试论国产汽车品牌营销对策   总被引：5，自引：0，他引：5  

程春鹏 《金华职业技术学院学报》2004,4(3):77-80

本文从品牌相关理论人手，分析了我国国产汽车企业传统的营销模式，对国产汽车企业品牌营销方式进行了探索，进而提出提高我国国产汽车企业品牌知名度的对策。  相似文献   

Orienting Schools Toward Equity: Subgroup Accountability Pressure and School-Level Responses     

Rachel Garver 《The Educational forum》2017,81(2):160-174

Abstract

This article examines school-level responses to subgroup accountability pressure through an ethnographic case study of a school cited for failing to make adequate yearly progress for student subgroups. Concerns about the calculations and measures used to derive the citation and reservations about acting on accountability data delegitimized the citation and rendered the identified subgroups irrelevant to daily practice. Under district guidance, compliance with subgroup accountability was independent of the school's internal efforts to promote equity.  相似文献   

品牌战略与高校软环境建设   总被引：2，自引：2，他引：2  

黄步军 《黑龙江高教研究》2005,(2):18-20

随着我国加入WTO和高等教育大众化进程的加快,品牌竞争正成为高校面临的重要挑战,实施品牌战略是高校应对挑战的重要举措。高校软环境建设是品牌战略的重要组成部分。章着重探讨品牌战略与高校软环境建设的关系。  相似文献   

我国义务教育财政公平的经验研究——基于浙江省普通小学数据的分析     

林涛  成刚 《北京师范大学学报(社会科学版)》2008,(3)

教育公平是社会公平的重要基础,教育公平是社会公平在教育领域的延伸,也是达到社会公平的重要手段和途径。但学界对我国教育制度和政策公平性的研究缺乏实证考量,所提出的观点缺少客观数据分析的支持。利用一种较为新颖的度量方法,并基于2005—2006年浙江省普通小学区县级数据对义务教育财政公平程度的经验研究,发现近年来浙江省的义务教育财政改革促进了横向公平的提升,但纵向公平的"一免"(免教科书)目标没有实现。浙江省级政府应该大幅改变"一免"公平要素的权重,适当调整"一补"(寄宿生补助)公平要素的权重。  相似文献   

区域红色旅游品牌整合问题探析   总被引：2，自引：0，他引：2  

罗小斌  方世敏 《怀化学院学报》2006,25(3):62-65

红色旅游是近两年在我国兴起的一种新的旅游形式。在今天品牌竞争日益激烈和品牌整合不断加剧的大背景下,红色旅游要在旅游市场中争得一席之地,实现健康、持续、快速的发展,品牌化与品牌整合是其发展的必经之路和必然趋势。品牌化与品牌整合有利于红色旅游全面参与旅游市场竞争和提升市场竞争力。文章从区域的角度对我国红色旅游品牌整合的动因、障碍、目标与运作模式等进行了探析。  相似文献   

论公平理论对教师激励的应用   总被引：2，自引：0，他引：2  

阎蔚 《浙江教育学院学报》2005,(2):6-10

在影响教师工作积极性的诸多因素中,公平感是极为重要的因素.美国行为科学家亚当斯的公平理论能帮助学校管理者科学地分析教师的公平感,有效地实施公平激励,以提升教师的公平感.  相似文献   

The Centros Concertados in Spain, Parental Demand and Implications for Equity     

LILIANA JACOTT  & ANTONIO MALDONADO RICO 《European Journal of Education》2006,41(1):97-111

In Spain, the exercise of choice by parents of a suitable school for their children is not practised by all families in the same way. The evidence shows that an increasing social polarisation and a substantial disequilibrium in schooling are taking place in compulsory education. There is a high concentration of immigrant students in public schools in contrast with what happened in the centros concertados (private schools with public funding). This situation is especially unbalanced in some Autonomous Communities, such as the Community of Madrid, Catalonia, Valencia and Andalusia. The inequalities in the distribution of students in the network of public schools and private schools financed by public funds are producing significant responses from parents, teachers, experts, and also from other social groups. Some of the proposals made by different experts and by the Spanish Ministry of Education are analysed in order to reach to a quality education in more equitable conditions for all students.  相似文献   

期刊品牌理念的形成与创建思考   总被引：2，自引：0，他引：2  

林丽芳 《锦州师范学院学报(哲学社会科学版)》2006,28(1):121-124

在激烈的期刊竞争中，期刊应创立自己的品牌。期刊品牌是期刊精心打造的具有先进的文化内涵、鲜明的传播风格和独到的装帧设计，并为特定的读者群体广泛认同的期刊的总体形象。创建期刊品牌要准确定位办刊理念和读者对象，做好选题策划，努力提高文章的学术质量，以及建立一支高素质的编辑队伍，等等。  相似文献   

A different type of charter school: in prestige charters,a rise in cachet equals a decline in access   总被引：1，自引：0，他引：1  

Elizabeth Brown  Molly Vollman Makris 《教育政策杂志》2018,33(1):85-117

This paper seeks to elucidate a specific type of charter school. While much has been written about school choice and the expanding charter school segment, a growing and important number of charter schools do not fit in to the common understanding of these schools. Distinct from many of their counterparts, prestige charter schools have the following two features: elements which foster a reputation similar to that of elite private schools and a student population demographically distinct from local public district schools – whereby the prestige charters serve a disproportionate number of advantaged families. The prestige elements include: founding by advantaged community members; parental involvement; wait lists; popularity with advantaged professionals; high test scores; and niche themes. The authors will show through two in-depth case studies that prestige charter schools work hand-in-hand with gentrification in urban neighborhoods, and result in racial and class segregation and inequality. This paper examines how these charter schools struggle when a rise in prestige coincides with a decline in access for low-income students. The authors recommend that given the current system of school choice, prestige charter schools must use tools and mechanisms to maintain demographic diversity and educational equity which is in the best interest of all children.  相似文献   

围绕城市性质定位发掘桂林文化内涵--加快桂林文化产业发展初探之一     

郑垣嘉  王清荣 《桂林师范高等专科学校学报》2003,17(4):19-22

桂林文化资源丰富,内涵博大,底蕴深厚,特征鲜明,为加快桂林文化事业的繁荣和文化产业的发展奠定了坚实的基础。坚持以“三个代表”重要思想为指导,围绕建设现代化国际旅游城市的目标,充分发掘桂林文化的持质和内涵,运用市场手段整合配置现有文化资源,努力打造以漓江文化品牌为圆心的多层次文化品牌,将是今后一个时期桂林文化产业发展的趋向。  相似文献