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1.
People express themselves through posts or selfies with brands and activities on social networking sites (SNSs) such as Facebook and Instagram. This user-generated content provides adequate social information that may elicit the emotions of users who are exposed to such content on these online platforms. Although academic researchers have focused on factors affecting users’ emotions on SNSs, how users reconcile both positive and negative emotions to their attitude and behavior in triadic interactions remains unclear. The current study attempted to answer this research question through the lens of social comparison theory by investigating the effects of tie strength and focus of attention as two forces eliciting online social comparisons on emotional consequences measured through pleasure and envy. Moreover, the dualistic effects of the two distinct types of envy, namely benign and malicious, and the effect of pleasure on users’ approach and avoidance behavior were explored and hypothesized. The results indicated that strong ties triggered more benign envy compared with malicious envy. Furthermore, benign envy positively affected brand attitude and SNS avoidance in terms of exhaustion, whereas malicious envy negatively influenced brand attitude and increased the likelihood of SNS avoidance in terms of both exhaustion and discontinuance.  相似文献   

2.
This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation.  相似文献   

3.
Social networking sites (SNSs) enable user to personalize their contents and functions. This feature has been assumed as causing positive effects on the use of online information services through enhancing user satisfaction. However, unlike other online information services (non-participatory information services), due to the results of personalization in a certain situation, SNS users cannot help using the SNS even though they feel dissatisfaction on using it. SNSs are different from other information services in the sense that they create and sustain their own value based on the number of participating members. In SNSs, personalization, reflected by updates and maintenance of profile pages, results in such participation. This study hypothesizes that personalization influences on the continued use of SNSs through two factors: switching cost (extrinsic factor) and satisfaction (intrinsic factor). Web-based survey was conducted with the samples of 677 SNS users from six universities in the US. In-person interviews were conducted with 25 university students to elicit their thoughts on the SNSs. Quantitative analysis employed by testing the proposed model with five hypotheses through a structural equation modeling (SEM) technique. The transcribed interview data was analyzed following the constant comparative technique. The main findings indicate that, as expected, the personalization increases its switching cost as well as satisfaction, which results in further use of SNSs. These findings suggest that it is necessary to consider both extrinsic and intrinsic factors of user perceptions when adding personalization features on SNSs.  相似文献   

4.
Drawing on the stressor-strain-outcome framework, this study investigates how information irrelevance and overload induce social network fatigue, and the relationship of these variables to users’ information avoidance behavior. It also examines the conditions under which social network fatigue is more likely to be translated into information avoidance behavior. The analysis of data collected from 341 users of WeChat Moments suggests that information irrelevance directly leads to information avoidance behavior, and social media fatigue as a mediator partially mediates the impact of information overload on information avoidance behavior and fully mediates the impact of social overload on information avoidance behavior. Furthermore, time pressure strengthens the effect of social network fatigue on information avoidance behavior. This study fulfills the identified need for an in-depth investigation of actual discontinuous behavior in social network services (SNSs) by investigating information avoidance behavior and its antecedents. The findings provide SNSs providers with guidelines on how to manage users’ behavior so that they remain active users of the SNSs.  相似文献   

5.
This study explores post-recovery satisfaction and post-purchase intentions with service recovery of online shopping customers from the perspectives on perceived justice and emotions based on twenty scenarios that combine five service failures and four recoveries. Analytical results indicating that in addition to enhancing post-purchase intentions and post-recovery satisfaction among customers, distributive justice increases positive emotions and decreases negative ones. Additionally, procedural justice enhances post-recovery satisfaction as well as increases positive emotions and decreases negative ones, while interactional justice only increases post-recovery satisfaction of customers. Moreover, while positive emotions increase post-recovery satisfaction, and vice versa. Post-recovery satisfaction positively affects post-purchase intentions. Results of this study provide a valuable reference for operators and managers of online shopping websites.  相似文献   

