共查询到20条相似文献，搜索用时 39 毫秒
1.
Using two experiments, this study aims to investigate how politically liberal or conservative message recipients respond to anti-tobacco appeals. The results show that in Study 1, respondents were exposed to a message about price policy. In Study 2, they were exposed to a message about a warning policy. In both studies, liberal participants more favorably evaluated anti-tobacco messages emphasizing feasibility rather than desirability, whereas conservative participants more positively evaluated messages emphasizing desirability rather than feasibility. Implications for policymakers and marketers are discussed. 相似文献
2.
《Communication methods and measures》2013,7(2):91-111
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers converged in their coding of print-based alcohol advertisements. Results from a traditional content analysis of 40 randomly selected print alcohol ads using two sets of trained coders were compared with results from a receiver-oriented message analysis, which used typical message-receivers (n?=?520) as coders. Significance tests indicated that message receivers and trained coders disagreed frequently-often dramatically-on virtually all types of content. Of particular interest, message receivers tended to perceive more frequent portrayals of underage individuals, more appeal to underage drinkers, more frequent sexual connotations, more frequent messages that encouraged drinking a lot of alcohol, and fewer moderation messages. The results demonstrate that potential differences in processing strategy and perspective between trained coders and message receivers can lead to very different conclusions that have implications for the understanding of message effects. 相似文献
3.
《Communication monographs》2012,79(4):341-349
The traditional design for the study of language variables is a controlled message design in which one kernel message is manipulated to produce message variations that represent the language variable contrasts. Thus message content is the same across treatment conditions and hence crossed with the treatment factors. Jackson and Jacobs (1983) criticized this design on three grounds. They argued that messages should be natural rather than contrived, that messages should be nested within treatment conditions rather than crossed with treatment factors, and that each study should use as many messages as possible. Their paper has been used by reviewers as the basis for rejecting studies done using the traditional design. This paper presents a detailed analysis of the arguments presented in Jackson and Jacobs (1983) as well as subsequent papers by Jackson (1984) and Jackson and Jacobs (1987). The arguments are shown to contain both methodological and substantive errors. When the arguments are corrected, it is shown that nested designs and multiple messages should be used only when absolutely necessary. It is the traditional controlled message, crossed design and not the naturalistic message, nested design which is robust; robust against not only incidental but fundamental confounding, robust against message by treatment by message interactions, and relatively robust against Type II error. Taken together with meta‐analysis, the traditional single message, crossed design can detect and identify message by treatment interactions. On the other hand, the multiple message design makes it impossible to identify such interactions. 相似文献
4.
This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on research into social dilemmas, it was hypothesized that information about charity goal attainment (e.g., the contributions of others) should increase donation intentions. The hypotheses were tested in a 2 (goal attainment: yes/no)×2 (framing: positive/negative)×2 (evidence: statistical/anecdotal) factorial design. Abstract information was more effective when combined with a negatively framed message, whereas anecdotal information was more effective when combined with a positive frame. In addition, donation intentions were higher for messages that addressed charity goal attainment issues. 相似文献
5.
This study reports the extent to which four social and message perception abilities predict the use of person‐centered messages in regulative influence situations: construct differentiation, number of prosocial influence goals, awareness of message effects, and positive outcome predictions. Undergraduate students completed several message tasks along with the Role Category Questionnaire to measure interpersonal cognitive complexity. Construct differentiation and the message analysis variables accounted for 45% of the variance in person‐centered regulative messages. Each of the message knowledge and goal variables was a significant predictor of person‐centered regulative messages. Person‐centered regulative messages were more likely to be produced by people with highly differentiated construct systems, people who had prosocial influence goals, and people who had knowledge of and confidence about the effects their messages would have on their message recipients. 相似文献
6.
Testing the Identifiable Victim Effect With Both Animal and Human Victims in Anti-Littering Messages
Evan K. Perrault Kami J. Silk Sarah Sheff Jisoo Ahn Alice Hoffman Daniel Totzkay 《Communication Research Reports》2013,30(4):294-303
ABSTRACTThe identifiable victim effect is when people are more willing to help identified individuals than those who are unidentified, or statistical, victims. It has primarily been tested in experiments with humans as the victims. A lack of research exists testing whether animal victims could elicit the same level of help, or reactions, as human victims. This study tests the identifiable victim effect with both human and animal stimulus messages focused on the consequences of littering. A total of 198 undergraduate students were randomly assigned to view one of three messages (i.e., an identifiable human victim message, identifiable animal victim message, or a nonvictim control message). While the animal message elicited greater distress and empathy than the human message, the three messages did not differ on behavioral intention outcomes. This study fills a gap in the identifiable victim literature, and it provides insight about responses to risk messages aimed at increasing a prosocial behavior. 相似文献
7.
8.
