Descriptive Courses Can Be Creative     

Robert B. Wentworth 《College Teaching》2013,61(4):93-94

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Does Bradford's Law of Scattering predict the size of the literature in Cochrane Reviews?     

Charlotte E Nash-Stewart  Lisa M Kruesi  Chris B Del Mar 《Journal of the Medical Library Association》2012,100(2):135-138

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Speaking Out: Propaganda: A Topic Without a Home     

Dan B. Fleming 《Clearing house (Menasha, Wis.)》2013,86(9)

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CURRICULAR INTEGRATION IN ROMAN CATHOLIC EDUCATION     

Robert B. Nordberg 《Religious education (Chicago, Ill.)》2013,108(1):127-142

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Right is Wrong: an examination of the effect of right justification on reading     

S J Muncer  B S Gorman  S Gorman  D Bibel 《British journal of educational technology : journal of the Council for Educational Technology》1986,17(1):5-10

Previous attempts to examine the effects of different types of text format on reading have focused on the improvement of reading. The present study investigated the effect of using a text format that might be predicted to disrupt reading. In this study 56 individuals were presented with reading material presented in right-justified format and in'ragged'uneven line format. Subjects performed significantly worse on right-justified material. Subjects who were classified as good readers on the basis of a pretest were more affected than poor readers. It is suggested that this may result from differences in the reading style of good and poor readers.  相似文献   

Open access to scientific knowledge: Its state,problems, and prospects of development     

A. N. Gurov  Yu. G. Goncharova  G. B. Bubyakin 《Scientific and Technical Information Processing》2016,43(2):88-94

The concept of “open access” to scientific and teaching information has become one of the specific forms of the worldwide trend towards the formation of global interactive knowledge. This paper presents the basic information on open access (OA) to scientific and teaching information, its current status, financing options, problems and prospects of development, and the participation of Russia in this process.  相似文献   

The role of self-construal in moderating the advertising repetition effect: evidence from Korea     

Byung-Kwan Lee  YouNa Lee 《亚洲交流杂志》2016,26(2):174-193

This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition.  相似文献   

The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public     

Yonghwan Kim  Youngju Kim  Yuan Wang  Na Yeon Lee 《广播与电子媒介杂志》2016,60(3):503-526

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.  相似文献   

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity     

Cheonsoo Kim  Jae Kook Lee 《广播与电子媒介杂志》2016,60(4):676-693

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献