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Charlotte Dietrich, Der Rundfunk in Afrika An fang der Siebziger Jahre: Strukturen and Daten (Broadcasting in Africa in the Early Seventies: Structures and Data) (Department of Mass Communication, University of Salzburg, Sigmund Haffner Gasse 18, A-5020 Salzburg, Austria---$5.00, paper, plus cost of shipping)

Communication Policy and Planning for Development: A Selected Annotated Bibliography by Syed A. Rahim (285 pp., October 1976, price not given, paper)

An Overview of Communication Research in Asia: Status, Problems and Needs by Gloria D. Feliciano (20 pp., June 1973, on request, paper)

Mass Media Use and the “Revolution of Rising Frustrations:” A Reconsideration of the Theory by Robert C. Hornik (27 pp., July 1974, on request, paper)

Communication and Development in China (Communication Monograph No. 1), by Godwin Chu, et al. (116 pp., September 1976, price not given, paper)

Communication in the Pacific, edited by Daniel Lerner and Jim Richstad (96 pp., June 1976, price not given paper)

The Use of Radio in Adult Literacy Education, by Richard C. Burke (116 pp., £1.50 or about $2.40, paper)

Programmed Instruction for Literacy Workers, by Sivasailam Thiagarajan (136 pp., £1.95 or about $3.12, paper)

Mass Communication in Malaysia, compiled by Lim Huck Tee and V.V. Sarachandran (91 pp., 1975, 12 Singapore dollars outside Asia)

