共查询到18条相似文献，搜索用时 187 毫秒
1.
考察了出口涉入程度和出口市场环境、出口企业市场驱动型组织学习以及新产品绩效之间的关系。基于对220家制造型出口企业的问卷调查,结果显示具有更高出口涉入程度、在竞争强度更大的出口市场上经营的企业倾向于更多从事市场驱动型学习活动;市场驱动型学习对出口市场上新产品绩效具有显著的正向影响;相比之下,顾客驱动型组织学习对新产品绩效的改善作用更为明显。研究为我国制造型出口企业基于市场导向的组织学习战略执行、改善产品创新绩效和出口绩效提出了管理上的启示意义。 相似文献
2.
市场导向与组织绩效之间的关系是营销学术界探讨的热点问题。一般认为，市场导向是获取可持续竞争优势的重要方式，并能明显提高企业多方面的绩效水平。借用资源—活动—位置—绩效这一解释绩效差异的理论框架，可以推论，作为企业资源的市场导向能提升组织创新和组织学习活动的效率，带来位置优势／差异化竞争优势，并最终导致满意的绩效回报。此外，这些建构可以相互融合以建立一个有关市场导向、组织学习、组织创新和组织绩效的整合的概念性框架。 相似文献
3.
在对国内外相关研究文献梳理的基础上,通过深度访谈等定性研究方法,探索性地构建了以营销能力为中介变量和环境不确定性作为调节变量的市场导向和创新导向对企业绩效影响的概念模型,并以湖南省高新技术开发区197家企业为实证样本,对模型进行了经验检验。研究发现：（1）市场导向和创新导向透过营销能力对企业绩效产生正向影响,营销能力具有完全中介效应;（2）环境不确定性调节市场导向和创新导向对企业绩效的影响效应。 相似文献
4.
企业经营观与企业绩效的关系研究一直是企业管理研究的热点问题。企业经营观主要分为创业导向与市场导向,本文在明确不同企业经营观及其与企业绩效关系的基础之上,进一步探讨了两者相互协同对企业绩效的影响,并认为市场导向、创业导向,尤其是两者的协同对企业绩效有显著影响。 相似文献
5.
从公司层面关注企业的创新绩效,采用来自国家统计局的数据,利用探索性因子分析提炼出企业内部创新信息、外部创新信息和第三方独立信息以及先动型和反应型市场导向,市场占有率绩效、行业竞争力绩效和公众认可度绩效等8个潜变量,并证明了不同信息来源对企业的创新绩效具有不同影响,市场导向在信息来源和创新绩效间起到调节作用。 相似文献
6.
通过分析国内外相关文献,引入产品创造力与营销创造力作为过程变量,提出了市场导向、创造力和新产品开发绩效之间关系的研究框架和4个研究假设,并以高新科技企业为例进行了实证检验。研究表明:顾客导向与协作导向正向影响创造力(效用性),竞争导向正向影响创造力(新奇性);创造力(效用性)较创造力(新奇性)对新产品开发绩效的影响更显著;将产品创造力与营销创造力作为中介影响变量所产生的效应远大于市场导向对新产品开发绩效的直接效应。 相似文献
7.
市场导向与企业绩效:一个基于中介效应的整合模型——以中东部五省市企业为实证样本 总被引：1，自引：0，他引：1
近十多年来，国外学者就市场导向与企业绩效间的关系进行了大量的实证研究，但研究结论出现了一些分歧，至今没有形成统一的结论。本文将组织学习和营销创新作为中介变量，构建了一个市场导向与企业绩效间关系的整合模型，并以中东部五省市110家企业为实证样本，对模型进行了实证检验。研究发现，组织学习和营销创新对于市场导向与企业绩效间关系具有完全中介效应，这为两者间的关系提供了一种新的解释。 相似文献
8.
市场导向对产品创新的影响研究 总被引：1，自引：0，他引：1
市场导向对产品创新的影响是理解市场导向和经营绩效之间关系的基础。市场导向的三个子构件——顾客导向、竞争者导向和职能间协调分别促进了三种不同类型的产品创新，即产品线延伸、仿制产品和全新产品。市场导向能够提高产品——企业匹配度，增加产品利益，促进职能间团队作业，进而改善了产品创新的市场绩效和项目影响绩效。此外，由于服务的独特性质，市场导向对服务创新绩效的影响大于对产品创新绩效的影响。 相似文献
9.
