Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献   

Relationship between R&D expenditures and publication output for U.S. colleges and universities     

Paul R. McAllister  Deborah Ann Wagner 《Research in higher education》1981,15(1):3-30

Two large independent sources of data, NSF's University Science Statistics Program Integrated Data Base and CHI Research's bibliometric data base, are brought together in a comprehensive study of the relationships among research resources, as measured by R&D expenditures, and research output, as measured by the quantity and visibility of scientific journal articles. The study is based on approximately 500 U.S. colleges and universities. For each of 11 fields of science, there is strong indication of a linear relationship between R&D expenditures and number of papers. The evidence also indicates a positive relationship between number of cites received per paper and number of papers published, but only for papers published in the basic research journals of the fields of chemistry, physics, and biology.  相似文献   

The Effect of Hearing Impairment on the Quality of Attachment and Mother-Toddler Interaction   总被引：1，自引：0，他引：1  

Amy R. Lederberg  Caryl E. Mobley 《Child development》1990,61(5):1596-1604

In the present study, 41 hearing impaired and 41 hearing toddlers together with their hearing mothers were observed in Ainsworth's Strange Situation and during free play. Both security of attachment and ratings of maternal and toddler behavior during free play were remarkably similar for the hearing impaired and hearing dyads. In addition, security of attachment was related to the ratings of maternal and toddler behavior in a similar way for the hearing impaired and hearing toddlers. The results suggest that development of a secure attachment and maintaining a good mother-toddler relationship does not depend on normal language development during the toddler years.  相似文献   

Critical Political Economy of the Media: An Introduction     

Matthew P. McAllister 《广播与电子媒介杂志》2015,59(3):533-535

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A Paradigm of Normal Birth: Teaching Through the Healthy Birth Practices     

Debra McAllister 《The Journal of perinatal education》2014,23(4):218-220

Debra McAllister, a childbirth educator with 9 years of experience as a labor and delivery nurse, provides commentary on how she teaches through the Six Healthy Birth Practices as a paradigm for normal birth.  相似文献   

Weeding with Wisdom: Tuning Deselection of Print Monographs in Book-Reliant Disciplines     

Alex D. McAllister  Allan Scherlen 《资料收集管理》2017,42(2):76-91

As university libraries transition to digital collections and new services, their book deselection projects often lead to the adoption of cross-discipline quantitative weeding criteria (such as age and low circulation) in the interest of speed and presumed fairness. Cross-discipline quantitative rubrics, however, can have unintended negative consequences when applied to disciplines such as history and literature that rely on older books with low circulation statistics. The authors argue for a discipline-differentiated approach to weeding academic library collections that can employ quantitative criteria for disciplines, such as in the sciences, that are more reliant on current materials and qualitative criteria for disciplines, such as in the humanities, whose scholars benefit from ready access to older and low-use books.  相似文献   

Transparency in Maternity Care: Empowering Women to Make Educated Choices          下载免费PDF全文

Elan McAllister 《The Journal of perinatal education》2008,17(4):8-11

The author of this guest editorial calls for a higher level of transparency in maternity care. The public should have access to information about hospital and provider policies and practices so that women and their families can determine where and with whom to birth. Currently, many grassroots-level projects, including The Birth Survey, are addressing this need.  相似文献   

APL-based on-line retrieval of financial data     

Caryl McAllister 《Information processing & management》1975,11(8-12)

FACTS is an APL-based interactive on-line system used for retrieval of budget and accounting data. The system provides selective retrieval and manipulation of financial data for management in a development laboratory. The terms “teilnehmer” and “teilhaber” are defined and it is argued that use of a teilnehmer system, such as APL, can considerably reduce the programming and monitary investment for information science systems applications. A brief discussion of APL's text editing facilities is also included to introduce this relatively unknown language to information scientists.  相似文献   

Escape-from-fear performance as affected by handling method and an additional CS-shock treatment     

Dorothy E. McAllister  Wallace R. McAllister  Steve R. Hampton  Michael T. Scoles 《Learning & behavior》1980,8(3):417-423

Experiment 1 demonstrated that hurdle-jumping, escape-from-fear (EFF) performance was affected deleteriously when the handling of the rats was by the tail rather than the body and was facilitated by the administration, just prior to EFF training, of one additional CS-shock pairing along with the opportunity to jump the hurdle. Additional experiments elucidated the basis for the effect of these two variables. Experiment 2 indicated that tail handling degraded performance by decreasing reinforcement. In Experiment 3, the facilitatory effect of the extra CS-shock treatment was found to result from the occurrence of a response at the termination of the pairing and not from the CS-shock pairing per se.  相似文献   

Facing and managing dilemmas as a clinical educator     

Lindy McAllister  Joy Higgs  David Smith 《高等教育研究与发展》2008,27(1):1-13

Although clinical educators make an important and irreplaceable contribution to the education of students undertaking qualifications that will enable them to practise as health professionals, little is known about the day‐to‐day experiences of clinical educators and the complexities of clinical education that may contribute to the problems or to the successes of clinical educators. This paper reports on one aspect of a study that sought to increase the understanding and appreciation of the roles and responsibilities of being a clinical educator. The lived experiences of clinical educators in speech pathology ¹ 1. Also known as speech‐language pathology in North America and speech‐language therapy in the UK. View all notes were explored in depth, over a sustained period of time, in an attempt to understand what it is like to be a clinical educator. This paper uses narrative data to illustrate dilemmas faced by clinical educators in our study, and discusses implications pertinent to clinical educators in a range of health disciplines in higher education.  相似文献