新媒体环境下从众心理对消费者行为的影响研究     

徐大伍 《池州学院学报》2021,(1):66-68

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。  相似文献   

The roots of reading for pleasure: Recollections of reading and current habits     

Manzar Zare  Stephanie Kozak  Monyka L. Rodrigues  Sandra Martin-Chang 《Literacy》2023,57(3):262-274

Children's early literacy experiences are critical, yet it remains unclear whether memories of early reading instruction continue to be associated with reading habits into adulthood. We examined the association between recollections of reading experiences and present-day reading habits in an adult population. University students responded in writing to three open-ended prompts asking about their memories of reading during early childhood, elementary school and high school. They also completed two questionnaires inquiring about reading enjoyment and frequency in elementary school and high school. For the concurrent measures of reading, participants described their current reading habits in an open-ended prompt and completed an author recognition test. Results showed positive links between favourable memories of reading during elementary and high school years and present-day reading habits. Conversely, unfavourable memories during high school were associated with unenthusiastic present-day reading habits. We found that reading instruction in school forms long-lasting memories, and these memories are linked in meaningful ways with print exposure during adulthood.  相似文献   

A quasi-experimental study of a peer-assisted strategy-based reading intervention in elementary school     

《Contemporary educational psychology》2023

Promising methods of reading instruction for elementary school students incorporate peer-assisted learning routines and reading strategies. In addition, models of reading comprehension point to the importance of various determinants of reading competence such as reading fluency and vocabulary knowledge. Multicomponent reading intervention programs need to be evaluated to determine IF and HOW they unfold their effects on the reading competence of elementary school students on the basis of such theoretical and empirical models. Accordingly, the present study was designed as a quasi-experimental study of a 20-lesson peer-assisted and strategy-based multicomponent intervention for whole-class instruction in elementary school. Linear mixed models and latent growth models were used to analyze the longitudinal data (pre-, post- and follow-up test) on the reading competencies (reading fluency, vocabulary knowledge, reading strategy competence, reading comprehension) and intrinsic reading motivation of students in the intervention (N = 187) and control group (N = 177). The results showed an interaction between the groups and the change in reading comprehension, indicating a significantly increased score in the intervention group at the posttest (d = 0.15) but not at the follow-up test (d = 0.12). The results of the latent growth model point to the importance of designing interventions that explicitly integrate reading strategies, reading fluency and vocabulary knowledge and also foster intrinsic reading motivation. In addition, reading fluency was revealed to be the strongest predictor of reading comprehension and the change in fluency over time was closely linked to reading comprehension development.  相似文献   

阅读经典 感悟人生——第四届南图阅读节主题系列活动综述     

郭倩倩 《新世纪图书馆》2014,(2):18-20

第四届南图阅读节《三国演义》主题系列活动,专家围绕“战争与人性”这一主题对《三国演义》进行多角度、有重点的解读,开展了综合研讨会和学术讲座,并展开了多平台联动,多种传播手段并举的方式,与广大读者互动,以极具特色的亮点活动吸引社会大众注意力,有效地激发了广大读者的阅读兴趣,提升了读者阅读水平,对读者的人生拓展,起到了积极正面的影响,是南图在新形势下,为促进全民阅读、改善文化生态而做出的一份努力.  相似文献   

中文维基百科编辑参与率低的原因分析及对策研究     

黄琳皓 《新世纪图书馆》2014,(5):46-49

维基百科是一部具有开放性、自由性、中立性和公众集体参与编撰的在线百科全书.网络百科全书的成功依赖于广大用户的积极参与和贡献.但是,在国内维基用户的编辑参与率不高.论文探讨了维基编辑参与率低的原因,有技术设施因素、网民心理因素和管理制度因素.针对其原因,提出了相应对策：降低门槛,让人们入门不难;提供服务满意度,激发兴趣回报社区;完善激励机制,精神和物质双重奖励.  相似文献   

我国阅读推广主题研究综述     

余明霞 《新世纪图书馆》2014,(7):92-96

近年来,我国掀起了阅读推广的研究热潮,涌现出了大量的研究文献。论文对现有文献按研究主题进行梳理和评述,以期对后续研究提供借鉴。  相似文献   

“南京图书馆陶风图书奖”获奖图书的大学校园阅读推广方略     

缪欢 《新世纪图书馆》2014,(4):8-11

论文以南京地区高校为例,探索“南京图书馆陶风图书奖”获奖图书的大学校园阅读推广方略,在当前大学生阅读意愿前提下,分析30种优秀获奖图书,结合有关大学读书节活动,提出适合“陶风图书奖”获奖图书的五种推广方略,以期培养“读书好,好读书,读好书”的校园阅读文化,推动实现书香满校园.  相似文献   

钱穆论读书     

魏兆锋 《新世纪图书馆》2014,(10):68-71

钱穆有关读书的论述主要包括为什么读书、读什么书、如何读书这三个相互联系的方面。其思想特色在于：第一,融读书治学与修养德性为一炉;第二,集时代性与永恒性于一身。在复兴中国文化已被提上议事日程的时代,钱穆基于中国学术传统与自身学术实践的读书建议值得当今学界认真对待。  相似文献   

国内图书馆内刊内报的现状调查分析——以2014中国图书馆阅读推广类十佳内刊内报为例     

林晓青 《新世纪图书馆》2014,(11):36-39

随着图书馆事业的蓬勃发展,我国各级各类图书馆自编自印的阅读推广类报刊已日益成为深入而广泛地开展全民阅读推广工作的重要载体。结合2014年十佳图书馆阅读推广类内刊内报开办的具体实践,论文对国内图书馆内刊内报的现状进行全面调查,探析其特点,剖析其成功经验及存在的问题,以期引起同行的关注,为探求适合我国图书馆内部期刊发展的新路提供一些借鉴。  相似文献   

图书借阅排行算法研究     

/王泽贤 《新世纪图书馆》2014,(8):29-32

目前图书借阅排行的传统算法是仅按借阅次数排序,该算法存在某些热门图书可能会长期占据排行榜前列之不足。论文提出了新的图书借阅排行算法,该算法综合考虑了借阅次数、复本数、入藏日期和最近外借日期等影响因素,在保证了较好推荐效果的情况下,实现了自动淘汰的机制,解决了传统算法的不足。  相似文献