作为企业战略导向的重要维度,市场导向强调对客户、竞争对手的信息的获取、整理以及分享。为了不断创造卓越价值,企业需要不断溶解并打破组织边界,建立与外部组织的正式或非正式的合作关系,来获得不同类型的创新资源。本研究以中国214家高科技制造型企业作为研究对象,运用结构方程建模研究方法,探讨了企业的市场导向、开放度与创新绩效的关系。我们发现:(1)市场导向对企业创新绩效有积极的影响,企业的市场导向越强,那么创新绩效越高。(2)环境动荡性对开放度与创新绩效关系起着正向调节作用。(3)市场导向通过影响企业开放度进而提高企业的创新绩效。 相似文献
10.
随着信息技术的飞速发展和顾客角色的重大变化,企业营销观念也随之发生了变化,营销的功能正加速向以顾客为中心的互动营销转变。互动导向是现有互动营销范式中一种稀有的获取竞争优势的资源,培养互动导向的企业会表现出卓越的绩效。本研究将顾客参与创新这一反映企业认同度和顾客能动性的变量纳入到互动导向理论的研究范畴之中,重新构建互动导向与创新绩效之间关系的研究框架,并通过对浙江地区151家服务业企业的调研实证检验了该框架。结果表明:(1)企业执行互动导向战略有助于提高企业的创新绩效;(2)互动导向对顾客参与创新有显著的正向影响;(3)顾客参与创新对创新的过程绩效和结果绩效均有显著的正向影响,并通过创新的过程绩效对结果绩效产生间接影响;(4)顾客参与创新在互动导向与创新绩效之间起中介作用。 相似文献
11.
企业知识资本投资与知识资本对企业绩效影响的实证研究 总被引：5，自引：0，他引：5
随着科学技术和市场全球化的发展，知识经济时代正在到来，知识资本正在成为企业绩效和价值的驱动因素。中国企业的知识资本投资，如企业信息技术（IT）投资、企业研究与开发（R＆D）投资、企业员工培训与开发（T＆D）投资等，正在得到企业的加强。本文将从理论上给出知识资本投资对企业绩效影响的合理解释，以中国制造业上市公司为样本，验证知识资本投资对企业绩效的贡献作用，从而增强企业管理者对知识资本投资的信心，以加强知识资本投资及管理。 相似文献
12.
《Research Policy》2023,52(8):104778
We revisit the relationship between innovation and survival, tracking how innovation types (product, process, organizational, and marketing innovation) relate to exit routes (closure, failure, M&A) during different phases of the business cycle (i.e. normal times, the 2007–08 financial crisis and subsequent recovery). In particular, we implemented a new (to the economic field) econometric approach, landmark analysis, to include time-varying covariates in survival models with competing exit routes on our representative sample of Dutch firms (obtained merging monthly register data with biennial innovation surveys, for 2006–2015). Our most straightforward result is that each type of innovation, across the different phases of the business cycle, affects, in a substantially different way, the likelihood to exit the market through different modes of exit. Innovations seems to grant some innovation premium, but no common pattern appears between the evolution of the relationships between different types of innovation and exit routes across the business cycle. 相似文献
13.
Increasingly, firms recognize the strategic implications of front-end product design for improving total cost effectiveness. Computer-aided design (CAD) is becoming firms’ competitive weapon beyond its traditional function as a product design tool. Yet, it is unclear how the full potential of IT system, particularly the usage patterns of 3D CAD system, may be realized through organizational capabilities. This paper presents a model of IT system configurations and CAD usage patterns. Next, a typology of IT system configurations is presented based on (1) the degree of CAD integration between assembly makers and suppliers and (2) the structure of product design information (i.e., product architecture). The product architecture of four electronic firms illustrates that information integration through organizational capabilities is more important than IT investment itself. The findings suggest that a Korean firm accomplishes a greater level of IT integration compared to the other two Japanese firms and thus attain better market performance. This study offers valuable insight on effective IT integration strategy for competitive advantage in the global market. 相似文献
14.
