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1.
Social networking sites (SNSs) enable user to personalize their contents and functions. This feature has been assumed as causing positive effects on the use of online information services through enhancing user satisfaction. However, unlike other online information services (non-participatory information services), due to the results of personalization in a certain situation, SNS users cannot help using the SNS even though they feel dissatisfaction on using it. SNSs are different from other information services in the sense that they create and sustain their own value based on the number of participating members. In SNSs, personalization, reflected by updates and maintenance of profile pages, results in such participation. This study hypothesizes that personalization influences on the continued use of SNSs through two factors: switching cost (extrinsic factor) and satisfaction (intrinsic factor). Web-based survey was conducted with the samples of 677 SNS users from six universities in the US. In-person interviews were conducted with 25 university students to elicit their thoughts on the SNSs. Quantitative analysis employed by testing the proposed model with five hypotheses through a structural equation modeling (SEM) technique. The transcribed interview data was analyzed following the constant comparative technique. The main findings indicate that, as expected, the personalization increases its switching cost as well as satisfaction, which results in further use of SNSs. These findings suggest that it is necessary to consider both extrinsic and intrinsic factors of user perceptions when adding personalization features on SNSs.  相似文献   

2.
This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.  相似文献   

3.
This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation.  相似文献   

4.
Users of Social Networking Sites (SNSs) like Facebook, LinkedIn or Twitter, are facing two problems: (1) it is difficult for them to keep track of their social friendships and friends’ social activities scattered across different SNSs; and (2) they are often overwhelmed by the huge amount of social data (friends’ updates and other activities). To address these two problems, we propose a user-centric system called “SocConnect” (Social Connect) for aggregating social data from different SNSs and allowing users to create personalized social and semantic contexts for their social data. Users can blend and group friends on different SNSs, and rate the friends and their activities as favourite, neutral or disliked. SocConnect then provides personalized recommendation of friends’ activities that may be interesting to each user, using machine learning techniques. A prototype is also implemented to demonstrate these functionalities of SocConnect. Evaluation on real users confirms that users generally like the proposed functionalities of our system, and machine learning can be effectively applied to provide personalized recommendation of friends’ activities and help users deal with cognitive overload.  相似文献   

5.
Nowadays, using increasingly granular data, from real-time location information and detailed demographics to consumers-generated content on the social networking sites (SNSs), businesses are starting to offer precise location-based product recommendation services through mobile devices. Based on the technology acceptance model (TAM), this paper develops a theoretical model to examine the adoption intention of active SNS users toward location-based recommendation agents (LBRAs). The research model was tested by using the Partial Least Squares (PLS) technique. The results show that perceived usefulness, perceived control, and perceived institutional assurance are important in developing adoption intention. Perceived effort saving, special treatment, and social benefit have influences on the adoption intention through the mediating effect of perceived usefulness. Perceived accuracy has direct influence on adoption intention.  相似文献   

6.
Drawing on the stressor-strain-outcome framework, this study investigates how information irrelevance and overload induce social network fatigue, and the relationship of these variables to users’ information avoidance behavior. It also examines the conditions under which social network fatigue is more likely to be translated into information avoidance behavior. The analysis of data collected from 341 users of WeChat Moments suggests that information irrelevance directly leads to information avoidance behavior, and social media fatigue as a mediator partially mediates the impact of information overload on information avoidance behavior and fully mediates the impact of social overload on information avoidance behavior. Furthermore, time pressure strengthens the effect of social network fatigue on information avoidance behavior. This study fulfills the identified need for an in-depth investigation of actual discontinuous behavior in social network services (SNSs) by investigating information avoidance behavior and its antecedents. The findings provide SNSs providers with guidelines on how to manage users’ behavior so that they remain active users of the SNSs.  相似文献   

7.
A key element in the adoption of innovation is addressing the knowledge gap caused by its introduction in practice. This study examines the context in which information is searched, found and retrieved, reviewing previous related research work, especially in the area of cognitive information retrieval. As result of an extensive review of research literature on the adoption of online learning design systems in education and on information behaviour, the study proposes a social adoption of innovation model, which includes information systems and social networks, and features innovators and adopters of innovation that influence each other and participate simultaneously in the process of knowledge generation. The study also proposes two symbolic equations for general knowledge behaviour and general information seeking skills that reflect the contribution of multiple sources of information and the type of skills that are needed as part of the overall knowledge behaviour.  相似文献   

8.
This paper explores factors that influence technology adoption in an office environment, with an emphasis on technology aimed at managing focused and collaborative work by reducing unwelcome interruptions for its users. Based on surveys, focus groups, and usability studies, our findings suggest that workplace social norms play a pivotal role in the adoption and use of interruption management technologies. Our findings display a marked lag of social norms behind the importance placed on uninterrupted time by individuals; even when individuals see the efficacy of the technology, they often misjudge their peers’ attitudes, underestimating their colleagues’ similar needs. In spite of high levels of perceived usefulness reported by our participants, need and ease of use alone were insufficient to predict uptake; when technology has implications for the office behavioral environment, it must be supported by social norms encouraging adoption. Our results further suggest that feedback, which actively engages a product's user, could be crucial to encouraging prolonged use and enhancing the user experience. Although the findings are drawn from a pre-commercialization study of an interruption management technology, they are broadly relevant to technology adoption cases, with special salience for those within the office context.  相似文献   

