刍议“大西柏坡”的红色旅游市场营销策略     

王鹏 《武汉职业技术学院学报》2011,10(5):118-120

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

“双‘三维一体’”协同教育观研究     

高顺起 《晋城职业技术学院学报》2015,(1):10-12,15

"协同教育"是协同学理论在教育领域应用而形成的新的教育理论。"双‘三维一体’"协同教育是在整合"三维一体"协同教育优点,总结"三维一体"协同教育在实践过程中出现的不足和缺陷而形成的新的理论。"双‘三维一体’"协同教育强调纵向"三维一体"——学校、家庭、社会各系统教育力量的互相结合、协调统一,同时强调横向"三维一体"——哲学、科学、实践的结合、协调、同步,同时还强调纵向与横向"三维一体"的彼此融合、协调、协同发展。  相似文献   

Advantages and Limitations of Open Source Software for Library Management System Functions: The Experience of Libraries in India     

Ojaswini Subodh Upasani 《期刊图书馆员》2016,71(2):121-130

The explosion of availability of information on the Internet requires that libraries evolve into value-added information providers, rather than mere curators of collections. Modern libraries need to stay relevant to a diverse, technologically savvy patron base and to facilitate and add value to the research community, while facing significant resource constraints. To face these challenges, libraries need to embrace digital technologies and library management systems (LMS) in order to work smart and achieve more with less. While LMS systems have been around for decades, libraries can explore the new frontier by embracing open source solutions, like open source software (OSS) library systems, which are free to acquire. They need to collaborate with computer experts and become technologically savvy to harness the full power of OSS solutions to meet the specific needs of the library and patron base. This article provides an overview of the availability, benefits, and drawbacks of various LMS systems and OSS variants, drawing from experiences in the present Indian context.  相似文献   

Reimaging Public Libraries as Learning Communities: What Library Stories Can Tell Us     

Deborah Eicher-Catt  Mina Edmondson 《Public Library Quarterly》2016,35(3):203-221

This article describes a study conducted in York County, Pennsylvania, on its countywide library system framed within the context of the statewide “Reimaging Libraries” Get Storied initiative, developed and marketed by organizational story consultant, Michael Margolis. Understood as an essential aspect of culture re-imaging and change, narratives were collected from library personnel by undergraduate students at Pennsylvania State University-York as part of a service-learning initiative (directed by the first author). Working closely with the library district consultant (second author), we assess the success of the initiative and make some recommendations for culture reimaging through the practice of storytelling.  相似文献   

地籍测量综合实习中新技术应用研究   总被引：2，自引：0，他引：2  

田毅  侯敏  付薇 《中国地质教育》2005,14(3):87-89

地籍测量成果一经土地登记即具有法律效力,直接关系着国家与私人土地产权的归属问题,因此,只有采取先进、精确的测量仪器与方法,才可以保证地籍测量最终成果的合理、准确、适时。本文认为,地籍测量实践教学可以通过转变实习指导思想,合理安排实习内容,创造必要的软、硬件条件,从而有效的引入GPS、RS、GIS等新技术,使学生了解并认识新技术,更重要的是学会如何运用新技术解决地籍测量中的实际问题。  相似文献   

高职市场营销专业职业技能培养的思考   总被引：2，自引：0，他引：2  

翟方葆 《襄樊职业技术学院学报》2003,2(3):39-41

高职市场营销专业职业技能培养目标应体现出实用性，职业技能教学要突出训练性，职业技能考核要体现开放性，这样才能更好地体现出高职的教育特色，有利于学生职业技能的形成。  相似文献   

浅析思想政治工作新格局在经济工作中的价值体现     

徐卫星 《天津职业院校联合学报》2004,6(4):63-65

思想政治工作,是我们党的优良传统之一。计划经济的时代,分配形式的单一化使人们的经济利益比较接近,人们的生活方式、思维方式和价值观念都具有较多的共同点。当今社会处于深刻的历史变革之中,国际政治格局的多元化,经济的全球化,利益主体的多元化,科学技术日新月异,国有大中小型企业改革不断深入,导致思想问题具有多因性,思想行为具有多样化,使思想政治工作要与之相适应。  相似文献   

提升我国咨询营销的竞争力     

李波 《重庆职业技术学院学报》2004,13(4):80-81,115

加强咨询营销信息化建设,建立咨询品牌,提高咨询营销人员素质,加强咨询营销关系建设,建立咨询营销合作联盟等是提升我国咨询营销竞争力的有效途径.  相似文献   

禅宗与审美心境     

汪献平 《阜阳师范学院学报(社会科学版)》2001,(3):39-41

从审美心境角度出发,考察了禅宗中所蕴含的美学思想。认为禅定的修习方法造就了虚静专一的审美心胸,而禅悟作为一种直觉思维的审美体验,于瞬间体悟永恒,达到了一种来去自由、梵人合一的审美境界。  相似文献