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1.
伴随着信息技术的飞速发展,高校图书馆的参考咨询服务正由传统的服务方式向数字参考咨询服务方式转变。由于商业性和非商业性咨询公司的竞争和挑战,其竞争态势正愈加激烈。面对如此严峻的形势,引入3Rs服务营销组合理论,针对现阶段高校图书馆DRS中存在的问题,从打造3Rs营销组合氛围、创建良好的3Rs营销组合实施前提和实施重点这3方面制定了高校图书馆DRS的3Rs服务营销组合策略。 相似文献
2.
Christina Pryor 《图书馆管理杂志》2013,53(3):187-196
ABSTRACTSmall business owners and entrepreneurs have the potential to be a large user group for public libraries and are in need of many of the library's resources and services. One opportunity that can be used to reach this audience is by offering specialized library programming. In this article, the author describes a small business lecture series that was launched at the St. Louis County Library in 2012, including how this opportunity was identified, the process for developing the programming, creating a community partnership, marketing and evaluating the series, and other benefits that have arisen from the library's new initiative. 相似文献
3.
论文总结了全媒体时代图书馆用户的主体性、主动性和娱乐性特点,发掘了感验营销对图书馆推广的意义,并从感官满意策略、情感满意策略、娱乐满意策略、行动满意策略和文化满意策略等方面对感验营销在图书馆推广中的实践应用进行了分析、归纳。 相似文献
4.
[目的/意义] 针对目前学界更为重视社会文化背景对图书馆生存和发展的前提性的认识现状,重点分析图书馆参与社会文化建构的反向能动作用。[方法/过程] 指出图书馆的文献收集、整理、保存和利用过程看似客观,实无不涉及对文献背后所记录的知识性质的裁定,且主动地彰显着关于知识是什么的本体论、关于知识如何存在的存在论、关于知识如何被认识的认识论、关于知识为什么的目的论,从而也改变着文献背后的知识面貌,直接影响到读者的理解和接受。在从作者到读者的文献知识传递过程中,存在着一个并不中立的中介性机构--图书馆,它始终以其自身独特的方式建构着社会文化。[结果/结论] 追问图书馆的社会文化建构功能,有助于正确认识和定位图书馆,并为图书馆学研究重新界定范围和层次。 相似文献
5.
There is widespread use of the undergraduate prospectus as a decision-making tool for prospective university students. Surveys have examined factors that affect student decision-making; none have specifically examined the use of the prospectus as a marketing tool for academic libraries. This study aimed to examine the usefulness of the prospectus as a marketing tool for academic libraries. A content analysis of twenty prospectuses was carried out to determine the portrayal of the library within them. A questionnaire was used to uncover the perceptions of prospective university students. This was distributed to 44 sixth-form students. The prospectus was identified as the most important source of information for prospective students. The library was deemed important in the prospectus in terms of decision-making, but it ranked behind other information, such as course content or entry requirements. The exposure of the library varied within prospectuses; some featured the library heavily, others excluded the library altogether. The most heavily referenced features of the library were information technology, printed and electronic resources, and study space. The prospectus has potential for library marketing, increasing the exposure, and highlighting the value of its services. A “best practice” policy for library marketing and promotion within prospectuses is presented. 相似文献
6.
David J. McCaslin 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(3):335-346
Implementation of electronic reserves in academic libraries represents one of the most important advances in libraries for patrons in many years. Some academic libraries offer faculty peace of mind by assuming responsibility for copyright clearance for electronic reserve services. Libraries have the specialized equipment to scan and edit files to make them readable and easily downloaded by students. Libraries also have sufficient electronic storage to hold scanned material for future semesters. This paper examines how electronic reserves are managed in a large academic library system. The short history behind electronic reserves at Pennsylvania State University Libraries and the procedures associated with creating and maintaining the reserve system, will be considered, as well as offering a statistical assessment of how electronic reserves have affected the other services of the University Libraries. Finally, issues surrounding electronic reserves, fair use, copyright and Pennsylvania State University Libraries' procedures will be explored. 相似文献
7.
This study explores the library equivalent of the towels on deck chairs phenomenon of students reserving library seats: the practice of leaving personal belongings unattended at a library study space for long periods of time, rendering the desk unavailable for use by others. It presents highly inefficient use of high value academic library space. This study measured the impact and effectiveness of a desk clearing intervention put in place to alleviate the space constraints caused by the practice. The components of this single site study were focus groups that explored student attitudes and motivations toward desk reserving, a survey to assess user perceptions of the intervention and analysis of access gate data to identify behavioral changes following the intervention. Findings suggest that the phenomenon is a normal part of the student culture in the University library where this study is based. In addition to space constraints during busy periods, the sense of community and the trust and peer support that users feel in the library appear to be contributory factors in desk reserving. The desk clearing initiative was introduced in response to user feedback, to maximize the availability of seats for the benefit of all users. It was successful in reducing the practice of seat reserving. Its impact was most noticeable in the early morning, where the practice of reserving seats for use later in the day disappeared. The initiative was welcomed by library users. The “Every Seat Counts” campaign is now a regular part of the end of each semester in the University of Limerick. 相似文献
8.
Basia Delawska-Elliott Carrie Grinstead Heather J. Martin 《Medical reference services quarterly》2013,32(4):481-489
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources. 相似文献
9.