This investigation examined whether persuasive organ donation messages that target individuals’ identification with a salient social group will be more effective in encouraging these individuals to become organ donors than will information-only persuasive messages. Participants were randomly assigned to view one of two pro-organ donation messages, both of which included basic information about organ donation (need, number of registered donors, etc.) while one also targeted social identity. Findings indicate that individuals exposed to a social identification message were more likely to click a link that allowed them to officially register as organ donors. These results offer support for the utility of social identification as a health communication campaign strategy for increasing organ donation. 相似文献
9.
《Communication monographs》2012,79(3):314-324
Studying the psychological needs served by holding certain attitudes is the focus of the functional approach to attitudinal research. One function evidenced consistently in attitudinal studies is the ego-defensive function. Attitudes serving an ego-defensive function protect one's self-concept from counterattitudinal messages about the self. This paper presents an alternative perspective for understanding the ego-defensive function by conceiving and modeling it as a causal process. The data were consistent with a hypothesized model in which a message threatening to a salient aspect of self-concept, as opposed to a non-threatening message, initiates ego-defensiveness resulting in more negative message-related thoughts, discounting message content, and source derogation. Source derogation was related negatively to conformity to message recommendations. These findings suggest a new way of thinking about the ego-defensive function and the ways in which people respond to counterattitudinal information about an issue on which they are highly ego-involved. 相似文献
10.
《Communication methods and measures》2013,7(4):295-313
ABSTRACTTarget audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation. 相似文献
11.
《Journal of Radio & Audio Media》2013,20(2):411-424
Radio affords the means to reach large audiences with reinforcing messages about health. To date, research-has seldom considered the effects of radio messages on rural or farming populations' health practices. The present study evaluated the impact of exposure to radio messages about sun protection on farmers' (N = 172) perceived knowledge about sun protection, perceptions regarding their families' expectations for farmers to practice sun protection, and farmers' sense of self-efficacy when it comes to practicing sun protection. Farmers' own efforts to promote sun protection, to purchase products to support their own sun protection, and their actual sun protection behaviors were also considered with regard to exposure to radio messages about sun protection. Findings revealed that farmers who recalled having heard a message about sun protection during the previous 12 months were more likely to perceive themselves as knowledgeable about sun protection, to perceive their families as expecting them to practice sun protection, and to believe that sun protection is a relatively easy thing to do. Farmers exposed to radio messages about sun protection were also more likely to promote sun protection to others and to purchase products to support their own sun protection practices. These results suggest that radio is a channel with great potential for achieving health promotion aims among rural farming populations. 相似文献
12.
《Communication monographs》2012,79(2):220-242
The current study extends research on the Cognitive-Emotional Theory of Esteem Support Messages (CETESM) and examines the role of esteem support during the job search. Unemployed, underemployed, and/or displaced job seekers (N=197) recalled an esteem support message they had received during their job search. Messages were coded using a scheme derived from the CETESM. Results indicate that helpful messages (i.e., those that enhanced state self-esteem related to the job search) were significantly more likely than unhelpful messages to contain message features predicted by the CETESM. Helpful messages were also associated with greater job search activity than were unhelpful messages. Theoretical implications, as well as pragmatic implications for those who wish to support job seekers, are discussed. 相似文献
13.
《Communication monographs》2012,79(4):257-263
Effects on selection of message strategies of variables relevant to two communicative objectives, task and interpersonal, were studied. Subjects composed a message in response to one of four situations: high or low self interest in compliance, or high or low desire for liking by the message recipient. Self interest influenced the degree of pressure exerted on the message recipient. Desire for liking altered usage of strategies which conveyed attitudes about the message recipient or attempted to alter reactions to the communicator. In a second study, subjects selected strategies from a list provided by the experimenter rather than actually composing messages. Under this procedure, the effects of the independent variables disappeared. An argument is advanced that message construction may be the more useful approach in determining effects of situational variables on the selection of message strategies, as well as more valuable in elaborating the strategies themselves. 相似文献
14.
–The illusion of life rhetorical perspective increases our understanding about how discursive linguistic symbols and non-discursive aesthetic symbols function together to communicate and persuade in didactic music. We argue that lyrics and music work together to offer messages comprised of both conceptual and emotional content through the constructs of virtual experience (lyrics) and virtual time (music). Both virtual experience and virtual time must exist for music to function rhetorically. For songs without lyrics, virtual experience must be derived from some other source. Emotional content is progressively articulated in music and is understood by considering intensity and release patterns both individually and contextually. Music's rhetorical significance lies in the degree of congruity or incongruity that exists between virtual experience and virtual time. Congruent messages make the meaning more poignant, but could come at the expense of listener appeal. Incongruent messages transform the message in some way, making the holistic message more than, and perhaps different from, the message depicted in the lyrics alone. Incongruity could result in misinterpretation, an emotional message devoid of conceptual content, or subtle and systematic persuasion. 相似文献
15.