This study investigates how business research scholars’ internationalization strategies influence their research performance and how this relationship is moderated by the availability of different knowledge-based resources. The authors analyze citations to journal articles authored by business research scholars with German affiliations and examine how the number of citations is determined by international collaborations and a researcher's knowledge resources in terms of language skills, research experience, and foreign market knowledge. The results demonstrate that the augmentation of complementary knowledge resources (i.e., when researchers lack language skills and foreign market knowledge) positively influences the performance of a collaboration-based internationalization strategy (i.e., collaborations with international researchers). The collaboration-based strategy also improves performance for less experienced researchers, but this advantage diminishes with increasing research experience. The findings provide further insights into drivers of scholars’ research performance and have practical implications for science policy. 相似文献
15.
Big data analytics associated with database searching, mining, and analysis can be seen as an innovative IT capability that can improve firm performance. Even though some leading companies are actively adopting big data analytics to strengthen market competition and to open up new business opportunities, many firms are still in the early stage of the adoption curve due to lack of understanding of and experience with big data. Hence, it is interesting and timely to understand issues relevant to big data adoption. In this study, a research model is proposed to explain the acquisition intention of big data analytics mainly from the theoretical perspectives of data quality management and data usage experience. Our empirical investigation reveals that a firm's intention for big data analytics can be positively affected by its competence in maintaining the quality of corporate data. Moreover, a firm's favorable experience (i.e., benefit perceptions) in utilizing external source data could encourage future acquisition of big data analytics. Surprisingly, a firm's favorable experience (i.e., benefit perceptions) in utilizing internal source data could hamper its adoption intention for big data analytics. 相似文献
16.
营销能力对企业市场战略与经营绩效的影响研究——基于成渝地区民营企业的实证数据 总被引：2，自引：0，他引：2
基于能力基础观的理论视角,建立了营销能力、市场战略与经营绩效之间的关系模型,并运用来自于成渝地区215家民营企业的数据对模型进行了检验。研究发现:企业的营销能力会显著地影响企业(低成本和品牌化)市场战略的选择,而不同的市场战略对企业的不同经营绩效(市场绩效和财务绩效)具有差异性的影响;同时,企业外部环境的动荡性对这些影响关系也具有不同程度的调节作用;最后对研究结论的理论价值和管理启示进行了讨论。 相似文献
17.
《International Journal of Information Management》2014,34(2):285-295
Despite growing emphasis on the importance of supply chain visibility, few companies to date have fully benefited from the information resources of their supply chain partners. A review of existing literature about supply chain visibility reveals that there are two essential forces at work, namely (1) collaborative behavior – i.e., firms willing to share information with supply chain partners in order to leverage social capital, and (2) opportunistic behavior – i.e., firms wanting to maintain some degree of information asymmetry in order to manage the behaviors of their supply chain partners. In order to identify the antecedents of IOS visibility, our operational definition of supply chain visibility, the two theories – resource dependence theory (RDT) and relational view (RV) – are used to cobble together a set of variables in a framework to investigate their relationships to IOS visibility. The data used in this study was collected from 124 intermediate component manufacturers in three different manufacturing industries. The results show that IOS visibility positively influences overall supply chain performance, as measured by operational performance. Regarding the antecedents of IOS visibility, factors including asset specificity, interorganizational trust, complementary resources, and joint governance structures are significant, whereas environmental uncertainty and interdependence are not significant. 相似文献
18.
《Information processing & management》2023,60(1):103121
Because of the big volume of marketing data, a human analyst would be unable to uncover any useful information for marketing that could aid in the process of making decision. Smart Data Mining (SDM), which is considered an important field from Artificial Intelligence (AI) is completely assisting in the performance business management analytics and marketing information. In this study, most reliable six algorithms in SDM are applied; Naïve Bayes (NB), Logistic Regression (LR), Random Forest (RF), Support Vector Machine (SVM), ID3, and C4.5 on actual data of marketing for bank that taken from Cloud Internet of Thing (CIoT). The objectives of this study are to build an efficient framework to increase campaign of marketing for banks by identifying main characteristics that affect a success and to test the performance of CIoT and SDM algorithms. This study is expected to enhance the scientific contributions to investigating the marketing information capacities by integrating SDM with CIoT. The performances of SDM algorithms are calculated by eight measures; accuracy, balance accuracy, precision, mean absolute error, root mean absolute error, recall, F1- Score and running time. The experimental findings show that the proposed framework is successful, with higher accuracies and good performance. Results revealed that customer service & marketing tactics are essential for a Company’ success & survival. Also, the C4.5 has accomplished better achievement than the SVM, RF, LR, NB, & ID3. At the end, CIoT Platform was evaluated by response time, request rate & processing of bank data. 相似文献