首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献，搜索用时 46 毫秒
1.
There is widespread use of the undergraduate prospectus as a decision-making tool for prospective university students. Surveys have examined factors that affect student decision-making; none have specifically examined the use of the prospectus as a marketing tool for academic libraries. This study aimed to examine the usefulness of the prospectus as a marketing tool for academic libraries. A content analysis of twenty prospectuses was carried out to determine the portrayal of the library within them. A questionnaire was used to uncover the perceptions of prospective university students. This was distributed to 44 sixth-form students. The prospectus was identified as the most important source of information for prospective students. The library was deemed important in the prospectus in terms of decision-making, but it ranked behind other information, such as course content or entry requirements. The exposure of the library varied within prospectuses; some featured the library heavily, others excluded the library altogether. The most heavily referenced features of the library were information technology, printed and electronic resources, and study space. The prospectus has potential for library marketing, increasing the exposure, and highlighting the value of its services. A “best practice” policy for library marketing and promotion within prospectuses is presented.  相似文献   

2.
  相似文献   

3.
《图书馆管理杂志》2012,52(1):94-107
ABSTRACT

Academic research libraries can employ several approaches to advance the institutional mission. First, libraries can shift from goals focused on collections and traditional library services and instead align with their campus academic plan and an emphasis on supporting the institution's strategic initiatives. A second approach is for libraries to modify their organizational structures from being function-based on the tasks that traditional libraries performed (e.g., public services, technical services, collection development) and move instead toward organizational units that directly support their university's missions (e.g., undergraduate education; graduate and professional education; research, scholarship, and creative activity; and public engagement). The key is to have library staff engaged in work that contributes to vital institutional outcomes such as student success and faculty research productivity. Academic research libraries should also continue to work towards an assessment program that demonstrates the value of the academic research library in providing quality services that advance the institutional mission.  相似文献   

4.
This article presents the findings of a small-scale study undertaken at a UK university. The purpose of the research was to investigate the perceived impact and value of the Academic Library Liaison service at the university. This was considered to be a critical issue of concern, in the light of drivers threatening the UK higher education library sector to de-professionalize—or worse, remove such services. A mixed methods approach was adopted, combining an online questionnaire disseminated to academic staff, resulting in 29 responses from three academic departments and in-depth interviews with eight members of academic staff. The results indicate that although academic staff do value the service provided by Academic Liaison Librarians (ALLs), there is scope to increase awareness of the range of services on offer. The study also demonstrates that academic staff prioritize the contribution that ALLs can make through the possession of in-depth subject knowledge, IT skills and well-developed communication skills, and the provision of advice on copyright matters and assistance with institutional repositories. This holds implications for curriculum design on the part of LIS educators.  相似文献   

5.
高校图书馆发展数字资源馆藏的调查研究   总被引：22，自引：2，他引：20  
本研究调查了三种不同类型的群体（学生、教师、馆员）对图书馆发展数字资源馆藏的看法。结果显示:高校图书馆应积极发展数字资源馆藏;应加大力度整理网络可检索资源;资料类型是选择电子资源的重要参考因素。分析结果还表明:读者与图书馆员在“获取”与“收藏”、馆藏量大小以及付费利用数字资源等方面的看法有明显差异。  相似文献   

6.
Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library’s staff and services can help meet those needs. This article explores how using empathetic marketing in outreach efforts to distance students builds a connection between the library staff and distance students and can help alleviate library anxiety for distance students.  相似文献   

7.
  相似文献   

8.
[目的/意义]近年来，随着图情业务发展的不断融合和延伸，图书馆这一职业的边界也变得更加模糊，不仅与其他职业交往加深，而且逐步渗透到如信息咨询、数据分析、出版传播等其他职业领域。探讨研究图书馆面临的新挑战具有重要意义。[方法/过程]从图书馆与上述三个职业之间的关系出发，从研究图书馆的角度，探讨图书馆的业务如何从参考服务到研究咨询服务、从基于书刊到数据驱动、从收藏到出版的进一步延伸，研究转型给图书馆发展带来的新挑战与新机遇。[结果/结论]研究图书馆要在转型中扮演领头作用，致力于探索和发展研究咨询服务、数据驱动服务和学术交流传播服务。  相似文献   

