共查询到20条相似文献，搜索用时 31 毫秒
1.
Research carried out in 2011 in Kirinyaga district, Kenya, shows how sense-making theory and methodology can be used to assess the use of local agricultural and external knowledge by small-scale farmers and its effects on small-scale agriculture. Two knowledge systems, the local knowledge system and the external or scientific knowledge system, are considered dominant. The two systems can be synergistic and small-scale farmers have mixed them in their farming activities. Blending systems improve communication, livelihoods, and economies within local communities, and increases their participation in development. Data were collected in focus group discussions with farmers' groups and interviews with individual farmers. Results show that most farmers in Kirinyaga use external agricultural information in their farming practices. A significant number use combined external agricultural information and local knowledge, which forms a third knowledge system. This third system requires the validation of the farmers' innovations and documentation of the knowledge for wider dissemination. Information providers should adopt policies that promote the use of the three knowledge systems by small-scale farmers. 相似文献
2.
Benjamin Yao Folitse Joel Sam Lucy Payne Dzandu Simon Kwame Osei 《International Information and Library Review》2018,50(1):1-12
A survey was conducted to assess poultry farmers' information needs and sources in selected rural communities in the Greater Accra Region of Ghana. Data were collected from 150 poultry farmers in 13 communities. Information on disease management, egg storage, feeding and nutrition, vaccination, shelter, pesticide application, marketing of poultry products, and debeaking were the major information needs of the poultry farmers in the study area. The major sources of information for the poultry farmers were from family and friends, the Internet, books, the veterinary office, leaflets, television, researchers, and newspapers. Some of the major constraints faced by poultry farmers when accessing information include lack of skills to access information, inadequate information resources on poultry, inadequate veterinary officers, lack of information centers, and inappropriate airing time of agricultural program on radio stations. The study recommended that community libraries and information centers should be established: It is important that such rural libraries and information centers should contain simple agricultural reading materials, such as leaflets, agricultural magazines, books, and research reports that are written in non-technical language. The veterinary service department of the Ministry of Food and Agriculture should identify relevant sources and use them to deliver information to the poultry farmers. 相似文献
3.
Gloria J. Leckie 《Library & information science research》1996,18(4):297-321
This article examines the ways in which the transfer of information about farming practice is gendered, and how the gendering of access to agricultural information affects the social realities of farming women. The research focuses on a sample of Ontario female farmers who were interviewed extensively about their farming practices, including the ways in which they sought and found information to help them further their farming knowledge. It was found that female farmers utilized both formal and informal channels of information, but that these channels were not readily nor easily accessible to female farmers. Attempts to extract needed information resulted in the manifestation of issues regarding social and professional legitimacy. Female farmers must, therefore, devise alternate strategies and networks for information gathering. The study demonstrates that information acquisition in farming is a socially mediated process which reflects the socially constructed gender relations of agriculture itself. 相似文献
4.
《Journal of Radio & Audio Media》2013,20(2):321-329
Although radio is used principally for entertainment in many countries, it also plays a vital role in providing information to rural and farm populations. It is a lifeline to many groups and individuals in developing countries. Early experiments with radio in the U.S. were directed in large part to farm listeners. Subsequently, the U.S. Department of Agriculture developed significant radio services for farmers. Radio has made dramatic contributions to agriculture and farming, including the recognition and support of women in managing and operating farms, and currently includes network services that aid farmers and rural populations all over the world. 相似文献
5.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products. 相似文献
6.
This article examines the political and social implications of broadening public discourse and facilitating a collective mediated space in which gendered inequities, interests, and identities are debated via the feminist reproductive health radio program Bienvenida Salud! The article describes the mediascape in rural and indigenous Peruvian Amazonian communities and the ways in which feminist reproductive rights discourse has been introduced and interpreted in communities that have limited exposure to global feminism. By analyzing the reception and listening practices among the Bienvenida Salud! audience, the authors explore arguments about the limits and possibilities of participatory media to effect social change. Finally, the article examines the capacity of Amazonian women to use alternative media to voice their traditionally ignored reproductive health priorities, goals, and practices, and in so doing, critically assesses the potential of participatory media interventions to influence the discourses of global feminism and population planning. 相似文献
7.
