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1.
In this study, the under-examined area of privacy perception and protection on Chinese social media is investigated. The prevalence of digital technology shapes the social, political and cultural aspects of the lives of urban young adults. The influential Chinese social media platform WeChat is taken as a case study, and the ease of connection, communication and transaction combined with issues of commercialisation and surveillance are discussed in the framework of the privacy paradox. Protective behaviour and tactics are examined through different perceptions of privacy in the digital age. The findings of this study suggest that users possess certain amount of freedoms on WeChat. However, users’ individual privacy attitudes and behaviour in practice suggest they have a declined sense of their own freedom and right to privacy. A privacy paradox exists when users, while holding a high level of concerns, in reality do little to further the protection of their personal information on WeChat. We argue that once a user has ingrained part of their social engagement within the WeChat system, the incentive for them to remain a part of the system outweighs their requirement to secure their privacy online as their decision-making is largely based on a simple cost-benefit analysis. The power and social capital yielded via WeChat is too valuable to give up as WeChat is widely used not only for private conversations, but also for study or work-related purposes. It further blurs the boundaries between the public, the professional and the private, which is a rather unique case compared with other social media around the world. 相似文献
2.
Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice. 相似文献
3.
Drawing on the stressor-strain-outcome framework, this study investigates how information irrelevance and overload induce social network fatigue, and the relationship of these variables to users’ information avoidance behavior. It also examines the conditions under which social network fatigue is more likely to be translated into information avoidance behavior. The analysis of data collected from 341 users of WeChat Moments suggests that information irrelevance directly leads to information avoidance behavior, and social media fatigue as a mediator partially mediates the impact of information overload on information avoidance behavior and fully mediates the impact of social overload on information avoidance behavior. Furthermore, time pressure strengthens the effect of social network fatigue on information avoidance behavior. This study fulfills the identified need for an in-depth investigation of actual discontinuous behavior in social network services (SNSs) by investigating information avoidance behavior and its antecedents. The findings provide SNSs providers with guidelines on how to manage users’ behavior so that they remain active users of the SNSs. 相似文献
4.
[目的/意义] 构建微信朋友圈信息分享行为影响因素模型,根据研究结果为微信运营商和内容提供者提供可行的建议。[方法/过程] 以Triandis人际行为理论为基础,结合微信朋友圈及用户特征,构建微信朋友圈信息分享行为影响因素模型,以微信朋友圈用户作为调查对象,通过线上收集数据,采用结构方程模型的方法对数据进行分析讨论。[结果/讨论] 信息分享意向是由认可预期、互惠关系、预期效能、情感、社会因素共同决定的,而在影响这一分享行为的所有因素中,平台以及信息质量是最为关键的影响因素,而资源有利条件的影响未达到显著性水平,即资源有利条件基本对信息分享行为不产生影响。 相似文献
5.
Attraction is an essential factor in interactions between individuals. Some existing studies have examined multiple dimensions of attraction including social, physical, and task attraction. However, the mechanism behind these three attraction dimensions and parasocial interaction in social shopping websites has not been well examined. This study adopts technology attraction theory and parasocial interaction theory to analyze how three types of technology attraction affect parasocial interaction, which consequently influences users’ social commerce intention. This study conducted a survey to analyze the proposed empirical model and analyzed data from 248 social shopping website users. The results indicate that social attraction and task attraction positively and directly affect the users’ parasocial interaction. In contrast, physical attraction indirectly influences users’ parasocial interaction via social attraction and task attraction, respectively. Parasocial interaction consequently influences users’ social commerce intention. Discussion, limitations, and implications of the study are presented. 相似文献
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社交网络服务经过将近20年的发展已经成为互联网时代最普及、用户参与度最高的网络应用之一.学者们对社交网络服务的理论和实证研究也取得丰硕成果,社交网络的快速发展对学者们的研究也提出了新的挑战.通过对学者关于社交网络含义、社交网络用户参与动机、用户社会资本获得3个方面研究的梳理和总结,分析社交网络服务用户参与理论研究的成果和不足,以期有助于社交网络用户参与理论研究的发展. 相似文献
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Drawing upon social capital theory, this research postulates cultural intelligence as a key driver of knowledge sharing through the mediation of social capital among employees from culturally diverse organizations. An empirical testing of the proposed model, by investigating Taiwanese professionals from high-tech foreign companies in Taiwan, reveals the applicability of social capital theory in understanding the relationship between cultural intelligence and knowledge sharing. The study’s test results show that cultural intelligence indirectly influences knowledge sharing through different dimensions of social capital. This research further provides managerial implications and limitations. 相似文献
8.
