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171.
Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality,Educational Outcomes,and Value of the MBA 总被引:1,自引:1,他引:0
Grady Bruce MBA PhD Rachel Edgington MS MA 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):79-101
Word-of-mouth recommendations from current students are an important source of influence when prospective MBA students are selecting a school. Based on a sample of 16,297 graduating MBA students, this paper uses multiple regression analysis to identify the factors that affect a school recommendation and to assess their relative importance. Separate models are developed based on prior research on service quality, educational outcomes, and perceived equity; then, variables from the separate models are combined into an overall model. Implications are discussed for school administrators and the marketing professionals who support them. 相似文献
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Michael L. Booth PhD Neville Owen Adrian Bauman Christopher J. Gore 《Research quarterly for exercise and sport》2013,84(2):221-227
Abstract This paper reports on the validity of a 14-day recall measure of leisure time physical activity (LTPA) in a sample of Australian adults (N = 986). Submaximal cycle ergometry was used to assess physical work capacity per kilogram of body mass (pwc75/kg). The self-report energy expenditure estimates were used to categorize respondents as vigorously active, moderately active, and low active/sedentary. Multiple regression analyses showed that pwc75/kg increased significantly across energy expenditure categories for adults aged less than 40 years; that the vigorous and moderate activity categories had greater mean pwc75/kg values than the low/sedentary category for 40 to 59-year-olds; and, that there were no differences in pwc75/kg between activity categories for those aged 60 years or older. 相似文献
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Larry L. Fahlberg PhD Lauri A. Fahlberg 《Research quarterly for exercise and sport》2013,84(2):100-109
Abstract Although the physical science approach to the study of movement was originally adopted as sufficient for the study of humans, the limitations of this approach are increasingly being recognized. This recognition of limitations has led to the widespread use of an often confusing variety of research methodologies. The variety of research methods can be readily understood when differentiated in two ways: first, according to the level of reality to which they refer and, second, according to the specific interest in the inquiry—whether the interest is technical manipulation, the understanding of meaning, or emancipation. The necessity for this realities-based framework is grounded in the recognition that the human world of movement, in addition to relating to the material realm, also includes meaning. This framework then provides an integration of ways of knowing and methodologies for one of the most profound scientific potentials necessary for a human science—understanding meaning. 相似文献
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Antje Dresen PhD Mischa Kläber PhD Dipl.-Sportwiss. Pavel Dietz PhD 《Sportwissenschaft》2014,44(3):153-159
The use of physical performance-enhancing drugs is not limited to professional sports only, but has also been reported as common practice in recreational sports. A significant amount of epidemiological studies have highlighted the collective of fitness center visitors to be a high-risk group for using performance-enhancing drugs. From a sociological perspective, however, the decision to use performance-enhancing drugs (e.g., doping in the context of high-performance sport) is not an individual phenomenon only, but rather a result of social opportunity structures. This research article gives insight into enhancing-related Internet forums, in which the expertise of using and applying substances is passed on step by step. Using selected criminological learning theories, the “doping talk” in these social networks is hermeneutically reanalyzed and the Internet is exposed as a previously under-analyzed option for acquiring knowledge on the use of performance-enhancing drugs. This article shows that users of “doping platforms” are highly informed about doping and this offer of information acts like a knock-on effect to athletes who have so far abstained from doping. Consequently, future prevention models against the abuse of performance-enhancing drugs should consider the subcultural background of the milieu in which the athletes act. 相似文献
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A sample of 141 predominately working class middle age (X = 53.03 years; SD = 6.92) and young adult (X = 21.34 years; SD = 3.65) university students responded to a survey instrument that assessed motives for enrolling in university classes and reactions to instructional strategies commonly used in the classroom. Results indicated that middle age and younger students’ motives for enrolling in university classes were intrinsic in nature and based on needs for intellectual growth and self‐development. In addition, findings revealed that younger students viewed learning life adjustment skills as a more powerful motivator for pursuing advanced education than did middle age students (p < .01). Both age groups of students were found to have similar attitudes about the effectiveness of teaching techniques presently used in the university classroom. Middle age and younger students reported positive reactions to the use of hands‐on‐experiences, lectures with discussions, and the lecture‐only format and negative reactions to the use of student presentations and role playing. It was concluded that the findings of this study supported the design of age‐integrated university programs and suggested that much of the present curricula satisfies the educational goals and needs of middle age and younger students. 相似文献