美澳潜在游客对2008年北京奥运会的兴趣和旅行意向的研究     

杨萍  印明 《首都体育学院学报》2006,18(3):23-25

通过访谈和问卷调查,本研究旨在发现美澳潜在游客对2008北京奥运会的兴趣、旅行意向、可能的旅行同伴和主要信息来源,为北京奥运会的组织者、相关公司和个人提供有价值的信息,从而制定相应的有效市场宣传策略,吸引更多的海外游客旅行到北京观看奥运会。调查显示出超过半数的美澳游客对北京奥运会感兴趣,但只有极少数人目前有旅行的打算,而过去的经验中“是否到过中国”和“是否经常出国观看体育比赛”对旅行打算具有很大的影响。另外,美澳游客的最可能旅行同伴是朋友或家人,而有关北京奥运会的最主要信息来源是国际互联网。  相似文献   

An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

Individual and contextual factors in ethical decision making: A case study of the most significant doping scandal in Canadian university sports history     

《Sport Management Review》2016,19(1):61-68

This case study is written for instructors of sport management courses focused on ethics and integrity-related issues in team environments. The case highlights the real world example of the University of Waterloo Warriors varsity football that, in 2010, experienced the most significant doping scandal in Canadian university sports history, with a total of nine anti-doping rule violations asserted through the Canadian Centre for Ethics in Sport. This case study also incorporates the findings of an independent review of the Waterloo football program in relation to the use of banned substances, and includes first-hand accounts from Bob Copeland who was the acting director of athletics. These findings are then interpreted in the context of relevant theory related to performance enhancing drugs (PEDs) use. Along with the findings of this review, which included interviews with athletes, coaches, and administrators, the case study provides important insights into ethical decision making processes and leadership structures in a team sport environment. Particular emphasis is placed on the role that individual cognitive antecedents and contextual organizational factors (i.e., policies, leadership, ethical climate, and infrastructure) play in ethical decision-making processes.  相似文献   

动机·兴趣·爱好     

丁华均 《重庆职业技术学院学报》2003,12(3):129-130

动机、兴趣、爱好三者相互联系而又相互促进。本文从数学教学的角度,探讨了如何纯洁学生学习动机,激发学 生学习兴趣,培养学生的爱好。  相似文献   

Early career teachers’ sense of professional agency in the classroom: associations with turnover intentions and perceived inadequacy in teacher–student interaction     

Lauri Heikonen  Janne Pietarinen  Kirsi Pyhältö  Auli Toom  Tiina Soini 《Asia-Pacific Journal of Teacher Education》2017,45(3):250-266

Teachers’ capacity to learn intentionally and responsively in the classroom is particularly vulnerable during the first years in the profession. This study investigated the interrelations between early career teachers’ turnover intentions, perceived inadequacy in teacher–student interaction, and sense of professional agency in the classroom. The survey data were collected from 284 in-service teachers with not more than 5 years of experience and analysed by structural equation modelling (SEM). The results showed that the negative relation between turnover intentions and early career teachers’ sense of professional agency was completely mediated by perceived inadequacy in teacher–student interaction. The results indicate that experiences of insufficient abilities to solve pedagogically and socially challenging student situations have a crucial effect on early career teacher’s capacity for adaptive reflection and active transformation of instruction.  相似文献   

外国语言文学专业研究生胜任特征模型研究     

孙晓敏  周洵安 《中国考试》2011,(3)

通过对某重点大学外国语言文学学院的6名优秀研究生及4名普通研究生的行为事件访谈,探讨并初步构建了外国语言文学专业研究生的胜任特征模型。研究结果表明:(1)优秀组和普通组在访谈时长和访谈文本字数上无显著差异;胜任特征的平均等级分与访谈长度的相关不显著;与胜任特征的发生频次和最高等级分等指标相比,平均等级分是最为稳定的指标。(2)外国语言文学专业研究生的鉴别性胜任特征模型包括:成就导向、专业知识、目标、主动性、跨文化意识、计划执行、自信、自我控制和学习策略9项胜任特征。  相似文献   

Emotional and behavior problems in adopted children – The role of early adversities and adoptive parents’ regulation and behavior     

