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1.
[目的/意义]用户的微信使用行为,涉及使用动机、隐私关注和隐私行为三个问题,研究目的在于探讨三者之间的关系。[方法/过程]以隐私关注为中介变量,使用动机为前因变量,隐私行为为结果变量,构建用户使用微信的APCO模型,设计量表,测度微信用户对这三个变量的认知,进行相关性分析与回归分析,探讨三者之间的联系。[结果/结论]结果表明,使用动机与隐私关注整体上相关性较弱,但其中的关系保持和信息搜寻动机对隐私关注存在正向影响;隐私关注对隐私行为中的隐私保护存在正向影响,但在使用动机与自我披露之间的中介作用并不显著;使用动机中的关系建立对隐私行为中的自我披露具有显著正向作用。 相似文献
2.
[目的/意义]社交网络已广泛渗入到人们的日常生活中,用户对所提供个人数据的隐私关注一直存在,但却依然持续使用社交网络,需要解析产生这种现象的原因。[方法/过程]运用社会影响理论,通过解析用户使用社交网络的隐私成本(即隐私关注)和隐私收益(即行为诱导:人际关系管理,自我展示,主观规范),建立隐私权衡模型,分析用户的隐私权衡行为,寻找隐私关注困扰下用户持续使用社交网络的动机。[结果/结论]用户提供个人数据并持续使用社交网络的动机并非是忽略了隐私关注,而是行为诱导(包括人际关系管理和自我展示)的正面影响超过隐私关注的负面影响。 相似文献
3.
Abuse of information entrusted to organizations can result in a variety of privacy violations and trust concerns for consumers. In the event of violations, a social media brand or organization renders an apology – a form of social account – to alleviate users’ concerns and maintain user membership and engagement with the platform. To explore the link between apology offered by a social media brand or organization and the users’ trust dynamics in the brand’s services, we study how organizational integrity can contribute to reducing individuals’ privacy concerns whiles increasing or repairing their trust. Drawing on organizational behavioral integrity literature, our proposed research model suggests that the persuasiveness of an apology following a data breach affects users’ trust or spillover trust through their perceptions of the degree of alignment between the words in the apology and the actions of the violating entity. Based on a survey of Facebook users, our findings show that persuasiveness of an apology has a significant impact on users’ perceptions of the alignment between the social media brand’s (i.e. Facebook) words and subsequent actions. These perceptions impact social media brand trust (i.e. users’ trust in Facebook and allied services such as Instagram). We also find that, post data breach incidence, while integrity of the social media organization partially mediates the relationship between persuasive apology and users’ trust, it fully mediates the relationship between the persuasive apology and the privacy concerns expressed by the users. However, users’ privacy concerns do not contribute much to the repair of trust needed to maintain their membership. 相似文献
4.
《International Journal of Information Management》2016,36(3):360-373
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform. 相似文献
5.
In this study, the under-examined area of privacy perception and protection on Chinese social media is investigated. The prevalence of digital technology shapes the social, political and cultural aspects of the lives of urban young adults. The influential Chinese social media platform WeChat is taken as a case study, and the ease of connection, communication and transaction combined with issues of commercialisation and surveillance are discussed in the framework of the privacy paradox. Protective behaviour and tactics are examined through different perceptions of privacy in the digital age. The findings of this study suggest that users possess certain amount of freedoms on WeChat. However, users’ individual privacy attitudes and behaviour in practice suggest they have a declined sense of their own freedom and right to privacy. A privacy paradox exists when users, while holding a high level of concerns, in reality do little to further the protection of their personal information on WeChat. We argue that once a user has ingrained part of their social engagement within the WeChat system, the incentive for them to remain a part of the system outweighs their requirement to secure their privacy online as their decision-making is largely based on a simple cost-benefit analysis. The power and social capital yielded via WeChat is too valuable to give up as WeChat is widely used not only for private conversations, but also for study or work-related purposes. It further blurs the boundaries between the public, the professional and the private, which is a rather unique case compared with other social media around the world. 相似文献
6.
Video conferencing (VC) applications (apps) have surged in popularity as an alternative to face-to-face communications. Although VC apps offer myriad benefits, it has caught much media attention owing to concerns of privacy infringements. This study examines the key determinants of professionals’ attitude and intentions to use VC apps in the backdrop of this conflicting duality. A conceptual research model is proposed based on theoretical foundations of privacy calculus and extended with conceptualizations of mobile users’ information privacy concerns (MUIPC), trust, technicality, ubiquity, as well as theoretical underpinnings of social presence theory. Structural equation modeling is used to empirically test the model using data collected from 484 professionals. The study offers insights regarding the trade-offs that professionals are willing to make in the face of information privacy concerns associated with VC apps. Based on the findings, the study emphasizes the promotion of privacy protection at the organizational level, control mechanisms that motivate employees to actively engage in privacy protection behavior, and a multi-faceted approach for data transparency within the VC app platforms. 相似文献
7.
