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基于互联网社区的消费者需求信息采集策略 总被引:1,自引:0,他引:1
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[目的/意义] 针对移动互联网环境下网络信息平台消费者参与质量问题,建立品牌信息内容呈现影响消费者参与的理论模型,详细探讨其影响机理,为网络信息平台持续发展提供参考。[方法/过程] 借鉴环境心理学的S-O-R模型研究范式,引入品牌认知和品牌情感两种消费者内在状态作为影响中介,分析移动互联网背景下品牌信息内容呈现对品牌认知、品牌情感以及消费者参与的影响模型和作用机理。[结果/结论] 初步构建不同种类品牌信息内容呈现影响消费者参与的理论模型,深入剖析相应影响机理,为品牌信息内容呈现管理实践和理论研究提供借鉴。 相似文献
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[目的/意义]对失验现象的探究具有信息科学与行为科学研究的双重意义。基于信息耦合的视角,揭示失验现象形成的内在机理,有助于对信息与消费者认知之间协调关系的构建。[方法/过程]将网购过程细化为完整的时序流程,在解析信息耦合过程的基础上,将期望作为线上与线下链接的关键中介变量,阐释信息、心理、用户行为之间的关系。[结果/结论]建立网络购物的时序流程图,揭示信息耦合对失验的影响,从信息、心理、行为3个层面建构消费者失验形成的理论模型,以期为未来的网络信息行为研究提供理论参考。 相似文献
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[目的/意义]移动商务消费者个人隐私信息披露风险评价对了解消费者个人隐私披露行为、提高平台和商家对消费者隐私信息安全保护具有重要作用。[方法/过程]结合移动商务特点,在梳理相关研究文献和运用问卷调查的基础上,构建移动商务消费者个人隐私信息披露的风险指标体系,采用模糊综合评价方法确定评价指标的权重,并结合淘宝APP进行实证分析。[结果/结论]数据结果表明,消费者自身脆弱风险相对于其他指标风险性最大,移动终端脆弱风险权重分值最低;同时消费者自身安全意识淡薄所占权重最大,说明提高消费者自身的隐私安全意识是保护消费者隐私信息安全最为重要的方面。 相似文献
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[目的/意义]旨在探究信息线索是否以及如何影响不同付费模式下知识消费者满意度。[研究设计/方法]以线索诊断理论与认知失调理论为基础构建模型,基于2,630条知乎Live数据,利用多元回归与模糊集定性比较分析相结合的方法进行实证研究。[结论/发现]知识付费产品简介长度、持续时间、评论数量以及知识提供者声誉均显著正向影响用户满意度,知识付费产品价格负向影响用户满意度;与会员免费模式相比,付费模式下信息线索对用户满意度影响作用更强;会员免费模式下存在两类触发消费者高满意度的组态路径,分别为价格不敏感型和高价格偏好型;付费模式下存在三类组态路径,分别为价格不敏感型、低价格偏好型和高价格偏好型。[创新/价值]为知识提供者在不同付费模式下如何更有效地呈现信息线索提供参考,也为知识付费平台完善运营机制提供启示。 相似文献
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[目的/意义] 针对现有移动电子商务服务质量评价指标不客观的问题,重点研究移动电子商务环境下评价服务质量的模型及方法,为消费者科学选择电商服务提供参考,为企业改善服务质量提供建议。[方法/过程] 引入群决策理论中的对语言评价信息的处理方法,首先将7粒度短语评价信息转化为三角模糊数,然后收集用户给出的语言短语形式评价信息,计算各个评价指标的质量评价值,最后计算评价值与三角模糊数之间的相似度,相似度最高的语言短语即为其对应的服务质量评价等级。[结果/结论] 以手机淘宝服务质量为评价对象进行实证分析,验证了基于语言评价信息的移动电子商务服务质量评价方法的科学性和有效性。 相似文献
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《Government Information Quarterly》2020,37(3):101482
With the increasing disclosure of public information and government data through information and communication technologies, along with the considerable privately generated data now available online, individuals have access to a huge volume of information. This “disintermediation” of (i.e., greater direct access to) public information may improve transparency and facilitate citizen engagement, but it may also overwhelm citizens not only with too much information but also by requiring them to take responsibility for gathering, assembling, and processing information. Despite the importance of effective information processing to successful use of available information, existing studies have not yet fully integrated this consideration into research on citizen use of e-government and open government data. Based on information processing theory—according to which individuals have a finite information processing capacity, which is affected not only by the quantity and quality of information but also by one's preferences for how information is presented—this study examined the effects of information presentation type (infographic versus text) on perceived information overload, along with the consequent effect of information overload on perceived website usefulness. We also investigated whether individual information processing propensity (visual or verbal) moderated the effect of information presentation type on perceived information overload. Our results showed that textual information tended to cause greater information overload, especially for those with a propensity for visual information processing, and that higher information overload was associated with a lower perception of website usefulness. Moreover, individual information propensity moderated the effect of information type on perceived information overload; people with visual information processing propensity were more strongly affected by the presentation of textual information. We discuss the implications of our findings for improving the communication of policy information through government websites. 相似文献
