共查询到19条相似文献，搜索用时 153 毫秒
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去年下半年以来,喻国明学术工作室①展开了"基于中文搜索引擎大数据的新媒体用户信息行为与内容建设机制研究"的课题研究,本文是其中的子课题之一"移动互联网年轻用户内容消费偏好研究报告"的结论部分,它是我们基于对用户洞察的趋势研究和对百度百家号数据的实证分析,所得出的关于在移动互联网的条件下,如何将网络内容与青年用户的匹配逻辑与操作策略所得出的分析性结论。 相似文献
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互联网时代,新媒体为受众提供了海量的视听内容。各广播电台纷纷发展新媒体,建立音频平台,参与“大音频”的竞争。本文通过分析央广网《听天下》、北京广播网《听吧》等传统媒体音频平台,以及百度、豆瓣、A8等不同类型的互联网音频平台的特点,认为网络环境中只有生产适应用户需求和符合互联网运行规律的内容,把内容做好做扎实,才能在激烈的竞争中生存和发展。 相似文献
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较大规模的新媒体平台能够发挥网络效应,满足多元化需求、提供更好的运营服务,进而提升用户使用意愿、吸引用户集聚。与此同时,大型新媒体平台内容生态环境复杂、不实信息增多也导致用户媒介信任度的下降,而用户对此却缺乏足够的关注,所以有必要加以规制和引导。 相似文献
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去年下半年以来,喻国明学术工作室①开展了“基于中文搜索引擎大数据的新媒体用户信息行为与内容建设机制”的课题研究,本文是其中的子课题之一“移动互联网年轻用户内容消费偏好研究报告”的一部分.针对年轻人群的百家号内容消费偏好,我们的研究沿着“内容”和“形式”两方面展开. 相似文献
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虚拟现实技术应用规模迅速增长背景下,探究360度全景知识类短视频情境中的用户具身体验与内容认知间的动态交互机制,对有效提升其传播效果具有重要意义。本研究基于具身认知理论,从用户具身体验与视频内容认知两个维度出发构建编码框架。在此基础上以Bilibili网站360度知识类短视频用户发布弹幕为数据来源,使用认知网络分析法对数据进行编码并构建用户认知网络,剖析具身体验与内容认知维度下不同认知元素间的关系;并基于时间序列探究用户认知网络动态演化规律。研究发现,用户具身体验与视频内容认知关联,具身体验维度参与、在场与内容认知维度关注剧情、关注结果认知元素关联度最高。不同时间段内用户认知网络存在显著差异,学习过程中,用户明显增强了深层内容认知元素的关注和具身体验的调用,认知节点的关联深度与复杂度逐渐上升,体现了视频观看过程中认知建构的不断完善。 相似文献
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以微博为代表的新媒体跨界、融合与创新带来了社会秩序的重构与话语权力的重组,可以说是受众在大众传播中的一次"狂欢式"革命。但以"5·28山东招远涉邪教故意杀人案"为例的诸多网络乱象表明,面对全新的媒介生态环境和信息传播形式,我国网民从技术上和心理上都尚未做好准备。新媒体的传播特征不断挑战着民众既成的媒介使用能力与习惯,而微博用户的媒介素养显然没有跟上该平台影响力与传播力前进的脚步。为了促进网络和谐社会的建设以维护现实和谐社会的发展,提高我国公民的媒介素养势在必行。 相似文献
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Web2.0媒介为青少年提供了充分表达思想、行为及认知世界的平台,并赋予网民充分自由、民主和互动的权利,促使了媒介自身传播方式和网络环境的极大变革,以Web2.0为代表的媒介传播必然对青少年的媒介素养提出新要求。本文在分析Web2.0下青少年媒介素养教育必要性的基础上,重点探讨Web2.0视阈下的青少年媒介素养教育内容和途径,以促进青少年更好地利用Web2.0媒介服务自我、发展自我。 相似文献
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以网络为代表的新媒体的兴起,为广播电视传媒带来了一场翻天覆地的革命,传输技术、传输手段、传输渠道越来越呈现出多样化的情形,接收终端也越来越多样化。曾经威力无比的大众传播媒介,被这个将全世界“网”起来的新媒介的强大冲击力卷入其中。曾经的报纸覆灭论渐渐平息,传统媒体用“媒介融合”的理念迎接新媒体时代的到来。在新媒体的时代,新闻事业正以一种全新的姿态迎接信息海量化带来的挑战,各种媒介形态也都因此发生了巨大变革。本文以网络媒体为代表的新媒体斗寺．量切入,分析新媒体的特点以及广播内容建设紧迫性,进而探讨目前在新媒体影响下广播节目内容建设的一些转变趋势。 相似文献
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Angelina Russo Jerry Watkins Lynda Kelly Sebastian Chan 《Curator: The Museum Journal》2008,51(1):21-31
Abstract Major museums worldwide are starting to use social media such as blogs, podcasts and content shares to engage users via participatory communication. This marks a shift in how museums publicly communicate their role as custodians of cultural content and so presents debate around an institution's attitude towards cultural authority. It also signifies a new possible direction for museum learning. This article reports on a range of initiatives that demonstrate how participatory communication via social media can be integrated into museum practices. It argues that the social media space presents an ideal opportunity for museums to build online communities of interest around authentic cultural information, and concludes with some recent findings on and recommendations for social media implementation. 相似文献
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Manuel Goyanes 《Journalism Practice》2020,14(6):714-729
ABSTRACT The online environment has radically changed the way in which users consume, discover and manipulate news. The growing relevance of social media platforms and digital intermediaries for news sharing and consumption increase the likelihood of citizens to be exposed to online news even when they are not seeking it. This digital transformation fundamentally challenges the way online news use and exposure have been conceptualized and measured, affecting also to citizens’ knowledge about public affairs and politics. This article examines the factors that predict the probability to be an “incidentally exposed news user” online. Specifically, based on a representative US sample from the Pew Research Centre, this study analyses the role of media preference, use and trust. Findings indicate that beyond users’ demographics and loyalty, readers’ news preferences, uses and trust, specially of social media platforms, affect their probability to be incidentally exposed to news online. These results have important empirical and theoretical implications for understanding the connection between readers’ news consumption patterns and online exposure, intentional or incidental. 相似文献
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Petter Bae Brandtzaeg Asbjørn Følstad María Ángeles Chaparro Domínguez 《Journalism Practice》2018,12(9):1109-1129
