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91.
付娟 《毕节学院学报》2012,30(2):125-128
思想政治教育是整个社会机体和功能的一部分,也是全国高等教育的一个有机组成部分。把握大学生思想发展的时代脉搏,认真采取积极有效的应对措施,是当今高校增强大学生思想政治教育实效性最重要的任务。不断增强大学生思想政治教育的实效性,作为当前教育研究和实践探讨的重要课题,已经迫在眉睫。增强大学生思想政治教育的实效性,探索大学生思想政治教育的创新方法,有利于思想政治教育的开拓和发展。  相似文献   
92.
Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator's recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, N = 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., “skin cancer”) rather than positive (e.g., “attractive skin”) outcomes.  相似文献   
93.
Language expectancy theory (LET) provides the basis for a study of the relationship of ironic and literal messages in terms of persuasiveness and expectedness. The experimental design was a 2 (literal vs. ironic) × 2 (compliment vs. criticism) factor design. The expectation was that literal messages would be more expected and criticisms less preferred to compliments. The results indicated that the ironic messages tended to be negative, unexpected, and attributed to the situation as opposed to the sender. Compliments were associated with fewer behavioral intentions than were criticisms. The interaction also revealed that the ironic messages were a safe middle ground between literal criticisms and compliments in terms of fostering behavioral changes.  相似文献   
94.
The Dutch Pictorial Scale of Perceived Competence and Social Acceptance for Children with Cerebral Palsy was translated and administered to an English sample. This scale was developed to assess the child's perception on cognitive, physical and social domains. Thirty-two children, aged 4 to 9 years, were tested twice. The results indicate good test/retest reliability and good internal consistency. The results on the intercorrelations between the four sub-scales supported internal validity of the pictorial scale. It is concluded that the pictorial scale for young children with cerebral palsy is a reliable and valid instrument for determining the perception of children with cerebral palsy, and application in clinical and class settings is discussed.  相似文献   
95.
This paper considers school factors that contribute to a successful transition from high school to first-year university Physics courses at the University of British Columbia by employing a two-level hierarchical model. It is assumed that there is a relationship between student performance and the high school they graduated from. It is shown that school location and type affect student performance: students from public schools in the Metro Vancouver area perform better in first year compared to students from independent schools and schools in distant communities. The study also considers rankings of schools based on student performance in first-year university Physics and Calculus courses. These university-based rankings differ significantly (essentially in reverse order) from the well-known Fraser Institute rankings based on measures internal to high schools.  相似文献   
96.
Utilizing 2068 individuals in 60 organizations in the U.S. and Italy, this study (a) examines the overall relationship between trust in top management and immediate supervisor and overall estimates of satisfaction and perceived organizational effectiveness, (b) compares the amount of variance in satisfaction and effectiveness that can be explained by trust in top management to the amount of variance explained by trust in immediate supervisor, and (c) clarifies the role of information receiving as a predictor of trust in top management and immediate supervisor. Results of a canonical correlation analysis indicated that the canonical equation explained 49% of the variance in the linear composites (Canonical R = .69, p < .001). Trust in top management was more strongly associated with satisfaction and effectiveness than was trust in immediate supervisor. Tzvo separate multiple regression analyses indicated that after controlling for geographic location of company and type of industry, information received about job and organizational issues uniquely explained 26% of the variance in trust in top management and 13% of the variance in trust in immediate supervisor.  相似文献   
97.
This paper reports the development of the Perceived Supervisor Machiavellian Measure (PSMM) for use in the organizational communication context. Data were drawn from full-time employees who were part-time graduate students in a corporate and organizational communication program. Employees' perceptions of supervisor Machiavellianism were negatively related to employees' perceptions of supervisor credibility (competence, caring, and trustworthiness), employees' attitudes toward the supervisor, employee motivation, and employee job satisfaction. Supervisors' perceived communication behaviors (nonverbal immediacy, responsiveness, and assertiveness) accounted for a significant amount of variance in perceived supervisor Machiavellianism. The results support a general model of supervisor behavior and provide a foundation for future research in organizational communication.  相似文献   
98.
[目的/意义]探究微信用户从移动端到PC端的跨渠道使用行为影响因素,丰富多渠道环境下用户渠道扩展行为研究,为相关企业更好地发挥多渠道优势提升服务品质提供参考和建议。[研究设计/方法]通过日记研究追踪30位用户三天内不同渠道的微信使用情况,发现微信用户从移动端到PC端的跨渠道使用行为与使用情景和感知差异的关系;构建使用情景、感知差异、感知整体性以及使用意愿的结构方程模型,探索微信用户从移动端向PC端扩展的内在机理。[结论/发现]多渠道环境下,使用情景、感知差异和感知整体性都显著影响微信跨渠道使用,其中使用情景通过感知差异发挥作用,感知差异比感知整体性更为强烈,且性能差异和硬件差异是感知差异四个维度中影响力较强的两个。[创新/价值]同时从探索性角度和验证性角度对微信用户从移动渠道扩展到PC渠道的影响因素展开研究,可为之后的研究提供方法借鉴。  相似文献   
99.
玉米播后苗前用五种除草剂对苗期杂草进行防除.结果表明:90%禾耐斯+48%百草敌(水剂)和50%的都阿悬乳剂对玉米田一年生杂草防效均较好,其株防效及鲜重防效分别达92.4%、87.6%、97.3%、95.0%;而480克/升拉索乳油,50%乐丰宝对禾本科杂草的防效较好,其株防效及鲜重防效分别为87.9%、93.1%、87.7%、95.5%.  相似文献   
100.
近年来,各种电子书阅读客户端日益成为用户重要的阅读工具,对人们的阅读习惯和阅读行为产生了重要影响,但针对这类客户端开展的用户使用和评价的研究成果却很少。本文在感知价值四维度模型的基础上,结合电子书阅读客户端的主题特性,将感知价值划分为社会价值、价格价值、内容价值、互动价值和界面设计价值。利用问卷调查法,考察这些不同维度的感知价值变量对用户电子书阅读客户端的满意度和忠诚度的影响。研究结果表明:①用户对电子书阅读客户端的满意度显著影响其忠诚度;②互动价值、界面设计价值和价格价值均显著影响满意度,但互动价值与满意度的关系是负向的;③内容价值不仅通过满意度正向显著影响忠诚度,而且也直接作用于忠诚度;④社会价值对满意度和忠诚度均不存在显著影响。图3。表2。参考文献68。  相似文献   
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