal relationships among features, which results in a huge drop in the performance on out-of-distribution data. This paper is dedicated to developing a causality-based CTR prediction model in the GNNs framework (Causal-GNN) integrating representations of feature graph, user graph and ad graph in the context of online advertising. In our model, a structured representation learning method (GraphFwFM) is designed to capture high-order representations on feature graph based on causal discovery among field features in gated graph neural networks (GGNNs), and GraphSAGE is employed to obtain graph representations of users and ads. Experiments conducted on three public datasets demonstrate the superiority of Causal-GNN in AUC and Logloss and the effectiveness of GraphFwFM in capturing high-order representations on causal feature graph.  相似文献   

5.
Both node classification and link prediction are popular topics of supervised learning on the graph data, but previous works seldom integrate them together to capture their complementary information. In this paper, we propose a Multi-Task and Multi-Graph Convolutional Network (MTGCN) to jointly conduct node classification and link prediction in a unified framework. Specifically, MTGCN consists of multiple multi-task learning so that each multi-task learning learns the complementary information between node classification and link prediction. In particular, each multi-task learning uses different inputs to output representations of the graph data. Moreover, the parameters of one multi-task learning initialize the parameters of the other multi-task learning, so that the useful information in the former multi-task learning can be propagated to the other multi-task learning. As a result, the information is augmented to guarantee the quality of representations by exploring the complex constructure inherent in the graph data. Experimental results on six datasets show that our MTGCN outperforms the comparison methods in terms of both node classification and link prediction.  相似文献   

6.
The recent boom in online courses has necessitated personalized online course recommendation. Modelling the learning sequences of users is key for course recommendation because the sequences contain the dynamic learning interests of the users. However, current course recommendation methods ignore heterogeneous course information and collective sequential dependency between courses when modelling the learning sequences. We thus propose a novel online course recommendation method based on knowledge graph and deep learning which models course information via a course knowledge graph and represents courses using TransD. It then develops a bidirectional long short-term memory network, convolutional neural network, and multi-layer perceptron for learning sequence modelling and course recommendation. A public dataset called MOOCCube was used to evaluate the proposed method. Experimental results show that: (1) employing the course knowledge graph in learning sequence modelling improves averagely the performance of our method by 13.658%, 16.42%, and 15.39% in terms of HR@K, MRR@K, and NDCG@K; (2) modelling the collective sequential dependency improves averagely the performance by 4.11%, 6.37%, and 5.47% in terms of the above metrics; and (3) our method outperforms popular methods with the course knowledge graph in most cases.  相似文献   

7.
Integrating useful input information is essential to provide efficient recommendations to users. In this work, we focus on improving items ratings prediction by merging both multiple contexts and multiple criteria based research directions which were addressed separately in most existent literature. Throughout this article, Criteria refer to the items attributes, while Context denotes the circumstances in which the user uses an item. Our goal is to capture more fine grained preferences to improve items recommendation quality using users’ multiple criteria ratings under specific contextual situations. Therefore, we examine the recommenders’ data from the graph theory based perspective by representing three types of entities (users, contextual situations and criteria) as well as their relationships as a tripartite graph. Upon the assumption that contextually similar users tend to have similar interests for similar item criteria, we perform a high-order co-clustering on the tripartite graph for simultaneously partitioning the graph entities representing users in similar contextual situations and their evaluated item criteria. To predict cluster-based multi-criteria ratings, we introduce an improved rating prediction method that considers the dependency between users and their contextual situations, and also takes into account the correlation between criteria in the prediction process. The predicted multi-criteria ratings are finally aggregated into a single representative output corresponding to an overall item rating. To guide our investigation, we create a research hypothesis to provide insights about the tripartite graph partitioning and design clear and justified preliminary experiments including quantitative and qualitative analyzes to validate it. Further thorough experiments on the two available context-aware multi-criteria datasets, TripAdvisor and Educational, demonstrate that our proposal exhibits substantial improvements over alternative recommendations approaches.  相似文献   

8.
With the information explosion of news articles, personalized news recommendation has become important for users to quickly find news that they are interested in. Existing methods on news recommendation mainly include collaborative filtering methods which rely on direct user-item interactions and content based methods which characterize the content of user reading history. Although these methods have achieved good performances, they still suffer from data sparse problem, since most of them fail to extensively exploit high-order structure information (similar users tend to read similar news articles) in news recommendation systems. In this paper, we propose to build a heterogeneous graph to explicitly model the interactions among users, news and latent topics. The incorporated topic information would help indicate a user’s interest and alleviate the sparsity of user-item interactions. Then we take advantage of graph neural networks to learn user and news representations that encode high-order structure information by propagating embeddings over the graph. The learned user embeddings with complete historic user clicks capture the users’ long-term interests. We also consider a user’s short-term interest using the recent reading history with an attention based LSTM model. Experimental results on real-world datasets show that our proposed model significantly outperforms state-of-the-art methods on news recommendation.  相似文献   