9.
Abstract

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+(tm) results and strategic-planning documents indicated a need for a new type of measurement. The current literature on e-metrics focuses predominantly on vendor-based network statistics and reporting standards and other collaborative projects by various academic libraries around the world, such as the International Organization for Standardization, National Information Standards, Project COUNTER, and the Association of Research Libraries. There is no evidence within the body of library literature of academic libraries incorporating the use of e-metrics to measure the success of the library website in relation to library strategic planning and marketing. The purpose of this research paper is to consider how academic libraries can use web-conversion rates as a managerial tool for measuring a website's success and provides an outline for further research into a more strategic application of e-metrics as it relates to library strategic planning and marketing.  相似文献   

10.
ABSTRACT

In Playing with LEGO®, Learning about the Library, and “Making” Campus Connections: The Rutgers University Art Library Lego Playing Station, Part One, the author discusses the importance of outreach, creativity, and innovation to the future of academic libraries. Low-cost making activities, can encourage creative problem-solving skills and be an innovative way to teach students, faculty, and staff more about academic libraries. In this article, the author will look more closely at the hands-on learning experiences that resulted when academic library faculty and staff were introduced to the LEGO® SERIOUS PLAY® methodology by means of a mobile makerspace.  相似文献   

11.
This article examines salary conditions among the staff of Estonian university libraries. Previous research has shown that academic librarians are not always satisfied with their salaries, whether in developing or developed countries. The data used in this paper are based on a review of relevant literature and on the results of the original online survey created by the paper’s authors and administered in 2011/2012 in Estonian university libraries. The results are interpreted in the light of the literature, the legislation of Estonia, and the authors’ opinions, which are based on long-term working experience in Estonian academic libraries. The study concludes that the biggest challenge today for Estonian university libraries is salary: it is critical that these libraries increase their employees’ salary and thereby improve their economic status. We hope that the issues raised by this research will be helpful not only for library managers but also for library employees generally.  相似文献   

12.
This is an attitudinal survey that profiles Kuwait University Library and Information Science (KULIS) students' attitudes concerning Kuwait University's (KU's) libraries. It uses the phenomenological approach to analyze respondents' data regarding confidence in their skills and the effect on attitude toward KU's resources. It furthermore explores the attitudes of KU staff and the level of assistance offered to KULIS students. The results show that most of the respondents visited the library to access electronic resources. Some respondents disagreed that the staff had treated the KULIS suspiciously, yet a majority disagreed that the KU library staff was professionally trained to help KULIS students. Several respondents strongly agreed that they were confident in their searching skills. The results of the survey are used to recommend curriculum changes and ways to improve library and other academic support services at academic institutions generally.  相似文献   

13.
Abstract

In an effort toward establishing a standard for academic library hours, this article surveys and compares hours of operation and service for ARL libraries and IPEDS survey respondents. The article ranks the ARL libraries according to hours of operation and reference hours and then briefly discusses such issues as libraries offering twenty-four hour access and factors affecting service hour decisions.  相似文献   

14.
Veterans are a unique population that can be found in libraries across the United States. Libraries of all types are developing new approaches to the veterans in their patron populations in the wake of the wars in Iraq and Afghanistan. This study identifies several common strategies that libraries, especially public and academic libraries, are employing to support their patrons who are veterans, as well as distinctions in strategy according to library type. It further explores whether libraries are relying upon library staff who are veterans when developing services and programming for patrons who are veterans.  相似文献   

15.
(1) U.S.A.     
The authors of this study assess the attitudes and perceptions of academic librarians at three university libraries in China regarding library services for international students and scholars. The study directs particular focus on librarians at Shaanxi Normal University in Xi’an, Fudan University in Shanghai, and Wuhan University of Technology, China, and follows logically upon a study conducted in 2008 that explored the perceptions of international students at two Chinese universities regarding the effectiveness of library services and collections for their research needs. In particular, this study documents information about Chinese academic librarian perceptions regarding services for international students and attitudes toward future outcomes. The ultimate goal of the study is to lay a foundation for developing strategies for improving library services and resources for international students and scholars in Chinese academic libraries in particular, which in turn can serve to improve services for international students world-wide. The results support the assumption that academic librarians in China are strongly interested in improving services for international students and scholars while continuing to face challenges and trying to find ways to fulfill the information needs of international students and scholars.  相似文献   

16.
Training is an important factor for successful employee growth within an academic library. The purpose of this article is to scrutinize the option of using the virtual world, Second Life, as a training tool within an academic library. In doing so, various topics will be examined including training within libraries, the use of Second Life in educational settings, and Second Life as a training tool. Second Life offers unique opportunities for training but also presents a definite set of challenges, the first of which is the steep learning curve. Second Life is a virtual world that is being used with varying success as a training technique within corporate settings; however, little has been documented within a library setting. Nonetheless, libraries may find that Second Life can be an asset toward achieving their training goals.  相似文献   

