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1.
《International Journal of Information Management》2016,36(1):1-8
Social media is growing rapidly. Providing both risks and opportunities for organizations as it does. The social strategy cone is developed for evaluating social media strategies. This framework comprises of seven key elements of social media strategies as based on a systematic literature review and case studies. The results of 21 interviews have contributed to the construction of the social media strategy cone for analyzing social media strategies. Three levels of maturity of social media strategy are proposed: initiation, diffusion and maturity. Initiation includes the key elements: ‘target audience’ and ‘channel choice’ while all case organizations studied payed attention to these elements. Diffusion includes the elements: ‘goals’, ‘resources’ and ‘policies’. Maturity adds the elements of ‘monitoring’ and ‘content activities’. Only 3 of the 9 organizations studied are in this phase of maturity. Although, theory suggests the importance of the element of ‘monitoring’ our research shows the need for more attention in practice. 相似文献
2.
Arkaitz Zubiaga Elena Kochkina Maria Liakata Rob Procter Michal Lukasik Kalina Bontcheva Trevor Cohn Isabelle Augenstein 《Information processing & management》2018,54(2):273-290
Rumour stance classification, defined as classifying the stance of specific social media posts into one of supporting, denying, querying or commenting on an earlier post, is becoming of increasing interest to researchers. While most previous work has focused on using individual tweets as classifier inputs, here we report on the performance of sequential classifiers that exploit the discourse features inherent in social media interactions or ‘conversational threads’. Testing the effectiveness of four sequential classifiers – Hawkes Processes, Linear-Chain Conditional Random Fields (Linear CRF), Tree-Structured Conditional Random Fields (Tree CRF) and Long Short Term Memory networks (LSTM) – on eight datasets associated with breaking news stories, and looking at different types of local and contextual features, our work sheds new light on the development of accurate stance classifiers. We show that sequential classifiers that exploit the use of discourse properties in social media conversations while using only local features, outperform non-sequential classifiers. Furthermore, we show that LSTM using a reduced set of features can outperform the other sequential classifiers; this performance is consistent across datasets and across types of stances. To conclude, our work also analyses the different features under study, identifying those that best help characterise and distinguish between stances, such as supporting tweets being more likely to be accompanied by evidence than denying tweets. We also set forth a number of directions for future research. 相似文献
3.
This exploratory work reviews the research work undertaken to study the impact of the information content of the Internet, available through online news articles and various social media platforms, over the retail investors’ trading patterns and the stock market as a whole. The research articles considered have been published between 1992 and 2017, and classified on the basis of year of publication, countries in the sample, publication source and the focus area of the work. The literature survey highlights a number of research gaps that can provide directions for future research. The paper contributes to the existing literature by presenting the first systematic review, as the survey reveals that there is no such article that comprehensively reviews and consolidates the research work available in this area and thus this article seeks to fill this gap too. 相似文献
4.
This paper offers a novel contribution to an evidence-based assessment of the attractiveness features (or perceived qualities) of cities or urban neighbourhoods, based on a quantitative evaluation of such areas by introducing and applying what is called ‘city-love’ analysis. To put this new concept in context, we offer first a concise overview of related and complementary notions (e.g. happiness, satisfaction, well-being, quality of life, contentment). Then we propose a new departure for attractiveness research pertaining to micro-based information on residents or users of cities by introducing the notion of a ‘city-love production function’. This function expresses the ability of cities to enhance the love or appreciation for a city or its neighbourhoods through an appropriate combination of five specific ‘city capital’ constituents. We test the validity of this so-called ‘Pentagon’ approach to city love by means of the city-love production function using a multivariate econometric model based on extensive heterogeneous statistical data on municipalities in Sweden and complemented with cell phone data. Our results are confronted with empirical ‘big data’ on the appreciation of Swedish places – and their characteristics – taken from social media platforms. The study offers also interesting findings from an advanced spatial-econometric and multilevel modelling approach. Our estimations show that the concept of the city-love production function allows us to quantitatively uncover important determinants of citizens’ love for their local environment. 相似文献
5.
