The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen     

Franklin J. Boster  Rain Wuyu Liu  Ying Cheng  Wonkyung Kim  Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.  相似文献   

Intercultural Communication: Taking Stock of the Domain     

Young Yun Kim 《Communication Studies》2018,69(4):341-349

  相似文献   

Case Report:Gastric duplication cyst lined by pseudostratified columnar ciliated epithelium:a case report and literature review     

Wu JIANG  Bo ZHANG  Yan-biao FU  Jia-wei WANG  Shun-liang GAO  Su-zhan ZHANG  Yu-lian WU 《Journal of Zhejiang University. Science. B》2011,12(1)

  相似文献   

上海体育学院休闲体育专业建设现状的调查研究——基于学生满意度视角     

谭波  王丽娟 《安徽体育科技》2017,38(3)

采用文献资料法、问卷调查、数理统计法,从学生满意度视角出发,对上海体育学院休闲体育专业建设现状进行调查,旨在找出目前专业发展存在的问题,并提出合理的建议.从学生反馈的结果发现,目前休闲体育专业建设存在课程内容重复杂乱;课程比例设置不合理;师资力量匮乏等问题.建议在目标定位和课程设置环节上,应从学生的立场出发,以市场需求为导向,适时调整培养目标,合理规划课程内容.  相似文献   

Sport-based physical activity intervention on body weight in children and adolescents: a meta-analysis     

Kyungun Kim  Gina Ok  Soeun Jeon  Minsoo Kang 《Journal of sports sciences》2017,35(4):369-376

Controversial results reported in past research pertaining to the effectiveness of sport-based physical activity interventions on weight loss. The purpose of this study was to assess the impact of sport-based physical activity intervention on body weight in children and adolescents using a meta-analysis. Academic Search Complete, Education Source, ERIC, Medline, ProQuest, PsycINFO and SportDiscus databases were searched from January 2000 to April 2015. Eighteen studies met following inclusion criteria: sport-based intervention studies; subjects aged 6–18 years; reported body weight; published in peer-reviewed journals written in English. The mean intervention duration was 17.72 weeks. The overall effect size (ES) was 0.52 (Cohen’s d (ES) = 0.52, 95% CI = 0.08, 0.95, P = 0.021), using a random effects model. Moderator analyses results showed that the Q statistic for the sport type (individual sport or team sport, Qbetween (Q_b) = 14.52, df = 1, P = 0.001) and diet control (Qbetween (Q_b) = 8.85, df = 1, P = 0.001), explained the heterogeneity of ESs. Our study showed that there was a moderate overall effect of sport-based physical activity intervention on body weight reduction. The team sport type (ES = 1.05, 95% CI = 0.44, 1.66) and diet control group (ES = 0.84, 95% CI = 0.26, 1.41) appeared to be more effective in reducing body weight.  相似文献   

The Cultural Image Literacy Assessment: One Hundred Images Every American Should Know     

Richard Emanuel  Siu Challons‐Lipton  Kim Baker 《Journal of American culture (Malden, Mass. : 2003)》2014,37(4):404-418

  相似文献   

Review of The Instructional Design Knowledge Base: Theory,Research, and Practice     

Kim McMurtry 《TechTrends》2014,58(3):97-99

The Instructional Design Knowledge Base: Theory, Research, and Practice by Rita C. Richey, James D. Klein, and Monica W. Tracey describes the instructional design knowledge base and further provides a taxonomy to frame the elements and related theories, thus approaching ID from both a practical and scholarly perspective. Geared toward the graduate student or scholar and not for the novice in its extensive explanations and source citations, the text should be required reading for all students of instructional design. Concepts are explained clearly and succinctly with well-organized chapters that provide headings and subheadings with introductions and transitional cues. The historical development and current research of each theory and model is well documented, and the references list alone would serve as a helpful reference for the student of instructional design. Scholars of ID will also find thought-provoking the suggestions for future research at the end of each chapter.  相似文献   

运动诱导神经发生的相关研究     

张宪亮  徐波 《体育成人教育学刊》2011,27(5):35-39

成年哺乳动物神经发生仅发生在侧脑室的室管膜下层和海马齿状回的颗粒细胞下层两个区域。综述了检测神经发生的主要方法,从神经递质、生长因子、营养因子等方面探讨了运动诱发神经发生的相关机制,并分析了运动诱发的神经发生对学习记忆能力的意义。  相似文献   

荒漠植物白刺光合作用对人工模拟增雨的响应与适应     

鲍芳  何季  曹燕丽  刘明虎  辛智鸣  吴波 《中国科学院大学学报》2017,34(4):508-514

研究未来降水增加条件下荒漠植物白刺光合作用对人工模拟增雨的响应和适应。实验共设置5个处理，包括对照、自然降水基础上分别增加年平均降水量（145 mm）的25%、50%、75%和100%。对2010年生长季白刺叶片光合速率、叶周气温、清晨叶水势、土壤含水量等监测指标进行分析。研究结果表明：白刺叶片净光合速率与叶周气温之间呈二次函数关系，人工增雨处理后拟合曲线顶点左右平移。与对照相比，25%和50%增雨处理样地的拟合曲线顶点左移，顶点对应的叶周气温较对照样地（29.31 ℃）分别降低0.44和0.74 ℃；75%和100%增雨处理样地的拟合曲线大幅度右移，顶点对应的叶周气温较对照样地分别升高2.26和6.02 ℃左右。人工模拟增雨改变了白刺光合作用对温度的适应范围。  相似文献   

Evidence for data missing at random in youth physical activity monitoring research     

P. F. Saint-Maurice  Y. Kim  G. J. Welk 《Journal of sports sciences》2017,35(5):484-490

This study examined whether or not activity monitor data collected as part of a typical 7-day physical activity (PA) measurement protocol can be expected to be missing at random. A total of 315 participants (9–18 years) each wore a SenseWear Armband monitor for 7 consecutive days. Participants were classified as “compliant” (86 boys and 124 girls) if they had recorded accelerometer data during 70% or more of the predefined awake time (7 AM–10 PM) on four different days; and “non-compliant” (44 boys and 51 girls) when not meeting these criteria. Linear mixed models were used to examine differences in energy expenditure (EE) levels by compliance across 10 different time periods. The results indicated that non-compliant girls were older (13.4 ± 2.9 vs. 12.2 ± 2.5) and taller (156.8 ± 10.3 vs. 152.8 ± 11.3) than their same gender compliant peers (P < .05). Comparisons of EE rates at segmented portions of the day revealed no differences between compliant and non-compliant groups (P ≥ .05). Differences in EE ranged from ?0.32 kcal · kg^?1 · h^?1 (before school time) to 0.62 kcal · kg^?1 · h^?1 (physical education class) in boys and ?0.39 kcal · kg^?1 · h^?1 (transportation from school) to 0.37 kcal · kg^?1 · hour^?1 (recess) in girls. The results showed that compliant and non-compliant individuals differed in a few demographic characteristics but exhibited similar activity patterns. This suggests that data were considered to be missing at random, but additional work is needed to confirm this observation in a representative sample of children using other types of activity monitors and protocols.  相似文献