17.
SUMMARY

Determining the best methods of assessment for a library instruction program in a large research university can be a challenging task. Albert R. Mann Library at Cornell University Library has pilot-tested three methods of formative and summative assessment for its library instruction program-attitudinal, outcomes-based, and gap-measure-and determined not only key areas of improvement for the program, but also the benefits and drawbacks of each method of assessment. Attitudinal assessment has guided program improvement in areas of marketing and user satisfaction but does not provide the measurement of learning that outcomes-based assessment covers. The latter can be difficult to achieve in single-session, short-term instruction, while gap-measure assessment can provide a more nuanced view of both patron and instructor attitudes toward learning outcomes, if not actual data on achievement of the objectives themselves. The authors have determined that a combination of these three different types of assessment can address the shortcomings of a single method alone and provide a better measure of the program as a whole.  相似文献   

18.
Abstract

In spring 2006, 404 medium-sized academic libraries participated in a survey to determine their reference-staffing practices. A medium-sized academic library is one affiliated with a bachelor's degree granting institution where the FTE enrollment is 3,000-9,999. Libraries reported their type of service model, number of questions asked, number of staff, variety of service points, types of staff utilized, hours and other factors used to make staffing decisions.

What are the staffing practices in reference departments at medium-sized academic libraries? How many reference and non-reference librarians are scheduled to work at reference service points? How many questions are typically asked during a week? Are students or support staff utilized? What type of model is most prevalent-one central desk with one librarian, several distributed desks with one or more staff members, a tiered service model or something else? What factors do reference managers consider when determining the hours and types of staff scheduled? These questions, and more, are explored in this report.  相似文献   

19.
ABSTRACT

This study analyzes the presence of marketing-related job duties in public and academic library job listings and the experience required for these positions in order to better understand how libraries currently embrace marketing. A content analysis was performed on job listings from the American Library Association (ALA) JobLIST. The findings revealed 37% of job listings included marketing-related content, while only 11% of those listings also included stated experience or training in the marketing field. The findings will be of interest to library administrators looking to improve marketing strategies within their library without compromising the productivity of other library activities.  相似文献   

20.
This study investigates and analyzes the factors affecting customer relationship management (CRM) practices in Thai academic libraries. The research conceptual framework focuses on factors affecting CRM practices was developed using Combe (2004)’s study on assessing CRM strategies. Mixed methods, qualitative, and quantitative approaches were used as a research methodology. Data was collected by using the interview and survey techniques with the administrators, staff and customers of six selected academic libraries in Thailand. Analysis of the data was done by using Pearson’s correlation coefficient, factor analysis, and multiple regression analysis. The results of the study show that factors that have statistically significant impact on CRM practices in Thai academic libraries at 0.05 level were: (1) the knowledge and understanding of CRM of library staff and leadership of library administrators (Beta = 0.762), (2) organizational culture and communication (Beta = 0.323), (3) customer management processes (Beta = 0.318), (4) technology for supporting customer management (Beta = 0.208), and (5) channels for library services and communications (Beta = 0.150). The knowledge and understanding of CRM of library staff and leadership of library administrators which include the perception and awareness of service quality focusing on customer relationship is a key to library success. Important factors also include the acceptance and support of the use of CRM in the library, the clear vision and mission about using CRM in the library strategic plan, the knowledge and understanding of library staff on CRM processes, customer characteristics, and behaviors. The organizational culture and communication factors involve the creation of the CRM cultures of working in the library, good teamwork, cooperative and clear working agreements, clear roles and responsibilities, good communication between library staff, cross library functional integration, and performance evaluation and development. The customer management processes factor includes recording and registration of customer profiles, customer analysis and classification, services to individual customers, services to expected customers, and continual customer interactions. The technology for supporting CRM factors includes communication technology, information technology, and operations support technology. The channels for library services and communications factors can be direct channels, such as a service counter and self-circulation service, and indirect channels such as telephone, call center, email, personal web, library web, and social networking technology. Suggestions for academic libraries on the development and implementation of CRM in libraries are: (1) CRM must be included in the library strategic plan; (2) CRM must be a key strategy for the improvement of library service quality; (3) library administrators must have strong leadership for achieving the effectiveness of CRM practices in the library; (4) library staff must have good knowledge and understanding of CRM and its link to the library service quality improvement; (5) the working cultures for CRM effectiveness such as teamwork, cross functional work, and good communication between staff must be encouraged and practiced in the library; and (6) technology must be fully supported for CRM in the library.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号