共查询到18条相似文献，搜索用时 140 毫秒
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Facebook是社会网络的典范,是自由、互动、分享的互联网精神的体现,也是图书馆实现延伸服务的重要平台。该文以10所国际知名图书馆为例,通过对这些图书馆在Facebook上所建站点中资源、服务及利用情况的调研,分析了服务模式上的创新之处及实施效果,指出存在问题及相应的对策。 相似文献
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Facebook是Web2.0环境下美国网络服务的一个成功网站,以其方便、功能性强而备受大学生的欢迎。目前,Facebook在国外发展迅速,很多国家把它运用于图书馆的网络信息服务,取得了良好的效果。把Facebook平台应用于我国数字图书馆建设,将为我国图书馆信息化建设指明发展方向。 相似文献
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徐翔鹏 《大学图书情报学刊》2012,30(6):59-61
网站是信息时代图书馆开展信息服务的重要平台。文章认为图书馆依托这一平台开展信息服务的前提是明确图书馆网站的目标用户群,并以党校图书馆为例,分析了这一用户群体的信息行为特点,指出开展用户教育、提升信息资源服务能力、提高用户体验是图书馆开发网站用户群的关键。 相似文献
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阐述了图书馆微信公众平台使用现状,分析了图书馆应用微信公众平台开展信息推送服务的优势与不足,进而探讨了图书馆应用微信公众平台更有效地开展信息推送服务的两种模式,即广播式信息推送和个性化信息推送服务。 相似文献
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随着各类短视频平台的兴起,图书馆通过短视频平台开展阅读推广成为大势所趋。目前,图书馆在使用短视频平台开展阅读推广服务时存在一些问题,文章对短视频平台场景化服务构建要素和服务内容进行了充分分析,构建了图书馆阅读推广短视频平台场景化服务体系,为不同用户的阅读需求提供场景化服务,以期提高阅读推广效率,满足用户的个性化阅读需求,促进图书馆阅读推广体系建设。 相似文献
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[目的/意义] 调研当前新型冠状病毒肺炎疫情特殊时期，高校图书馆通过微信公众平台提供远程服务的现状，探讨突发公共卫生事件发生时，高校图书馆开展远程服务的策略，为高校图书馆通过微信公众平台提供远程服务提供借鉴。[方法/过程] 调查36所"双一流"A类高校图书馆微信公众平台数据，分析研究高校图书馆通过微信公众平台开展远程服务的现状和存在的问题，并提出优化策略。[结果/结论] 在新媒体环境下，微信公众平台已成为高校图书馆开展远程服务的重要平台。高校图书馆远程服务需常态化，当突发公共卫生事件发生时，从资源保障、服务保障、阅读活动、读者远程教育及心理疏导等方面入手，为学校教学科研、人才培养提供有力支撑。 相似文献
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SNS应用于图书馆2.0服务初探 总被引：5，自引：0，他引：5
介绍网络热点SNS的基本涵义,阐述图书馆信息服务中引入SNS的必要性,通过图书馆SNS应用普及的豆瓣、Myspace、Second Life、Facebook成功案例,探讨图书馆2.0利用SNS模式拓展信息服务的新路径。 相似文献
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《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
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《Journal of Web Librarianship》2013,7(2):111-128
This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's newest feature: customizable Facebook Pages. In December 2007, librarians at the State University of New York at Buffalo began exploring the use of Facebook Pages to virtually reach out to patrons and market library services. Based on user response and Page statistics, librarians found the use of Facebook Pages provided a welcome extension of services and a unique form of outreach that reached beyond the campus community. Through a University at Buffalo Libraries Page on Facebook, librarians can update and inform students, faculty, and staff of new events, workshops, library services, and resources. Librarians at the University at Buffalo maintain an active online community that reaches more than 300 fans. Fans provide discussion and feedback regarding library services, offering a more interactive extension of the Libraries homepage. This article explains the design process, including the use of third-party and custom applications. Challenges, ideas, and user response in regards to the use of Facebook Pages in a library setting are also presented. 相似文献
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This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
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This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
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Shaharima Parvin 《International Information and Library Review》2017,49(3):237-247
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed. 相似文献
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Joan Petit 《资料收集管理》2013,38(4):253-258
Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests. 相似文献
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《The Journal of Academic Librarianship》2023,49(2):102678
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities. 相似文献
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《The Journal of Academic Librarianship》2020,46(6):102229
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management. 相似文献