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Personal information management behaviors appear differently by sources and by context. This study investigates personal information spaces from a quantitative approach and factors specific information behaviors and sources into information contexts. Using the information source horizon theory as a theoretical framework, college students' information behaviors to specific information sources were investigated in three personal information contexts (academic, health, and personal history contexts). In the college setting, students' personal information horizons echo the findings of previous studies that information contexts determine information horizons in general. In addition, specific information behaviors (collect, organize, and utilize) in this study are an important factor to influence personal information horizons. Certain information activities are observed in similar patterns regardless of contexts. The study suggests that the Information Horizon theory could be expanded to include information behaviors as an important determinant. From the data, radar charts visually present the relationships between information sources and activities, and they served as a collective form of information horizon maps. 相似文献
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Antonia Bernadette Donkor Williams E. Nwagwu 《Library & information science research》2019,41(4):100985
This study examined how demographic characteristics of faculty influence their personal information activities behaviors, namely information creation, information organization, and information storage. Data was collected from a sample of 235 faculty in six universities in Ghana using a questionnaire. Age, gender, rank and university of affiliation predicted personal information activities behaviors in different directions and with different magnitudes. Gender made a difference in information organization and information storage while age made a difference in respect of information creation and information organization only. Faculty ages 4049 years created information the most, followed by those above 50 years. Males stored information more than females. Rank made a difference in information creation, organization and storage, but university of affiliation made a difference in information creation and information storage, and not information organization. It is common among information system designers and managers to implement information management systems without considering the differential influence of personal variables on human information behaviors. This omission denies information users adequate access and maximum use of the information in their information space. Institutional leaders and PIM systems designers should consider demographic and other personal factors of faculty in information literacy programs. Profiling of users' personal characteristics when designing personal information management systems will enhance maximum access and utilisation of personal information. 相似文献
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获取、吸收、交流、运用、消费、组织与创新信息能力7种能力协调互动的发展形成群体能动性发挥的保障,促进信息能力由适应、控制水平与创新水平发展,根据群体信息能力各要素间的关系,设计出群体信息能力测试分析模型——信息能力玫瑰图,并以西部农村群体信息能力调研数据为例,分析信息能力玫瑰图的功用,旨在为深入研究与分析信息能力提供一种新的方法与思路。 相似文献
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基于成本效益原则的我国企业信息公开模式探讨 总被引:2,自引:0,他引:2
在WTO规则条件下,基于成本效益原则,我国企业信息公开需要建立新的模式,以降低企业信息公开的成本效益比,使信息公开具备经济上的合理性。横向上,建立强制公开与自愿公开相结合的企业信息公开制度;纵向上,建立差异化的多层次企业信息公开制度;技术上,构建企业信息公开网络体系。 相似文献
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This paper reports the findings of a study that explored the information behavior of environmental planners in Botswana, with a view to determine how it (information behavior) can be supported by an information policy. Ten environmental planners were purposively selected and interviewed to collect the data. The study found that an information policy for environmental planners should focus on the development of information skills, standards for the organization and storage, transfer and distribution of information, and the evaluation of the information to determine its quality. The lack of a relevant environmental information policy was found to be a barrier to its use. Furthermore, the study also found that the environmental planners make use of people that they know to get easy access to information. The information is found in various organizations. With regards to the environmental experts, it is their trustworthiness and willingness to share information that facilitates the use of information. For the local communities, the experience that the people have about the environment forms an essential part of the information input in environmental planning. 相似文献
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专利法律信息是专利信息的重要组成部分,一般可分为法律状态信息、权利要求信息、专利诉讼信息和其他法律信息四种,其他法律信息包括同族专利信息等。文章从这四种专利法律信息的概念出发,针对每种法律信息的挖掘方法和内容进行综述研究。目前专利法律信息挖掘领域的研究人员局限在几个群体,且他们分别研究专利法律信息的某一部分,研究比较分散,彼此关联不紧密,没有形成完整的规模和体系。 相似文献