《Journal of Radio & Audio Media》2013,20(2):176-195
This study examines how people perceive the influence of political talk radio in Hong Kong. Theoretically, the study focuses on the influence of message-attitude congruence, that is, the situation in which a person's opinions or attitudes are consistent with the viewpoints promulgated by media messages, on the third-person perception. It is argued that message-attitude congruence provides a situation in which people may attribute their attitudes partly to media influence. Hence message-attitude congruence is expected to relate to increased levels of perceived media influence on self, and thereby weaken the size of the third-person differential. Moreover, it is hypothesized that attribution of media influence should be more likely when people perceive the media influence as desirable and when there is the absence of alternative sources of influence. These arguments were tested with a telephone survey (N = 800) in Hong Kong, where political talk radio has been a prominent medium in the past decade. The results support the theoretical arguments and contribute to our understanding of the significance of the medium in the city. The broader theoretical implications of the findings are also discussed. 相似文献
8.
Timothy A. Gibson 《Journal of Applied Communication Research》2013,41(2):125-132
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces. 相似文献
9.
《Journal of Applied Communication Research》2007,35(2):125-132
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces. 相似文献
10.
《Government Information Quarterly》2019,36(2):226-236
The sustainability of public health practices requires collaboration between the government and its citizens. On the government's side, social media can provide a conduit for communicating health risk information in an effective and timely fashion, while also engaging citizens in informed decision-making. On the citizen's side, information communication technology (ICT)-based practices cannot function unless citizens recognize and act on their responsibility to actively engage with government social media platforms. Despite an increasing interest in understanding the adoption of ICT practices and e-government services for health risk communication, there remains a crucial need for a comprehensive framework to explain which factors determine citizen use of digital government resources. The purpose of this study is to investigate how to increase government accountability for motivating citizens to engage in ICT-based health risk communication, thereby attaining sustainable public health practices through collaborative governance.By integrating trust and health risk information into the e-government adoption model (GAM), this research examines factors that influence citizens' likelihood of using government social media resources. Survey data from 700 Korean citizens were analyzed using structural equation modeling. The results indicated that individuals with higher social media competency are more likely to (a) seek risk information through social media and (b) perceive the government's social media sites as easy to use. Consistent with the GAM, intentions to use the government's social media sites for information and interactions appear to increase as citizens perceive more value in using them regarding information quality, ease of use, functional benefit, and security. Furthermore, perceived trust in the government's social media resources appears to function as a mediator of this process. Initial trust in the government is an important determinant of perceptions of its digital resources. Citizens who trust the government tend to evaluate new initiatives positively and are more likely to accept and make use of them.The results of this study can inform policy design and implementation by elucidating the mechanisms that determine citizens' adoption and usage of digital government services. Theoretically, this work expands the GAM to include health risk communication and adds empirical evidence to the small yet growing body of knowledge of e-government initiatives. These findings also highlight the importance of public trust in the government, as this encourages citizens to seek health risk information and assistance from the government. Overall, the data and model generated in this investigation represent an important step toward the successful and sustainable modernization of public services. 相似文献
11.
30余年农业科普期刊研究述要 总被引：1，自引：0，他引：1
农业科普期刊是服务农村、农民、农业的"先锋战士",对社会主义新农村建设、农民素质提高、农业经济发展具有独特的作用,自20世纪70年代末以来逐步引起研究者的关注。研究者紧跟中国改革开放和文化体制改革的步伐,对其进行了多角度、全方位、立体式的研究,形成了明确的研究轨迹和时代特征,产生了一批研究成果;但对30余年来各界研究者研究农业科普期刊的状况进行分析,发现依然有一些问题值得深入探讨和专题化研究。 相似文献
12.
《Mass Communication and Society》2013,16(4):397-411
This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organization's claims. The results reveal that negative connotations of public relations prevail in journalists' stories discussing the practice of public relations. The results imply that public relations practitioners trying to pitch their clients' stories need to understand how journalists will likely perceive the stories' news value. Two-way communication should begin with media relations via an understanding of journalists' viewpoints. 相似文献
13.
We conducted a survey of radio station program directors and general managers to explore the perception and role of innovation within radio programming and the key factors that influence this perception. In the study, we found that, in general, programmers and general managers perceive little innovation in programming except at their own stations. Results also indicate perceptions that more risk taking is needed in radio programming, that risk taking is essential for the financial health of a station, that increased artist diversity and an innovative music rotation influence the perception of innovation at the station level, and that too many commercials are being placed within an average hour of programming. 相似文献
14.