Mass Communication in India, compiled at the Indian Institute of Mass Communication (216 pp., 1976, 18 Singapore dollars outside Asia)  相似文献   
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Sweat lactate reflects eccrine gland metabolism. However, the metabolic tendencies of eccrine glands in a hot versus thermoneutral environment are not well understood. Sixteen male volunteers completed a maximal cycling trial and two 60-min cycling trials [30°C?=?30±1°C and 18°C?=?18±1°C wet bulb globe temperature (WBGT)]. The participants were requested to maintain a cadence of 60 rev?·?min?1 with the intensity individualized at ~ 90% of the ventilatory threshold. Sweat samples at 10, 20, 30, 40, 50 and 60?min were analysed for lactate concentration. Sweat rate at 30°C (1380±325?ml?·?h?1) was significantly greater (P<0.05) than at 18°C (632±311?ml?·?h?1). Sweat lactate concentration was significantly greater (P<0.05) at each time point during the 18°C trial, with values between trials tending to converge across time. During the 30°C trial, both heart rate (20, 30, 40, 50 and 60?min) and rectal temperature (30, 40, 50 and 60?min) were significantly higher than in the 18°C trial. Higher sweat lactate concentrations coupled with lower sweat rates may indicate a greater relative contribution of oxygen-independent metabolism within eccrine glands during exercise at 18°C. Decreases in sweat lactate concentration across time suggest either greater dilution due to greater sweat volume or increased reliance on aerobic metabolism within eccrine glands. The convergence of lactate concentrations between trials may indicate that time-dependent modifications in sweat gland metabolism occur at different rates contingent partially on environmental conditions.  相似文献   
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Message appeals are a key component of communication campaigns and an important source of campaign influence. However, research on them is heavily fragmented and it is difficult to generalize findings from the many diverse field studies. Based on a large and unique data set using quantitative and qualitative meta-analyses, this research provides measures of the relative impact of each type of appeal, as well as the major differences among them, and identifies the moderating variables that lead to a better understanding of each. This investigation is based on persuasion research, which provides a framework for understanding the unique characteristics of these advertising appeals. It highlights empirical gaps in the academic literature and acts as a conceptual guide for our research hypotheses. Results reveal weaker effect sizes than those previously reported in the literature and show important differences among appeals that lead to a “hierarchy of appeals.” Specifically, emotional appeals, led by sex and humor, appear to be more effective than fear and rational appeals. The study finds new theoretical and empirical generalizations; some results are counterintuitive and differ from findings generated from single appeal studies. Findings are of theoretical and practical importance.  相似文献   
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The role of the mother-toddler attachment relationship in moderating the relations between behavioral inhibition and changes in salivary cortisol levels in response to novel events was examined in 77 18-month-olds. Behavioral inhibition was determined by observing toddler inhibition of approach to several novel events. Attachment security to mother was assessed using the Ainsworth Strange Situation. Changes in salivary cortisol were used to index activity of the stress-sensitive hypothalamic-pituitary-adrenocortical (HPA) system. In addition, toddler coping behaviors and the behaviors used by mothers to help toddlers manage novel events were examined. Elevations in cortisol were found only for inhibited toddlers in insecure attachment relationships. Mothers in these relationships appeared to interfere with their toddlers' coping efforts. These results are discussed in the context of a coping model of the relations between temperament and stress reactivity.  相似文献   
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In this study, we assessed the agreement between the powers recorded during a 30?s upper-body Wingate test using three different methods. Fifty-six men completed a single test on a Monark 814E mechanically braked ergometer fitted with a Schoberer Rad Messtechnik (SRM) powermeter. A commercial software package (Wingate test kit version 2.21, Cranlea, UK) was used to calculate conventional and corrected (with accelerative forces) values of power based on a resistive load (5% body mass) and flywheel velocity. The SRM calculated powers based on torque (measured at the crank arm) and crank rate. Values for peak 1 and 5?s power and mean 30?s power were measured. No significant differences (P?>0.05) were found between the three methods for 30?s power values. However, the corrected values for peak 1 and 5?s power were 36 and 23% higher (P?<0.05) respectively than those for the conventional method, and 27 and 16% higher (P?<0.05) respectively than those for the SRM method. The conventional and SRM values for peak 1 and 5?s power were similar (P?>0.05). Power values recorded using each method were influenced by sample time (P?<0.05). Our results suggest that these three measures of power are similar when sampled over 30?s, but discrepancies occur when the sample time is reduced to either 1 or 5?s.  相似文献   
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Hornik and Woolf (1999) proposed using cross-sectional survey data to prioritize beliefs to address with communication campaign messages. The empirical component of the approach combines evidence of (1) association of beliefs with intentions and (2) current level of beliefs to calculate a “percentage to gain” as the potential promise of a belief. However, the method relies on cross-sectional data; its conclusions are open to challenge. Here, a panel study assesses whether the calculated promise of a belief actually predicts future behavior change. A nationally representative sample of 3,204 U.S. youth and young adults were interviewed twice, six months apart. Sixteen beliefs about the benefits and costs of smoking cigarettes are compared with regard to their percentage to gain (calculated from cross-sectional data) and their ability to account for subsequent cigarette use. A belief’s cross-sectional percentage to gain is substantially associated with its ability to predict subsequent behavior change (= .53, < .05).  相似文献   
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The aim of this study was to determine the effects of caffeine ingestion on a ‘preloaded’ protocol that involved cycling for 2?min at a constant rate of 100% maximal power output immediately followed by a 1-min ‘all-out’ effort. Eleven male cyclists completed a ramp test to measure maximal power output. On two other occasions, the participants ingested caffeine (5?mg?·?kg?1) or placebo in a randomized, double-blind procedure. All tests were conducted on the participants' own bicycles using a Kingcycle? test rig. Ratings of perceived exertion (RPE; 6–20 Borg scale) were lower in the caffeine trial by approximately 1 RPE point at 30, 60 and 120?s during the constant rate phase of the preloaded test (P?<0.05). The mean power output during the all-out effort was increased following caffeine ingestion compared with placebo (794±164 vs 750±163?W; P?=?0.05). Blood lactate concentration 4, 5 and 6?min after exercise was also significantly higher by approximately 1?mmol?·?l?1 in the caffeine trial (P?<0.05). These results suggest that high-intensity cycling performance can be increased following moderate caffeine ingestion and that this improvement may be related to a reduction in RPE and an elevation in blood lactate concentration.  相似文献   
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