《消费者行为学》“四位一体”的研究性教学模式的构建     

徐明祥  李贵平  王艳梅  李翔宇 《楚雄师范学院学报》2015,(3):76-80

针对研究性教学模式理论与实践的现状,笔者以《消费者行为学》为研究对象,构建了"四位一体"的研究性教学模式即"课堂理论学习—课外自主学习—课程专题调研—创新与创业实践"四个环节无缝链接,构建并行式、流程化、平台式的一体化教学模式,并系统探索了模式的构建的缘由和设计路径。  相似文献   

数据挖掘在陶瓷企业客户关系管理中的应用研究     

赵丽萍  舒期梁  王中华 《人天科学研究》2011,(12):175-176

讨论数据挖掘在陶瓷企业客户关系管理中的具体应用和它能为该领域带来的商业价值。研究了数据挖掘在陶瓷企业CRM中的结构模型,并具体设计和实现了数据挖掘在陶瓷企业CRM中的一个简单应用。  相似文献   

基于SWOT法对我国商业银行VIP客户营销策略的研究     

戴军  俞健 《科技广场》2011,(10):120-123

近年来,商业银行在客户市场方面的竞争越来越激烈,特别是VIP客户的争夺已成为各商业银行市场竞争的主流。深入探究VIP客户营销策略,对于商业银行的发展以及维护和稳定银行与客户之间的关系至关重要。因此,本文采用SWOT法和关系营销理论对我国商业银行VIP客户营销的现状进行分析,通过对商业银行在VIP客户营销方面所具有的优、劣势以及所面对的机遇与挑战进行分析,进而提出相应策略。  相似文献   

CRM在图书馆联盟用户管理系统中的新发展——用户参与用户管理     

张洪艳 《图书馆工作与研究》2011,(7)

图书馆联盟用户管理系统引入客户关系管理理论,能够满足用户个性化信息需求,降低各成员馆用户管理成本、提高资源利用率,促进用户管理效率和提高服务水平。由于客户关系管理以Internet作为基础架构,基于Web2.0技术以及维基经济学理论的图书馆联盟用户管理系统提倡用户自我管理,鼓励用户参与用户管理。  相似文献   

Types of touch in cross-sex relationships between coworkers: perceptions of relational and emotional messages, inappropriateness, and sexual harassment     

Josephine W. Lee  Laura K. Guerrero 《Journal of Applied Communication Research》2001,29(3):197-220

This study examined observers' perceptions of nine different types of touch (including a "no touch" control condition) used in cross-sex relationships between coworkers. Results showed that face touch sends particularly strong relational and emotional messages. A soft touch in the cheek area of the face was seen as signaling more affection, attraction, flirtation, and love than the other types of touch. Face touch was also rated as the most inappropriate and sexually harassing of the nine types of touch examined. Arm around the waist was also rated as showing relatively high levels of attraction and flirtation, as well as inappropriateness and harassment. No touch and handshaking conveyed the most formality. Observers rated women as more affectionate, trusting, happy, and composed than men across the touch conditions. Men, however, were judged to be more attracted to their cross-sex partners than were women. These and other findings are discussed to shed light on the multiple interpretations of touch within the context of relationships between cross-sex coworkers.  相似文献   

CRM的理论分析   总被引：4，自引：0，他引：4  

王晓雪 《苏州市职业大学学报》2004,15(1):36-38

电子商务时代,信息技术革命极大地改变了我们的商业模式,产生了“以客户满意为中心”的商业模式。本文 就客户关系管理作一简单的理论分析。  相似文献   

B2B2C模式下物流解决方案构想     

吴仲夏  杨薇 《现代图书情报技术》2002,18(2):75-78

文章通过对电子商务现有运营模式的探讨比较, 发现了囿于既成模式中物流方案的缺陷与不足, 继而提出建立由信息技术支持的、基于网络资源共建共享的物流配送体系的必要性, 构思B2B2C 模式下物流解决方案以及客户关系档案建立的设想。  相似文献   

基于数据挖掘的电信客户终生价值模型的研究     

黄裕鸿  从从 《科技广场》2005,(8):11-15

客户终生价值（Customer Lifetime Value，LTV）作为判别客户对公司价值大小的标准，对于电信运营商维系客户，提高企业竞争力具有重要意义.本文讨论了客户终生价值的数学模型，提出采用数据挖掘算法对模型中的二个参数进行计算，并按照CRISP-DM数据挖掘方法，使用数据挖掘工具对真实数据进行计算，证实该方法的有用性.  相似文献   

CS营销理论在高校图书馆管理中的应用   总被引：2，自引：0，他引：2  

杨一虹 《现代情报》2006,26(12):114-115

本文在阐述CS营销理论的基础上，将CS营销理念引入到图书馆管理工作之中，分析CS营销理念对高校图书馆工作所起的作用，探讨了高校图书馆创新发展的新思路。  相似文献   

Examining the associations between educators’ ethics position and ethical judgment in student assessment practices     

《Studies in Educational Evaluation》2021

The relationship between educators’ ethics position and ethical judgment in student assessment practices remain unclear. The current study filled the research gap utilizing a sample of 406 educators (in-service teachers, pre-service teachers, and educational administrators) who completed a survey with relevant questions. The respondents were classified into four ethics position groups – situationists, exceptionists, subjectivists and absolutists. They had divided opinions in making ethical judgments (ethical or unethical) on 13 out of the 18 assessment scenarios. The logistic regression results indicated that educators’ ethics positions were significantly associated with their ethical judgment in seven student assessment scenarios. Exceptionists were more likely to endorse certain student assessment practices that are not recommended by assessment books, while subjectivists were more likely to have similar opinions with assessment books in certain practices. The study helps us gain a deeper understanding of educators’ individual differences in making ethical judgments about student assessment practices.  相似文献