Drawing on the stressor-strain-outcome framework, this study investigates how information irrelevance and overload induce social network fatigue, and the relationship of these variables to users’ information avoidance behavior. It also examines the conditions under which social network fatigue is more likely to be translated into information avoidance behavior. The analysis of data collected from 341 users of WeChat Moments suggests that information irrelevance directly leads to information avoidance behavior, and social media fatigue as a mediator partially mediates the impact of information overload on information avoidance behavior and fully mediates the impact of social overload on information avoidance behavior. Furthermore, time pressure strengthens the effect of social network fatigue on information avoidance behavior. This study fulfills the identified need for an in-depth investigation of actual discontinuous behavior in social network services (SNSs) by investigating information avoidance behavior and its antecedents. The findings provide SNSs providers with guidelines on how to manage users’ behavior so that they remain active users of the SNSs. 相似文献
8.
信息通讯技术(ICT)的迅速发展使得人们可以通过微博、即时通信软件(IM)、手机终端应用及社交网络(SNS)来发布个人真实信息,网络将以往零散的碎片信息整合成完整的个体信息,造成隐私泄露现象日益严重。本文总结了个体隐私泄露的渠道和类别,通过访谈研究,分析了个体隐私感知风险以及个体隐私保护行为特征:个体特征差异(受教育水平、网络经验)导致隐私关注差异;信息关联及商业价值在不同程度上与隐私关注的变化相关;隐私关注对感知隐私风险产生影响;个体隐私保护行为(常规保护、技术保护)因隐私风险感知不同而发生变化。在此基础上,构建了个体隐私感知与保护行为模型。 相似文献
9.
Recent privacy-related incidents of mobile services have shown that app stores and providers face the challenge of mobile users’ information privacy concerns, which can prevent users from installing mobile apps or induce them to uninstall an app. In this paper, we investigate the role of app permission requests and compare the impact on privacy concerns with other antecedents of information privacy concerns, i.e., prior privacy experience, computer anxiety, and perceived control. To test these effects empirically, we conducted an online survey with 775 participants. Results of our structural equation modeling show that prior privacy experience, computer anxiety, and perceived control have significant effects on privacy concerns. However, concerns for app permission requests have approximately twice as much predictive value than the other factors put together to explain mobile users’ overall information privacy concerns. We expect that our findings can provide a theoretical contribution for future mobile privacy research as well as practical implications for app stores and providers. 相似文献
10.
People express themselves through posts or selfies with brands and activities on social networking sites (SNSs) such as Facebook and Instagram. This user-generated content provides adequate social information that may elicit the emotions of users who are exposed to such content on these online platforms. Although academic researchers have focused on factors affecting users’ emotions on SNSs, how users reconcile both positive and negative emotions to their attitude and behavior in triadic interactions remains unclear. The current study attempted to answer this research question through the lens of social comparison theory by investigating the effects of tie strength and focus of attention as two forces eliciting online social comparisons on emotional consequences measured through pleasure and envy. Moreover, the dualistic effects of the two distinct types of envy, namely benign and malicious, and the effect of pleasure on users’ approach and avoidance behavior were explored and hypothesized. The results indicated that strong ties triggered more benign envy compared with malicious envy. Furthermore, benign envy positively affected brand attitude and SNS avoidance in terms of exhaustion, whereas malicious envy negatively influenced brand attitude and increased the likelihood of SNS avoidance in terms of both exhaustion and discontinuance. 相似文献
11.
In light of mounting privacy concerns over the increasing collection and use of biometric and behavioral information for travel facilitation, this study examines travelers’ online privacy concerns (TOPC) and its impact on willingness to share data with travel providers. A proposed theoretical model explaining antecedents and outcomes of TOPC related to biometric and behavioral data sharing was tested using structural equation modeling with data collected from 685 travelers. The results extend the Antecedents – Privacy Concerns – Outcomes (APCO) framework by identifying a set of salient individual factors that shape TOPC. The findings provide empirical evidence confirming the context dependence of privacy preferences, showing that although travelers are concerned over their information privacy they are still willing to share their behavioral data; while in the case of biometric information, the disclosure decision is dependent upon expected benefits rather than privacy concerns. This study offers insights into privacy behavior of online consumers in the travel context and constitutes one of the few focusing on the social aspects of biometric authentication. 相似文献
12.
