共查询到19条相似文献，搜索用时 187 毫秒
1.
从辨析和阐释客户出版涉及的基本问题入手,讨论英美客户出版的运作模式,包括客户出版的编辑模式、发行模式及业务模式,剖析英美客户出版的投资回报率问题,在此基础上全面、深入地梳理英美客户出版业的发展格局,并预测英美客户出版业的发展趋势。 相似文献
2.
从辨析和阐释客户出版涉及的基本问题入手,讨论英美客户出版的运作模式,包括客户出版的编辑模式、发行模式以及业务模式,剖析英美客户出版的投资回报率问题,在此基础上全面、深入地梳理英美客户出版业的发展格局,并预测英美客户出版业的发展趋势。 相似文献
3.
新冠肺炎疫情对全球出版业产生巨大冲击,西班牙出版业化危为机,迅速采取诸如线上营销、优选题材、创新销售模式、联盟扶助等应对措施.疫情加速了西班牙出版业的数字化进程,也对中西两国出版业的未来合作具有重要启发.双方应当互相学习、相互借鉴,积极应对数字化转型,制定联合数字计划;优化实体书店经营模式,适度增减附加功能;完善出版行业法规,杜绝盗版侵权行为;加强数字化出版合作,开拓未来合作新路径. 相似文献
4.
出版业的发展经历了两次飞跃,第一次是商业出版的形成,第二次是现代出版产业的形成.商业出版出现的背景是大众阅读市场的形成、版权保护的完善.商业化使出版摆脱为宗教服务的狭窄范围,以市场销售作为出版业发展的赢利模式;国际出版市场的形成,在出版企业、出版资源配置、出版利润、出版技术等方面,使出版业产生了第二次飞跃.这两次飞跃都是历史性的,第一次使出版业得以成形,第二次则培育了现代出版业. 相似文献
5.
经济学视野下的图书出版业问题探析 总被引：1，自引：0，他引：1
目前,出版观念、管理体制、产品结构、人力资源、运行模式等方面问题严重制约出版业的发展,使之难以形成经济学视野下的规模效应。运用经济学的基本理论,剖析出版业的问题,有利于探索有效的解决途径。 相似文献
6.
本文通过对全球范围内STM(Scientific,Technical and Medical)出版业的现状及发展趋势的分析,总结了STM出版业区域性、客户类型及媒介类型的现实情况,在得出世界范围内STM出版业特点的同时也给出了中国STM出版业发展的建议. 相似文献
7.
微信公众平台诞生于2012年,其一对一、互动性的传播特征有利于出版业形成扁平化的渠道营销优势。2014年,随着微信公众平台和支付功能的结合,数字出版和自出版得到进一步发展,加快了出版业由以产品为中心向以客户为中心的转型,并使按需出版和定制出版成为可能。 相似文献
8.
近年来,随着数字技术的发展与应用,出版业呈现出一种前所未有的新竞合格局,在传统出版业与数字出版相关的新的业态环境中,传统出版业与数字出版之间,通过自组织等方式形成的协同关系推动了出版业的向前发展.本文利用自然科学的协同论原理初步论证了传统出版业与数字出版业的关系和协同模式,以期促进横断科学方法论研究出版传播和社会管理的学术工作. 相似文献
9.
国家税收政策的宏观调控作用对企业的发展起到重要的作用.本文针对目前新闻出版业面临的税收负担、税收政策等的相关问题进行探讨,并借鉴国外发达国家税收政策,提出降低税率、减轻出版企业税负负担;梳理新闻出版业税收政策,建立完善的出版业税收政策体系;完善法制,给予出版业连续稳定的税收政策;保证国有及民营出版企业税收政策的一致性,促进民营出版业发展;对不同图书实行差异化的税收优惠等改善出版企业税收政策的建议. 相似文献
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11.
Sangho Seo 《媒体管理杂志》2013,15(1):1-8
The innovations of new digital technology as well as the changes in communications policies have made cable operators' triple-play services for consumers possible. In the face of the new type of competition, this study estimates the adoption pattern of triple-play services by cable operators in U.S. local telecommunications markets and discovers factors associated with cable operators' adoptions of triple-play strategies in markets. Probit regression analyses reveal that cable operators having a large video subscriber base are more likely to adopt triple-play strategies in local markets. Apparently, a large video subscriber base provides cable operators with motivation for the adoption of a triple-play strategy in order to hinder video customers' churn to other competitors and to generate additional revenue per customer. 相似文献
12.