Abuse of information entrusted to organizations can result in a variety of privacy violations and trust concerns for consumers. In the event of violations, a social media brand or organization renders an apology – a form of social account – to alleviate users’ concerns and maintain user membership and engagement with the platform. To explore the link between apology offered by a social media brand or organization and the users’ trust dynamics in the brand’s services, we study how organizational integrity can contribute to reducing individuals’ privacy concerns whiles increasing or repairing their trust. Drawing on organizational behavioral integrity literature, our proposed research model suggests that the persuasiveness of an apology following a data breach affects users’ trust or spillover trust through their perceptions of the degree of alignment between the words in the apology and the actions of the violating entity. Based on a survey of Facebook users, our findings show that persuasiveness of an apology has a significant impact on users’ perceptions of the alignment between the social media brand’s (i.e. Facebook) words and subsequent actions. These perceptions impact social media brand trust (i.e. users’ trust in Facebook and allied services such as Instagram). We also find that, post data breach incidence, while integrity of the social media organization partially mediates the relationship between persuasive apology and users’ trust, it fully mediates the relationship between the persuasive apology and the privacy concerns expressed by the users. However, users’ privacy concerns do not contribute much to the repair of trust needed to maintain their membership. 相似文献
6.
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day activities. Studies on social media and entrepreneurship are relatively new and fragmented in their focus, however there is increasing interest from academia and practitioners for further research and investigation within this area. This study systematically reviews research carried out in the domain of social media and entrepreneurship. A total of 160 papers, published between 2002 and 2018 were synthesised to identify critical theories and research methods used in the domain. Based on the extent review, an integrative framework was developed to identify relationships amongst elucidated constructs. While most papers investigated the factors that drive social media adoption and use by entrepreneurs, it was found that the use of social media by entrepreneurs had transcended marketing and it is now used in business networking, information search and crowdfunding for their business. This has led to significant impact with improved firm performance and innovation enhancement being the essential outcomes. The literature review and framework further understanding of social media and entrepreneurship research, providing a useful basis for future studies and informs practice in this area. 相似文献
7.
《国际创新研究学报(英文)》2022,6(2):53-66
This paper aims to contribute to the conceptual debate on the connection between social innovation and social entrepreneurship, considering the role of the ‘social’ within this connection. Supported by a systematic literature review (SLR) with an in-depth analysis of 34 articles from Scopus-indexed and Web of Science databases journals, this paper identifies, analyzes and describes the difficulties and opportunities in the social innovation and social entrepreneurship literature. Little is known about the link between both concepts and the influence of the ‘social’ in their development and implementation. This SLR was conducted to identify and describe definitions and patterns. Results show that the connection between social innovation and social entrepreneurship is in its take-off phase, but it still is a fragmented field with a huge lack of consensus. Thus, it will be important to see where the field will head, as this paper aims to be a first step in the understanding of social innovation and social entrepreneurship through a collective and integrated perspective, providing an elucidation of the different perspectives of the literature. 相似文献
8.
Microtask gig workers (MGWs) rely on digital platforms to arrange work agreements with requesters to complete well-defined microtasks. Many MGWs use an electronic network of practice (ENP) to facilitate information sharing about desirable and undesirable microtasks. This study uses social capital theory to theorize how social capital’s dimensions – structural, cognitive, and relational – shape the development of uncertainty-reducing and individualized-skill benefits. Based on survey data from 436 Amazon Mechanical Turk (MTurk) workers, the findings demonstrate that unique social capital dimensions affect specific ENP benefits. Understanding the communication style of an ENP (i.e., cognitive social capital) positively influences the uncertainty-reducing benefits of microtask information quality (MIQ) related to MTurk work. Combined with expectations of reciprocity and trust in ENP members (i.e., relational social capital), MIQ shapes microtask opportunity recognition (MOR), whereby individual MGWs identify opportunities to complete financially beneficial microtasks. The present study demonstrates that contextual factors, based on the coopetive nature of microtask ENPs, affect the interrelated structure of social capital theory and its underlying dimensions. Lastly, post hoc findings demonstrate the influence of MOR on MGWs’ financial performance, challenging previously held assumptions about the role of MIQ within the microtask literature. 相似文献
9.
North and South Kivu provinces in the Eastern part of the Democratic Republic of the Congo (DRC) are still confronted by both natural and manmade disasters and are potentially exposed to carbon dioxide and methane from Lake Kivu. For people living in those areas, it is important to have constant access to real-time situational information to prevent fatal dangers. Our study aims at examining the adoption factors of social media and the impact of their use in managing disaster. We proposed and empirically validated a research model drawn on three combined theories: TAM, the diffusion-of-innovation theory and the Kahn’s framework of psychological conditions and agility. The obtained model was tested with a sample of 418 respondents using the Partial Least Squares Structural Equation Modelling method (PLS-SEM). The study revealed the following two main outputs: (i) social media platforms are perceived to be easy to use, useful with a perceived relative advantage, and are therefore essential for disaster management; and (ii) the use of social media impacts information accessibility, adaptability, proactiveness and resilience. 相似文献
10.
