全球媒体语境下广州城市形象的传播与建构     

王大可  李本乾 《中国名城》2020,(5):93-98

城市形象是城市竞争力的重要组成部分。依托全球媒体有关广州的报道,对广州城市形象的全球媒体影响力开展实证分析,并从强化政府主导、畅通参与渠道;融入国家战略、提升传播层级;推进科技创新、塑造崭新形象;发展数字产业、夯实传播基础;布局未来传播、增强舆论引导等方面构建提出了增强广州城市形象全球传播能力的对策建议。  相似文献   

用户动机视角下的Altmetrics指标研究     

刘晓娟  王晨琳 《图书情报知识》2020,(3):63-70,96

[目的/意义]从用户动机视角对Altmetrics指标的本质和价值进行分析,使Altmetrics的应用更为科学合理。[研究设计/方法]首先对相关文献中的动机进行组织提炼与规范化表述。在此基础上引入用户行为理论解释和分析用户动机体现的指标价值。再选取Twitter提及量指标,使用内容分析法进行案例研究。[结论/发现]提炼出19种用户动机,其中有6种动机会降低指标应用价值。[创新/价值]探索Altmetrics数据的产生机制,在一定程度上回答了Altmetrics指标可用性问题。  相似文献   

Queer will: hikikomori as willful subjects     

Rosemary Overell 《Inter-Asia Cultural Studies》2018,19(2):206-219

This article considers hikikomori as willful subjects. The hikikomori are a portion of the Japanese population who withdraw into their homes. These are mostly young people (between the ages of 15 and 35) and mostly young men. The focus of this article is how hikikomori constitute a challenge to dominant national imaginaries of Japan as a “corporate-family system.” This article analyses popular media and psychiatric representations of hikikomori, particularly from Saitô’s work as exemplifying Ahmed’s notion of “willful subjects.” It is argued that the hikikomori’s apparent willfulness produces them as Queer subjects who are out of place and pace with the dominant heteronormative, masculinist culture of contemporary Japan.  相似文献   

A past that never was: historical poaching in Game of Thrones fans’ Tumblr practices     

Jolie Christine Matthews 《Popular Communication》2018,16(3):225-242

This article explores the textual and historical poaching practices by Tumblr fans of the novels A Song of Ice and Fire and the television adaption Game of Thrones, a pseudo-historical fantasy series. Fans critique both the text (novels and TV show) and other fans’ interpretations of the text, as well as parallel real-world history with the world and characters of the series. Tensions arise around the “historical accuracy” of the novels and show, along with the role that dominant narratives and cultural norms play in interpreting a past that never was through the lens of a real-world past. Fantasy and history intersect in layered ways and are used by fans to support a variety of textual points of view. Issues of violence, presentism, colonialism, gender, and “historical truths” are argued in relation to the ahistoricism or historicism of the novels/show.  相似文献   

图书馆借助新媒体传播科学文化的实践研究——以中国科学院文献情报中心“科学人讲坛”为例     

于博雅  郑康妮  陈朝晖 《图书情报工作》2020,64(24):48-56

[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。  相似文献   

Social media for the community college library     

Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49

Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude     

Gabriel Simiyu  Ronald Bonuke  Joyce Komen 《Journal of Marketing for HIGHER EDUCATION》2020,30(1):66-86

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.  相似文献   

美源自模仿媒介符号的不擅长性——从“包孕性顷刻”想到的     

刘莎 《柳州师专学报》2014,(4):16-18

莱辛在《拉奥孔》一文中指出了诗和画属于不同媒介艺术并对其进行了详细论述,本文在此基础上讨论,它们作为使用不同媒介传播符号的艺术样式,如何通过自己媒介符号的"不擅长性"来延缓"阅读时间",制造阅读动力。  相似文献   

新媒体视域下台州非物质文化遗产传承与创新应用模式浅探   总被引：1，自引：0，他引：1  

杜敬卿 《台州学院学报》2014,(5):13-15

台州地处浙东南沿海,历史积淀深厚,非物质文化遗产众多且特色鲜明.但是大部分非遗项目面临传承困难,创新应用转化率极低的困境.在新媒体浪潮之下,充分发挥新媒体沉浸性、交互性和即时性特征的优势,以“数字产品”和“文化产品”的方式重新演绎传统民间艺术,建立符合台州地域特色的非物质文化遗产数字化展示平台、传播平台、商业开发与营销平台相结合的网络化体系.将是当下地方非遗保护、传承与创新应用的最佳模式.  相似文献   

新媒体环境下的信息治理问题研究     

周春雷  王涵墨 《现代情报》2016,36(9):61

[目的/意义]近年来,在新媒体逐渐发展成熟的情况下,微博、微信、QQ、问答社区等泛网络产品成为网络用户进行信息交流的主要方式,这些新媒体平台在方便用户的同时,也存在明显的信息生态问题,本文尝试针对这些问题提出治理对策。[方法/过程]本文分析了新媒体环境的特征,提出了新媒体环境下的信息传播和信息治理模型,针对信息治理问题展开一系列探讨。[结果/结论]本文提出的新媒体环境下的信息传播模型和信息治理建议可为解决新媒体环境下的信息生态问题提供一些思路。  相似文献