Michael Dewe 《International Information and Library Review》2013,45(4):287-298
A new central public library is being planned for the town of Veria, Greece, to open in 1995. The building, funded by the Ministry of Education, will have its design selected as the result of a limited architectural competition. In addition to the library benefits for Veria, it is hoped that the building and the planning process related to it, will serve as a model for other Greek public library building projects.The article describes the author’s involvement as consultant to the Veria project, working with the librarian on the preparation of the brief. Following short accounts of the Greek public library scene; the community to be served by the Veria library; the drawbacks of the present building; the site for the new library, and aspects of the brief, the writer ends with a discussion of the difficulties and constraints faced by the consultant advising on an overseas project. 相似文献
10.
This article aims to present an insight into some of the factors influencing the attitudes of academic library staff in three UK university libraries toward marketing and how these factors could be incorporated into an existing model. An online questionnaire about attitudes to marketing and personality was completed by 54 academic library staff from three UK universities. Four academic library management staff were also selected for in-depth interviews. The results indicated that academic library staff have a positive attitude toward marketing and feel that it is vital in the current environment. The research found that personality factors such as extroversion and openness to change, experience and training influenced marketing attitudes. It also revealed that academic library staff were unclear of the definition of marketing, leading to a possible misunderstanding and mistrust of the terminology. The research discovered a gap in marketing knowledge and understanding that must be addressed for marketing success to be achieved. The findings supported the definition of marketing for individual academic libraries as a prerequisite to strategic marketing planning and the importance of considering the attitudes of staff when implementing marketing strategy. 相似文献
11.
Carrie Girton 《Journal of Library & Information Services in Distance Learning》2018,12(3-4):209-218
Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library’s staff and services can help meet those needs. This article explores how using empathetic marketing in outreach efforts to distance students builds a connection between the library staff and distance students and can help alleviate library anxiety for distance students. 相似文献
12.
《College & Undergraduate Libraries》2013,20(1):63-68
Academic library leadership in the 1990s reflects the images and icons of the New Age movement in both strategic planning and organizational culture. The author provides a light-hearted look at how library leaders, particularly directors, are molding services and internal processes to the new paradigm. 相似文献
13.
加快高校图书馆现代化建设步伐,努力为教学科研服务 总被引：1，自引：0，他引：1
总结了安徽工业大学图书馆自动化管理和数字化、网络化建设情况，分析了Libsys2000系统的性能，提出了不断提升图书馆现代化水平的思路。 相似文献
14.
Ӣ����Уͼ�����Ϣ������ص� 总被引：4，自引：1，他引：3
从图书馆信息服务人员的素质、能力、科学的图书馆管理、信息服务的方式和图书馆的资源共享等方面介绍了英国高校图书馆信息服务的特色。 相似文献
15.
Sybil Boone 《期刊图书馆员》2017,72(1-4):105-110
ABSTRACTThe authors present assessment strategies, research results, and decision making in the process of building a website and formalizing management procedures for a library in Kerala, India serving a significant number of deaf students. The strategies include user interviews and developing user experience personas, collecting and incorporating examples from other library sites in building a new website, and communicating new methods of managing and promoting library resources to the university community. The co-presenters encountered difficulties and some resistance regarding their suggestions for changes in the website as well as the public and technical services offered by the library due to differences in infrastructure and expectations in academic culture. 相似文献
16.
文章概述了高校图书馆服务营销的必要性,分析了高校图书馆服务营销的现状,并从打造创新型服务品牌、成立服务营销部门、构建服务营销评估体系、重视培养具有营销观念和营销知识的馆员等几个方面探讨了如何实现高校图书馆服务营销的对策。 相似文献
17.
Alice M. Cruz 《The Journal of Academic Librarianship》2019,45(3):220-227
Diversity is a cornerstone of the library profession and the Association of College and Research Libraries (ACRL) has recently announced a renewed emphasis on diversity and inclusion. In response to this initiative, this paper will review the current academic literature relating to diversity initiatives in academic libraries. Specifically, it will discuss diversity as it pertains to staffing, culture, collections, services and programming. These five areas are good starting points for libraries to reflect on the current state of diversity at their institutions and plan for meaningful change. 相似文献
18.
王东波 《中华医学图书馆杂志》2011,(3):21-23
分析了图书馆员工作压力的外在表现及其对工作的影响,剖析了工作压力的成因,提出了要从图书馆和馆员两个方面缓解工作压力,减少工作压力的危害,提高馆员工作的主动性、能动性和创新性。 相似文献
19.
通过对美国私有图书馆的早期(20世纪初以前)历史,它们的存在状况、规模、藏书内容以及重要收藏家的介绍与评价,呈现给读者一个比较清晰的美国私有图书馆发展历史的轮廓;通过对美国私有图书馆的运作方式、经营管理的讨论,得出美国私有图书馆向公立图书馆转变过程中的三点有益启示。 相似文献
20.
论图书馆信息服务的市场营销 总被引：12，自引：0，他引：12
文章对图书馆信息服务的市场营销进行了研究,认为图书馆开展信息服务的市场营销是必需的,应用市场营销理论对图书馆信息服务的市场营销问题进行了尝试性研究,并从前期准备、营销策略等方面进行了深入探讨。 相似文献