[目的/意义]为了帮助信息系统学者厘清媒介丰富度理论的发展脉络及其应用现状,填补国内在媒介丰富度理论相关文献综述上的缺失。[方法/过程]本文对国内外基于媒介丰富度理论的实证研究文献进行检索和梳理,归纳了当前MIS领域应用媒介丰富度理论的主要研究问题,并总结了研究取得的成果、存在的问题以及未来值得关注的研究方向。[结果/结论]研究发现：MIS领域应用媒介丰富度理论研究的文献主要集中在媒介丰富度对于表现绩效的影响、媒介丰富度对于用户信任感及诚信行为的影响、媒介丰富度理论在系统设计中的应用和媒介丰富度理论在信息/沟通技术使用研究中的应用4个方面;研究中存在"媒介丰富度理论对于社会因素、个人/技术因素的考量未完善"、"相关实证研究多使用媒介丰富度理论作为分类依据,往往忽略理论的核心观点"等问题;媒介丰富度对表现绩效影响的时序分析、多媒介嵌套的混合效应等是未来值得关注的研究问题。 相似文献
9.
The dissemination of misinformation in health emergencies poses serious threats to public health and increases health anxiety. To understand the underlying mechanism of the dissemination of misinformation regarding health emergencies, this study creatively draws on social support theory and text mining. It also explores the roles of different types of misinformation, including health advice and caution misinformation and health help-seeking misinformation, and emotional support in affecting individuals’ misinformation dissemination behavior on social media and whether such relationships are contingent on misinformation ambiguity and richness. The theoretical model is tested using 12,101 textual data about COVID-19 collected from Sina Weibo, a leading social media platform in China. The empirical results show that health caution and advice, help seeking misinformation, and emotional support significantly increase the dissemination of misinformation. Furthermore, when the level of ambiguity and richness regarding misinformation is high, the effect of health caution and advice misinformation is strengthened, whereas the effect of health help-seeking misinformation and emotional support is weakened, indicating both dark and bright misinformation ambiguity and richness. This study contributes to the literature on misinformation dissemination behavior on social media during health emergencies and social support theory and provides implications for practice. 相似文献
10.
《International Journal of Information Management》2016,36(3):360-373
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform. 相似文献
11.
Interactivity, which is a key characteristic of the live streaming commerce environment, fosters users’ active attitudes and behaviors in communications and transactions. However, the literature on live streaming commerce, is scarce, and few studies examine how interactivity influences customers’ non-transactional behaviors from a dynamic perspective. In this setting, based on the stimulus-organism-response (S-O-R) framework, we developed a research model using real-time data to investigate the dynamic effect of interactivity on customer engagement behavior through tie strength in live streaming commerce, which is a relatively new derivative of social commerce. This study developed a text mining method to quantify constructs using a large-scale sample of 3,500,445 online review texts. Our empirical study found that interactivity has a curvilinear relationship with customer engagement behavior. Besides, tie strength plays an intermediary role between interactivity and customer engagement behavior. It was further observed that both tenure of membership and popularity have an important moderating relationship between interactivity and tie strength. The study enriches the relationship marketing theory and live streaming commerce literature. Moreover, this study is one of the first studies to use real-time online data for live streaming commerce research. 相似文献
12.
微信群已经成为人们移动在线社交最活跃的社区,从社会资本角度研究用户在 不同微信群的知识共享意愿是值得深入探讨且具有广泛影响的重要问题。本文基于社会资本 理论,将微信群分为粘结型群、维持型群和桥接型群三类,探究结构、关系和认知三个维度 的社会资本对用户在三种类型微信群知识共享意愿的影响及其差异。使用 WarpPLS 对问卷 调查获得的 244 份有效样本进行模型验证。研究结果显示在结构维度方面,网络连通性只对 用户在桥接型群的知识共享意愿有正向影响,网络亲密性只对维持型群和桥接型群的知识共 享意愿有正向影响;在关系维度方面,认同对用户在三类微信群的知识共享意愿均有正向影 响,而信任和互惠只对桥接型群的知识共享意愿有正向影响;在认知维度方面,共同语言对 用户在三类微信群的知识共享意愿均有正向影响,共同愿景只对维持型群的知识共享意愿有 正向影响。本研究对个人或组织认识人们在代表不同人际圈子的微信群中的知识共享规律, 从而高效地获取知识和创新管理具有重要的理论和现实意义。 相似文献
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微信群已成为隐性知识传播的重要平台,但鲜有研究探讨微信群中隐性知识的传播规律。本文基于复杂网络与传播动力学理论研究了微信群中隐性知识的传播机理,建立了微信群中隐性知识的传播模型,推导出了区分隐性知识在微信群中传播与否的阈值条件,验证了传播阈值始终是一个有限数,并对隐性知识传播过程进行了数值模拟。结果表明,微信群的网络结构对隐性知识传播有重要影响,隐性知识在无标度网络中的传播速度比在均匀网络中更快,传播阈值与最终传播规模更大。研究还表明,只要根据阈值条件将有共享意愿的用户数量与有知识吸收能力的用户数量增加到相应的临界值以上,隐性知识就会在微信群中传播。最后对研究结论和未来研究方向进行了讨论。 相似文献
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15.
