共查询到20条相似文献，搜索用时 15 毫秒
1.
ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
2.
Matthew Goldman 《Public Library Quarterly》2018,37(2):139-149
ABSTRACTPublic libraries have seen a decline in public funding, relying on a mixture of external types of funding to keep services running. With state and local governments continuing to face financial pressures, some libraries have explored alternative ways to maximize funding, by forming library districts. This report aimed at exploring library districts in three states, Colorado, Michigan, and Oregon, which have similar funding structures. The report found more stable and predictable funding patterns in library districts versus their counterparts and provides evidence that is a strong alternative for public libraries seeking a change in the way they obtain funds. 相似文献
3.
Lili Luo 《Public Library Quarterly》2018,37(3):233-247
ABSTRACTHealth information programs, defined as library programs focusing on health-related topics, are an essential way for public libraries to reach out to their user communities, raising awareness of and interest in healthy lifestyle, promoting access to quality health information, and ultimately enhancing health literacy of the citizenry. This study presents a content analysis of the health information programs provided by a large urban public library system in the past year, seeking to strengthen the professional understanding of how public libraries can contribute to health literacy improvement through effective programming, and help other libraries gain insights on health information program planning and implementation. 相似文献
4.
《图书馆管理杂志》2013,53(1-2):361-369
Abstract Indonesia is answering the need for a more skilled work force by using distance education and technology to reach more students. This paper describes the development of an electronic library to support these students by member libraries of the Indonesia Distance Learning Network. 相似文献
5.
《Public Library Quarterly》2013,32(1-2):117-135
SUMMARY There is renewed interest in building and sustaining support for public libraries in this country. This paper looks at the concepts of marketing and advocacy as integral components for building this sustain-ability and uses two related initiatives in the State of Kentucky to illustrate, in practice, how these concepts differ and how they need to work together for long term success. In short, “selling” libraries in itself won't get the job done; nor will just building a public advocacy infrastructure. Taken together, however, both can advance the case for libraries and build the support needed for sustainability. 相似文献
6.
《Journal of Web Librarianship》2013,7(4):232-245
AbstractCommunicating library data with external stakeholders is a growing area of importance in the profession, and library websites provide an easy way of disseminating this information. Determining the types of data that will be most impactful in telling a library’s story is vital to an effective online data display. This research project reviewed the websites of 143 academic research libraries to determine if the libraries were publicly sharing general library data via a dashboard or other data display. For those libraries sharing data, information was recorded on the types of data shared, the types of data visualizations utilized, the age of the data presented, and whether multi-year trends were represented. The results showed that just under half of the academic research libraries in the study population had general library data displays on their websites. Most focused on traditional types of library data, such as collection size, reference and help desk interactions, instruction sessions, and circulation numbers for physically-held materials. Data visualizations were used infrequently. 相似文献
7.
ABSTRACT This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community. 相似文献
8.
Samantha Schmehl Hines 《图书馆管理杂志》2013,53(3-4):467-478
ABSTRACT While articles on individual studies, surveys, and programs abound, there is a lack of baseline data regarding what and how libraries provide instruction for their distant populations. Do libraries generally provide information literacy or library instruction to students at a distance? How is instruction usually provided? Is instruction generally assessed? If so, how is instruction assessed? These questions were asked of librarians in an online survey of 143 institutions offering distance programs, randomly sampled from the College Blue Book. With a 55% response rate, data about instruction offerings and assessment were correlated with information about library staff size, budget, and student enrollment. The expectation was that larger libraries with more money and students would provide more and better services, but interestingly these factors had far less influence than anticipated. It seems that the individual efforts of librarians were the major determinants for services offered by libraries at institutions with distant students. 相似文献
9.
《图书馆管理杂志》2012,52(1):133-144
ABSTRACT Research libraries are in a time of major transitions and changes. Research library leadership is also transitioning. This article will define transition, explore its many manifestations, and provide strategies and tools for institutions and individuals dealing with transitional environments. Transition provides special opportunities and challenges for research libraries moving forward, not only at the administrative level but at all levels of the organization. 相似文献
10.
《Journal Of Access Services》2013,10(1):53-60
ABSTRACT As librarians confront the Information Age, it is imperative that they remain aware of the issues that affect the profession. Traditional library skills are no longer adequate for maintaining a competitive edge in the field. Post-graduate education in digital libraries offers information professionals an opportunity to broaden their knowledge of the new technologies utilized in libraries, as well as the issues generated by their use. This article surveys current educational opportunities with regard to digital libraries. 相似文献
11.
12.
Wendy Jo Girven 《图书馆管理杂志》2013,53(8):1007-1017
ABSTRACTSpecial academic libraries are in the unique position to blend the innovative and user focused services of academic libraries with the niche collections of special libraries when serving their Millennial student population. Millennials are a highly researched generation, but special libraries may have not updated their services to reflect the needs and expectations of this rising generation. Maine Maritime Academy's Nutting Memorial Library serves as a case study of methods in which special academic libraries can incorporate Millennials' expectations of library spaces, services, and collections in sustainable ways. 相似文献
13.
《Legal Reference Services Quarterly》2013,32(1-2):147-163
Summary Librarians are often faced with the task of enforcing unpopular rules. This can seem like a losing battle with the librarian gaining nothing for his or her trouble except a reputation for being a “Nazi.” This article examines rules that currently exist in many law libraries, methods of enforcement, and new rules that are being implemented. Also discussed is what librarians can do about rules from a public relations standpoint. 相似文献
14.
《Public Library Quarterly》2013,32(3-4):15-16
ABSTRACT The value, roles and responsibilities of public libraries have been articulated in a variety of ways, and today their exact nature continues to be subject to broad interpretation. This research approaches the subject from a historic perspective, using Ernestine Rose and her career at the New York Public Library to exemplify five propositions that lead to a value-centered understanding of public libraries as cultural institutions that engage considerable physical, economic, and moral resources to improve the social and intellectual capacity of their communities. 相似文献
15.
AbstractDigital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility. 相似文献
16.
Alan W. Aldrich 《College & Undergraduate Libraries》2013,20(3):364-377
ABSTRACT The current focus on libraries as place involves the collaborative needs of library users for features such as movable furniture, group work areas, and amenities such as coffee shops. Additional attention needs to focus on how the technology infrastructure can support collaborative work in academic libraries. The one-user-one-machine setup common in many academic libraries does not do this. A collaborative workstation that is inexpensive and readily assembled is described along with equipment needs and costs. The impact of such a collaborative workstation for both reference work and public use is discussed. 相似文献
17.
18.
19.
《资料收集管理》2013,38(1-2):191-204
SUMMARY Consortial participation provides opportunities and challenges for libraries. The intellectual and financial benefits are readily apparent-if libraries work together, they gain access to more content at a lower price. However, consortial participation also provides challenges with regard to coordination and communication. Though library directors/deans often provide initial leadership, especially in the selection of the type and range of consortial participation, collection development and electronic resources (ER) librarians tend to lead the way in work on the more detailed tasks that are involved. It is, primarily, more experienced librarians who are assigned to work with consortial representatives; there is a lot of on-the-job learning. 相似文献
20.
《图书馆管理杂志》2013,53(1-2):347-360
Abstract Bibliographic instruction is one of the major challenges facing libraries that support distance students. Most libraries have neither the budget nor staff to send librarians to all places students might be located. This paper will examine three innovative methods tried at Nova Southeastern University for providing quality bibliographic instruction to distance students: one synchronous, another asynchronous, and the third combining features from both synchronous and asynchronous methods of delivering instruction. 相似文献