15.
Craig R. Hullett 《Communication Research Reports》2013,30(3):285-294
The attribution theory of emotion (Weiner, 1986) is presented as a common example of a naïve theory finding that people expect attributions of personal control and other control to underlie feelings of guilt and anger respectively. The study predicts that supporters use this implicit knowledge to focus their supportive messages on the attributions corresponding to their recipients’ reported emotions. It is also possible that supporters are influenced by their own attributions about support recipients’ problems. The data from 84 college students indicate that the supporters’ intended and actual messages tended to follow their own attributions about their recipients’ situation rather than the attributions implied by the emotions reported by their recipients. It is suggested that some supporters fail to be comforting to their recipients because they do not perceive the situation in the same way as their recipients, and may therefore try to change their recipients ‘ perceptions of their problems. 相似文献
16.
《Journalism Practice》2013,7(6):674-689
The degree to which journalists realize their most basic societal role and provide fact-based accounts has been a point of contestation between several camps. While adherents to the notion of the social construction of reality have infused scholarly discourse with far-reaching doubts about journalists' ability to report facts, emphasizing the arbitrariness of their practices, pragmatic theorists of knowledge and realists, a minority among journalism scholars, have distinguished between practices more and less conducive to the goal of truth. The current paper presents findings from an exploratory study conducted in Israel, in which news-gathering practices are directly observed at controversy-laden press conferences. This arena avails a thorough observation of journalist–source exchanges, without breaching the principle of source confidentiality. The practices observed are juxtaposed against the news products, alongside reporters' own comments on their work and reasoning. We suggest that a pragmatic conception of knowledge among journalists is compatible with observable practices such as reporters' questioning tactics and choices of interrogative emphases, more so than journalistic notions of realism and the social construction of reality. 相似文献
17.
By interviewing and thus gathering data from 10 prominent public radio talk show hosts as to how they perceive their tasks and actions during conflict-related debates and discussions, the authors were able to categorize these self-reflections in terms of the hosts' overall communicative, directive, and procedural strategies. This article reflects on the degree to which these activities define the overall roles of public radio talk show hosts and especially on whether these social actors perceive their moderating roles as a form of third party intervention similar to the work of facilitators or mediators of social conflict. 相似文献
18.
Public libraries that practice effective dialogic communication are more likely to build trust with their communities. Applying principles of dialogic communication as a theoretical framework, this study examines how public libraries in Canada and the USA use Twitter to build long-term positive relationships with their publics. Content analysis of 28,788 Twitter messages sent to and from thirteen library @names revealed that libraries tend to employ the ‘dialogic cluster’ principles more often than the ‘technical and design cluster’ ones. However, ‘technical and design cluster’ messages were more likely to be retweeted. The number of followers was found to be positively related to the frequency of trust messages that the Twitter users send to a library @name. The authors discuss communication practices to actively engage publics in dialogic communication on Twitter. 相似文献
19.
This study investigates the relationship between cultural orientation (individualistic or collectivistic culture) and consumers' attribution styles (dispositional and situational attributions) as well as the consequences of attribution styles on brand evaluation and purchase intention. The study also examines how people perceive different types of negative celebrity information (self-oriented and other-oriented negative information) and how their identification with a celebrity endorser affects their response to negative information. The findings suggest that culture influences how consumers – having been exposed to negative celebrity information – make attributions. Dispositional attributions lead to more negative brand evaluation as well as to negative purchase intention. Other-oriented negative information leads to, among Korean consumers, more negative brand evaluation. Finally, the study found that consumers highly identified with a celebrity endorser are less likely to be influenced by negative celebrity information. 相似文献
20.
Nostalgic Emotional Appeals for Smoking Prevention 总被引：1，自引：1，他引：0
Nostalgia-evoking messages are used to promote consumer products, but their use for encouraging healthy behaviors is not well understood. This study examines the use of nostalgia as an emotional appeal to influence attitudes and reduce smoking behavior. The study hypothesized that exposure to a nostalgic public service announcement (PSA) will result in (a) more negative attitude toward smoking; and (b) increased intention to limit smoking, relative to a control. Participants exposed to the nostalgia-evoking PSA expressed more negative attitudes toward smoking and stronger intentions to limit smoking than did participants exposed to nonnostalgic messages. The findings suggest nostalgic appeals as a promising strategy for smoking prevention messages. 相似文献