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近年来,消费者“支持国货”热情日益高涨,跨界创新成为老字号企业重新焕发品牌活力的重要策略。本文基于认知一致性理论,通过三个心理学实验探究了跨界创新方式匹配企业类型影响消费者品牌态度的内在机制。实验结果表明：老字号企业实施跨界创新能够获得积极的消费者品牌态度,且单一品牌型企业进行渐进式创新、多元品牌型企业进行突破式创新更能激发消费者感知企业创新性,进而使消费者品牌态度更为积极。在这一过程中,消费者品牌熟悉度发挥正向调节作用。本文研究结论厘清和完善了跨界创新影响消费者品牌态度的关键路径,也为老字号企业实现营销升级、获得新一代消费者青睐提供了管理启示。 相似文献
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陈俊明 《泉州师范学院学报》2005,23(3):76-84
“三个代表”重要思想是个完整的理论体系,有明显的体系特征：对象、方法、内容的创新性,抽象性和具体性统一,逻辑的一致性和开放性等。我们应该以体系为背景来理解和掌握其中的新思想、新观点。 相似文献
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This study reports the results of the development of a test designed to measure the perceived characteristics of microcomputers as innovations. A three factor solution was obtained, with factors measuring complexity, compatibility, and trialability/observability. No factors emerged measuring relative advantage or perceived expense. All of the defined factors had acceptable levels of reliability and validity checks confirmed that the developed scales had construct validity. Issues relating to future research, model and theory building in the diffusion process, and longitudinal studies were discussed. 相似文献
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It was hypothesized that the three types of service organizations identified by Mills and Margulies (1980) would exhibit differences with respect to perceived “innovation communication” (communication about innovations that may precede and/or accompany diffusion‐adoption processes) as well as differences in perceived individual innovativeness and perceived organizational innovativeness. Three questionnaire instruments were completed by 131 employees from nine organizations: one bank, six advertising firms and three schools. These organizations represented the Mills‐Margulies types of maintenance‐interactive, task‐interactive and personal‐interactive, respectively. While most directional hypotheses received partial or no support, differences emerged across organization types for both perceived innovation communication activity and perceived organizational innovativeness. 相似文献
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Consumers can conduct mobile commerce via their smartphones. They can search for products and when ready, they pay and have the products delivered to their homes. By sharing personal information, they receive faster and more customized service. Because of the risk of loss of privacy, consumers need to balance their privacy concerns against the perceived value of enhanced mobile commerce. In this empirical study, the unified theory of acceptance and use of technology (UTAUT2) is modified where perceived value replaces price value to represent the value of an IT artifact that has no direct costs attributable to it. The framework is extended to include constructs from the privacy calculus. In addition, the construct of personal innovativeness is added as a moderator with the anticipation that owners of smartphones who are more personally innovative will be more willing to share information. From an empirical study of Canadian smartphone owners, the results show that perceived privacy concerns influence perceived value and that intention to use is significantly influenced by hedonic motivation and perceived value. 相似文献
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外部组织整合与新产品开发绩效关系实证研究：以产品创新程度为调节变量 总被引：2，自引：0，他引：2
分析了外部组织整合对新产品开发绩效的影响,以中国制造企业为研究对象对外部组织整合与新产品开发绩效之间的关系进行了实证研究,并考察了产品创新程度的调节作用.研究表明,对于中国制造企业而言,组织间信息分享、关系协调及共同参与对新产品开发绩效都有正向影响,产品创新程度对组织间信息分享、关系协调与新产品开发绩效之间关系具有正向调节,而对于组织问共同参与和新产品开发绩效之间关系的调节作用不显著. 相似文献
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网络时代需要一种与之适配的全新的、更高层次的政府组织形态,它被期望具有以下特质：开放性、弹性、合作性和创新性。在以上特质所激励下的政府组织将在网络时代的行政生态中较好地迎接挑战、承载责任、达成善治。 相似文献
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徐晨光 《湖南师范大学社会科学学报》2006,35(3):51-55
十六大以来，以胡锦涛为总书记的党的新一届中央领导集体，着眼于新的实践。进行新的理论探索和理论概括。提出了科学发展观、构建社会主义和谐社会、加强党的执政能力和先进性建设等一系列治党治国治军的新的理论。标志着马克思主义政党在社会主义建设的指导思想、指向和目标、提高领导社会主义建设的能力和保证上的重大创新，创造性地构建了和谐社会建设的新理论，发展了科学社会主义。在新的历史时期。建设社会主义和谐社会。推进社会主义现代化，必须用这一新的理论武装头脑、指导工作，夯实构建社会主义和谐社会的基础。 相似文献
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论高校在建设创新型国家中的新使命 总被引：3，自引：0，他引：3
在建设创新型国家中,高校具有培养拔尖创新人才,提供基础研究和技术研究原创性成果的重要作用,它能增强企业的自主创新能力,为企业提供技术支撑,并建立产学研战略联盟。高校的文化创新,能够增强国家的“软实力”,引领社会前进。 相似文献
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