9.
Graph neural networks have been frequently applied in recommender systems due to their powerful representation abilities for irregular data. However, these methods still suffer from the difficulties such as the inflexible graph structure, sparse and highly imbalanced data, and relatively shallow networks, limiting rate prediction ability for recommendations. This paper presents a novel deep dynamic graph attention framework based on influence and preference relationship reconstruction (DGA-IPR) for recommender systems to learn optimal latent representations of users and items. The entire framework involves a user branch and an item branch. An influence-based dynamic graph attention (IDGA) module, a preference-based dynamic graph attention (PDGA) module, and an adaptive fine feature extraction (AFFE) module are respectively constructed for each branch. Concretely, the first two attention modules concentrate on reconstructing influence and preference relationship graphs, breaking imbalanced and fixed constraints of graph structures. Then a deep feature aggregation block and an adaptive feature fusion operation are built, improving the network depth and capturing potential high-order information expressions. Besides, AFFE is designed to acquire finer latent features for users and items. The DGA-IPR architecture is formed by integrating IDGA, PDGA, and AFFE for users and items, respectively. Experiments reveal the superiority of DGA-IPR over existing recommendation models.  相似文献   

10.
Inferring users’ interests from their activities on social networks has been an emerging research topic in the recent years. Most existing approaches heavily rely on the explicit contributions (posts) of a user and overlook users’ implicit interests, i.e., those potential user interests that the user did not explicitly mention but might have interest in. Given a set of active topics present in a social network in a specified time interval, our goal is to build an interest profile for a user over these topics by considering both explicit and implicit interests of the user. The reason for this is that the interests of free-riders and cold start users who constitute a large majority of social network users, cannot be directly identified from their explicit contributions to the social network. Specifically, to infer users’ implicit interests, we propose a graph-based link prediction schema that operates over a representation model consisting of three types of information: user explicit contributions to topics, relationships between users, and the relatedness between topics. Through extensive experiments on different variants of our representation model and considering both homogeneous and heterogeneous link prediction, we investigate how topic relatedness and users’ homophily relation impact the quality of inferring users’ implicit interests. Comparison with state-of-the-art baselines on a real-world Twitter dataset demonstrates the effectiveness of our model in inferring users’ interests in terms of perplexity and in the context of retweet prediction application. Moreover, we further show that the impact of our work is especially meaningful when considered in case of free-riders and cold start users.  相似文献   

11.
Point-of-interest (POI) recommendation helps users quickly filter out irrelevant POI by considering the spatio-temporal factor. In this paper, we address the problem of check-in preference modeling in POI recommendation, and propose a novel POI recommendation method that depicts user preference by constructing unique hypersphere interest model for each user. Different from existing works, we have done three innovative work. (1) We build a check-in graph and adopt DeepWalk algorithm to learn POI embedding, further aggregating them to obtain a hypersphere interest space with an interest center and interest radius. (2) We established a stacked neural network module by a bidirectional LSTM, a self-attention and a memory network, to grasp memory features contained in check-in histories. (3) We proposed a novel candidate POI filter method that updates ranking score by evaluating the Euclidean distance between the vectors of candidate POI and interest center. We evaluate the performance of our method on the four real-world check-in datasets constructed from Foursquare. The comparison between our method and six baselines demonstrates the outstanding performance on various measurements. Compared to the best baseline method, our method achieves about 50% performance improvement on NDCG. In terms of MRR, Precision and Recall, our method achieves about 37%, 21% and 9% performance improvement over the best baseline method. Further ablation experiments verified the importance and effectiveness of the hypersphere interest model, as removing this component caused significant performance degradation.  相似文献   

12.
Link prediction, which aims to predict future or missing links among nodes, is a crucial research problem in social network analysis. A unique few-shot challenge is link prediction on newly emerged link types without sufficient verification information in heterogeneous social networks, such as commodity recommendation on new categories. Most of current approaches for link prediction rely heavily on sufficient verified link samples, and almost ignore the shared knowledge between different link types. Hence, they tend to suffer from data scarcity in heterogeneous social networks and fail to handle newly emerged link types where has no sufficient verified link samples. To overcome this challenge, we propose a model based on meta-learning, called the meta-learning adaptation network (MLAN), which acquires transferable knowledge from historical link types to improve the prediction performance on newly emerged link types. MLAN consists of three main components: a subtask slicer, a meta migrator, and an adaptive predictor. The subtask slicer is responsible for generating community subtasks for the link prediction on historical link types. Subsequently, the meta migrator simultaneously completes multiple community subtasks from different link types to acquire transferable subtask-shared knowledge. Finally, the adaptive predictor employs the parameters of the meta migrator to fuse the subtask-shared knowledge from different community subtasks and learn the task-specific knowledge of newly emerged link types. Experimental results conducted on real-world social media datasets prove that our proposed MLAN outperforms state-of-the-art models in few-shot link prediction in heterogeneous social networks.  相似文献   