6.
In social networking services (SNSs), users’ unclear understanding of the large and invisible audience increases the chances of online turbulence, which is a key source of SNS-induced stress. This growing phenomenon has gained increasing attention in academia and industry due to the undesirable consequences for users and SNS platforms. In this study, we draw from the transactional model of stress to examine how audience management strategies impact online turbulence and lead to neglected unintended audience concern and lurking. We also investigate the role of self-monitoring as a stress inhibitor. We test our model with data collected from 301 SNS users. The results show that the four types of audience management strategies have different effects on online turbulence, which significantly impacts neglected unintended audience concern especially when users have high self-monitoring skills. We believe that this work contributes, both from scientific and practical standpoints, to the understanding of the interventions and stressful responses of online turbulence in SNSs.  相似文献   

7.
This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.  相似文献   

8.
Users of Social Networking Sites (SNSs) like Facebook, LinkedIn or Twitter, are facing two problems: (1) it is difficult for them to keep track of their social friendships and friends’ social activities scattered across different SNSs; and (2) they are often overwhelmed by the huge amount of social data (friends’ updates and other activities). To address these two problems, we propose a user-centric system called “SocConnect” (Social Connect) for aggregating social data from different SNSs and allowing users to create personalized social and semantic contexts for their social data. Users can blend and group friends on different SNSs, and rate the friends and their activities as favourite, neutral or disliked. SocConnect then provides personalized recommendation of friends’ activities that may be interesting to each user, using machine learning techniques. A prototype is also implemented to demonstrate these functionalities of SocConnect. Evaluation on real users confirms that users generally like the proposed functionalities of our system, and machine learning can be effectively applied to provide personalized recommendation of friends’ activities and help users deal with cognitive overload.  相似文献   

9.
This study provides nascent information on university students' needs to adopt social networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory (UGT) and social influence (SI) processes framework. Relevant hypotheses were formulated to test the proposed research model. Data was collected in a survey of university undergraduates in four countries in the Americas (i.e., United States, Canada, Mexico, and Argentina). Data analysis using partial least squares (PLS) supported 8 out of the 10 hypotheses formulated. The SI process of internalization and identification, as well as UGT categories of self-discovery, entertainment value, social enhancement, and the need to maintain interpersonal connectivity through the construct of behavioral intentions, were found to have positive impacts on students' pervasive adoption of SNSs. The results also revealed that the cultural factor of individualism–collectivism had a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement were observed for students from more individualistic cultures.  相似文献   

10.
Information systems research provides increasing evidence that women and men differ in their use of information technology. However, research has not sufficiently explained why these differences exist. Using the theory of reasoned action and social role theory, this paper investigates gender differences in people’s decisions about information sharing in the context of social networking sites (SNSs). We developed a comparative model of the information-sharing decision process across genders and theoretically explained why these differences exist. Data was collected from an online survey taken by American SNS users. We found that privacy risks, social ties, and commitment were more important in the formation of attitudes toward information sharing for women than men. Gender significantly moderates the relationship between people’s perceptions of information sharing and their intention to share information. This paper provides an enhanced understanding of gender differences in people’s decisions about sharing information on SNSs. It advances gender differences research into the use of newly emerged information technology and provides researchers insightful views of the role that gender plays in the social media era. Being aware of the research findings, practitioners may better engage their targeted stakeholders on SNSs and collect more useful information for business purposes.  相似文献   

11.
Emerging social virtual worlds (SVWs) are attracting attention from researchers and practitioners for the potential benefits they offer to many real-life domains such as business and education. The values of SVWs cannot be realized without a sufficient number of users; however, little research has been conducted to investigate the factors attracting people to use SVWs. The purpose of this paper is to explore individual motivations and differences in SVW uses based on the uses and gratifications paradigm and on the literature of Internet uses. Content analysis is adopted to code and categorize the responses from 188 users in Second Life (SL), one of the most popular SVWs. Results show that people use SL because of three types of motivations: functional, experiential, and social. Comparative analysis by gender, age, education, and experience using Chi-square tests suggests that (1) female users are more inclined to shopping, researching, and exploring within SL, whereas male users are more concerned with using SL for making money; (2) younger users are more likely to use SL for entertainment, while older users are more likely to use SL for creating and education; (3) users with higher education exert significantly more effort with in-world research and education than those who with lower levels of education; and (4) relative to their counterparts, experienced users are more aware of the values of SL for creating, education, and commerce. No significant inter-group difference of any experiential motivation has been found regarding education and experience. In addition, no significant individual difference has been found regarding social motivations.  相似文献   