《Child abuse & neglect》2019

BackgroundEarly adversity and negative experiences in the adoptive family can put adopted children at risk for emotional and behavior problems.ObjectiveThis study analyzes the influence of children’s preadoptive history and adoptive parents’ characteristics on the psychosocial adjustment of nationally and internationally adopted children in Germany.Participants and settingThe survey included 172 adopted children aged between 24 and 145 months and their adoptive parents.MethodsParents provided information about preadoptive history. Information about emotional and behavior problems was obtained from the parental version of the Strengths and Difficulties Questionnaire (SDQ). Parental well-being was obtained through a composite score of three standardized measures (self-efficacy questionnaire, Perceived Stress Scale PSS-4, Brief Symptom Inventory BSI); parenting behavior was assessed with the Alabama Parenting Questionnaire (DEAPQ).Results12.5% of the adopted children scored in the clinical range of the SDQ. In a multiple regression analysis, the experience of maltreatment and neglect was the most important predictor of emotional and behavior problems at time of assessment, followed by pre- and perinatal risk and parental stress regulation difficulties, R² = .423, F(4, 128) = 28.539. Increases in the number of risk factors present were associated with a greater odd of children scoring in the clinical range of the SDQ.ConclusionsMost of the nationally and internationally adopted children in this sample were well-adjusted. Prenatal and preadoptive risk as well as stress regulation capacities of the main caregiver contributed to the child’s development. An accumulation of risks increased the likelihood of adjustment problems in adopted children.  相似文献   

Behavioral Intention to Adopt Digital Library by the Undergraduates     

Krishna Moorthy  Loh Chun T'ing  Kiing Siew Ming  Chiong Chui Ping  Ler Yu Ping  Lim Qiao Joe 《International Information and Library Review》2019,51(2):128-144

The purpose of this research is to investigate the factors that affect undergraduates' behavioral intention to use digital library among the private universities in Malaysia. The target respondents are undergraduates from Malaysian private universities. Questionnaires were distributed among 500 undergraduates through either online or face-to-face method. Reliability test, normality test, Pearson Correlation Coefficient analysis, and Multiple Linear Regression (MLR) were carried out for data analysis. Performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and information quality had a positive and significant association with behavioral intention to adopt a digital library except for effort expectancy. This research successfully reinforced that the inspiration to ameliorate Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by synthesis of Information Systems Success Model (ISSM). This proposed framework with a combination of ISSM and UTAUT 2 has enhanced the fitness of UTAUT 2. Universities that have yet to implement digital library can comprehend undergraduates' needs better by considering all the significant factors to develop a digital library. The universities with the digital library may also notice the important features of the existing digital library that should be maintained and upgraded constantly so that they can fulfil undergraduates' requirements.  相似文献   

城市游客旅游服务感知、满意度与行为意图的影响关系研究     

贾衍菊 《山东教育学院学报》2015,30(3)

优质的服务质量是旅游目的地参与市场竞争的重要手段,而游客对旅游服务的感知会影响其满意度和行为意图.本文以国内休闲度假城市厦门为案例地,利用因子分析、多元回归方法,探讨游客旅游服务感知维度及其表现,以及各个维度对游客目的地满意度和行为意图的影响.结果显示,厦门市游客旅游服务感知共有 "接待服务"、"公共服务"、"景区服务"和"娱乐服务"四个维度,其中,"接待服务"、"景区服务"和"公共服务"对游客目的地满意度均有显著影响,而只有"公共服务"和"娱乐服务"两个维度对游客的重游行为和口碑传播行为有显著的影响,并且"公共服务"对游客目的地满意度和行为意图的影响作用较大.  相似文献   

The effect of goal-setting prompts in a blended learning environment—evidence from a field experiment     

《Economics of Education Review》2023

Previous literature has shown that task-based goal-setting and distributed learning is beneficial to university-level course performance. We investigate the effects of making these insights salient to students by sending out goal-setting prompts in a blended learning environment with bi-weekly quizzes. The randomized field experiment in a large mandatory economics course shows promising results: the treated students outperform the control group. They are 18.8% (0.20 SD) more likely to pass the exam and earn 6.7% (0.19 SD) more points on the exam. While we cannot causally disentangle the effects of goal-setting from the prompt sent, we observe that treated students use the online learning platform earlier in the semester and attempt more online exercises compared to the control group. The heterogeneity analysis suggests that higher treatment effects are associated with low performance at the beginning of the course.  相似文献