言外之意·传播·受众——浅谈中国古典文学及传播中的“言外之意”     

李刚存 《蒙自师范高等专科学校学报》2011,(5):87-88,97

中国古典文学中的"言外之意"同样存在于当今的新闻传播活动中。从传播活动受众的角度去关照文学中的"言外之意",可以考察"言外之意"的独特魅力,同时又为新闻传播活动中的"言外之意"提供可贵的对比参照系。在中国古典文学创造中大行其道的"言外之意"在新闻传播活动中应谨慎使用,要在规避消极影响的同时将其置于适当的语境之中。  相似文献   

Words on the screen: broadening analyses of interactions among fanfiction writers and reviewers          下载免费PDF全文

Alecia Marie Magnifico  Jen Scott Curwood  Jayne C. Lammers 《Literacy》2015,49(3):158-166

Young fanfiction writers use the Internet to build networks of reading, writing and editing – literacy practices that are highly valued in schools, universities and workplaces. While prior research shows that online spaces frame multiple kinds of participation as legitimate, much of this work focuses on the extensive contributions of exceptional young authors. In this paper, we foreground the contributions of fanfiction reviewers and focus on their interactions with writers, exploring their communicative literacy practices and hypothesising about how we can make their reading and writing more visible and more effectively consider their learning practices. To do so, we conducted a linguistic analysis of fanfiction review comments on two sites, FanFiction.net and Figment.com. While fanfiction readers provide writers with an authentic audience for their creative work, our findings indicate that the review comments that they leave generally do not offer specific feedback regarding the craft of writing. For this reason, we argue that teachers' expertise is still needed in the difficult task of developing young adults' composition, peer review and critique skills.  相似文献   

论社会转型期情感调解类电视节目的受众需求     

肖俊  余艳红 《湖南大众传媒职业技术学院学报》2013,(6):32-35

在社会转型期,受众的主流道德文化需求、心理抚慰需求、情感援助需求、信息交流需求、娱乐需求催生了情感调解类电视节目。因此,情感调解类电视节目在传媒责任上,要遵守道德和法制;在媒介角色上,要保持客观中立;在调解方式上,要尊重情感当事人。  相似文献   

Television performance in Indonesia: steering between civil society,state and market     

Ed Hollander  Jo Bardoel 《亚洲交流杂志》2013,23(1):39-58

This article looks at the television landscape in Indonesia that has undergone a major transformation in recent decades. As one of the ‘Asian Tigers,’ Indonesia introduced commercial television in two waves between 1989 and 2002 as a complement to the traditional state broadcaster, TVRI. During the Reformasi movement, commercial TV stations contributed to the emerging civil society in the period 1998–2000 by supporting the movement for democratic reform that led to the resignation of President Suharto. An assessment of the current Indonesian television scene shows that most commercial TV stations, after a short coalition with civil society, went ‘back to business’ again in the context of a relatively young but highly competitive Indonesian market.  相似文献   

Engaging Students in Active Learning: Use of a Blog and Audience Response System     

Laura E. Abate  Alexandra Gomes  Anne Linton 《Medical reference services quarterly》2013,32(1):12-18

Librarians provide instruction to medical students as part of a core course in the medical school curriculum. Instruction was provided, in part, through didactic sessions covering professional-level medical information resources, PubMed search skills, psychosocial information, and evidence-based medicine. Librarians redesigned instructional sessions with the goals of increasing student engagement and minimizing the lecture format, maximizing the number of students receiving feedback on their search and evaluation skills, and permitting students to see a variety of possible responses as well as engage in peer- and self-evaluation. Librarians integrated the use of a blog and an audience response system (ARS) into the instruction to help accomplish these goals.  相似文献   

MANAGED MEDIOCRITY?     

《Journalism Practice》2013,7(2):264-279

Based on a production study of the distinct and unique children's news programme, BBC Newsround, this paper explores the place of the professional understanding of the target audience as a “missing link” within the news-making process. Approaching programme production with this concern uncovers the particular understandings of the target audience that inform journalists’ news culture and professional views. Further revealed is how such ideas, when traced within the news production process, explain the particularised practices that condition and shape “appropriate” news representations for the audience. The paper concludes with an assessment of the impact of these professional ideas on the dialogical possibilities of the children's news programme.  相似文献   

苏秦戏剧中苏妻形象分析     

沈维佳 《宁波教育学院学报》2013,15(1):33-35,40

《金印记》是我国戏曲史上影响较大的剧目之一,在一部戏曲作品中,旦角是不可或缺的重要角色之一。后世作品中主要通过删减苏妻的刻薄话语;增加苏妻贤良剧目来完善苏妻这一形象。这一变化与戏曲所产生的社会背景、文人创作、群众接受都有密切的联系。这一形象分析对于研究《金印记》故事情节流变有着重要的意义。  相似文献   

网络视频营销创新模式新探     

何迪 《通化师范学院学报》2012,33(7):83-85,97

随着互联网的主流媒体地位得到逐渐的认可,基于网络的视频营销也逐渐成熟起来,其表现形式已不仅仅是把电视媒体上的广告片、宣传片移植到网络媒体上。新型的网络视频营销模式将网络媒体独有的优势进行了深入挖掘,使创新网络视频营销模式成为事件营销、娱乐营销、植入式营销等多种营销模式的融合体,而在模式创新、吸引受众、精准推广等方面的努力将促进网络视频营销效果的进一步提升。  相似文献   

对环中赛现场观众的调查研究     

张玉杰 《山西师大体育学院学报》2013,(5):43-47

运用文献资料法和问卷调查法,研究了2012年9月23日在天津结束的环中国国际公路自行车赛的现场观众。分析了观众人口统计学特征、公路自行车运动群众基础状况、观众的观看动机和消费倾向、观众对赛事的评价等。研究结果表明：环中赛的男性观众明显多于女性,观众年龄集中在25～44岁,文化程度主要是中等教育水平偏上;公路自行车运动的群众基础很好,但是将其视为一项健身运动的人很少;公路自行车赛在国内市场发展缓慢,观众对其知晓程度低;观众观看环中赛的主要动机依次是：为本单位或地区的参赛队员助威、喜欢自行车运动、体验现场气氛;环中赛观众对比赛的评价较好。  相似文献   

Getting the most out of audience response systems: predicting student reactions     

Jennifer L. Trew  Jacqueline L. Nelsen 《Learning, Media and Technology》2012,37(4):379-394

Audience response systems (ARS) are effective tools for improving learning outcomes and student engagement in large undergraduate classes. However, if students do not accept ARS and do not find them to be useful, ARS may be less effective. Predicting and improving student perceptions of ARS may help to ensure positive outcomes. The present study expands on previous work by simultaneously evaluating several student and practice variables that may predict student perceptions of ARS. Perceived learning outcomes, engagement, interaction in class, enjoyment of ARS, attendance, and preparation for class were examined using multivariate regression analysis in two undergraduate samples. Student variables, including gender, grade, and year of program predicted student perceptions of ARS. Practice variables, including the consistency of ARS use, question type, question difficulty, and ease of use also predicted student perceptions. The nature and implications of these findings are discussed.  相似文献