While services for fact-checking and verification to counter fake news in social media have increased, little research has investigated how journalists and the public perceive such services. This study reflects the outcomes of REVEAL, a three-year European Union research project investigating the use and impact of services for fact-checking and verification. Based on interviews with 32 young journalists and content analysis of social media users’ online conversations, we contribute new knowledge about the ways that journalists and social media users perceive online fact-checking and verification services. The findings suggest that, while young journalists were largely unfamiliar with or ambivalent about such services, they judged them as potentially useful in the investigative journalistic process. Yet, they were unwilling to rely exclusively on these tools for fact-checking and verification. A comparison of journalists’ perceptions with those of social media users reveals social media users are similarly ambivalent. Some accentuated the usefulness of such services, while others expressed strong distrust. However, the journalists displayed a more nuanced perspective, both seeing these services as potentially useful and being reluctant to blindly trust a single service. Design strategies to make online fact-checking and verification services more useful and trustworthy are suggested. 相似文献
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Binge-watching—the intensive, consecutive viewing of televised series—has become a prevalent usage pattern of entertainment media, which may influence users’ psychological well-being both positively and negatively: On the one hand, binge-watching could increase viewers’ enjoyment, recovery experiences, and vitality through an increase in perceived autonomy. On the other hand, binge-watching can trigger goal conflicts and feelings of guilt, which may reduce well-being. Drawing on an online survey (N = 499), the present study examines the tension between these two mechanisms and their effects on users’ well-being. The data largely support the hypotheses: Binge-watching is perceived as recreational as long as goal conflicts and feelings of guilt can be avoided. Well-being, on the other hand, is positively affected by binge-watching-induced increases in perceived autonomy. These results corroborate the central role of self-determination as a link between media reception, media enjoyment, and psychological well-being. 相似文献
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网络互动“百科全书”的编辑规范探讨 总被引：1，自引：0，他引：1
以百度百科为例,通过对比传统辞书的编辑规范,探讨基于网络平台的互动百科全书正在形成的编辑规范及其特点,具体分为道德规范、工作规范、技术规范三个方面。指出网络互动百科全书在年轻网民中有广泛影响,但网络词条的内容存在不足。如何完善网络词条的编辑规范并建立相应的评价标准,应该引起传统辞书出版界以及百度词条使用者的关注。 相似文献
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The Role of Engagement in Learning From Active and Incidental News Exposure on Social Media 总被引：1，自引：0，他引：1
Anne Oeldorf-Hirsch 《Mass Communication and Society》2018,21(2):225-247
The growing reliance on social media as news platforms may lead to more passive news consumption but also offers greater potential for engaging in news. This study investigates the role of engagement with news content on Facebook and Twitter between news exposure and current events knowledge. An online survey (N = 400) tests the relationships between social media news seeking, incidental exposure to news on social media, engagement in shared news content, cognitive elaboration, and current events knowledge. The results show that both active seeking of and incidental exposure to news on both sites are linked to engagement, which is linked to greater cognitive elaboration about the content. Furthermore, engagement mediates the relationship between both types of news exposure and cognitive elaboration. However, engagement and elaboration are not related to knowledge. These results indicate that the key role of social media in news content is not knowledge gain but the ability to engage users who may be passively receiving news on these sites. This study extends the cognitive mediation model of learning from the news in the context of current social media, with updated news consumption norms such as engagement with news on these sites, and incidental news exposure. 相似文献
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This article examines hostile media perceptions (HMPs) by building on recent trends in hostile media research. Our study considers the effects of people’s cognitive as well as their affective involvement on HMPs. As the media landscape has changed fundamentally since HMPs were initially identified, the role of social media is explored more profoundly. In addition, this article not only examines the direct effects of involvement and communication activities but tests for indirect effects of involvement mediated through media use and interpersonal discussions. Using data simultaneously collected from two online surveys conducted in Germany and the German-speaking part of Switzerland, the findings strengthen previous evidence that affective involvement is a stronger predictor of HMPs than cognitive involvement. In contrast, media use and interpersonal discussions had only marginal direct effects. The study provides initial evidence for the indirect effects of involvement mediated through exposure to online user comments and interpersonal discussions. 相似文献
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This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers. 相似文献