[目的/意义] 为研究中国情境下社交媒体用户隐私设置行为的影响机制,为隐私设置功能的设计与开发提供参考依据。[方法/过程] 本文以微信活跃用户为研究对象,基于计划行为理论和技术接受模型,构建了隐私设置行为影响因素理论模型。[结果/结论] 研究结果表明：隐私设置行为主要受到隐私设置意愿和感知控制影响;隐私关注、感知有用性、感知易用性正向影响隐私设置意愿;感知易用性、信任、交互公平正向影响感知控制;隐私关注和感知易用性都正向影响感知有用性。 相似文献
13.
Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms. 相似文献
14.
Social commerce (s-commerce) has become increasingly impactful to e-commerce and has generated potential economic benefits. With the rise of online privacy concerns, we have seen the need to explain how concerns about privacy affect consumers’ social interaction behavior and purchase decision-making on s-commerce sites. Synthesizing the privacy-trust-behavioral intention (PTB) and consumer decision-making models, this study proposes a comprehensive model by specifically refining its privacy and trust from an institutional perspective and investigating the influences of social interaction on purchase intention and actual purchase behaviors. Our results found that institutional privacy assurance positively influences institutional-based trust, which, in turn, affects online social interactions, and consequently increases the likelihood of product purchases on s-commerce sites. Theoretical development of this research contributes to both marketing and information systems disciplines in the social media era. 相似文献
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16.
Chao-Min Chiu Hsiang-Lan Cheng Hsin-Yi Huang Chieh-Fan Chen 《International Journal of Information Management》2013
This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed. 相似文献
17.
随着3G技术的成熟,智能手机的普及,移动社交网络服务在互联网市场崭露头角。如今,其发展如火如荼,期间也经历了从冬天到春天数十年的发展历程。移动SNS越来越受用户的欢迎,其市场价值也逐渐显现。目前,移动SNS虽然有真实的人际关系为基础,获得了较为广泛的使用范围,但其发展过程中也产生了用户社交疲劳、从众心理的问题。人人网是国内领先的社交网站,其发展模式值得借鉴。移动社交网络的发展要与中国人的心理特征和交往方式相契合,培养用户的移动社交网络习惯,以有利于突破社交网络的发展瓶颈,实现移动社交网络的长远发展。 相似文献
18.
[目的/意义] 为了在系统了解国内外关于社交媒体用户信息过载研究现状的基础上,为未来的研究指明方向并为企业基于社交媒体的营销实践提供指导。[方法/过程] 本文从社交媒体用户信息过载的影响因素及其影响后果两方面对相关文献予以系统分析。[结果/结论] 研究发现,社交媒体的系统特征因素、信息特征因素和用户的心理性因素、行为性因素和社会性因素是导致社交媒体用户感知信息过载的主要因素;信息过载会导致用户出现倦怠、情绪枯竭、不满意等消极情绪,并引起他们的不持续使用或转移行为、信息回避行为等。 相似文献
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This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation. 相似文献
20.
Rachel Batchelor Ania Bobrowicz Robin Mackenzie Alisoun Milne 《Ethics and Information Technology》2012,14(2):99-108
Successful technologies’ ubiquity changes uses, users and ethicolegal responsibilities and duties of care. We focus on dementia
to review critically ethicolegal implications of increasing use of social networking sites (SNS) by those with compromised
decision-making capacity, assessing concerned parties’ responsibilities. Although SNS contracts assume ongoing decision-making
capacity, many users’ may be compromised or declining. Resulting ethicolegal issues include capacity to give informed consent
to contracts, protection of online privacy including sharing and controlling data, data leaks between different digital platforms,
and management of digital identities and footprints. SNS uses in healthcare raise additional issues. Online materials acting
as archives of ‘the self’ bolster present and future identities for users with compromised capacity. E-health involves actual
and potential intersection of data gathered for the purpose of delivering health technological support with data used for
social networking purposes. Ethicolegal guidance is limited on the implications of SNS usage in contexts where users have
impaired/reduced capacity to understand and/or consent to sharing personal data about their health, medication or location.
Vulnerable adults and family/carers face uncertainty in regard to consent, data protection, online identity and legal liabilities.
Ethicolegal responsibilities and duties of care of technology providers, healthcare professionals, regulatory bodies and policymakers
need clarification. 相似文献