排序方式： 共有103条查询结果，搜索用时 234 毫秒
71.
本文运用认知语用学的关联理论,从认知因素,情感体验,行为图式等层面分析了广告对消费者的说服原理,为广告语言和说服策略研究提供一种认知语用视角。 相似文献
72.
This paper combines the persuasion knowledge model (PKM) and priming theory to investigate the effects of different appeal types in negative political ads on voters' cognitive responses and candidate responses, and explore the moderating effect of an important candidate-related variable: poll ranking. The results indicate that negative advertising based on rational appeals is more beneficial to candidates who lag in the polls. However, negative ads based on emotional appeals generate better responses from voters when used by poll leaders. These effects are observed regardless of whether the race is between an incumbent and a challenger or two challengers. 相似文献
73.
《European Journal of Sport Science》2013,13(8):839-846
AbstractThe aim of this experiment was to analyse the consequences of changing attitudes related to doping through thoughtful versus non-thoughtful processes. Participants were young soccer players. They received a persuasive message either against or in favour of the legalisation of several doping behaviours in soccer (e.g., the use of anabolic androgenic steroid – AAS), and participants' level of elaboration (i.e., deliberative thinking) was manipulated in two different experimental (high vs. low) conditions. Attitudes towards the legalisation proposal were assessed immediately following the message and one week later. Results showed attitude change was a function of message direction and was relatively equivalent for both high and low elaboration participants immediately after reading the message. That is, those who received the message against legalisation showed significantly more unfavourable attitudes towards the proposal than did those who received the message in favour of legalisation regardless of the extent of elaboration. However, attitude change was found to be persistent only for high elaboration participants one week after message exposure. In the present paper, we discuss implications of changing attitudes related to doping depending on whether the change occurred through psychological processes that require either extensive or small amounts of deliberative thinking and elaboration. 相似文献
74.
本文通过对红塔集团的形象广告片分析,揭示了商业广告利用符号的多重意指来向受众灌输企业所推崇的价值观,进而提升企业品牌的认知度和美誉度的一般规律。 相似文献
75.
张弭家 《江苏广播电视大学学报》2000,11(3):55-57
为经济建设服务的公必须适应市场经济需求，否则，便会在市场竞争中被淘汰，我们应该学习古代上书类公中注重说服力的优点，在公写作中增强说服功能。 相似文献
76.
[目的/意义] 几乎所有互联网中的信息系统和服务都在试图改变用户的态度或行为。尽管社会心理学中的部分理论已被用于研究用户的意图和行为,但这些理论绝大多数都是从用户而非系统设计的视角来提供解决方案。[方法/过程] 通过对信息说服技术和说服系统相关研究的梳理,使用说服系统设计模型,以知乎为案例对说服系统在社会化问答平台中的应用进行分析。[结果/结论] 除喜欢、社会角色、第一印象、权威性、可检验性和竞争六项原则外,说服系统模型提出的不同系统特性中的说服原则均在知乎中有所体现。未体现的原则中,喜欢和第一印象原则有待进一步调查,而其他原则或可成为知乎下一步的改进方向。 相似文献
77.
刘南洲 《佳木斯教育学院学报》2012,(3):148+154
在信息化时代的今天,形势政策课作为高校思想政治教育中的组成部分之一,其重要性是多方面的,但是仍要认真地深入分析当前高校中普遍存在的学生消极抵触的现象,并提出行之有效的解决办法。 相似文献
78.
张时空 《内蒙古师范大学学报(哲学社会科学版)》2012,(5):97-100
本文选取了凉山彝族“德古”调解彝人社会纠纷的一个典型案例,从剖析案例整个调解过程,得出彝族习惯法中调解程序体现之特点和蕴含之精神.针对我国农村纠纷突出,血案频发的现实,指出了农村中人民调解机制的缺位和低效,提出相关解决办法和措施:增强人民调解的责任心和使命感;注重农村文化建设,加强农村道德和法律教育;注重民间调解的结案仪式,建立回访机制;加强民间劝导,构建多方面参与、全方位覆盖的农村调解网络体系. 相似文献
79.
Andrew Pereira 《Pedagogies: An International Journal》2018,13(3):201-221
This paper explores how a multimodal argument might take shape. Looking specifically at how students might conceive of a multimodal argument through their own digital literacy practices in design, I combine the theories of Richard Lanham’s rules of attention economy with Kress and van Leeuwen’svisual grammar to investigate the rhetorical possibilities of persuasive multimodal composition. Using a case study of a multimodal argument in the form of a video featuring images accompanied by rapped lyrics, the findings suggest possibilities for orchestrating semiotic resources to infuse the argumentative with aesthetics. 相似文献
80.
The differential antecedents of self-efficacy beliefs of novice and experienced teachers 总被引：2，自引：0，他引：2
Among the sources of teachers’ self-efficacy beliefs, mastery experiences are postulated to be the most potent. Thus it seems likely that other sources of self-efficacy would play a larger role early in learning when fewer mastery experiences are available. Among the 255 novice and careers teachers who participated in this study, contextual factors such as the teaching resources and interpersonal support available were found to be much more salient in the self-efficacy beliefs of novice teachers. Among experienced teachers, for whom an abundance of mastery experiences were available, contextual factors played far less important a role in their self-efficacy beliefs. 相似文献