9.
Information systems research provides increasing evidence that women and men differ in their use of information technology. However, research has not sufficiently explained why these differences exist. Using the theory of reasoned action and social role theory, this paper investigates gender differences in people’s decisions about information sharing in the context of social networking sites (SNSs). We developed a comparative model of the information-sharing decision process across genders and theoretically explained why these differences exist. Data was collected from an online survey taken by American SNS users. We found that privacy risks, social ties, and commitment were more important in the formation of attitudes toward information sharing for women than men. Gender significantly moderates the relationship between people’s perceptions of information sharing and their intention to share information. This paper provides an enhanced understanding of gender differences in people’s decisions about sharing information on SNSs. It advances gender differences research into the use of newly emerged information technology and provides researchers insightful views of the role that gender plays in the social media era. Being aware of the research findings, practitioners may better engage their targeted stakeholders on SNSs and collect more useful information for business purposes.  相似文献   

10.
针对以农业生产为主体的农户,基于整合型科技接受理论模型实证分析其采纳农业新技术的影响因素.结果 显示:绩效期望、努力期望、社会影响等均会影响农户对农业新技术的采纳意愿,且通过采纳意愿中介效应影响农户的采纳行为,而良好的便利条件、强烈的采纳意愿会促进农户的采纳行为.最后,从农户个人、乡镇村等各级组织、合作社以及政府等方面提出促进社会影响的正向作用、注重经济收益兼顾环境效益、增强农业新技术的易用性、优化获取农业新技术的便利条件等对策建议,以有效提升农户采纳农业新技术的积极性,提高农户经济收益.  相似文献   

11.
The development of social networking sites (SNSs) has given rise to a new e-commerce paradigm called social commerce (s-commerce). S-commerce is a subset of e-commerce and uses SNSs for social interactions and user contributions to facilitate the online buying and selling of various products and services. Recent years have witnessed the rapid growth of s-commerce in Korea, but this growth has involved a number of transaction-related issues such as no delivery and the delivery of wrong items. In particular, consumers’ trust has become a crucial factor in the success of s-commerce firms, requiring these firms to make more effort to gain this trust. In this regard, this study identifies the key factors in s-commerce [reputation, size, information quality, transaction safety, communication, economic feasibility, and word-of-mouth (WOM) referrals], that is, the characteristics of s-commerce influencing Korean consumers’ trust in s-commerce. In addition, the study assesses the effects of trust on trust performance (purchase intentions and WOM intentions). The results of an empirical analysis based on a sample of 371 s-commerce users indicate that all the characteristics of s-commerce (except for economic feasibility) had significant effects on trust and that trust had significant effects on purchase and WOM intentions. The results have important implications for s-commerce firms wishing to develop a successful business model for providing their customers with trustworthy services.  相似文献   

12.
Social Networking Sites (SNSs) play an important role in our daily lives and the number of their users increases regularly. To understand how users can be satisfied in the complex digital environment of SNSs, this study examines how motivations and emotions combine with each other to explain high satisfaction. Users’ motivations comprise four attributes, entertainment, information, social-psychological, and convenience. Emotions are divided into their two main categories, that is positive and negative emotions. We draw on complexity and configuration theories, present a conceptual model along with propositions and perform a fuzzy-set qualitative comparative analysis (fsQCA). Through an empirically study with 582 SNSs users, we present eight combinations (configurations) of motivations and emotions that lead to high satisfaction, which highlight the role of high convenience, followed by entertainment and information motivations in being satisfied with SNSs. High satisfaction can be achieved both when positive and negative emotions are high and low, depending on how they combine users’ motivations. None of the factors are indispensable to explain high satisfaction on their own, instead they are insufficient but necessary parts of the causal combinations that explain high satisfaction. This study contributes in SNSs literature by extending current knowledge on how motivations and emotions combine to increase satisfaction, and by identifying specific patterns of users for whom these factors are important and influence greatly their satisfaction.  相似文献   

13.
This article examines the role of social culture in Internet adoption in Greece. It employs Hofstede's five-dimensional framework of national culture and analyzes the European Social Survey 2008 data. It finds that social culture in general and particularly people's past or future orientation in life, and to a lesser extent their degree of openness to difference and novelty in life, are significant drivers of Internet adoption in Greece. It argues that the persistently low level of Internet adoption in Greece can be explained by pointing to a traditional, uncertainty-avoidant, and novelty-resistant culture that discourages technological development and innovation. It concludes that to explain that the statement “I don't want to use the Internet” and frequency of use and other such behavioral patterns, one should look beyond demographics, practical, and real-life factors and examine broader and socioculturally embedded drivers of Internet adoption.  相似文献   