12.
Envy is an ancient theme of interest and various academic disciplines researched the topic in the last decades. With the advance of technologies and the popularity of social networking sites (SNSs), there is a need to comprehend what is new and unique about envy in the SNS environment. To contribute to an improved understanding of this phenomenon, we investigate academic research on envy in the context of SNSs. Particularly, in this work, we review and clarify the concept of envy in the SNS context and how users respond to envy they experienced in an SNS environment. This allows us to (1) better comprehend the conceptualization and theorization of envy in the SNS context, and to (2) identify particularities of users’ responses to envy. Based on our analysis, we observe that there exists a need to contextualize definition, operationalization and theorization further. Responses to SNS-induced envy mirror findings from the offline context with purchase intentions as an interesting and relevant behavioral response for the SNS context, since most revenues are generated by advertisement on these sites. We provide directions for future investigations on the phenomenon of SNS-induced envy.  相似文献   

13.
Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms.  相似文献   

14.
王德胜  韩杰  蔡佩芫 《科研管理》2020,41(5):191-201
以微信小程序为代表的轻量应用一定程度上改变了企业与用户之间的互动方式,如何提高“用户留存”已经成为企业进行社交媒体营销所面临的重要问题。在社交媒体情境下,小程序具有哪些特征、这些特征是否以及如何影响用户的持续使用意愿,并未得到理论界的足够重视。本研究从轻量化视角深入分析,基于信息系统成功模型与情绪理论构建了小程序轻量化特征影响用户持续使用意愿的理论模型。研究表明:信息-任务匹配、系统易用性以及服务响应性正向影响用户持续使用意愿;信息-任务匹配、服务响应性分别对用户积极情绪和流体验有促进作用,系统易用性正向影响用户流体验而对积极情绪的影响不显著;积极情绪分别在信息-任务匹配、服务响应性与用户持续使用意愿之间起到完全中介作用,流体验则完全中介了小程序轻量化特征与持续使用意愿之间的关系。研究构筑了“轻量化特征-情绪反应-行为意愿”完整的传导机制与影响路径,拓展了轻量应用持续使用、社交媒体用户情绪成因相关研究,结论对企业借助轻量应用进行社交媒体营销具有借鉴意义。  相似文献   

15.
Many studies have examined the relationship between social network sites (SNSs) and the development of social capital. However, most studies to date have only considered college and adult populations. This study examines the patterns of SNS use in an urban, teenage sample in the United States. It tests the hypothesis that use of SNSs is related to higher levels of social capital. The results show that youth who use Facebook and Myspace report higher social capital in both their school and online relationships. In addition, the analysis suggests that distinct modes of SNS experiences are differentially related to bridging and bonding social capital. Time spent in SNSs is related to bridging capital, while positive or negative experiences are related to bonding capital. The study offers new insights into how youth experience SNSs and the relationship of that experience with their connection to the world.  相似文献   

