The reflection of offline activities on users’ online social behavior: An observational study     

Seyed Amin Mirlohi Falavarjani  Fattane Zarrinkalam  Jelena Jovanovic  Ebrahim Bagheri  Ali A. Ghorbani 《Information processing & management》2019,56(6):102070

The ever increasing presence of online social networks in users’ daily lives has led to the interplay between users’ online and offline activities. There have already been several works that have studied the impact of users’ online activities on their offline behavior, e.g., the impact of interaction with friends on an exercise social network on the number of daily steps. In this paper, we consider the inverse to what has already been studied and report on our extensive study that explores the potential causal effects of users’ offline activities on their online social behavior. The objective of our work is to understand whether the activities that users are involved with in their real daily life, which place them within or away from social situations, have any direct causal impact on their behavior in online social networks. Our work is motivated by the theory of normative social influence, which argues that individuals may show behaviors or express opinions that conform to those of the community for the sake of being accepted or from fear of rejection or isolation. We have collected data from two online social networks, namely Twitter and Foursquare, and systematically aligned user content on both social networks. On this basis, we have performed a natural experiment that took the form of an interrupted time series with a comparison group design to study whether users’ socially situated offline activities exhibited through their Foursquare check-ins impact their online behavior captured through the content they share on Twitter. Our main findings can be summarised as follows (1) a change in users’ offline behavior that affects the level of users’ exposure to social situations, e.g., starting to go to the gym or discontinuing frequenting bars, can have a causal impact on users’ online topical interests and sentiment; and (2) the causal relations between users’ socially situated offline activities and their online social behavior can be used to build effective predictive models of users’ online topical interests and sentiments.  相似文献   

Mining user interests over active topics on social networks     

Fattane Zarrinkalam  Mohsen Kahani  Ebrahim Bagheri 《Information processing & management》2018,54(2):339-357

Inferring users’ interests from their activities on social networks has been an emerging research topic in the recent years. Most existing approaches heavily rely on the explicit contributions (posts) of a user and overlook users’ implicit interests, i.e., those potential user interests that the user did not explicitly mention but might have interest in. Given a set of active topics present in a social network in a specified time interval, our goal is to build an interest profile for a user over these topics by considering both explicit and implicit interests of the user. The reason for this is that the interests of free-riders and cold start users who constitute a large majority of social network users, cannot be directly identified from their explicit contributions to the social network. Specifically, to infer users’ implicit interests, we propose a graph-based link prediction schema that operates over a representation model consisting of three types of information: user explicit contributions to topics, relationships between users, and the relatedness between topics. Through extensive experiments on different variants of our representation model and considering both homogeneous and heterogeneous link prediction, we investigate how topic relatedness and users’ homophily relation impact the quality of inferring users’ implicit interests. Comparison with state-of-the-art baselines on a real-world Twitter dataset demonstrates the effectiveness of our model in inferring users’ interests in terms of perplexity and in the context of retweet prediction application. Moreover, we further show that the impact of our work is especially meaningful when considered in case of free-riders and cold start users.  相似文献