《Research Policy》2022,51(5):104492
Platform capitalism has facilitated the widespread replacement of employment contracts with contracts for services. These offer significantly fewer social and employment protections for the independent contractors engaged. What does this mean for the future of national social and employment protection (SEPs) systems? We show how the question of platform workers’ employment status – and therefore access to SEPs – remain unresolved under UK law. Drawing on socio-legal theory, we demonstrate why digital labor platforms represent a challenge to existing modes of employment law and labor market regulation. In the absence of immediate legal ‘fixes’, some unions and firms are innovating new ‘privatized social protection systems’. A ‘Self-Employed Plus’ (SE+) agreement in the UK parcel courier sector developed between Hermes, a UK-based courier service, and the GMB union represents an important example of such attempts being made to bridge the current regulatory void. We critically analyze the agreement and draw lessons for platform governance theory. We demonstrate that privatized SE+ provisions potentially offer significant benefits for platforms by reducing regulatory oversight, boosting productivity, and enhancing managerial control over platform complementors. At the same time, while they risk undermining national SEP systems and degrading worker protections, they also offer a window of opportunity for trade unions to gain a foothold in the platform economy. 相似文献
11.
As a result of the rapid evolution of computer culture, social media and networking websites now provide the primary socialisation platforms for individuals across the world. With characteristics such as transcending time, space, and even cultures, these platforms impact individuals through increased interactions. Although past research shows how social media impacts on individuals’ cultural affiliations and identity construction processes, research neglects to understand the role and impact of the characteristics of social media and networking environments as individuals engage in these virtual spaces. This paper uses Instagram as a case study, to demonstrate the liminal nature of social media spaces and looks at how this virtual space and its characteristics evoke a sense of reflexivity with regards to identity construction amongst young British Sikhs in the U.K. We highlight how the empowering characteristics of this virtual space impact their identity and just how the communities that are formed by individuals through Instagram, act as a further acculturative agent, as they attempt to deal with the tensions that they experience as a result of being both British and Sikh. Findings implicate how brands can engage with and support the individuals going through this reflective identity re/construction process. 相似文献
12.
Social media influencers (SMIs) as significant stakeholders are increasingly collaborating with brands to cultivate marketing campaigns. However, literature concerning the narrative strategies used by SMIs to create electronic word-of-mouth (eWOM) to introduce brands and products remains under-theorised. This research takes a theoretical perspective of marketing communication, advances the eWOM theory to develop SMIs’ eWOM model as the theoretical lens, and adopts semiotic and rhetorical approaches to identify SMIs’ narrative strategies to create eWOM to promote brands and products to consumers. By conducting a netnographic study to observe fashion bloggers’ messages concerning Western luxury brands on Chinese social media, this research identified six distinct narrative strategies that are different in linking the purpose of eWOM, assigning brands with roles in eWOM, representing the meanings associated with brands, and using modes of persuasion to convince consumers to accept these meanings. This research also proposes a model to illustrate the structure of SMIs’ narrative strategies. The results of this research have implications for the advancement of social media marketing theories and provide a foundation for future development of knowledge regarding SMIs’ narrative strategies. 相似文献
13.
The use of social media and Web 2.0 platforms is proliferating and affecting different formal and highly structured organisations including public safety agencies. Much of the research in the area has focussed on public use of social media during an emergency as well as how emergency agencies benefit from the data and information generated by this process. However, there is little understanding of “what are the operational implications of this public use on emergency management agencies and how does social media either positively or negatively impact these operations”? In order to progress research into this topic, we chose an engaged scholarship framework to shape a research agenda with the active participation of stakeholders. Hence, we conducted a series of workshops primarily involving over 100 public safety practitioners working in the area of disasters and emergency management who work in public safety agencies, humanitarian organisations, volunteering online platforms and volunteer groups in addition to 20 academics working on this area of enquiry. The findings highlight six different challenges that emergency responding organisations currently face in relation to social media use. We conceptualise these challenges as creating six operational tension zones for organisations. We discuss these tensions and their implications for future research and practice. 相似文献
14.
《International Journal of Information Management》2017,37(3):190-201
Social commerce, an emerging phenomenon rooted in social media and Web 2.0 technologies, has attracted the attention of many researchers. The number of publications on social commerce has grown exponentially in the past 10 years. Now, social commerce has become a significant emerging research area. In this paper, we first define the boundary of social commerce research and then attempt to review the extant literature in this area comprehensively and systematically. Based on the definition, this study surveyed 1369 peer-reviewed academic publications in the social media, Web 2.0, and other related areas. Following the survey, 418 of the publications were identified as social commerce research. Then, latent semantic analysis (LSA), a text mining approach, was applied to summarize the current state of social commerce research. LSA results show that there are three major research themes in the current social commerce research: organization, advertisement, and word-of-mouth. Each theme discusses topics such as innovation, user-generated content, and reputation, among others. In addition, we identify some interesting trends. The first main trend is that innovation, corporate reputation, and user-generated content remain the major research topics, although they are experiencing a slight decline. The second main trend is that online reviews, trust, and e-word-of-mouth are attracting more attention from researchers. 相似文献
15.
Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice. 相似文献
16.
The integration of products and services into a bundled product/service offering by manufacturing organisations is seen as a global trend in today’s competitive business environment. The shift of product-based manufacturers towards offering business solutions and value-added services to consumers is termed as ‘Servitization’. Contrary to the potential benefits expected by adding service activities to the offerings, advocates voice their concerns towards experiential problems and challenges in employing the servitization strategy – termed as ‘Servitization Paradox’. Nevertheless, the shift from product-based delivery to a service-based provision has the potential to significantly impact on developing sustainable and eco-friendly environment. To provide greater insights to the servitization phenomenon, this paper presents a comprehensive analysis of the servitization implementation in manufacturing organisations. In order to respond to the latter, we propose the following three research questions “Q1 – what are the different types of servitization strategies”, “Q2 – what are the different servitization definitions”, “Q3 – what are the potential benefits in selecting a servitization strategy?”, “Q4 – what are the challenges in transitioning towards servitization?”. A systematic literature review is carried out to understand the past trends and extant patterns/themes in the servitization strategy research area, evaluate contributions, summarise knowledge, thereby identifying limitations, implications and potential further research avenues. The key findings confirm servitization studies have contributed both conceptually and empirically to the development and accumulation of intellectual wealth to the manufacturing operations and supply chain discipline. Moreover, the findings clearly indicate the potential of servitization in transitioning manufacturing organisations (e.g. benefits) and utilising innovative technologies to generate business value. Nevertheless, some voices are backing further research/development in the area of servitization due to the several existing challenges. 相似文献
17.
《International Journal of Information Management》2017,37(3):179-189
Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and observational learning theories, we conceptualize social interactions in social commerce environments into two forms: WOM communication and observing other consumers’ purchases, and examine their impact on consumer purchase intention and actual purchase behavior. Analyzing primary data (n = 217) collected from surveyed active consumers within social commerce sites at two stages (pre-purchase and post-purchase), we found that positive and negative valence WOM, WOM content, and observing other consumers’ purchases significantly affect consumers’ intention to buy a product, thereby increasing the likelihood of actual buying and sharing product information with others on social commerce sites. 相似文献
18.
In recent years, there has been a groundswell of initiatives aimed at providing platforms to share resources among people. Collaborative consumption provides a model for a ‘sharing economy’ where the dominant logic of consumers is resource access rather than ownership. This study examines the nature and development of a variety of collaborative consumption businesses; in particular, we explore how start-up entrepreneurs see the problems of creating a tribal community among customers and users. Interviews were carried out with founders and co-founders of collaborative consumption ventures during 2014–15. The results suggest that these organisations face many common issues. We develop and apply a framework to understand some of these. We find that collaborative consumption entrepreneurs strive to build a tribal community by matching, in an innovative way, supply and demand. This is typically done by co-creating shared commonality, developing scalable electronic platforms, and building trust into platforms using social media to develop proxy social capital. Consequently, by using existing ecosystems of social media, tribal communities can be formed and scaled much more quickly than via traditional marketing approaches. 相似文献
19.
Although brand pages on social media platforms are burgeoning, companies frequently have difficulty in sustaining customer relationships on their brand pages. Consequently, this study focuses on how a social media brand page develops customer commitment and encourages them to perceive that future conflicts with the company can be resolved for their mutual benefit. On the basis of a review of the literature on customer value theory and commitment, this study develops an integrative model that explores the antecedents of functional conflict and the boundary condition under which brand page commitment enhances functional conflict. The model is tested using data collected from 293 followers of brand pages on a social networking site. The results demonstrate the salient roles of customer values and commitment in determining customer perceptions of future conflicts. By shifting scholarly attention from economic outcomes characterized by purchase intention to relationship outcomes characterized by functional conflict, the findings contribute to the research of the business implications of social networking sites. 相似文献
20.
We empirically explore the associations between social media use at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media use of popular platforms such as Facebook, Twitter, LinkedIn, Skype and a general category Other Social Media are analyzed. We find that use of LinkedIn, Skype and Other Social Media at home, in the model without control variables, is associated with shopping at Nordstrom, Walmart and Target. Shopping online at Amazon, Best Buy and Walmart, without control variables in the model specification, is associated with use of Facebook, Skype, Twitter and Other Social Media at home. We report additional insights using an alternative specification that includes social media use at work. Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories help explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms. 相似文献