排序方式： 共有12条查询结果，搜索用时 31 毫秒
1.
《Journal of Cultural Economy》2013,6(3):301-323
The paper reflects on the ways market research in Britain helped produce understandings of and information about the ‘mass housewife’ in the 1950s and 1960s. The paper does this through a case study of the market research used and generated by the London subsidiary office of J. Walter Thompson advertising. The paper focuses on key client accounts, as well as the agency's non-product specific research, as a way of exploring how it sought to understand the ordinary housewife and her consumption habits. In exploring JWT London's approach to the ‘mass market’ housewife, the paper draws on recent sociological arguments about advertising and market research that have conceptualized these commercial practices as technologies or socio-technical devices for ‘making-up’ the consumer. However, the paper also seeks to revise certain aspects of this sociological approach. It does this by proposing a more differentiated sense of the various marketing and market research paradigms that were used by advertising agencies in order to contest the claim that post-war market research was subject to growing sophistication under the influence of the psychological sciences. Secondly, the paper seeks to bring a more international and specifically trans-Atlantic dimension to the understanding of post-war market research. US-derived techniques formed a visible presence within post-war British market research and constituted a key point of reference for British-based practitioners. This influence was neither totalizing nor did it go unchallenged, but even as they rejected elements of ‘American’ approaches to the consumer, British practitioners still had to reckon with their intellectual authority and commercial force in this period. 相似文献
2.
Americanization is a popular word used after the Second World War to describe the spread of American cultural values and life style in the whole world.As a worldwide phenomenon,it is often mentioned together with culture.Based on several definitions and char acteristics of culture as well as the key elements of Americanization,the relationship between Americanization and culture are discussed here,thus coming to a conclusion that Americanization is a phenomenon of culture. 相似文献
3.
Leslie Hahner 《传播与批判/文化研究》2013,10(2):113-134
Drawing primarily on discourses and events from the period surrounding World War I, this essay examines the methods deployed by Camp Fire Girls and Girls Scouts to recruit the daughters of immigrants and, upon joining, acculturate these new members to the American way of life. The argument begins by analyzing those discourses describing the so-called “new immigrant” from southern and eastern Europe as a threat to national unity. Turning to the ways in which the new immigrant problem was gendered through the rhetorical construction of a “girl problem,” this author argues that the advocates describing the girl problem leveraged the presumed cultural rift between foreign-born parents and their new-world children in order to induce the daughters of the foreign-born to perform as American. The essay closely analyzes the discourses of two groups committed to the project of Americanizing the daughters of immigrants: the Camp Fire Girls and Girl Scouts. The article contends that these groups, the two most popular of the period, Americanized the daughter of the foreign-born by using recruitment tactics that invited her to dissociate from an old-world ethnicity, deploying legendary heroines re-figuring the girl's American belonging, and engineering patriotic regimens habituating her to American customs. Ultimately, this essay demonstrates how these groups rhetorically refigured the cultural and social belonging of their members in order to assuage public concerns about national unity. 相似文献
4.
张季萌 《河南科技学院学报》2010,(9):42-44
在全球经济一体化发展背景下,美国的生活方式、交往方式、道德观以及价值观也随着其文化信息向中国传递,影响着中国大学生的行为方式和思想观念,在一定程度上出现了＂美国化＂现象。文章通过分析美国文化价值观的特点、美国主流文化的构成因素及其对中国大学生的影响,提出对美国文化在中国传播的应对策略。 相似文献
5.
《Cultural and Social History》2013,10(3):439-456
ABSTRACTThis article examines various reactions to new forms of dance music and dance in Britain during the 1920s. It shows how these new cultural forms were part of broader social and economic changes, and notes how they are seen to represent a considerable break with previous cultural forms. In particular, such changes have been seen as symbolic of the widespread ‘Americanization’ of British culture. This article questions the degree to which this was true. It thus examines attempts by ‘professionals' to fashion ‘British’ versions of both dance music and social dances. In addition, it examines how audiences resisted and exacerbated these developments. 相似文献
6.
美国教育史上出现过三种文化冲突:宗教冲突、语言冲突、种族冲突.美国为消除差异性,倡导一种文化,在实践中都宣告破产了.在当代,美国奉行多元文化主义,尊重差异性,为解决文化冲突提供了一个历史范本. 相似文献
8.
Abstract The evaluation of the cold war influences played by the US on the rest of the world should not only be accounted economically and politically, but also culturally. In this paper we see the US influences on South Korea and Taiwan from the value‐laden concept of Americanization and through which we examine comparatively specific practices of domestic popular music development in these two countries. Setting this paper as a historical comparative study, we see the working of Americanization in relation to popular music as a value regime in which American is constructed as an ideal model imaginatively and discursively, which was made possible by economic, social and cultural forces in South Korea and Taiwan. Focusing on the Cold War period, circa 1950s to 1960s, levels and aspects of Americanization were therefore ways of translation, to use Said’s concept of traveling theory analogically; Anglo‐American music genres traveled to these countries to be incorporated contextually as new or trendy conventions of music‐making, which in turn helped form local music genres. The socio‐historical contexts of South Korea and Taiwan, with respect to the presence of American army forces, and similar postwar anti‐communist political forces, in nation‐building (north–south Korea, red China–free China antagonism respectively) are central to our understanding of the visibility of Americanization in different music cultures in these two countries. This paper will go into each country’s historical trajectory of music practices that took Japanese colonial influences up to the postwar time and then blending with Anglo‐American genres in indigenizing that eventually marked their different paths, as we comparatively reveal their institutional, political and national cultural conditions, which were necessary in shaping each country’s music‐making conventions, entertainment business, and consumption cultures of popular music – and that might implicitly inform tentatively the present rivalry between ‘offensive’ Korean Wave and ‘defensive’ Taiwanese ‘rockers’ in the globalization era. 相似文献
9.
19世纪末,美国进入城市化扩展时期,大量外来移民涌入美国城市。他们受到内外因素制约,一度产生公民身份认同的困境,而公立学校内部对新移民子女的教育也存在巨大的分歧。在美国社会有撕裂之虞的情况下,美国化运动在官方及民间有识之士的倡导及社会各界的参与下悄然兴起,并通过公立学校及社团公民科课程的探索与公民模拟训练的尝试,有效地促进了新移民子弟的美国化,保障了美国城市化的快速发展及长治久安。其中不乏有益经验,并对当前我国城市化进程中,农民工及其子女如何融入城市问题可提供借鉴。 相似文献
10.
Wanhua Ma 《Asia Pacific Education Review》2009,10(1):117-124
Reviewing the recent development of international higher education, one can find a general tendency: Americanization. Whether
it is in Europe or in Asia, US higher education has been used as model for inspiration of regional integration or reform.
This is especially the case in China. Since 1978, Chinese higher education has experienced a system shift from the Soviet
model to the US model. But Chinese higher education is still Chinese, though it has borrowed many ideas from the US. Experiences
show that contextualization of American ideas produced the uniqueness and the specific problems for Chinese higher education.
This paper will discuss some of the unique characteristics. 相似文献