13.
Existing approaches to learning path recommendation for online learning communities mainly rely on the individual characteristics of users or the historical records of their learning processes, but pay less attention to the semantics of users’ postings and the context. To facilitate the knowledge understanding and personalized learning of users in online learning communities, it is necessary to conduct a fine-grained analysis of user data to capture their dynamical learning characteristics and potential knowledge levels, so as to recommend appropriate learning paths. In this paper, we propose a fine-grained and multi-context-aware learning path recommendation model for online learning communities based on a knowledge graph. First, we design a multidimensional knowledge graph to solve the problem of monotonous and incomplete entity information presentation of the single layer knowledge graph. Second, we use the topic preference features of users’ postings to determine the starting point of learning paths. We then strengthen the distant relationship of knowledge in the global context using the multidimensional knowledge graph when generating and recommending learning paths. Finally, we build a user background similarity matrix to establish user connections in the local context to recommend users with similar knowledge levels and learning preferences and synchronize their subsequent postings. Experiment results show that the proposed model can recommend appropriate learning paths for users, and the recommended similar users and postings are effective.  相似文献   

14.
Nowadays, using increasingly granular data, from real-time location information and detailed demographics to consumers-generated content on the social networking sites (SNSs), businesses are starting to offer precise location-based product recommendation services through mobile devices. Based on the technology acceptance model (TAM), this paper develops a theoretical model to examine the adoption intention of active SNS users toward location-based recommendation agents (LBRAs). The research model was tested by using the Partial Least Squares (PLS) technique. The results show that perceived usefulness, perceived control, and perceived institutional assurance are important in developing adoption intention. Perceived effort saving, special treatment, and social benefit have influences on the adoption intention through the mediating effect of perceived usefulness. Perceived accuracy has direct influence on adoption intention.  相似文献   

15.
Finding structural and efficient ways of leveraging available data is not an easy task, especially when dealing with network data, as is the case in telco churn prediction. Several previous works have made advancements in this direction both from the perspective of churn prediction, by proposing augmented call graph architectures, and from the perspective of graph featurization, by proposing different graph representation learning methods, frequently exploiting random walks. However, both graph augmentation as well as representation learning-based featurization face drawbacks. In this work, we first shift the focus from a homogeneous to a heterogeneous perspective, by defining different probabilistic meta paths on augmented call graphs. Secondly, we focus on solutions for the usually significant number of random walks that graph representation learning methods require. To this end, we propose a sampling method for random walks based on a combination of most suitable random walk generation strategies, which we determine with the help of corresponding Markov models. In our experimental evaluation, we demonstrate the benefits of probabilistic meta path-based walk generation in terms of predictive power. In addition, this paper provides promising insights regarding the interplay of the type of meta path and the predictive outcome, as well as the potential of sampling random walks based on the meta path structure in order to alleviate the computational requirements of representation learning by reducing typically sizable required data input.  相似文献   

16.
With the expansion of information on the web, recommendation systems have become one of the most powerful resources to ease the task of users. Traditional recommendation systems (RS) suggest items based only on feedback submitted by users in form of ratings. These RS are not competent to deal with definite user preferences due to emerging and situation dependent user-generated content on social media, these situations are known as contextual dimensions. Though the relationship between contextual dimensions and user’s preferences has been demonstrated in various studies, only a few studies have explored about prioritization of varying contextual dimensions. The usage of all contextual dimensions unnecessary raises the computational complexity and negatively influences the recommendation results. Thus, the initial impetus has been made to construct a neural network in order to determine the pertinent contextual dimensions. The experiments are conducted on real-world movies data-LDOS CoMoDa dataset. The results of neural networks demonstrate that contextual dimensions have a significant effect on users’ preferences which in turn exerts an intense impact on the satisfaction level of users. Finally, tensor factorization model is employed to evaluate and validate accuracy by including neural network’s identified pertinent dimensions which are modeled as tensors. The result shows improvement in recommendation accuracy by a wider margin due to the inclusion of the pertinent dimensions in comparison to irrelevant dimensions. The theoretical and managerial implications are discussed.  相似文献   

