共查询到19条相似文献，搜索用时 109 毫秒
1.
Facebook与国外图书馆服务 总被引：6，自引：1，他引：5
Facebook是web2.0环境下美国网络服务的一个成功网站,以其方便性、功能性而备受大学生的欢迎。Facebook平台是开展图书馆服务的有效途径,文章详细介绍了国外图书馆依托该平台所开展的服务。 相似文献
2.
Facebook是Web2.0环境下美国网络服务的一个成功网站,以其方便、功能性强而备受大学生的欢迎。目前,Facebook在国外发展迅速,很多国家把它运用于图书馆的网络信息服务,取得了良好的效果。把Facebook平台应用于我国数字图书馆建设,将为我国图书馆信息化建设指明发展方向。 相似文献
3.
SNS应用于图书馆2.0服务初探 总被引：5，自引：0，他引：5
介绍网络热点SNS的基本涵义,阐述图书馆信息服务中引入SNS的必要性,通过图书馆SNS应用普及的豆瓣、Myspace、Second Life、Facebook成功案例,探讨图书馆2.0利用SNS模式拓展信息服务的新路径。 相似文献
4.
5.
自社交网络出现以来,图书馆仅利用其提供信息公布、互动交流、新书公告等信息服务,没有真正重视基于社交网络数据处理与数据分析的数据价值,为此,图书馆可借鉴Facebook和腾讯等知名社交网络,利用社交网络的海量数据和用户,通过数据处理与数据分析,为用户提供资源整合与创新服务。 相似文献
6.
Facebook在美国图书馆中的应用与分析 总被引：1，自引：0，他引：1
本文研究了美国高校图书馆和公共图书馆对社交网络Facebook的使用情况,分析探讨其存在的差异和原因,以帮助图书馆领域实施和探索Facebook乃至社交网络在图书馆的使用。 相似文献
7.
8.
9.
10.
11.
Stuart Palmer 《The Journal of Academic Librarianship》2014,40(6):611-619
The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge; and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research. 相似文献
12.
Rolando Garcia-Milian Hannah F. Norton Michele R. Tennant 《Medical reference services quarterly》2013,32(2):171-187
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries’ Facebook page content and popularity. An analysis of 72 academic health sciences libraries’ Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach. 相似文献
13.
The presence of academic health sciences libraries on Facebook: the relationship between content and library popularity 总被引：1，自引：0，他引：1
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach. 相似文献
14.
Gang Wan 《College & Undergraduate Libraries》2013,20(4):307-318
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc. 相似文献
15.
Shaharima Parvin 《International Information and Library Review》2017,49(3):237-247
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed. 相似文献
16.
《Journal of Web Librarianship》2013,7(2):111-128
This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's newest feature: customizable Facebook Pages. In December 2007, librarians at the State University of New York at Buffalo began exploring the use of Facebook Pages to virtually reach out to patrons and market library services. Based on user response and Page statistics, librarians found the use of Facebook Pages provided a welcome extension of services and a unique form of outreach that reached beyond the campus community. Through a University at Buffalo Libraries Page on Facebook, librarians can update and inform students, faculty, and staff of new events, workshops, library services, and resources. Librarians at the University at Buffalo maintain an active online community that reaches more than 300 fans. Fans provide discussion and feedback regarding library services, offering a more interactive extension of the Libraries homepage. This article explains the design process, including the use of third-party and custom applications. Challenges, ideas, and user response in regards to the use of Facebook Pages in a library setting are also presented. 相似文献
17.
《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
18.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
19.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献