Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives     

《International Journal of Information Management》2016,36(3):245-257

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.  相似文献   

论我国农村剩余劳动力的转移     

司晓雪 《巢湖学院学报》2011,13(1):42-45

近几年来,农村劳动力的隐性失业问题日益暴露,并逐渐成为制约中国经济发展的重要因素。实现农村剩余劳动力的有效转移是避免劳动力资源浪费和引发社会问题的重要方面。文章分析了当前我国农村剩余劳动力转移的制约因素,提出了解决问题的对策和建议。  相似文献   

我国城市化进程中农村剩余劳动力转移与职业教育发展研究     

张娅 《开封教育学院学报》2011,31(3):57-59

农村剩余劳动力的转移深刻影响着我国的城市化进程。在城市化进程中,转移劳动力对接受职业教育具有较强的迫切性,也对职业教育的发展提出了一定要求。为有效促进我国农村剩余劳动力的转移,需要深入探讨职业教育适应我国城市化进程中剩余劳动力转移的基本策略。  相似文献   

农村非国有企业与农村经济增长——以甘肃省为例     

宗鑫  张伟 《许昌学院学报》2011,30(4):118-120

通过对主要经济指标的回归分析可知,农村非国有企业转移或吸纳农村剩余劳动力数量对农村经济总收入影响显著,农村非国有企业从业人员的增加对企业总产值的影响显著。可见,农村剩余劳动力的流动,不仅会促进农村经济增长,增加农民收入,而且对于农村非国有企业本身而言,也有益于其成长和发展。因此,须充分实现农村剩余劳动力的流动,大力发展农村非国有企业。  相似文献   

中学生体育消费情况的调查   总被引：7，自引：0，他引：7  

许杰  孙继龙 《四川体育科学》1999,(4):59-61

针对安徽省芜湖市不同类型的三所中学的200 名学生的体育消费情况进行了调查,用数理统计的方法对学生问卷进行研究。对影响中学生的体育消费的种种因素进行统计分析,从而推断全省乃至全国中小城市的中学生的体育消费情况。  相似文献   

山西省农村剩余劳动力转移问题的研究分析     

刘芳 《大同职业技术学院学报》2007,(1)

20世纪90年代以来,我国农村劳动力供大于求的矛盾日趋尖锐,如何加快农村剩余劳动力转移的步伐,实现农村劳动力资源的合理配置,成为社会经济发展的一个重要问题。本文着重分析了山西农村剩余劳动力现状和现阶段农村劳动力就业与转移的制约因素,提出与之相应的对策。  相似文献   

清代陕西社仓的经营管理   总被引：1，自引：0，他引：1  

吴洪琳 《陕西师范大学学报(哲学社会科学版)》2004,33(2):97-101

清代陕西社仓与其他省不同,主要不是靠民间捐输而是用耗羡银为经费建立起来的。陕西社仓在管理体制上比较健全,其管理制度详细而且具体,具有较强的可操作性。虽然设立之初在管理上确立了民间经营、官员稽查的全省统一的管理原则,但由于动用耗羡银,所以在经营管理上多次进行调整,以至一度形成民管与官管并行的与他省截然不同的特点。陕西社仓发挥作用并不是借助于放贷,而主要是采用赈济的方式。  相似文献   

The exclusiveness of group identity in celebrations of team success     

《Sport Management Review》2015,18(3):396-406

Basking in reflected glory (BIRGing) describes individuals’ tendency to publicly affiliate themselves with successful others. Within sport, scholars have provided foundational knowledge pertaining to BIRGing; however, they have not deeply engaged with sport fans to understand the influence of multiple group identities in celebrating team success. Using social identity theory and social identity complexity as theoretical frameworks in the current study, I conduct qualitative research with sport fans to understand how multiple group identities influence fan behaviours in response to team performance. I discover that fans (1) BIRG and blast for an enhanced sense of inclusiveness and distinctiveness, and (2) possess multiple, ordinarily inclusive group identities, which converge into a highly exclusive social identity structure immediately before, during, and after games against rivals. I conclude by discussing the potential theoretical and managerial implications regarding multiple group identities in sport contexts, as well as directions for future research.  相似文献   

Consumer attitudes towards ambush marketing     

《Sport Management Review》2015,18(2):280-290

Studies of consumer attitudes towards ambush marketing are in conclusive and have not investigated whether those attitudes are industry specific. Rather than just refer to ‘an organisation’ (i.e. non-industry specific), an industry-specific approach specifies the organisation's core business activity. We propose that individuals expect a higher standard of advertising from banks as compared to beer companies and that this would be reflected in more negative attitudes towards banks that engage in questionable promotional practices. A demographically and geographically representative sample of New Zealanders (n = 514) was surveyed one week following the final match of the 2011 Rugby World Cup. Three items measuring consumer attitudes towards ambush marketing were adapted from the work of Portlock and Rose (2009). These three items were further adapted to specify bank or beer companies. The results indicate that most individuals perceive ambush marketing as unethical and a practice that organisations should not utilise. However, no evidence was found to support the proposition that individuals hold banks to a higher standard than beer companies in terms of ambush marketing. Demographic variables – age, gender and location – were not significantly associated with differing attitudes.  相似文献   

多元化战略下制度距离与股权进入模式选择的关系研究     

林润辉  宋泾溧  李康宏  谢宗晓 《预测》2015,(4)

在中国企业实施“走出去”战略的情境下,本文旨在研究中国与东道国之间的制度距离对海外子公司股权进入模式选择的影响,并探讨不同的多元化战略对制度距离与股权进入模式选择间关系的调节作用。研究表明,在对外直接投资( FDI)的过程中,制度逆差对海外子公司的股权进入模式选择具有正向影响;而制度顺差对股权进入模式选择具有负向影响。另外,母公司实施相关多元化战略和非相关多元化战略对制度距离与股权进入模式选择间的关系分别具有正向和负向的调节作用。本文的研究结论有助于母公司在进入国际市场时根据制度环境和自身的多元化战略选择合理的股权进入模式,从而实现母公司对海外子公司的合理控制。  相似文献