16.
Drawing on the cognitive appraisal theory of emotions and the attribution theory, this study extends existing research by examining how the emotional expressions influence perceived helpfulness of online consumer reviews (OCRs). We include two negative emotions (anger, fear) and two positive emotions (pride, surprise). Each of these four emotions can be described with respect to six emotional appraisal dimensions which containing certainty, pleasantness, attentional activity, anticipated effort, control and others’ responsibility. Hypotheses thus developed were empirically validated using the laboratory experiment in the context of restaurant services. Research results indicated that emotion expressions in OCRs have an indirect effect on perceived helpfulness through attribution about the reviewer's cognitive effort. We find that reviews with negative emotions are perceived to be more reviewer's cognitive efforts than positive emotions. More specifically, OCRs with negative emotions tend to comprise more diagnostic features related the product or service, and are more informative. We further examined whether the gender of reader moderates the relationship between different emotional expressions and perceived reviewer's cognitive effort. The results find that reviews conveying positive emotions tended to have a greater impact on male readers’ perception of reviewer's cognitive effort than those of female readers. Reviews conveying negative emotions were found to have a greater impact on female readers’ perception of reviewer's cognitive effort than that of male readers. The study results add to existing knowledge of the influence of emotional expression on perceived helpfulness, which will advance our understanding of information processing in the psychological mechanisms influencing the attitude. Applying the results from this study, restaurant service providers can make different coping strategy for discrete emotions and platform administrators can assistant reviewer express their emotions more precisely.  相似文献   

17.
Brand microblogs (BMs) have been increasingly utilized by companies to facilitate communication and foster deeper relationships with their customers. In addition to attracting new followers, retaining existing followers is equally, if not more, important to the success of BM operators. Drawing upon the migration theory, this study develops a push-pull-mooring (PPM) model of BM unfollowing motivations to enhance our understanding of the significant antecedents that promote BM users’ unfollowing intention. The study empirically investigates the three categories of antecedents of the BM unfollowing intention: push (dissatisfaction with information quality, dissatisfaction with service quality, and person brand unfit), pull (alternative attractiveness), and mooring (perceived unfollowing costs) effects. The results suggest that the three groups of unfollowing motivations display varying degrees of influence on BM users’ unfollowing intention. Theoretical and managerial implications of the findings of this study are also discussed.  相似文献   

18.
Observing the positive aspects of others’ lives on social media (SM) can bring about envy among users. Drawing from social comparison and technology acceptance theories, this study develops a research model to explain how envy occurs and impacts SM users’ behavior. In this work, we conducted two studies across three different SM settings to investigate two types of envy, benign and malicious envy. The results show that malicious envy is negatively related to the dependent variable of SM use intention while benign envy facilitates it. The findings provide many valuable contributions to both information systems (IS) academia and industry. This study identifies the unique SM factors intertwining with envy. Moreover, this work helps SM users and practitioners be aware of the potential envy issue on SM so they can take effective actions to enhance SM use.  相似文献   

19.
《Research Policy》2023,52(7):104788
The value that users might derive from products and services increasingly depends on their complementarity with other products and services. Whereas prior work has emphasized how firms and complementors design for complementarity, we shift attention to how complementarity arises in use. This study is situated in the smart home market where digital products offer an unbridled range of conceivable combinations, and users may combine products in their system of use that are not initially designed for complementarity. Through a multi-method multiple case study, we distinguish a user pathway besides a producer pathway to establishing complementarity. Complementarity presupposes both the identification of complementary combinations as well as creating technical compatibility between products. In the producer pathway, firms focus mostly on creating technical compatibility while in the user pathway, users identify complementary combinations that go beyond those foreseen by firms. Intermediary toolkits can assist users in creating combinations, and we find that, ultimately, the user pathway also facilitates the producer pathway. Our findings offer insights into the important role of users and intermediaries in innovation ecosystems and extend the scope of user innovation.  相似文献   

20.
【目的/意义】本文以虚拟学术社区用户为研究对象,探究其知识交流行为影响因素,为虚拟学术社区提升平台活跃度及用户知识交流效率提供建议。【方法/过程】文章在UTAUT模型的基础上,引入感知信任和激励两个变量,构建了虚拟学术社区用户知识交流影响因素模型,并通过问卷调查进行实证研究。【结果/结论】研究表明社会影响、感知信任和激励对用户知识交流意愿存在显著正向影响,绩效期望对用户知识交流意愿存在显著负向影响,努力期望、便利条件对于知识交流意愿的影响不显著。  相似文献   

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