我国体育传媒发展现状及趋势分析     

丁俊 《湖北体育科技》2013,32(6):478-479

运用文献资料、逻辑分析等方法研究我国体育传媒发展现状、存在问题和发展趋势。当前,我国体育传媒形式多样,结构较为完善;体育传媒市场形成,多元价值初显;体育媒体国际化程度提高,行业竞争激烈;传播格调趋向低俗化,恶性竞争使报道失实;体育传媒专业人才缺乏,体育传播内容单一化。未来我国体育传媒的深度报道将得到加强,庸俗化和娱乐化倾向将得到遏制;体育传媒的资源重组与整合步伐加快,经营业务走向多元化。  相似文献   

从文化的视角探析大众传媒对村落体育传播的影响——以江苏省谢湖村为个案     

谢月芹  贺青 《体育科技文献通报》2013,(12):132-134

本文从文化的视角,以江苏省谢湖村为个案,采用问卷调查法,探讨电视体育文化传播对村落体育文化生态的影响.研究结果表明：电视体育文化传播已成为影响村民需要和观念的最重要因素之一,并在促进村落体育发展、普及体育知识等方面产生积极影响,同时也有消极方面的影响,并针对如何利用电视传媒提高农民的体育文化提出了建议,以供参考.  相似文献   

Reorienting the Mobile: Australasian Imaginaries     

Gerard Goggin 《The Information Society》2013,29(3):171-181

In this paper, I approach the question of mobiles in Asian countries by considering the case of Australia. I do so by way of a preliminary inquiry that seeks to explore the intersection between the emergence of mobiles in Australia with transformations in that country's sense of its relationship with Asia. First I discuss the history of the mobile phone in Australia, noting some important uses and representations that formed part of its social shaping. Second, I explore mobiles and the paradoxes of multiculturalism, and also how digital technologies became central to political culture and identity debates in Australia in the early to-mid 1990s. Third, I look at some important moments in the social shaping of text messaging, in which questions of cultural difference were decisive. Finally, I offer concluding remarks about future research on mobiles in Australia and how they are tied into Asian identities.  相似文献   

SMS in China: A Major Carrier of the Nonofficial Discourse Universe     

Zhou He 《The Information Society》2013,29(3):182-190

As communism loses its tenets as a genuinely believed ideology and becomes a ritualized facet of a regime that strives to prolong and justify its politically and morally shaky mandate, there have emerged two distinct discourse universes in China: the official one and the nonofficial one. Taking advantage of new communication technologies, the nonofficial discourse universe extends its boundaries to such platforms as the Internet and SMS (Short Message Service) messages. This paper examines SMS as a major carrier of the deviant discourse in the following aspects: the development of cell phones from an interpersonal communication technology to a quasi-mass communication channel; the spread of deviant expressions through it; the making of the deviant discourse through SMS; the government's control over SMS; and the role of SMS in increasingly pluralistic political undercurrents in various discourse universes in China.  相似文献   

The Mutual Shaping of Technology and Society in Videotex Newspapers: Beyond the Diffusion and Social Shaping Perspectives     

Pablo J. Boczkowski 《The Information Society》2013,29(4):255-267

This article argues that a mutual shaping lens enables a more encompassing account of the joint processes of technological and social change in new media than the diffusion of innovations and social shaping of technology perspectives. Drawing from recent work in sociology and history of technology, organization studies, social informatics, and computer-supported cooperative work, this article suggests that the shaping and diffusion of media artifacts are so intimately tied that they should be seen as the two sides of the same innovation coin. Using examples from the history of videotex newspapers in the United States, the analysis shows that actors simultaneously pursued interdependent technological and social transformations, that this was an ongoing process in which partial outcomes in the technological domain influenced social events at a later phase—and vice versa—and that such process was influenced by historical developments.  相似文献   

New Media,Micromobilization, and Political Agenda Setting: Crossover Effects in Political Mobilization and Media Usage     

Victor Bekkers  Henri Beunders  Arthur Edwards  Rebecca Moody 《The Information Society》2013,29(4):209-219

In November 2007, Dutch secondary school students revolted against a requirement known as the “1040-hour norm.” New Web technologies, like instant messaging, YouTube, and social networking sites, played an important role in the mobilization effort. In this article, the authors argue that these technologies facilitate a shift toward micromobilization by individuals and small groups. In this “1040-hour norm” case study, the authors analyze how the course of the political agenda-setting process is being transformed through the interplay between processes of meso- and micromobilization, and through new micro-to-mass media crossover effects. When supported by micromedia, the effects of micromobilization can create strategic surprises for traditional intermediary organizations and policymakers.  相似文献   

Bridges Between Cultural and Digital Worlds in Revolutionary Egypt     

Ramesh Srinivasan 《The Information Society》2013,29(1):49-60

Networks are both imagined and directly experienced. While most people have trouble concretely explaining what networks are and how they structure our world, very few doubt their prominence in an increasingly globalized world where information moves at a dizzying pace. Networks speak to the link between the local and global—linking an event in a small village in Tunisia to the evening news in London. Yet they bind peoples and ideas not only across distance, but also in proximity. How are such networks imagined by peoples across dimensions of class, religion, gender, and generation in the dynamic environment that is revolutionary Egypt today? This article presents initial findings from initial ethnographic and interview-focused fieldwork conducted with Egyptians across a range of demographics. It presents insights around how technological, institutional, and human networks coordinate to present convergent and divergent actions, insights that shape an ever-changing Egyptian political reality.  相似文献   

To be or not to be in social media: How brand loyalty is affected by social media?     

Michel Laroche  Mohammad Reza Habibi  Marie-Odile Richard 《International Journal of Information Management》2013

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed.  相似文献   

Assessing the quality of textual features in social media     

Flavio Figueiredo  Henrique Pinto  Fabiano Belém  Jussara Almeida  Marcos Gonçalves  David Fernandes  Edleno Moura 《Information processing & management》2013

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新媒体语境下高校大学生思想政治教育的探析     

邓秋萍 《科技管理研究》2013,(16)

新媒体以强大的传播功能和现代化的技术优势改变了当代大学生的思维方式、生活方式和学习方式。对新媒体在大学生思想政治教育过程中的运用和影响问题进行较系统和全面的分析探究,提出新媒体环境下大学生思想政治教育的策略和方法。  相似文献