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991.
雷芳 《北京城市学院学报》2011,(1):99-103
在新闻翻译中,译者发挥着重要作用,译者主体性是客观存在的。本文主要探讨译者主体性在新闻翻译过程中的彰显问题。译者根据目的语新闻的表达习惯及目的语读者的思维方式,能动地选择翻译策略,如增译、省译、重组、替换等,使译文流畅清晰,有效传递信息,从而达到信息交流的目的。 相似文献
992.
Perry Parks 《Critical Studies in Media Communication》2019,36(1):75-91
This critical analysis of U.S. journalism textbooks from 1894 to 2016 shows how texts across decades have (re)constructed a discourse of damage through news values emphasizing and rationalizing conflict and bad news. Findings are reported in the context of literature suggesting that negative news values foster a distorted sense of social relations, increase fear, and depress civic participation. Literature also indicates that non-journalists often view news through less conflict-oriented, and more value-laden, frames, suggesting that journalistic values are not natural or inevitable but subject to change. The discourse in journalism textbooks can be a key site for understanding and influencing journalism culture. Constructive alternatives to the dominant discourse are suggested. 相似文献
993.
要学好IT职业英语有必要了解其词汇和语法特点,并根据这些特点采取适当的学习方法。 相似文献
994.
郭恒达 《读与写:教育教学刊》2011,(9):16-17
A discourse is the combination of various sentences.These sentences are supposed to be not only cohesive in construction,but coherent in semantics.With the theory of cohesion this paper analyzes how they are applied in a news discourse in order to help readers and learners gain deeper understanding of a news discourse. 相似文献
995.
西方环境新闻报道与研究始于美国19世纪的资源保护运动,并成熟于20世纪70年代。我国环境新闻研究始于上世纪80年代,环境新闻教育更晚,民众广泛缺乏环保伦理意识。北部湾作为新兴工业经济区,如何在发展经济与保护环境上做到二者协调和谐发展,是一个值得广泛关注的问题,也是对环境新闻报道人才提出的时代要求;如何加强环境新闻报道人才的培养迫在眉睫。 相似文献
996.
认知语言学认为,隐喻是人类基本的认知方式之一,是人类通过结构清晰的始源概念来解释结构相对模糊的目标概念,是我们理解抽象概念和现象的主要途径。英语财经新闻中常借助隐喻的不同类型如结构隐喻、方位隐喻、本体隐喻等来描述和解析经济活动中的抽象概念和专业术语,使抽象的财经新闻变得通俗易懂、形象生动。 相似文献
997.
Geographic information systems (GIS) have generated great interest in the field of disaster management and have stimulated rich discussions in the domain. This case study describes how we selected and adapted a GIS-enabled mobile application to be used by field workers in the aftermath of cyclone Gaja in Tamil Nadu in 2018. It also analyses how the app was used by field workers to ensure faster electricity restoration in the cyclone-hit site. The app helped decision-makers, middle managers/supervisors, and field workers achieve faster restoration and deliver a more efficient post-disaster emergency response. The findings of this study could serve as a guide for emergency restoration teams in similar disaster management scenarios in the future. 相似文献
998.
Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and management consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries. 相似文献
999.
1000.