排序方式： 共有42条查询结果，搜索用时 31 毫秒
21.
民办高校图书馆读书月模式探析 总被引：1，自引：0，他引：1
以广东培正学院图书馆自2008年来举办的四届读书月为例,分析取得的成就和存在的不足,提出改进方案,为民办高校图书馆办好读书月提供借鉴。 相似文献
22.
Bolanle A. Olaniran 《Communication Research Reports》2013,30(1):69-83
The cultural adaptation literature indicates that direct contacts with host people and international students have positive effects on adaptation. However, it is not clear how the quantity of host people affects this relationship. Therefore, this study investigates the question by exploring the role of “quantity”; in terms of the numbers of host people in international students’ communication networks and cultural stress (CS). This effect was examined from close interpersonal communication ties and casual communicative contacts perspectives (i.e., quantity alone versus quantity‐with‐quality of relationship). One hundred and two international students were asked to complete a questionnaire from which their CS scores were determined. The scores were used to determine the effect of casual versus close contacts for the students. In general, the findings indicate that the quantity of host people in a network is an important determinant of CS (i.e., both casual contacts and close communication contacts). However, the extent to which these interaction types are able to determine CS is dependent on the stress type. 相似文献
23.
张涛 《和田师范专科学校学报》2013,(6):113-116
中共领导下的抗日民主政府在晋西北抗日根据地开展了形式多样的宣传动员工作,向根据地妇女宣传中共政策,而妇救会的宣传动员工作在组织发动妇女积极参加抗战、服务抗战等方面发挥了重要作用。 相似文献
24.
文章通过对"十一五"期间北京、上海、广州这三个国家中心城市的14家在当地有影响的新闻报纸关于图书馆形象宣传报道的分析,显示近年图书馆的公众关注度明显提高,关于图书馆的新闻报道多集中在读者服务、书刊资源、儿童阅读等方面。文章最后就如何重视和加强社会媒体对图书馆的宣传,树立良好的图书馆公众形象进行讨论,并提出具体建议。 相似文献
25.
略谈“余光策略”在档案宣传工作中的运用 总被引：1，自引：0，他引：1
目前我国社会档案意识比较淡薄,社会档案意识的提高刻不容缓。笔者受企业营销活动启发提炼出余光策略的宣传理念,并结合实例对什么是余光策略做了解释,分析了余光策略的特点,得出了余光策略的理念同样适用于档案部门宣传工作的结论,详细探讨了档案部门将余光策略运用到档案宣传工作中的具体方法。 相似文献
26.
Deepa Kumar 《传播与批判/文化研究》2013,10(1):48-69
It is now widely acknowledged that the Bush administration used faulty and false information to justify the 2003 war on Iraq, and that the mainstream media, by not adequately investigating the case for war, assisted with the project. In this paper, I outline the particular strategies employed by the media–military industrial complex to ensure a dominance of pro-war arguments in the public sphere. I conclude by arguing that the failure of the media in the US to meet the democratic needs of this society places enormous responsibility on intellectuals to produce scholarship critical of the new imperialism. 相似文献
27.
"势"在中国传统文化与现代科学中都是一个具有逻辑内涵的概念。以势科学的普适性与科学的内在统一性从发,对保山学院宣传工作提出基于传统的顺"势"作为的"势"策略论,并就此提出可行性与操作性的具体宣传措施,以谋求能够从宣传工作方面对保山学院的建设有所作为。 相似文献
28.
“宣传”不等于“传播” 总被引：1，自引：0，他引：1
“宣传”是一种特殊的传播活动,但“宣传”不等于“传播”。本文从“宣传”一词的西方词源入手探讨“宣传”的特性,以其区别于一般意义上的“传播”。 相似文献
29.
Agnieszka Morriss 《Media History》2015,21(4):459-463
During the Second World War the broadcasts of the BBC Polish Service became a major source of information in occupied Poland. Although listening to, or possessing, a radio was punishable by death under the German occupation, Poles were willing to risk their lives in order to hear the news from London. For many, the BBC remained the only contact with the outside world, whilst listening itself became a symbol of resistance. The Polish Service was required to follow the official line of British government's policy, presenting a positive picture of the USSR. Anything considered anti-Soviet was expunged. Given that the BBC European Service was designed as an instrument of British propaganda, the Polish Service was recognised as a powerful medium in territorial and political disputes between Poland and the USSR. 相似文献
30.
巩茹敏 《历史教学(高校版)》2011,(2)
解放战争时期,中共策动了百万国民党军起义(包括和平改编),大大缩短了解放战争的进程,甚至有学者把这一现象称为解放战争的第三条路线。透过现象看本质,中共不仅在军事战场上采取了适宜的战略战术,而且宣传工作也体现了极高的艺术特色和时代魅力。主要表现在:宣传主体方面,依托健全的宣传组织机构,以严肃科学态度开展宣传工作;宣传内容方面,根据形势发展变化,适时调整宣传策略及方针,体现历史唯物主义辩证法;宣传渠道和载体方面,以报刊、广播为主体,其他宣传形式为补充,辐射扩大自身影响;此外,宣传对象方面,通过树立榜样,以点带面,发挥示范效应。 相似文献