The thin-ideal is becoming increasingly dominant among women in Eastern Asian countries such as China and South Korea. The internalization of the thin-ideal leads to body image disturbance and unhealthy weight-control behaviors. Based on the social networks and social norms approaches, this study tests the effectiveness of normative messages in reducing women's internationalization of the thin-ideal and weight-control intentions through an experiment among female college students in China. It investigates how the following three factors: content of normative message (psychoeducational or feminist), source of the message (strong ties or weak ties), and characteristics of the recipients (self-weight evaluations) influence women's body image and weight-control intentions. Results of this study suggest that normative messages with a psychoeducational approach delivered through strong ties are more effective in decreasing women's internalization of the thin-ideal than the same message delivered through weak ties. In contrast, normative messages with a feminist approach delivered through weak ties are more effective in reducing women's internalization of the thin-ideal and unhealthy weight-control intentions than the same messages delivered through strong ties. There is an interaction effect between message content and recipients' self-weight evaluation. The theoretical and practical implications of this study are discussed. 相似文献
16.
Susan L. Kline Bethany Simunich Heath Weber 《Journal of Applied Communication Research》2013,41(1):40-58
A framework is constructed to examine communication professionals’ views regarding the use of equivocal and nonequivocal messages for managing initial statements about corporate challenges. As predicted, equivocal responses were viewed as more appropriate to use and linked to a positive corporate reputation when the crisis situation contained avoidance–avoidance goal conflicts, whereas nonequivocal responses were viewed as more appropriate and linked to a positive corporate reputation when the crisis situation did not contain avoidance–avoidance goal conflicts. Communication professionals also judged nonequivocal and equivocal messages to be appropriate and linked to a positive corporate reputation when they believed the specific message would satisfy the multiple goals of the crisis situation. Implications for public relations practice are discussed. 相似文献
17.
Television anchors are key public figures in the American news media, vital for the ratings success of their outlets. This study uses content analysis and framing theory to examine US network news anchors’ role at a pivotal career moment—the last minutes in the all-powerful anchor chair—their swan songs. These final words are examined for messages as anchors express gratitude, sum up careers, provide journalism insights, and pronounce final words of wisdom. The textual analysis revealed several dominant frames—becoming one with the audience, expressions of gratitude to staff and viewers, the anchors’ perception of their historical role noting predecessors and successors, and insightful wisdom about journalism’s role in society. The visual analysis showed a style reinforcing a professional presence, signaling authority, and objectivity. Each American lodestar anchor was different, yet they were similar in how they said goodbye and how they wanted to be remembered. 相似文献
18.
Deanna D. Sellnow Derek R. Lane Timothy L. Sellnow Robert S. Littlefield 《Communication Studies》2017,68(5):552-567
This study presents the IDEA (internalization, distribution, explanation, action) model as an easy-to-use and situationally generalizable framework for quickly developing effective messages instructing people on how to protect themselves before and during high-risk events, crises, disasters, and other emergencies. The model consists of four elements: helping message recipients internalize the potential impact of the risk or crisis event, identifying appropriate channels and strategies for distributing the risk or crisis event messages, offering a brief and intelligible explanation of the nature of the risk or crisis, and providing specific self-protective action steps for people to take. The model may be used to design messages in any risk, crisis, or emergency context. Through a posttest-only quasi-experimental cross-sectional research experiment, this study measured the perceived message effectiveness, cognitive understanding, and behavioral intentions of those viewing a television news story about a crisis situation employing the IDEA model compared to those viewing a similar story replicating typical crisis event news stories delivered to general publics. This comparative examination revealed that the message designed according to the IDEA model was significantly more effective than the status quo message and resulted in greater behavioral intentions to engage in appropriate self-protective actions in the event of an acute risk or crisis situation. Strategies for implementing the model are also provided. 相似文献
19.
《Communication monographs》2012,79(3):354-378
This study investigated the influence of context in the production of messages by stakeholders about organizational change. We analyzed messages produced in response to hypothetical organizational change scenarios. The message production task was implemented within a 2×2 experimental design (N = 1,205) fielded at three different organizations. We included multiple replications for each manipulation, and multilevel structural equation modeling allowed for analysis across scenario replications. Results indicated that perceptions of change and context do influence message design mediated by intensity of beliefs about a change. The study extends message design logics theory and contributes to a conceptualization of stakeholder interaction during organizational change as a problem of communication design. 相似文献
20.
Marie-Claude Corbeil 《文物保护研究》2015,60(6):32-38
Key messages to conservation institutions were drafted during the ICCROM Forum 2013 on Conservation Science so they could, in turn, influence the profession. The first message is a general statement of the fact that conservation science is an essential part of conservation. The other messages provide guidance to conservation institutions so that they can achieve maximum impact. Conservation institutions should engage in research and development that anticipate issues, provide sustainable solutions and guidelines, and are conducted in a transdisciplinary way; share resources and expertise to be more efficient, increase access and reduce inequalities; and assume a leadership role, promote conservation, and ensure knowledge is made available. The key messages, five altogether, are reproduced in their entirety in this article, which provides further elaboration and development of each message as well as avenues for making positive changes in strategic areas. 相似文献