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The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them. 相似文献
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Alain R. Lamothe 《International Information and Library Review》2020,52(2):139-160
AbstractThis article reports the results of a quantitative and systematic analysis comparing usage rates between English-language and French-language e-monograph titles at Laurentian University, Canada. Full-text viewings were collected as usage metrics. English-language e-monographs exhibited medium strength linear relationships between collection size and usage. On the other hand, French-language e-monographs exhibited weak linear relationships between collection size and usage. The French-language e-monograph collection experienced a higher rate of full-text use, relative to size. The cost-per-viewing ratio for the English-language e-monograph collection was higher than those that calculated for the French-language collection. 相似文献
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本文主要针对Pro/E学习中常见、易混淆的问题,以问答的形式做了较详细的解答,旨在帮助大家更快地掌握软件的使用。 相似文献
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基于软件质量管理中的软件过程改进 总被引:1,自引:0,他引:1
本文介绍软件过程的概念及其框架,通过分析软件过程改进的动机,给出其改进的环境框架和基本步骤。并讲述了一种提高软件过程能力途径的CMM。 相似文献
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电力系统应用软件小组测试过程 总被引:1,自引:0,他引:1
软件质量是软件的生命,软件测试是保证软件质量的重要手段。提高软件测试过程的质量则可以减少测试费用,保证测试的有效性。结合对某电力系统应用软件的第三方系统测试,说明软件测试过程的基本方法与实施过程。 相似文献
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[目的/意义]本文以用户行为感知视角,研究影响移动社交网络主导型用户与浏览型用户持续使用的因素,为移动社交网络信息服务提供理论基础,并为移动社交网络提供商提出参考与应用借鉴。[方法/过程]分析移动社交网络主导型用户与浏览型用户持续使用意愿影响因素,引入相关变量,构建了基于用户行为感知的移动社交网络信息服务持续使用意愿模型并提出假设,最后通过结构方程模型进行实证分析。[结果/结论]感知有用性、感知易用性、感知娱乐、感知质量等因素均显著影响主导型及浏览型两类用户;服务质量、感知风险、知识获取、个人创新、社会认可、感知信任、感知转换成本等因素对两类用户有不同程度的影响。 相似文献
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《International Journal of Information Management》2016,36(1):155-166
This paper presents a systematic approach to develop a resilient software system which can be developed as emerging services and analytics for resiliency. While using the resiliency as a good example for enterprise cloud security, all resilient characteristics should be blended together to produce greater impacts. A framework, cloud computing adoption framework (CCAF), is presented in details. CCAF has four major types of emerging services and each one has been explained in details with regard to the individual function and how each one can be integrated. CCAF is an architectural framework that blends software resilience, service components and guidelines together and provides real case studies to produce greater impacts to the organizations adopting cloud computing and security. CCAF provides business alignments and provides agility, efficiency and integration for business competitive edge. In order to validate user requirements and system designs, a large scale survey has been conducted with detailed analysis provided for each major question. We present our discussion and conclude that the use of CCAF framework can illustrate software resilience and security improvement for enterprise security. CCAF framework itself is validated as an emerging service for enterprise cloud computing with analytics showing survey analysis. 相似文献