17.
Documenting the emergent social representations of COVID-19 in public communication is necessary for critically reflecting on pandemic responses and providing guidance for global pandemic recovery policies and practices. This study documents the dynamics of changing social representations of the COVID-19 pandemic on one of the largest Chinese social media, Weibo, from December 2019 to April 2020. We draw on the social representation theory (SRT) and conceptualize topics and topic networks as a form of social representation. We analyzed a dataset of 40 million COVID-19 related posts from 9.7 million users (including the general public, opinion leaders, and organizations) using machine learning methods. We identified 12 topics and found an expansion in social representations of COVID-19 from a clinical and epidemiological perspective to a broader perspective that integrated personal illness experiences with economic and sociopolitical discourses. Discussions about COVID-19 science did not take a prominent position in the representations, suggesting a lack of effective science and risk communication. Further, we found the strongest association of social representations existed between the public and opinion leaders and the organizations’ representations did not align much with the other two groups, suggesting a lack of organizations’ influence in public representations of COVID-19 on social media in China.  相似文献   

18.
Graph neural networks (GNN) have emerged as a new state-of-the-art for learning knowledge graph representations. Although they have shown impressive performance in recent studies, how to efficiently and effectively aggregate neighboring features is not well designed. To tackle this challenge, we propose the simplifying heterogeneous graph neural network (SHGNet), a generic framework that discards the two standard operations in GNN, including the transformation matrix and nonlinear activation. SHGNet, in particular, adopts only the essential component of neighborhood aggregation in GNN and incorporates relation features into feature propagation. Furthermore, to capture complex structures, SHGNet utilizes a hierarchical aggregation architecture, including node aggregation and relation weighting. Thus, the proposed model can treat each relation differently and selectively aggregate informative features. SHGNet has been evaluated for link prediction tasks on three real-world benchmark datasets. The experimental results show that SHGNet significantly promotes efficiency while maintaining superior performance, outperforming all the existing models in 3 out of 4 metrics on NELL-995 and in 4 out of 4 metrics on FB15k-237 dataset.  相似文献   

19.
The prevalence of Location-based Social Networks (LBSNs) services makes next personalized Point-of-Interest (POI) predictions become a trending research topic. However, due to device failure or intention camouflage, geolocation information missing prevents existing POI-oriented researches for advanced user preference analysis. To this end, we propose a novel model named Bi-STAN, which fuses bi-direction spatiotemporal transition patterns and personalized dynamic preferences, to identify where the user has visited at a past specific time, namely missing check-in POI identification. Furthermore, to relieve data sparsity issues, Bi-STAN explicitly exploits spatiotemporal characteristics by doing bilateral traceback to search related items with high predictive power from user mobility traces. Specifically, Bi-STAN introduces (1) a temporal-aware attention semantic category encoder to unveil the latent semantic category transition patterns by modeling temporal periodicity and attenuation; (2) a spatial-aware attention POI encoder to capture the latent POI transition pattern by modeling spatial regularity and proximity; (3) a multitask-oriented decoder to incorporate personalized and temporal variance preference into learned transition patterns for missing check-in POI and category identification. Based on the complementarity and compatibility of multi-task learning, we further develop Bi-STAN with a self-adaptive learning rate for model optimization. Experimental results on two real-world datasets show the effectiveness of our proposed method. Significantly, Bi-STAN can also be adaptively applied to next POI prediction task with outstanding performances.  相似文献   

20.
Identifying and extracting user communities is an important step towards understanding social network dynamics from a macro perspective. For this reason, the work in this paper explores various aspects related to the identification of user communities. To date, user community detection methods employ either explicit links between users (link analysis), or users’ topics of interest in posted content (content analysis), or in tandem. Little work has considered temporal evolution when identifying user communities in a way to group together those users who share not only similar topical interests but also similar temporal behavior towards their topics of interest. In this paper, we identify user communities through multimodal feature learning (embeddings). Our core contributions can be enumerated as (a) we propose a new method for learning neural embeddings for users based on their temporal content similarity; (b) we learn user embeddings based on their social network connections (links) through neural graph embeddings; (c) we systematically interpolate temporal content-based embeddings and social link-based embeddings to capture both social network connections and temporal content evolution for representing users, and (d) we systematically evaluate the quality of each embedding type in isolation and also when interpolated together and demonstrate their performance on a Twitter dataset under two different application scenarios, namely news recommendation and user prediction. We find that (1) content-based methods produce higher quality communities compared to link-based methods; (2) methods that consider temporal evolution of content, our proposed method in particular, show better performance compared to their non-temporal counter-parts; (3) communities that are produced when time is explicitly incorporated in user vector representations have higher quality than the ones produced when time is incorporated into a generative process, and finally (4) while link-based methods are weaker than content-based methods, their interpolation with content-based methods leads to improved quality of the identified communities.  相似文献   

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