Authenticity matters: A digital ethnography of FIA World Rally Championship fan forums     

《Sport Management Review》2017,20(1):105-113

In today’s landscape of sport coverage, the increased competition for attention begs the question of how to provide offerings tailor-made not only to people’s media consumption patterns, but also to their motivation for following a certain sport. This paper argues that digital ethnography provides a way to analyze views on media coverage of sport that promoters can make use of in attracting new consumers and keeping existing ones. By investigating two online forums where the television coverage of FIA World Rally Championship (WRC) from 2010–2013 was discussed, the most important thing to offer rally fans is not technical perfection and sanitized images, but explicit storytelling elements that are authentic—mirroring ‘what rallying is all about.’ This approach is believed to be applicable across a range of sports. Therefore as much stress is laid on the methods involved as on the specifics of this example. Along the way, strengths and weaknesses of this approach, these methods and these findings, are discussed.  相似文献   

The –ography of markets (or,the responsibilities of market studies)     

Philip Roscoe  Olga Loza 《Journal of Cultural Economy》2019,12(3):215-227

How should we write about markets? What responsibilities does this writing bring upon us? This paper offers an immanent critique of ‘market studies’ scholarship, and through this a call to reflection and reformed action. Turning the intellectual framework of market studies upon itself, we come to see its texts as performative and agential. We discuss these qualities and the associated responsibilities via a reading of literature from the domain of ethnography. An auto-ethnographic sketch of market writing allows us to consider the problematic nature of expertise for market studies scholars and the agency and power of our texts. We find a dual moment of performativity from which our texts emerge more powerful than their authors. On this basis we offer a vision of critical interventions embedded in our texts, underpinned by the intellectual axioms of the market studies programme.  相似文献   

论体育民族志研究的方法论及其新趋势     

韦晓康  熊欢 《北京体育大学学报》2018,41(9):112-119

摘要：以体育民族志研究的方法论为研究对象,运用文献资料法对中外体育民族志研究及其方法论的沿革进行了梳理,通过比较中外体育民族志研究方法论特征及其变化趋势,发现当前我国研究存在的问题,并提出体育民族志研究方法论的发展方向。研究表明,体育民族志是对与人类身体活动及其相关文化田野调查研究的真实记录、描述与阐释,以“异文化”研究来反思作为“民族传统体育”表现形式的“他者”与“研究者”的本体论贯通;同时需实现从“关于身体的写作”到“通过身体的研究”的转变,进而实现以身体活动为表现形式的体育文化在当今社会对人类生存与发展担当重任与发挥作用。对于实证、整体、相对的体育民族志方法的认知和理解需要更多的认识论和方法论思考,创造质性方法与定量方法的互补、人类学理论的综合运用、研究者与他者的关系等兼合的“体育民族志”研究体系,从而构成了在体育民族志方法论和研究方法方面的新形态。  相似文献   

Creativity at work: the production of work for sale by brand ambassadors     

Guillaume Dumont 《Journal of Cultural Economy》2018,11(1):69-82

Creative work has emerged at the core of the new economy and is primarily studied in the art and the media, music and advertising business. This article presents data from an ethnographic research with professional rock climbers. It argues that the production of work for sale by these climbers is a form of creative work. The thread of the argument is twofold. First, their work is inextricably intertwined and paced with highly creative activities. Second, it is anchored in a complex system of communication aiming for the production and dissemination of experiences through media production.  相似文献