The social question and answer (Q&A) community provides people with an effective tool to obtain high-quality information. From the perspective of reciprocal determinism and value co-creation, this study aims to investigate the formation mechanism of high-quality knowledge in the community. We develop a model to investigate how cognitive factors and community technological factors influence users’ knowledge co-creation behavior, thereby influencing knowledge quality in the community. A survey of 382 knowledge contributors in a social Q&A community shows that knowledge self-efficacy, topic richness, personalized recommendation, and social interactivity have a positive impact on users' knowledge sharing and integration behavior, which subsequently affect the community’s knowledge quality. Moreover, users' ratings moderate the influence of knowledge sharing on knowledge quality. This research demonstrates the synergistic effect of people and technology in knowledge co-creation, thus advances literature about value co-creation and content quality in online communities. 相似文献
16.
[目的/意义]在现有社交网络用户自我披露领域的研究中,出现了大量混合性的实验结论。同时,当前学界针对用户披露内容的挖掘尚浅,存在角度单一、划分离散且不全面、社交网络媒介特性缺失等问题。[方法/过程]通过引入自我差异理论,挖掘社交网络用户自我披露的内容特征。以社交网络用户群体为研究对象,通过问卷调查法,基于筛选获得的344份问卷,采用多元逻辑回归等方法进行分析。[结果/结论]隐私、信任、社会资本因素对用户社交网络披露不同自我维度的频率及偏好均存在不同程度的影响。新角度的引入加深了对社交网络用户自我披露的理解,也为后续研究的展开提供新的思路。 相似文献
17.
社交问答平台因满足用户对知识精准化与细分化需求,兼具社交功能日益受到人们的青睐,但仍存在活跃用户少,知识贡献积极性不高从而难以激发知识创新等问题,因此研究社交问答平台个人创新行为影响因素,对改善平台服务有重要意义。以社会资本理论和自我决定理论为理论基础,本研究从知识贡献角度建立了社交问答平台个人创新行为的结构方程模型,通过问卷调查,运用偏最小二乘法对研究模型和假设进行验证。研究结果显示,乐于助人、知识自我效能和互动强度是影响社交问答平台知识贡献的重要因素,进而影响用户个人创新行为。根据实证结果提出增强社交问答平台用户知识贡献意愿的相关对策和建议。 相似文献
18.
随着微信用户的不断增加,腾讯公司开发设计了为用户提供服务的微信公众平台,微信公众订阅号就是其中之一。本文在文献分析和问卷调查的基础上,对微信用户关注公众订阅号的动机从载体层面、媒体层面和用户层面3个角度来构建模型。再利用SPSS进行数据分析,以及利用结构方程模型软件AMOS进行模型的修正,最后得出网络用户关注微信公众订阅号动机的分析模型。为微信公众平台设计提供依据,为微信订阅号健康发展提供参考和建议。 相似文献
19.
《Information processing & management》2022,59(3):102942
In recent years, charities have become involved in many online medical crowdfunding projects as fundraising agents. To reveal whether and why the involvement of charities influences medical crowdfunding performance, this study conducts a sequential exploratory-explanatory research design with two main studies. By collecting 22,805 projects from the Chinese Tencent GongYi platform, the first study utilizes propensity score matching (PSM) to investigate which type of initiators (individuals vs. charities) have better crowdfunding performance. The results show that the initiator type is an essential predictor of medical crowdfunding, and projects launched by charities keep better performance than those by individuals. Upon the findings of the first study, the second study is performed to inspect why charities make more contributions than individual fundraisers. The impacts of charities’ reputations and social capital on medical crowdfunding performance are examined based on the elaboration likelihood model (ELM) and social capital theory. The results suggest that charities’ reputations and multidimensional social capital play essential roles in endorsing crowdfunding fundraising (fundraising performance) and appealing to donors’ attention (participation performance). In addition, the disease type moderates the relationship between charities’ reputation or social capital and crowdfunding performance. Our research provides in-depth insight into the impact of charities’ involvement on medical crowdfunding and generates important implications for medical crowdfunding practices. 相似文献
20.
[目的/意义]旨在探究社交网络环境下用户健康信息分享意愿的形成机理，为社交健康网络的开发者、设计者和运营者的实践活动提供可供参考的管理启示。[方法/过程]基于"深度访谈+扎根理论"获取二阶信息链（含二阶信息链、二阶信任链）分析框架下社交健康信息生态链中信息内容与信息信任的作用机理，并通过整合感知价值理论、信任理论、技术接受模型中提取出的关键因素，从信息主体、信息环境、信息内容及信息技术4个层面展开系统分析，提出研究假设并构建理论研究模型。选取微信的深度用户为实证样本，通过"情境实验+问卷调查"的方式获取400份有效数据样本，并采用结构方程模型的研究方法验证理论模型。[结果/结论]信息主体因素（分享价值、自我效能及面子意识）、信息环境因素（分享态度、信源引力认知信任与情感信任、信宿推力认知信任与情感信任）、信息内容因素（信息正向情绪性、信息负向情绪性）均能显著正向影响社交网络用户的社交健康信息分享意愿，而信息技术因素（感知有用性、感知易用性）对分享意愿无显著影响。 相似文献