14.
Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building.  相似文献   

15.
People express themselves through posts or selfies with brands and activities on social networking sites (SNSs) such as Facebook and Instagram. This user-generated content provides adequate social information that may elicit the emotions of users who are exposed to such content on these online platforms. Although academic researchers have focused on factors affecting users’ emotions on SNSs, how users reconcile both positive and negative emotions to their attitude and behavior in triadic interactions remains unclear. The current study attempted to answer this research question through the lens of social comparison theory by investigating the effects of tie strength and focus of attention as two forces eliciting online social comparisons on emotional consequences measured through pleasure and envy. Moreover, the dualistic effects of the two distinct types of envy, namely benign and malicious, and the effect of pleasure on users’ approach and avoidance behavior were explored and hypothesized. The results indicated that strong ties triggered more benign envy compared with malicious envy. Furthermore, benign envy positively affected brand attitude and SNS avoidance in terms of exhaustion, whereas malicious envy negatively influenced brand attitude and increased the likelihood of SNS avoidance in terms of both exhaustion and discontinuance.  相似文献   

16.
Online games have created significant opportunities for electronic commerce managers. The degree to which online gamers regard their avatars—their gaming representations— as themselves is known to be influential to gamers’ behavior but little is known about how such identification impacts online gamer loyalty (i.e., gamers’ continued intention to play). This study filled this gap by developing its research framework from the perspective of the social identity theory and the social capital theory. Responses from 1384 online gamers were collected, and structural equation modeling was used to test the hypotheses. The analytical results indicate that avatar identification (the degree to which users regard avatars as themselves) is positively related to participation in gaming communities and social presence (the degree of awareness of other persons and interpersonal relationships). These were further positively related to online gamer loyalty. This study is the first using the two theories, i.e., the social identity and social capital theoretical perspectives, to clarify the mechanism underlying the impact of avatar identification on online gamer loyalty, assisting electronic commerce managers to create a loyal user base.  相似文献   

17.
Envy is an ancient theme of interest and various academic disciplines researched the topic in the last decades. With the advance of technologies and the popularity of social networking sites (SNSs), there is a need to comprehend what is new and unique about envy in the SNS environment. To contribute to an improved understanding of this phenomenon, we investigate academic research on envy in the context of SNSs. Particularly, in this work, we review and clarify the concept of envy in the SNS context and how users respond to envy they experienced in an SNS environment. This allows us to (1) better comprehend the conceptualization and theorization of envy in the SNS context, and to (2) identify particularities of users’ responses to envy. Based on our analysis, we observe that there exists a need to contextualize definition, operationalization and theorization further. Responses to SNS-induced envy mirror findings from the offline context with purchase intentions as an interesting and relevant behavioral response for the SNS context, since most revenues are generated by advertisement on these sites. We provide directions for future investigations on the phenomenon of SNS-induced envy.  相似文献   

18.
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform.  相似文献   

19.
In social networking services (SNSs), users’ unclear understanding of the large and invisible audience increases the chances of online turbulence, which is a key source of SNS-induced stress. This growing phenomenon has gained increasing attention in academia and industry due to the undesirable consequences for users and SNS platforms. In this study, we draw from the transactional model of stress to examine how audience management strategies impact online turbulence and lead to neglected unintended audience concern and lurking. We also investigate the role of self-monitoring as a stress inhibitor. We test our model with data collected from 301 SNS users. The results show that the four types of audience management strategies have different effects on online turbulence, which significantly impacts neglected unintended audience concern especially when users have high self-monitoring skills. We believe that this work contributes, both from scientific and practical standpoints, to the understanding of the interventions and stressful responses of online turbulence in SNSs.  相似文献   

20.
Technology and design are increasingly recognized as important drivers of social innovation (SI). While new-age technologies can disrupt the realm of social innovation through resource-efficient solutions and multiple outcome benefits, the appliction of design thinking approaches and techniques can enhance the potential for SI through human-centered participatory processes and a socially shared vision and impact. Despite extensive research focusing on SI practices driven by technology and design respectively, few studies have concentrated on the synergistic effects of technology and design in the field of SI. This paper addresses this gap through an exploratory study on the incorporation and role of technology in the practice of design for SI. By applying the mapping approach to a sample of 81 Design-enabled Innovation (DEI) pilot projects in the DESIGNSCAPES project, the distribution, hosts and manifestations of technology footprints are identified, taking into account the multi-phase innovation processes and multifaceted role of design. Our findings suggest that in design-supported SI, technology can be integrated in a systematic and conventional manner across a range of domains related to people, interactions, contexts, and artefacts and that its interaction with design actions is highly dependent on the different roles of design, followed by a further discussion of a conceptual argument regarding the possible role of technology in supporting design for SI. Based on these findings and results, the article concludes with the limitations of the study and possible theoretical and managerial implications.  相似文献   

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