在产业融合过程中,出版业的盈利模式出现了单一化、线性化、边缘化和低增值化的缺陷。本文根据出版产业链在产业融合中的变化特征,提出产业链核心价值创新、产业链存量环节增值、产业链分拆与重构和产业链价值延展的盈利模式创新策略。 相似文献
13.
A major part of Congressional publishing, though not the whole conspectus of it, is the U.S. Congressional Serial Set. After a quick review of the history of the Serial Set, the formal categories of publications are discussed with their statistical breakdown followed by salient examples from some of the various genres of Serial Set publications. 相似文献
14.
客户知识管理中的知识流动分析 总被引：1，自引：0，他引：1
文章从知识流动的视角,给出了客户知识管理的概念,认为客户知识管理是通过企业与客户的互动、交流和学习,获取、整合、共享和利用客户知识,实现知识的增值与价值的转化的活动,其本质是对客户与企业间的知识流动进行引导和管理。主要探讨了客户知识管理活动中的知识流动机制,分析了知识流动的途径、规律和效果。参考文献10。 相似文献
15.
Recently, foreign and U.S. corporations have purchased a significant number of U.S. publishers. If this consolidation continues,
a small number of firms could dominate the publishing and information-processing industry in this nation and the world. Albert
Greco outlines the pattern of mergers and acquisitions of U.S. publishing firms between 1984 and 1988; describes some theories
explaining the increase in mergers and acquisitions; and examines some key public policy issues. 相似文献
16.
Deborah Kahn 《Learned Publishing》2003,16(3):213-217
At a time when customer focus is an aim in many publishing companies, this paper looks at how people in publishing organizations think about customers, why they think like this and what this might mean to the products the company produces. It suggests that views of the customer are often internally constructed and become a self‐fulfilling prophecy, which could lead to publishers missing out on opportunities. The conclusion is that more and different interactions with customers are needed if publishers are to become truly customer focused. 相似文献
17.
Tobias Haeusermann 《Publishing Research Quarterly》2013,29(2):99-109
This paper examines and portrays the production side of the custom publishing field with a primary focus on the UK, especially Greater London. Despite its prevalence, custom publishing has not received the same attention from media scholars, which is mirrored by the sometimes inappropriate, and even confusing terminologies attached to it. Hence, this paper aims to offer definitions characterizing the custom publishing branch whilst assessing the weaknesses and ambiguities in current definitions used in marketing and communications literature. Whereas a number of themes emerge from the study, the main focus is to locate the industry within the broader field of cultural production. Based on sociologist Pierre Bourdieu’s field theory, the study looks at the heteronomous—and hence externally determined—principle inherent in the relationship between the contracting companies and the contracted writers. Furthermore, the research details the resources or capital, which form the basis of the publishers’ work, and how the struggle between the economic and symbolic capitals is manifested in the three pillars (the account managers, the editorial, and the design teams). Finally, it is argued that despite displaying many of the traits Bourdieu’s associates with a heteronomous field, custom publishers rely on an important degree of autonomy, which is institutionalized within the field itself. 相似文献
18.
Wendy S. Zabava Ford 《Journal of Applied Communication Research》2003,31(3):189-211
This study examined customers' perceptions of personalized service communication performance in relation to their expectations as predictors of their satisfaction and loyalty intentions in four professional service contexts. Survey data were obtained from 253 customers regarding their expectations and experiences with physicians, dentists, auto mechanics, or hairdressers. Multisample covariance structure analysis procedures were performed to assess the level of support for alternative theoretical models across all four professional contexts. Results provided support for one model, specifying that customers' perceptions of communication performance accounted for significant variation in customer satisfaction, which, in turn, predicted customers' loyal behavioral intentions. Customers' expectations did not play an influential role in predicting customer satisfaction and loyalty, as proposed in an alternative model 相似文献
19.
Wendy S. Zabava Ford 《Journal of Applied Communication Research》2013,41(3):189-211
This study examined customers' perceptions of personalized service communication performance in relation to their expectations as predictors of their satisfaction and loyalty intentions in four professional service contexts. Survey data were obtained from 253 customers regarding their expectations and experiences with physicians, dentists, auto mechanics, or hairdressers. Multisample covariance structure analysis procedures were performed to assess the level of support for alternative theoretical models across all four professional contexts. Results provided support for one model, specifying that customers' perceptions of communication performance accounted for significant variation in customer satisfaction, which, in turn, predicted customers' loyal behavioral intentions. Customers' expectations did not play an influential role in predicting customer satisfaction and loyalty, as proposed in an alternative model 相似文献